Ubuchwepheshe BokukhangisaIzibalo nokuhlolaUkukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & AutomationAmathuluzi OkukhangisaSesha Marketing

I-Instapage: Isixazululo sakho se-All-In-One PPC ne-Ad Campaign Landing Page

Njengomakethi, umnyombo wemizamo yethu izama ukufakazela ukuthengisa, ukumaketha, kanye nezinhlelo zokukhangisa esizithathile ukuze sihambise amathemba ethu ohambweni lwamakhasimende. Abathengi abazoba khona abavamile ukulandela indlela ehlanzekile ngokuguqulwa, noma kunjalo, kungakhathaliseki ukuthi umuzwa umangalisa kangakanani.

Uma kukhulunywa ngokukhangisa, noma kunjalo, izindleko zokutholwa zingabiza impela… ngakho-ke siyethemba ukuzicindezela ukuze sikwazi ukubona nokuthuthukisa imiphumela yethu yomkhankaso. A ipulatifomu lekhasi lokufika imvamisa isetshenziselwe lokhu. Nazi izinzuzo ezinhlanu:

Izinzuzo Zekhasi Lokufika

  1. Isimangalo - ngokugcina amakhasi okufika kude nezinye izindlela zokuguqula, singathola ukuqonda okucacile ngokubuya kwethu ekutshalweni kwezimali.
  2. Ukuziphatha – ngokunciphisa ukusebenzelana nezinye izinsiza, sinciphisa amathuba ethu okukhethwa kanye nezenzo, siqinisekisa ukuthi maningi amathuba okuthi aguquke kunokuba aphequlule.
  3. Ilula - ukuklama amakhasi okuhlala amahle, asheshayo, futhi alula kwandisa amathuba okuthi isivakashi sizoguqula, kungakhathaliseki ukuthi idivayisi iluphi.
  4. Ukuphathwa koPhambili - ikhono lokuqinisekisa kalula, ukugcina, ukuhambisa, umzila, nokuphendula kumikhombandlela njengoba begcwalisa amafomu okubhalisa.
  5. Testing - ngokusebenzisa ipulatifomu efaka izindlela zokuhlola, singafaka izihloko zezindaba ezahlukahlukene, okuqukethwe, izinkambu zefomu, nemiklamo ekhulisa amazinga wokuguqulwa ngokwezibalo.

Isibonelo sekhasi lokufika

Qaphela ezinye izici ezibalulekile zekhasi elilula lokufika ngezansi - ukuzulazula okuncishisiwe, izinto ezinamandla eziphikisayo, ukubizelwa esenzweni okukodwa, isihloko, ukubuka konke, namaphoyinti ezinhlamvu… konke okushayela umsebenzisi ukuguqula:

iphepha lokufika iphepha lokubhala elimhlophe

Ipulatifomu lekhasi le-Instapage Landing

Nansi isingeniso sevidiyo nokubuka konke kwe- Ipulatifomu lekhasi lokufika kwe-Instapage:

Izici Zeplatifomu Yokufika

Umakhi we-Instapage owenzeka ngendlela oyifisayo ngokugcwele uvumela amabhizinisi ukuthi akhe amakhasi okubikezela amangalisayo, alungele ukuguqulwa. Ngokuhlelwa kwesici somongo, amafonti angaphezu kuka-5,000, nezithombe eziyizigidi ezingu-33, umakhi wekhasi lokubikezela le-Instapage ususa ubuhlungu bokukhiqiza amakhasi okubikezela e-brand, alungele ukuguqulwa. Izici zifaka:

Ipulatifomu lekhasi le-Instapage Landing
  • Izakhiwo Zesifanekiso Ngokususelwa Kwimboni Yemboni Nokusetshenziswa - izifanekiso ezingama-200 + ezenziwe ngezifiso ngokugcwele nezenziwe kahle zenzelwe ukwandisa ukuguqulwa kwakho.
  • Ukubambisana ekhasini elibonwayo - Hlanganyela ngokuqondile nozakwabo kanye namakhasimende ngesikhathi sangempela ukuze uqondise inqubo yokubuyekezwa komklamo. Dala amakhasi akho, abuyekezwe, ashicilelwe, futhi aguqulwe ngokushesha.
  • Ifomu Builder - Faka amafomu enziwe ngokwezifiso anezinkambu eziningi, izinhlu zokudonsela phansi, noma izinkinobho zomsakazo ngokuchofoza okumbalwa nje. Qoqa ulwazi olwengeziwe oluvela kumbono wakho ngokuguqula amafomu ayinkimbinkimbi abe izinyathelo eziningi. Yehlisa izindawo zokushayisana futhi wenze abasebenzisi bazibandakanye nomkhiqizo wakho.
  • Ukuphathwa koPhambili - Gcina, dlula, thumela, noma uhola indlela ku-Instapage noma uhlanganise ne-CRM yakho noma okunye ukuhlanganiswa. Thola i-imeyili nesaziso sedeshibhodi lapho ukhiqiza imikhondo emisha.
  • Imilayezo Yokuqinisekisa - Yenza ngokwezifiso umlayezo wokuqinisekisa lapho izivakashi zigcwalisa ifomu lakho.
  • Ngiyabonga & Amakhasi Wokuqinisekisa - Vumela ababhalisile bakho abasha bazi ukuthi uyayithokozela intshisekelo yabo ngemuva kokuthi sebethumele imininingwane yabo kwifomu lakho lokungena nekhasi lokubonga eliku-brand.
  • Ukulethwa Kwempahla Yedijithali - Zisindise isinyathelo ngokusetha uhlelo oluzenzakalelayo lokulethwa kwempahla yedijithali. Ngokuchofoza okumbalwa, ungaqinisekisa ukuthi uma umholi wakho engenela okunikezwayo, uyatholakala ukuze ulandwe ngokushesha.
  • I-Instablocks - Yakha ngokushesha amakhulukhulu amakhasi okuhlala aqondene nawe usebenzisa amabhulokhi angawodwana ongawenza ngendlela oyifisayo, uwagcine, futhi uwasebenzise kabusha. Khetha kuzifanekiso zamabhulokhi eziklanywe kusengaphambili, njengezihloko, onyaweni, ubufakazi, nokuningi, noma dala amabhulokhi akho angokwezifiso kusukela ekuqaleni.
  • Umsindo - Ngeza kalula izingqimba zokusebenza kumakhasi akho okufika ngamawijethi.
  • Amabhulokhi Eselula - Khiqiza amakhasi okufika aphendulayo aphathekayo ngokuchofoza okukodwa. Ukwenza ngokwezifiso okuqhubekayo, ungafihla amabhlogo wamakhasi wokubukwa kweselula ukuze wakhe isipiliyoni sokuphequlula esifanelekile. Khulisa ukuguqulwa ngokwakha umuzwa ofanele weselula wezivakashi zakho, ngaphandle kokusebenzisa unjiniyela.
  • I-Global Blocks - Phatha izifanekiso zomhlaba ngokuzikhandla ukuze uqinisekise ukuthi wonke amakhasi ahambisana nomkhiqizo. Yakha ama-Instablocks wangokwezifiso, ku-brand afana nonhlokweni, unyaweni, noma amabhulokhi womkhiqizo ongawasebenzisa kumakhulu noma izinkulungwane zamakhasi. Ngemuva kwalokho, hlela ibhulokhi kanye bese izinguquko zakho ziboniswa kuwo wonke amakhasi lapho kuvela khona ibhulokhi.
  • Phuma Kwizigelekeqe Zokuhlwaya Namafomu Okuthwebula Wokuhola - Dala izigelekeqe ezenziwe ngezifiso ngokususelwe kuzimbangela ezithile nge- OptinMonster, umhlinzeki oholayo wesoftup pop-aim popup, ukukhulisa amazinga wokuguqulwa emakhasini akho okufika.
  • Amafonti ngokwezifiso (Google & Typekit) - Amafonti ngokwezifiso akuvumela ukuthi ubonise ubunikazi bomkhiqizo wakho. I-Instapage iyona kuphela ipulatifomu enikezela ukufinyelela kuma-Webfonts we-premium we-5,000 + cishe izinketho zefonti eziphindwe izikhathi eziyikhulu kunanoma iyiphi enye isoftware yekhasi lokufika emakethe.
  • Umphathi Wefa Lesithombe - Engeza futhi uhlele izithombe zakho ethuluzini lokuklama ikhasi lokubikezela le-Instapage ukuze uqhubeke wenze ukukhangisa kwakho kube ngokwakho noma okunikezwayo.
  • Ukuhlolwa Kokwehlukaniswa Kweqiniso kwe-A / B Kweseva - Lungiselela amakhasi akho okufika ukuguqulwa ngamakhono wokuhlola we-A / B kuwo womabili amakhasi ethu ajwayelekile okufika namakhasi e-AMP. Landelela ukusebenza kwezivakashi, ukuhluka kovivinyo ngezinto ezintsha, izakhiwo, kanye / noma amadizayini, futhi wandise amazinga akho wokuguqulwa.
  • Amakhasi Wokufika we-AMP - Yakha amakhasi eselula alayisha khona manjalo, dala umuzwa ongcono wokuphequlula, futhi uthuthukise ukuguqulwa okwengeziwe ngamakhasi okubikezela anikwe amandla e-Google AMP. I-Instapage inomakhi okuwukuphela kwawo okuvumela ukuthi udale futhi uhlole amakhasi okubikezela we-A/B usebenzisa i AMP uhlaka, akekho unjiniyela odingekayo.
  • Ukuhlelwa Kwekhodi Yokwezifiso - Dala ukwenza ngokwezifiso okukhethekile ngeJavaScript, i-HTML/CSS, noma imibhalo yenkampani yangaphandle. Sebenzisa ukuhlela ikhodi yangokwezifiso ukuze uphonsa omaka njengoba kudingeka ukuze umakethe uphinde ulandelele ukuguqulwa.
  • Ukulayishwa Kwesifanekiso Nokulanda - Ngokushesha futhi kalula ulayishe izifanekiso kusuka I-ThemeForest (noma zenzele owakho ekuqaleni). Landa ukuze wabelane ngezinklamo zakho zekhasi lokufika nezwe.
  • Bhala ngaphezulu ukuvikelwa - Thuthukisa ukukhiqiza nokuhleleka kokuhamba komsebenzi ngokuvimbela abasebenzisi ukuthi bangabhali ngaphezulu komsebenzi womunye nomunye.
  • I-Versioning - Buyisela izinguqulo zangaphambilini zekhasi lokubikezela ukuze uthole ukuthula kwengqondo lapho udala, uklama, noma uhlela.
  • Amamephu okushisa - Ama-Heatmaps ahlinzeka ngemininingwane enemininingwane yokuthi izivakashi zakho zixhumana kanjani namakhasi akho okufika. Lokhu kukwazisa kangcono ukuthi yimaphi ama-elementi ekhasi okuhlolwa kwe-A/B.
  • Izibalo zokuguqulwa - Hlanganisa ngqo ne Google AdWords futhi Ama-Analytics ukuze uthole isibaluli esilula futhi wenze izindleko zesikhathi sangempela zesivakashi ngasinye kanye namamethrikhi ezindleko zokuhola abonakale khona kanye kuplathifomu ye-Instapage. Bese, dlulisela imethadatha eholayo phansi kweyakho CRM noma isistimu ye-automation yokumaketha.
  • Ukulandela ngomkhondo i-Pixel Tracking - Sebenzisa ukulandelela kwe-pixel yokudonsela ukulandelela ukuguqulwa kwangaphandle noma ukukhomba kabusha izivakashi ezingaguquki ekhasini lakho lokubikezela.
  • Ukuqoqwa Kwekhasi Lokulawulwa Komkhankaso - I-Instapage yenze lula ukuphathwa komkhankaso ngakho-ke abathengisi be-PPC bangakha ngokushesha amaqembu ezikhangiso eziteshini zabo zezikhangiso ezihlukile, imikhiqizo, izici, kanye nenani labantu.
  • Imibiko Yesikhathi Sangempela - Thola idatha yesikhathi sangempela, nganoma yisiphi isikhathi, kuwo wonke amadivayisi akho, nganoma yisiphi isikhathi.
  • Ukwenza okuthandwa nguwe - Dala ngokushesha okuyingqayizivele okungu-1:1 okuhlangenwe nakho kwekhasi lokubikezela ngemuva kokuchofoza isikhangiso nge-Experience Manager yazo zonke izithameli. Jabulisa amakhasimende akho ngolwazi lwekhasi lomuntu siqu oluzokusiza ukhulise ukuguqulwa, ukhuphule i-ROI yokukhangisa kwedijithali, futhi wehlise izindleko zokutholwa.
  • Ukuhlanganiswa - Hlanganisa kalula i-Instapage nokukhangisa kwezinkampani zangaphandle ezisetshenziswa kakhulu namuhla, izibalo, i-CRM, ukumaketha nge-imeyili, nezinkundla ezizenzakalelayo zokumaketha.

Qalisa nge-Instapage

Izici Zepulatifomu Le-Agency Landing Page Faka

Ngenkokhelo Ngokuchofoza ngakunye (PPC) kanye nezinkampani zokukhangisa, i-Instapage futhi iyisixazululo esiphelele se-Ejensi. Izici zama-ejensi zifaka:

  • Ama-Akhawunti Omkhulu - Phatha kalula ama-akhawunti amaklayenti amaningi ngokushintsha phakathi kwama-akhawunti akho ngaphandle kokungena ngemvume kuma-akhawunti ahlukene. Buka uhlu lwama-akhawunti okwazi ukufinyelela kuwo, shintshela ku-akhawunti ofuna ukusebenzela kuyo, bese ubheka imininingwane ye-akhawunti / yomnikazi we-akhawunti okwamanje ophakathi kwesixhumi esibonakalayo esisodwa esihlanganisiwe.
  • Izindawo Zokusebenzela Ezizimele Zamaklayenti - Hlela izindawo zokusebenza zeqembu, phatha kangcono ukusebenzelana kweqembu, futhi ugcine ubumfihlo bamakhasimende ngokumema amalungu eqembu ezindaweni ezithile zokusebenza. Ungakwazi ukunikeza ngokushesha ukufinyelela ezizindeni zokushicilela ezindaweni ezithile zokusebenza, uphathe ukuhlanganiswa ngokwezifiso futhi ushicilele ngokuphephile ku-CMS yangaphandle usebenzisa isistimu yamathokheni.
  • Izimvume Zelungu Leqembu - Ukwabelana ngomsebenzi wakho neqembu noma amaklayenti akusasho ukudlulisa imininingwane yakho yokungena. Nge-Instapage, ungakwazi ukunikeza ngokushesha ukufinyelela kokufunda kuphela kumalungu eqembu alungile noma ababambiqhaza kumakhasi okubikezela alungile.
  • Ukushicilela Ezizindeni Ezingenamkhawulo - Ngokungafani namanye amapulatifomu wekhasi lokufika, i-Instapage ikuvumela ukuthi ushicilele amakhasi ezizindeni eziningi eziyingqayizivele ezinhlelweni eziningi zokuphathwa kokuqukethwe.

Cela i-Instapage Demo

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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