Ukukhangisa OkuqukethweSesha Marketing

Ingabe Isizinda Sakho Sesifunda, Ibhulogi, noma Okuphakelayo Kumakwe Ngemethadatha Yendawo?

Emabhizinisini esifunda, ukutholakala ku-inthanethi futhi kutholakale esimweni sendawo kubaluleke kakhulu. Ukufaka imethadatha yendawo kuwebhusayithi yakho, ibhulogi, noma RSS okuphakelayo kungathuthukisa kakhulu ubukhona bebhizinisi lakho ku-inthanethi, kwenze kube lula kumakhasimende endawo ukuthi akuthole. Lo mkhuba awuzuzi nje kuphela; kubalulekile ukuze uhlale unokuncintisana emakethe yendawo.

Izinjini zokusesha zibeka phambili ukuhlobana emiphumeleni yazo yosesho. Ngokufaka imethadatha yendawo enembile (ikheli, i-latitude, nobude) kusayithi lakho, uthuthukisa ukusebenza kahle kwenjini yokusesha yebhizinisi lakho (SEO). Lokhu kusho ukuthi uma okungenzeka amakhasimende ethu asesha imikhiqizo noma amasevisi endaweni yakini, ibhizinisi lakho maningi amathuba okuthi livele emiphumeleni yabo yosesho.

Imethadatha yendawo ingaphinda ithuthukise ulwazi lomsebenzisi. Isibonelo, lapho abasebenzisi banikezwa ulwazi lwendawo, bangakwazi ukunquma kalula ukuthi ibhizinisi lakho liseduze kangakanani nendawo yabo, ukuthi bafika kanjani lapho, nokuthi ingabe ukunikezwa kwakho kuhambisana nezidingo zabo zasendaweni.

Imiyalo Yokufaka Imethadatha Yendawo

Kubandakanya imethadatha yendawo kuhlanganisa ukungeza i-HTML ethile noma umaki we-schema kukhodi yewebhusayithi yakho. Lokhu kungenziwa ekhasini lakho eliyisiqalo, ikhasi lokuxhumana, nanoma yisiphi esinye isigaba esifanele sesayithi lakho. Ngezansi kunemiyalelo kanye nekhodi eyisibonelo yokumaka ngokufanelekile iwebhusayithi yakho:

I-HTML Meta Tags Yolwazi Lwendawo Oluyisisekelo

Ukuze usebenzise okuyisisekelo, ungasebenzisa ama-meta tags e-HTML ukuze ufake ikheli lendawo yebhizinisi lakho nezixhumanisi zendawo. Nakuba bengasetshenziswa ngokuqondile izinjini zokusesha ngezinjongo zokulinganisa, laba bomaka bangasiza ukuchaza imininingwane yendawo yebhizinisi lakho kwezinye izinhlelo zokusebenza namasevisi.

<meta name="geo.region" content="US-CA" />
<meta name="geo.placename" content="San Francisco" />
<meta name="geo.position" content="37.7749;-122.4194" />
<meta name="ICBM" content="37.7749, -122.4194" />

Imakhaphu Yendawo Ye-schema Sokubonakala Okuthuthukisiwe

Ukufaka umaka we-schema (usebenzisa i- Schema.org silulumagama) sinconyelwe indlela ye-SEO-friendly. Izinjini zokusesha ezinkulu ziyalubona lolu hlobo lwemakhaphu futhi zingathuthukisa kakhulu ukubonakala kwesayithi lakho emiphumeleni yosesho yasendaweni.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1234 Business Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode":"94101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "37.7749",
    "longitude": "-122.4194"
  },
  "telephone": "+11234567890"
}
</script>

Uma usebenza WordPress, lo Isikhundla Math i-plugin inalokhu eyakhelwe ngaphakathi, futhi inguqulo ye-pro ivumela ngisho namabhizinisi ezindawo eziningi!

Idatha Yendawo Ekuphakeleni kwe-RSS

Ukuze RSS Okuphakelayo, okuhlanganisa omaka be-geo-specific kungasiza ekusabalaliseni okuqukethwe okusekelwe endaweni. Nakuba izifunzo ze-RSS zingakusekeli ngokuqondile GeoRSS ngaphandle kokwenza ngendlela oyifisayo, ungafaka phakathi ulwazi lwendawo ngaphakathi kokuqukethwe kwakho noma izincazelo ukuze uthuthukise ukuhambisana kwendawo.

<item>
  <title>Your Article or Product Name</title>
  <link>http://www.yourwebsite.com/your-page.html</link>
  <description>Your description here, including any relevant location information.</description>
  <geo:lat>37.7749</geo:lat>
  <geo:long>-122.4194</geo:long>
</item>

Kumabhizinisi esifunda ahlose ukuchuma emhlabeni wokuqala wedijithali, ukunganaki imethadatha yendawo ayiseyona inketho. Ngokuhlanganisa ngobuchule imininingwane yendawo ebukhoneni bakho be-inthanethi, ungathuthukisa kakhulu ukubonakala kwakho, uthuthukise ulwazi lomsebenzisi, futhi uqinisekise ukuthi ibhizinisi lakho liphuma phambili ekusesheni kwendawo. Ukuqalisa lezi zinguquko kungase kudinge ulwazi lobuchwepheshe, kodwa izinzuzo ezingaba khona zokukhuphuka kwethrafikhi nokuzibandakanya kwamakhasimende kuwufanele umzamo.

Awuyazi i-latitude ne-longitude yakho? I-Google Developers ine-Geocoding API ongayisebenzisa ukuyibheka:

Thola i-Latitude kanye ne-Longitude

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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