Kungani Ama-Ecommerce Brands Kufanele Atshale Imali Eningi Ku-Instagram

instagram kuqhathaniswa facebook

Kulezi zinsuku, awukwazi ukwakha ifayela le- ezokuhweba ngekhompyutha sha ngaphandle kokusebenza marketing media social Isu.

Cishe bonke abathengisi (93%) baphendukela ku-Facebook njengenethiwekhi yabo eyinhloko yokuxhumana nabantu. Njengoba iFacebook iqhubeka nokugcwala ngabakhangisi, inkampani iyaphoqeleka ukuthi nciphisa ukufinyelela kwezinto eziphilayo. Okwezimpawu, i-Facebook iyinkokhelo yokudlala inkundla yezokuxhumana.

Ukukhula okusheshayo kwe-Instagram kudonsa ukunakekelwa kweminye yemikhiqizo ephezulu ye-eCommerce. Abasebenzisi basebenzisana nemikhiqizo eminingi ku-Instagram kune-Facebook, futhi kuphela ama-36% wabathengisi abasebenzisa i-Instagram, okwenza igebe lemikhiqizo ehlakaniphile elisebenzisayo ukuthola ukudonsa.

I-infographic, Kungani AmaBrands Kufanele Amukele I-Instagram Esikhundleni Se-Facebook kusukela qobo iphakamisa ukuthi i-Facebook isike yaqamba ipuleti futhi i-Instagram inamathuba amaningi okufaka uphawu lokufaka uphawu lokushicilela kumasayithi we-eCommerce.

Masikucacise: UFacebook uyinkosi yezokuxhumana. Kepha uma ucabanga ukuthi abasebenzisi abaningi balapho ukuze bahlanganyele nabangane, futhi kufanele ukhokhe ukufinyelela abalandeli bakho, i-Instagram ibonakala isebenza kakhulu. Ukufinyelela kokumaketha okungokwemvelo akukhawulelwe ku-Instagram. Uma ukwazi ukuheha abalandeli, ungafinyelela kubo futhi ubahlanganyele.

Abasebenzisi be-Instagram abagcini nje ngokuba yintsha ngokuchofoza kude; laba bantu ukusebenzisa imali. Inani le-Average Order lingu- $ 10 ngaphezulu ku-Instagram kune-Facebook. Uma ubheka isithombe esikhulu, ukuthengisa okuvela ku-Facebook dwarfs Instagram, kepha abathengisi bebelokhu bekhulisa i-Facebook iminyaka.

  • Ukufinyelela Kokukhangisa Kwe-Organic - Ukwehla ngama-63% ku-Facebook (FB) vs ukwanda okungu-115% ku-Instagram (IG)
  • I-Brand Engagement - 32% yabasebenzisi be-FB basebenzisana nemikhiqizo vs 68% yabasebenzisi be-IG
  • Ukubandakanya Okuthunyelwe - I-Instagram inokubandakanya okungu-58X kumlandeli ngamunye kune-FB
  • Ukusetshenziswa - Abathengisi abangama-93% basebenzisa i-FB vs 36% IG
  • Inani Lama-oda - $ 55 FB vs $ 65 IG

I-Instagram Versus Facebook ye-Ecommerce

Hlola lokhu esihlokweni ukuthola amathiphu wokusebenzisa i-Instagram.

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