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Kungani Umnyango Wakho Wezokumaketha Udinga Ukutshala Kuhlelo Lwesu Lokuxhumana Kwangaphakathi

Njalo ngeviki, inkampani yethu ihlangana ukuze kushayelwe ucingo inkampani lapho sixoxa khona ngeklayenti ngalinye kanye nomsebenzi esiwenzayo. Umhlangano obalulekile… sivame ukuhlonza amathuba okuthengisa ukuze sithengise amakhasimende, sihlonza umsebenzi omuhle okufanele ngabe siwukhuthaza ngokumaketha kwethu, futhi sifundisane ngezisombululo, amaqhinga, namasu okwenza umsebenzi wenziwe. Lo mhlangano wehora elilodwa ubaluleke kakhulu empumelelweni yebhizinisi lethu.

Ngempumelelo ukuxhumana kwangaphakathi kuwumgogodla wanoma yiliphi ibhizinisi eliphumelelayo. Idlala indima ebalulekile ekukhuthazeni abasebenzi abasebenzisanayo nabasebenzisanayo, ukuqinisekisa ukuthi wonke umuntu uhambisana nombono wenkampani, izinjongo, kanye namagugu. Ngakolunye uhlangothi, ukudebesela ukusungula isu lokuxhumana langaphakathi elihambisanayo kungadala izinselele ezimbalwa ezithiya ukukhula nempumelelo yenkampani.

Ake sihlole izinkinga ezibalulekile eziphakama ngenxa yokungabi nalo isu eliqinile lokuxhumana kwangaphakathi kanye nezinzuzo zokulisebenzisa.

Izinselelo Zokungabi Nesu Lokuxhumana Kwangaphakathi:

  • Ukuntula Ukucaca kanye Nokuqondanisa: Ngaphandle kwesu elichaziwe lokuxhumana kwangaphakathi, abasebenzi bangase bangabi nawo ukuqonda okucacile kombono wenkampani, izinjongo, noma isiqondiso efuna ukusithatha. Lokhu kungabibikho kokucaca kungaholela ekudidekeni, ekuhleleni ngendlela engafanele, kanye nomuzwa wokungaxhumani phakathi kwabasebenzi.
  • Iziteshi Zokuxhumana Ezingasebenzi: Ukuthembela kuphela kuma-imeyili angavamile, izingxoxo ngezikhathi ezithile ekhishini, noma amaphrezentheshini e-PowerPoint aphelelwe yisikhathi kungase kungenele ekudluliseleni ulwazi olubalulekile. Kungase kubangele ukuthi imilayezo ebalulekile ilahleke, inganakwa, noma ingaqondwa kahle, okuholela ekungasebenzini kahle kanye namathuba aphuthelwe.
  • Ukusebenzelana Kwabasebenzi Okuphansi: Ukungabikho kwesu eliqinile lokuxhumana kwangaphakathi kungaba nomthelela ekwehliseni izinga lokuzibandakanya kwabasebenzi. Uma abasebenzi bengazizwa benolwazi oluhle noma bengabandakanyeki, ugqozi lwabo nomdlandla ngomsebenzi wabo kungase kwehle, kube nomthelela ekukhiqizeni nasekusebenzeni kukonke.
  • Ukuthenga Okukhawulelwe Kwezinguquko: Ukwethula imikhiqizo emisha noma izikhombisi-ndlela zenkampani kudinga ukuthengwa kwabasebenzi nokusekelwa. Ngaphandle kohlelo olufanele lokuxhumana kwangaphakathi, abasebenzi bangase bangavumi ukushintsha noma bangazi ngezizathu ezibangela lolu hlelo, luvimbe ukuqaliswa ngempumelelo.
  • Amathuba Okusebenzisana Agejiwe: Izinkundla zokuxhumana ezinganele zingathiya ukusebenzisana kwabasebenzi kanye nokwabelana ngolwazi. Lokhu kungaholela emathubeni aphuthelwe okuqanjwa kabusha kanye nokwenza ngcono njengoba imibono nobungcweti buhlala bungaziwa eminyangweni.
  • Amathuba Agejiwe Okuthengisa Nokumaketha: Ukuxhumana okufezwe ngabasebenzi bakho kubalulekile njengoba kunikeza amathuba okusabalalisa izwi kwabanye abasebenzi ababheke amakhasimende kanye namakhasimende abasebenza nawo. Kulula kakhulu ukuthengisa nokuthengisa ikhasimende ngokuphambanayo kunokuthola elisha!

Izinzuzo Zesu Lokuxhumana Kwangaphakathi:

  • Ukusebenzelana Kwabasebenzi Okuthuthukisiwe: Isu lokuxhumana langaphakathi elenziwe kahle ligcina abasebenzi bematasa futhi betshale imali empumelelweni yenkampani. Abasebenzi abathenjisiwe banamathuba amaningi okuthi bakhuthale, bathembeke, futhi babe neqhaza elihle esikweni lendawo yokusebenza.
  • Ukuqondanisa Okuthuthukisiwe Nokugxila: Isu lokuxhumana elisebenzayo lisiza ukuvumelanisa abasebenzi nombono wenkampani, umgomo, kanye namagugu. Wonke umuntu osekhasini elifanayo usebenzela ezinhlosweni ezifanayo, okuholela ekusebenzeni okungcono nemiphumela.
  • Ukuhlanganyela Okukhulisiwe Nokwabelana Ngolwazi: Ukusebenzisa izinkundla ezihlukahlukene zokuxhumana kwangaphakathi, njenge-Slack, izingosi zezisebenzi, ama-intranethi, nezinkundla zokuxhumana zebhizinisi, kunika amandla ukubambisana kwesikhathi sangempela, ukwabelana ngamafayela, nokuxhumana okulula kuyo yonke iminyango, kungakhathaliseki indawo yangempela.
  • Ukusabalalisa Ulwazi Olusheshayo Nolusebenzayo: Ngamathuluzi okuxhumana esimanje nezinhlelo zokusebenza, njengama-webinars angaphakathi, imihlangano ebonakalayo, nezinhlelo zokusebenza zeselula, izibuyekezo ezibalulekile, izindaba, nezimemezelo zingafinyelela abasebenzi ngokushesha, kunciphise ukubambezeleka nokuqinisekisa izenzo ezifika ngesikhathi.
  • I-Boosted Company Culture: Isu eliqinile lokuxhumana kwangaphakathi, okuhlanganisa izincwadi zezindaba kanye nezimpawu zedijithali, likhuthaza isiko lenkampani elihle ngokukhuthaza ukubeka izinto obala, inkhulumomphendvulwano evulekile, kanye nokuqashelwa kwezimpumelelo zezisebenzi.
  • Ukuphathwa Kokushintsha Okuthuthukisiwe: Ngezikhathi zoshintsho, isu lokuxhumana elihlelwe kahle lisiza ukuphatha izinguquko ngokushelela ngokuchaza izizathu zezinguquko kanye nokubhekana nokukhathazeka kwabasebenzi ngokusebenzisa izinhlolovo nezinkundla zokuphendula.
  • Inzuzo: Abasebenzi abanolwazi babalulekile ekwenzeni inzuzo yenhlangano. Ukuxhumana okuhle kakhulu kusiza ekugcineni amakhasimende futhi kwandise imali engenayo iklayenti ngalinye.

Le vidiyo ehlekisayo ebonisa u-Howard Downer, Umphathi Wezokumaketha, ibonisa imiphumela yokuxhumana okubi kwangaphakathi.

Ukuthembela kwenkampani ezindleleni zakudala ezifana nezethulo ze-PowerPoint kanye nemibuthano yezikhathi ezithile yehluleka ukubandakanya abasebenzi ngokuphumelelayo, okuholela ekuntuleni kogqozi nokuhambisana nemigomo yenkampani.

Isu Lokuxhumana Kwangaphakathi

Ukusungula isu lokuxhumana langaphakathi eliphumelelayo kudinga ukuhlela nokucatshangelwa ngokucophelela. Nazi izisekelo eziyisisekelo nezinyathelo zokukuqondisa kule nqubo:

  1. Setha Izinjongo Ezicacile: Thola izinjongo nezinhloso eziphambili zesu lokuxhumana kwangaphakathi. Yini ofuna ukuyizuza ngokuxhumana okuthuthukisiwe?
  2. Qonda Izithameli Zakho: Yazi abasebenzi bakho kanye nezinketho zabo zokuxhumana. Cabangela izidingo zabo, izibalo zabantu, kanye nezindima zabo ngaphakathi kwenhlangano.
  3. Dala Ithimba Lokuxhumana: Hlanganisa ithimba elinomthwalo wemfanelo wokuhlela, ukusebenzisa, nokuqapha isu lokuxhumana langaphakathi. Leli thimba kufanele lifake nabamele iminyango eyahlukene ukuqinisekisa imibono eyahlukene.
  4. Yenza Ukucwaningwa Kwezokuxhumana: Hlola isimo samanje senhlangano sokuxhumana kwangaphakathi. Thola amandla, ubuthakathaka, kanye nezindawo okufanele uzithuthukise.
  5. Chaza Imilayezo Ebalulekile: Nquma imilayezo ewumongo okufanele idluliselwe kubasebenzi ngokungaguquki. Le miyalezo kufanele ihambisane nombono wenkampani, imigomo, kanye namagugu.
  6. Khetha Iziteshi Zokuxhumana: Khetha ingxubevange yeziteshi zokuxhumana ezifanelana nezidingo zenhlangano nokuthandwa ngabasebenzi bayo. Lokhu kungase kuhlanganise ama-imeyili, ama-intranethi, ama-ESN, imihlangano yeqembu, izincwadi zezindaba, njll.
  7. Yakha Isu Lokuqukethwe: Hlela uhlobo lokuqukethwe okuzokwabiwa ngeziteshi ezahlukene. Bandakanya izibuyekezo, izindaba zenkampani, izindaba zempumelelo, okugqamayo kwabasebenzi, nolwazi olufanele lwemboni.
  8. Dala Ikhalenda Lokuxhumana: Yakha uhlelo lokuthi ukuxhumana kuzokwenzeka nini futhi kanjani. Ikhalenda lokuxhumana lisiza ukugcina ukungaguquguquki futhi liqinisekisa ukuthi imilayezo ilethwa ngesikhathi esifanele.
  9. Foster Ukuxhumana Kwezindlela Ezimbili: Khuthaza inkhulumomphendvulwano evulekile kanye nempendulo evela kubasebenzi. Sungula izindlela zokuthi abasebenzi babelane ngemibono, okubakhathazayo kanye neziphakamiso zabo.
  10. Abaholi Besitimela Nabaphathi: Nikeza ukuqeqeshwa kokuxhumana kwabaholi nabaphathi ukuze baqinisekise ukuthi bangakwazi ukudlulisa imilayezo ebalulekile emaqenjini abo.
  11. Gada futhi Kala: Hlaziya njalo umthelela wesu lokuxhumana. Qoqa impendulo yabasebenzi futhi ulandelele izinkomba zokusebenza ezibalulekile (I-KPIs) ukuhlola ukusebenza kwesu.
  12. Phinda futhi Uthuthukise: Ngokusekelwe kumpendulo nedatha, yenza izinguquko ezidingekayo kumasu okuxhumana. Ukuthuthukiswa okuqhubekayo kuqinisekisa ukuthi isu lihlala libalulekile futhi lisebenza ngempumelelo.
  13. Bandakanya Ukusekela Ubuholi: Thola ukwesekwa nokuzibandakanya ebuholini obuphezulu. Lapho abaholi bebambe iqhaza ngenkuthalo emizamweni yokuxhumana, kuqinisa ukubaluleka kwesu kuyo yonke inhlangano.
  14. Bungaza Impumelelo: Bona futhi ugubhe izigigaba nempumelelo ezuzwe ngokuthuthukiswa kokuxhumana kwangaphakathi. Ukuqiniswa okuhle kukhuthaza ukusebenzelana okuqhubekayo nabasebenzi.

Ngokulandela lezi zinyathelo eziyisisekelo, amabhizinisi angakha isu eliqinile lokuxhumana langaphakathi elikhuthaza abasebenzi abasebenzisanayo, abanolwazi, nabagqugquzelekile. Khumbula ukuthi ukuxhumana kuyinqubo eqhubekayo, futhi kudinga ukuzinikela nokuzivumelanisa nezimo ukuze kuhlangatshezwane nezidingo eziguqukayo zenhlangano nabasebenzi bayo.

Izinkundla Zokuxhumana Zangaphakathi Nobuchwepheshe

Amabhizinisi kufanele atshale imali esu elibanzi lokuxhumana kwangaphakathi ukuze anqobe lezi zinselele. Kunenqwaba yezinkundla nobuchwepheshe obungathuthukisa ukusakazwa kwangaphakathi kokuxhumana. Izinkampani zivame ukufaka ubuchwepheshe obuningi ukuze zihlangabezane nezintandokazi zabasebenzi bazo:

  • Izimpawu Zedijithali: Iboniswa ezindaweni zamahhovisi noma ezindaweni ezivamile ukuze kwabelwane ngezindaba zenkampani, izimemezelo, nemilayezo ekhuthazayo.
  • Ukumaketha Isiginesha Ye-imeyili (ESM): Isebenzisa amasiginesha e-imeyili ajwayelekile futhi aklanywe kahle ukuqinisa imilayezo ebalulekile nokukhushulwa.
  • Amanethiwekhi Omphakathi Ebhizinisi (Ama-ESN): Izinkundla zokuxhumana ezifana nenkundla yezokuxhumana njenge-Yammer yokuxhumana kwangaphakathi, ukukhuthaza ukubambisana, nokwabelana ngezibuyekezo.
  • Impendulo esuka ku Platform: Amathuluzi okwenza izinhlolovo nokuqoqa impendulo ukuze uqonde izidingo zabasebenzi nezinto ezibakhathazayo.
  • I-Gamification Platform: Ihlanganisa izici zegeyimu ezifana namabhodi wabaphambili nemiklomelo ekuxhumaneni ukuze yenze ukufunda nokwabelana kuhehe.
  • Umlayezo osheshayo (IM): Izinhlelo zokusebenza ezinikeza ukuxhumana okusheshayo, ukwabelana ngamafayela, nokuhlanganiswa ngamathuluzi ahlukahlukene.
  • Amaqembu e-Microsoft: Inkundla yokuhlanganyela yeMicrosoft, ehlanganisa ingxoxo, imihlangano yevidiyo, ukugcinwa kwamafayela, nokuhlanganiswa kohlelo lokusebenza.
  • Izinhlelo Zamaselula: Izinhlelo zokusebenza ezithuthukiswe yinkampani noma zezinkampani zangaphandle zokuletha izibuyekezo, izinto zokuqeqesha, nezinhlolovo zokubandakanya abasebenzi kuma-smartphone.
  • Izincwadi zezindaba: Ama-imeyili avamile noma ukushicilelwa kwe-intranethi okuhlanganisa ulwazi olubalulekile, izibuyekezo zenkampani, nezibani zezisebenzi.
  • podcasts: Ama-podcast angaphakathi ezibuyekezo, izingxoxo, izindaba zempumelelo, nemininingwane ebalulekile.
  • Amaphothali/Ama-inthanethi: Amawebhusayithi ayimfihlo asebenza njengamahabhu amaphakathi olwazi, imibhalo, izinqubomgomo, nezindaba zenkampani.
  • Izinkundla Zokuhlonishwa: Isoftware yokubona nokuklomelisa izimpumelelo neminikelo yabasebenzi.
  • Izinkundla Ze-inthanethi Yezokuxhumana: Ihlanganisa ama-intranethi endabuko nezinto zenkundla yezokuxhumana ukuze kuxhumane okusebenzisanayo.
  • Imihlangano ebonakalayo: Izinkundla zamawebinars, amahholo edolobha, nezingxoxo ezisebenzisanayo.
  • Amahholo Edolobha Abonakalayo: Imihlangano eku-inthanethi ehlanganisa ubuholi nabasebenzi ukuze bathole izibuyekezo namaseshini e-Q&A.
  • webinars: Amasemina angaphakathi noma amaseshini okuqeqesha afinyeleleka kubasebenzi ngaphakathi kwenhlangano.

Khumbula ukuthi ukukhethwa kwezinkundla kufanele kuhambisane nezidingo ezihlukile zenkampani, isiko, kanye nezintandokazi zabasebenzi bayo. Indlela edidiyelwe esebenzisa inhlanganisela yalezi zinkundla ingaqinisekisa ukuxhumana okuphumelelayo kwangaphakathi, okuholela kubasebenzi abazibandakanya kakhulu nabanolwazi.

Sengiphetha, isu lokuxhumana langaphakathi elisebenzayo libalulekile ekwakheni abasebenzi ababumbene, abanolwazi nabanogqozi. Ngokubhekana nezinkinga ezibalulekile nokwamukela izinzuzo, amabhizinisi angakha indawo yokusebenza echumayo lapho abasebenzi bebambe iqhaza khona, kukhuthazwa ukubambisana, futhi wonke umuntu esebenzela impumelelo ehlanganyelwe yenkampani.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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