Ukuhlakanipha okungekhona okwangempelaIzingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & AutomationIzincwadi Zokumaketha

Landa: Umhlahlandlela Ocacile Futhi Ophelele Wokuhlangenwe nakho Okususelwe ku-Akhawunti (ABX)

I-Demandbase iguqula indlela izinkampani ze-B2B ezidayisa ngayo. I-Demandbase One iyisiqalo esiphelele kunazo zonke sezixazululo ze-B2B zokuya ezimakethe, ezixhumanisa isipiliyoni esihamba phambili esuselwa ku-akhawunti, ukukhangisa, ubuhlakani bezentengiso, kanye nezixazululo zedatha ye-B2B ukuze amaqembu okuMaketha nokuThengisa ezinkampanini ezinkulu futhi ezikhula ngokushesha angasebenzisana ngokushesha, yabelana ngobuhlakani, futhi uzwe ukukhula okuqhumayo.

Umphathi Omkhulu Wezokumaketha, UJon Miller, ubhale futhi washicilela le-ebook elisha elihle ngokuvela kwe-Akhawunti Esekelwe Ekumaketheni (ABM) ... Okuhlangenwe nakho kwe-Akhawunti (A.B.X.).

Kuyini Okuhlangenwe nakho kwe-Akhawunti (ABX)?

Ukucabanga kabusha okuyisisekelo, okugxile kumakhasimende kwemakethe esekwe kuma-akhawunti - ehlanganisa ukubandakanyeka kokumaketha okungenayo ngokunemba nokuqondiswa kwe-Marketing-based Marketing. I-ABX ithuthukisa zonke izici zesipiliyoni somthengi kuyo yonke impilo ye-B2B futhi idlula ngokumangalisayo i-ABM elula kanye nesidingo sendabuko gen. I-ABX ingukuziphendukela okufanele kwe-Marketing-based Marketing. 

Demandbase

Ukumaketha kwesimanje kwe-B2B kumayelana nokwenza ngcono zonke izici zesipiliyoni somthengi, kuyo yonke impilo ye-B2B, nokwenza i-ABM elula nokwenza okudingwayo gen. Isikhathi sokuvela okulandelayo kumasu we-B2B wokuya emakethe. Asikwazi ukuqhubeka senza izinto ezifanayo futhi silindele imiphumela ehlukile. 

Ngenhlanhla, imodeli entsha, izinqubo ezintsha, nobuchwepheshe obusha - obuqhutshwa yi-AI nedatha enkulu - sekuvelile ukukhombisa indlela engcono eya phambili kuyo yonke inkampani ye-B2B: I-Akhawunti-Based Experience. Nasi umhlahlandlela wakho osemthethweni, ophelele wokusebenzisa i-lens egxile kumakhasimende ne-akhawunti kucebo le-B2B lokuya emakethe. Kufakiwe kumhlahlandlela:

  • Kungani Okuhlangenwe Nakho Kwe-Akhawunti?
  • Uhambo lwe-Akhawunti
  • Izitayela ze-ABX
  • Izindaba Zokuphawula
  • Izinqubo ezi-5 ze-ABX
    1. Yakha isisekelo sedatha ye-akhawunti yakho
    2. Thola ama-akhawunti abalulekile
    3. Bandakanya (Qonda, Yenza kube ngokwakho, Khangisa, Hlanganyela, ne-Orchestrate)
    4. Vala amathuba ngokuqondanisa ukumaketha nokuthengisa
    5. Linganisa inqubekela phambili ye-akhawunti
  • Kusetshenziswa i-ABX
  • Ubuchwepheshe be-ABX

I-ebook ibuye ifake imininingwane yokwakha ithimba lakho lezinkanyezi ze-ABM, ukuthi unganquma kanjani amabhajethi, futhi lifaka amanye amakhasi okusebenzela ukuze uqalise.

Landa Umhlahlandlela Ocacile Nophelele Wokuhlangenwe nakho Okususelwe ku-Akhawunti (ABX)

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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