I-imeyili Marketing & Automation

Cha, I-imeyili AYIFAN!

Ngiqaphelile le tweet kusukela UChuck Gose izolo. Kubhekiselwe ku-athikili kuwebhusayithi ye-New York Times ebizwa I-imeyili: Cindezela Susa. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Ingabe isizukulwane esilandelayo sizoxhumana ngendlela ehlukile kunochwepheshe banamuhla? Nakanjani. Ngabe bazoyeka ukusebenzisa i-imeyili baqhube lonke ibhizinisi kuFacebook? Angiboni. I-imeyili isewubuchwepheshe obusheshayo, obusebenzayo, obufakazelwe. Amafemu ama-imeyili amahle kakhulu njenge-Indy's I-ExactTarget know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Ake siyeke ukugxumela i-imeyili ifile! bandwagon futhi esikhundleni salokho ufunde izindlela ezingcono zokuyisebenzisa ngokuphumelelayo. Ngingathanda ukuphawula kwakho ngezansi.

UMichael Reynolds

Ngibe usomabhizinisi iminyaka engaphezu kwamashumi amabili futhi ngakhe futhi ngathengisa amabhizinisi amaningi, okuhlanganisa i-ejensi yokumaketha yedijithali, inkampani yesofthiwe, namanye amabhizinisi esevisi. Njengomphumela wesizinda sami sebhizinisi, ngivame ukusiza amakhasimende ami ngezinselele ezifanayo, okuhlanganisa ukuqala ibhizinisi, noma ukwakha nokuthuthukisa ibhizinisi.

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