Ukukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & AutomationAmathuluzi OkukhangisaSesha MarketingI-Social Media & Influencer Marketing

Isitaki Sokugcina Sabathengisi Abenza Kakhulu

Isoftware idla umhlaba.

UMarc Andreessen, ngo-2011

Ngezindlela eziningi, u-Andreessen wayeqinisile. Cabanga ukuthi mangaki amathuluzi esoftware owasebenzisa nsuku zonke. I-smartphone eyodwa ingaba namakhulu ezinhlelo zokusebenza zesofthiwe kuyo. Futhi leyo idivayisi eyodwa nje encane ephaketheni lakho.

Manje, masisebenzise lowo mbono ofanayo emhlabeni webhizinisi. Inkampani eyodwa ingasebenzisa amakhulu, uma kungenjalo izinkulungwane, zezixazululo zesoftware. Wonke umnyango uthembele kubuchwepheshe ngandlela thize, kusukela kwezezimali kuye kwezabasebenzi kanye nokudayisa. Sekuyinto ebalulekile ekuqhubeni ibhizinisi emhlabeni wanamuhla.

Ukuthengisa akuhlukile. Amaqembu amaningi esimanje wokumaketha athembele kuzisombululo ezihlukene zesoftware-as-a-service (SaaS) ukuze kuphethilwe ukubambisana kweqembu eliphambene, aphathe amaphrojekthi aqhubekayo, futhi alandelele ukusebenza komkhankaso. Kodwa ngaphezu kuka-7000 SaaS imikhiqizo ngokukhethekile ku indawo yokuthengisa, kungaba nzima ukuhlukanisa ifayela le- okumele ube nakho ukusuka abanethezekile.

Kulesi sihloko, ngizoxoxa kahle ukuthi iziphi izixazululo zesoftware ezihlanganisiwe kwisitaki sakho sobuchwepheshe bokumaketha nokuthi kungani. Futhi, ngizokwabelana ngezibonelo ezithile ezithile endleleni.

Yini isitaki sokumaketha?

Igama isitaki sokumaketha, ebizwa nangokuthi i- I-MarTech stack, ibhekisela ekuqoqweni kwamathuluzi esofthiwe nobuchwepheshe obusetshenziswa abakhangisi ukwenza imisebenzi yabo. Ingena ngaphansi kwegama lesambulela esikhulu isitaki sobuchwepheshe, okuyinto IT ochwepheshe bavame ukusebenzisa ukufaka izilimi zokuhlela kanye nezinhlaka zokuthuthukiswa kohlelo lokusebenza.

Isitaki sokumaketha siwuhlu lwezixazululo okufanele zibe nazo ezinikeza iqembu lakho amandla okwenza okungcono kakhulu. Lawa mathuluzi athuthukisa ukusebenza kahle, akhuthaza ukusebenzisana, futhi athuthukise ukuxhumana. 

Ungayakha Kanjani Isitaki Sokugcina Sokuthengisa

Kulezi zinsuku, kukhona isoftware cishe konke. Indlela engibona ngayo, kunezinhlobo ezimbili zamathuluzi we-SaaS: okumele ube nakho futhi abanethezekile.

Amathuluzi okufanele ube nawo yilawo abalulekile ekwenzeni umsebenzi wakho. Izinto ezimnandi, kuhle, ukuba nazo. Angase akusize udale ngokwengeziwe noma uhleleke, kodwa kusengenzeka ufinyelele imigomo yakho ngaphandle kwawo.

Kubalulekile ukugcina isitaki sakho sokumaketha sincike. Kungani? Ngoba isoftware iyabiza. Kuyabiza impela. Amabhizinisi angachitha izinkulungwane zamaRandi kumalayisense esoftware angasetshenziswanga uma engabheki ngokucophelela ukuthi yimaphi amathuluzi adingekayo. 

Ngokwengeziwe, ukuba nemikhiqizo eminingi ye-SaaS kungadida futhi kwenze kube nzima ukuhlala uhlelekile. Isoftware kufanele yenze impilo yakho ibe lula, ingabi nzima. 

Ngezansi, uzothola uhlu lwamathuluzi we-SaaS okumele ube nawo wesitaki sakho sobuchwepheshe bokumaketha:

Ukuphathwa kobudlelwane beKhasimende

Ukuphathwa kobuhlobo beKhasimende (CRM) isofthiwe yakhelwe ukusiza amabhizinisi akhulise ukusebenzelana futhi akhe ubudlelwano namakhasimende awo akhona kanye nalawo azoba ngamakhasimende. 

Amathuluzi amaningi e-CRM asebenza njengesizindalwazi esigcina ulwazi lwekhasimende nokusebenzisana. Ngaphakathi kwethuluzi, abasebenzisi bangabona wonke umlando wobudlelwano nekhasimende kanye nolwazi oluhlobene namadili okuthengisa aqhubekayo okwamanje.

Ukuthengisa, ukumaketha, namaqembu aphezulu asebenzisa isoftware ye-CRM. 

Amaqembu okuthengisa ancike kuCRM ukuhlela imininingwane ephathelene namathemba namathuba. Abaphathi bayisebenzisa ngokufanayo, ukugcina iso elibukhali kwimali engenayo neyokuthengisa. Ngasohlangothini lokumaketha, i-CRM iyasebenziseka ekulandeleni imikhondo efanelekile yokumaketha namathuba. 

I-CRM ibalulekile ekuvaleni igebe phakathi kwamaqembu athengisayo kanye nokuzuza ukuqondanisa okungcono kwenhlangano.

Izibonelo zeCRM

Kunamakhulu amathuluzi e-CRM ahlukene emakethe. Nawa ama-standouts ambalwa:

  • Salesforce - I-Salesforce ingumhlinzeki oholayo wesoftware esekwe ngamafu ye-CRM yamabhizinisi wabo bonke osayizi. Yize i-CRM ingumnikelo ophambili weSalesforce, inkampani yandise imigqa yayo yomkhiqizo ukufaka insizakalo yamakhasimende, ezentengiso ezisebenzisayo, kanye nezixazululo zezohwebo. Cishe 19% isamba semakethe esiphelele, I-Salesforce ibusa isikhala se-CRM. Futhi ngesizathu esihle - inkundla ihlale inezinga eliphezulu phakathi kwabasebenzisi nabacwaningi ngamakhono ayo amafu aqinile, ikakhulukazi esikhaleni sebhizinisi.

Salesforce

I-Salesforce CRM
  • I-CRM Engacasuli - I-CRM Engacasuki Kancane yakhelwe ngqo amabhizinisi amancane adinga ithuluzi elilula ngaphandle kwazo zonke izinsimbi namakhwela. Iqonde ngqo ephuzwini, futhi ungathi, kancane ecasulayo!

Bhalisela i-CRM Engacasuli

I-CRM Engacasuli

Ukuphatha iphrojekthi

Ukuphatha iphrojekthi (PMS) isofthiwe ivumela amaqembu ukuthi enze lula ukuxhumana, aphathe ukugeleza komsebenzi, futhi ahlale ebheka ukuqaliswa kwephrojekthi yamanje, konke endaweni efanayo. 

Kujwayelekile ukuthi abakhangisi basebenze ezindaweni zokusebenzisana ezisuselwe kumaphrojekthi. Akunandaba ukuthi uziphatha kanjani ngokumaketha, ithuluzi lokuphatha iphrojekthi libalulekile ukuze uhlale uhlelekile futhi ulandelele ukuqhubeka kwephrojekthi. 

Izixazululo eziningi kulesi sigaba zizokuvumela futhi ukuthi udale ukugeleza kokusebenza okwenziwa ngokwezifiso kwemisebenzi yansuku zonke / yamasonto onke, okusiza ukuthi uhlale uphendula ngezinsuku zokugcina ezizayo. Lokhu kusiza kakhulu uma ithimba lakho lisebenza kude ngokuphelele noma ngokwengxenye.

Izibonelo zeProject Management Software

Ukuphathwa kwephrojekthi kuyimakethe egcwele, enezixazululo eziningi ngamanani entengo ahlukene. Izibonelo zifaka:

  • Asana - I-Asana iyisixazululo esihlala sisezingeni eliphezulu sokuphathwa kwephrojekthi kumabhizinisi abo bonke osayizi. Ithuluzi linikeza izici ezihlukahlukene zokuphatha umsebenzi ezivumela ukubambisana nokwenza ngokwezifiso. I-Asana isekela ukukhiqiza kweqembu nomsebenzi ngamunye, ivumela umsebenzisi ukuthi enze ngendlela oyifisayo ukugeleza komsebenzi wabo futhi anikele ezinhlelweni zeqembu. Abasebenzisi bangakha ngisho nemisebenzi yabo ekhalendeni, okwenza kube lula ukubona okufanele futhi nini.

Zama u-Asana Mahhala

Ukuphathwa Kwephrojekthi ye-Asana
  • Qhwa - I-Wrike iyithuluzi lokuphatha iphrojekthi elakhiwe ngezici ezisezingeni lebhizinisi zamabhizinisi akwimodi yokukhula kwe-hyper. Nakuba i-Wrike inikeza ukuhlanganiswa okuningi kwebanga lebhizinisi, isisombululo sisebenza ngokugcwele emakethe ephakathi namabhizinisi amancane.

Qalisa mahhala ku-Wrike

Ukuphathwa Kwephrojekthi ye-Wrike

Ngo-2016, inkampani yandisa umkhiqizo wayo wokufaka iWrike for Marketers, ithuluzi elenzelwe ngokukhethekile ukulingisa ukuhamba komsebenzi okujwayelekile. 

I-Wrike for Marketers ibekwe ngokukhethekile ukusiza amaqembu wokumaketha ukuthi ahlale ehlelekile futhi enze izinhlelo ezijwayelekile njengokudala okuqukethwe, ukuphathwa kwemicimbi, nokwethulwa kwezimakethe. Ithuluzi linikela ngezifanekiso zephrojekthi ukukusiza ukuthi uqalise.

Marketing Automation

Isoftware ezisebenzisayo yokumaketha isiza amaqembu wokumaketha ukuthi enze ukugeleza kokusebenza okuhlobene nokukhiqiza okuholayo, ukuthumela imidiya yezokuxhumana kanye nemisebenzi yokuthengisa ye-imeyili 

Ngaphandle kwezinzuzo ezisobala zokonga isikhathi eziza nalolu hlobo lwethuluzi, isoftware yokumaketha iyasiza ekwakheni imiyalezo eyenziwe yaba ngeyakho kuyo yonke imikhankaso ehlukene ngaphandle kwesidingo somzamo wezandla. Le mikhankaso ingasethwa ukuze isebenze ubusuku nemini, noma ngabe ungekho ukuyilawula.

Izibonelo Zokumaketha Zokumaketha

Kujwayelekile ukuthi amathuluzi wokumaketha ezenzekelayo ahlanganiswe nobunye ubuchwepheshe kupulatifomu eyodwa ehlanganisa konke. 

  • HubSpot - I-HubSpot iyinkundla eyaziwayo yokukhula ehlose ukuhlinzeka amabhizinisi ngamathuluzi okuthengisa, ukumaketha kanye namakhasimende abawadingayo ukuze baphumelele. IHubSpot's Marketing Hub ingumnikelo wokuzenzekelayo wokumaketha wasepulatifomu. Ithuluzi linobubanzi bamakhono ahlobene ne- isizukulwane esiholayo, ukumaketha nge-imeyili, kanye nezibalo.

Qalisa nge-HubSpot

IHubSpot Marketing Hub
  • I-Intuit Mailchimp – Okwaqala njengensizakalo yokumaketha nge-imeyili kuphela kwakhula kwaba inkundla ye-Mailchimp edumile yokumaketha okuzenzakalelayo kwamabhizinisi amancane. 

Bhalisela i-Mailchimp

I-Mailchimp imeyili Marketing

I-Mailchimp iheha kakhulu amabhizinisi amancane ngenxa yezinhlelo zayo zentengo eziguquguqukayo.

Kukhona imodeli yamahhala ehlinzeka ngayo yonke imisebenzi eyisisekelo yokuthengisa ezishintshayo yamabhizinisi asezigabeni zawo zakuqala. I-Mailchimp iphinde inikeze ngohlelo lokukhokha njengoba uhamba lwamaqembu ahlela ukusebenzisa ithuluzi kuphela lapha nalapha.

Amathuluzi Wokusetshenziswa Kwezinjini Zokucinga

Ukuthuthukisa injini yokusesha (SEO) isofthiwe yakhelwe ukunika amandla amabhizinisi ukuthi athuthukise amazinga awo okusesha okuphilayo futhi atholakale kalula. 

Amathuluzi we-SEO ahlinzeka ngezici ezahlukahlukene eziwusizo ukusiza abathengisi ukwenza ucwaningo lwamagama asemqoka, ukwakha ama-backlinks, nokwenza ucwaningo lokuqukethwe okukhona kuwebhu ukuthuthukisa ukukhula kwedijithali jikelele. Eziningi zalezi zixazululo zinamakhono we-analytics akhelwe ngaphakathi asiza abasebenzisi ukulandelela nokukala umthelela wemizamo yabo ye-SEO.

Isitaki esisebenza kahle kakhulu sinika amandla ithimba lakho lezentengiso ukuthi lenze izinqumo ngokuzethemba. Njenge-SEO, kubalulekile kimi ukuthi ngikwazi ukufinyelela ithuluzi lokucwaninga elingukhiye njenge Semrush, ithuluzi lokwakha lokuxhumanisa njenge-Ahrefs, kanye nethuluzi lokuhlaziya njenge -Google Analytics or I-Adobe Analytics. Konke okunye kuhle ukuba nakho, kodwa akudingekile.

U-Liam Barnes, Uchwepheshe Ophakeme we-SEO ku Isiqondiso

Izibonelo ze-SEO Software

Izindaba ezimnandi. Akudingeki ukuthi ube yingcweti yokwazi ukusebenzisa isoftware ye-SEO. 

Izixazululo eziningi ze-SEO software zinembile futhi zisebenziseka kalula, ngisho nakwabaqalayo. Ngakolunye uhlangothi, kunamathuluzi we-SEO athuthukile laphaya futhi adinga amakhono wesoftware wezobuchwepheshe. Konke kuncike kumuphi umgomo ofuna ukuwufinyelela ngosesho lwe-organic!

  • Ama-Ahrefs - Ama-Ahrefs anikezela ngesethi ephelele yamathuluzi we-SEO ngamakhono ahlukahlukene kufaka phakathi ukucwaninga kwamagama asemqoka, ukulandelela ibanga, ukwakha isixhumanisi nokubika. Lo umkhiqizo owenzelwe konke owenzelwe ukusiza abathengisi kanye nochwepheshe be-SEO kuwo wonke amazinga wesipiliyoni ukukhuphula amazinga abo emigwaqo ephilayo.

Qala Isivivinyo Sakho se-Ahrefs

Ipulatifomu ye-Ahrefs SEO

Ama-Ahrefs aqale njengethuluzi le-backlink; kodwa-ke, ukunikezwa kwayo okunwetshiwe kuye kwenza inkampani yaba umdlali omkhulu esikhaleni seSEO. Uma udinga ithuluzi elilula ekhasini le-SEO elenza (cishe) konke, ama-Ahrefs angaba ukukhetha kwakho.

  • ISciderFrog sika-SEO Spider - IScreamingFrog iyinhlangano yokukhangisa esekwe e-UK eyaziwa ngomkhiqizo wayo we-SEO Spider. I-SEO Spider iyisiqhumane esidumile sewebhu esisetshenziselwa ukwenza ukuhlolwa okujulile kwe-SEO technical. Besebenzisa ithuluzi, abathengisi bathola izixhumanisi eziphukile, ukuqondiswa kabusha kokucwaningwa kwamabhuku, ukuthola okuqukethwe okuyimpinda, nokuningi. Isixazululo se-SEO Spider sisebenza umsebenzi othize ohambisana kakhulu nama-SEO ezobuchwepheshe. Leli thuluzi lisetshenziswa kangcono lihlanganiswe nethuluzi le-SEO elisebenza konke, njenge-Ahrefs. Uma umusha ohlangothini lwezobuchwepheshe lwezinto, i-ScreamingFrog inikeza uhlobo lwamahhala olunokusebenza okuyisisekelo kokucwaningwa kwamabhuku.

Thwebula Screaming Frog SEO Spider

Ukuphathwa Kwezokuxhumana Komphakathi

Ukuphathwa kwenkundla yezokuxhumana (SMM) amathuluzi ahlinzeka ngokusebenza okuvumela abasebenzisi ukuthi bahlele okuthunyelwe, bafinyelele izibalo ezithuthukisiwe zabasebenzisi, futhi baqaphe okukhulunywa ngayo ngomkhiqizo...ukubala okumbalwa. 

Lokhu kungasiza kakhulu kuma-ejensi noma ezinkampanini ezinkulu eziqhuba amaphrofayili amaningi ezokuxhumana ngasikhathi sinye. Okuthunyelwe kungahlelelwa izinsuku noma amasonto kusengaphambili, kukunikeze amandla wokuchitha isikhathi esiningi kucebo lokudala kunokushicilela okuthunyelwe ngakunye ngesandla.

Izibonelo Zokulawulwa Komphakathi

Amanye amathuluzi wezenhlalo angaphakathi kokunye anokusebenza okuningi okuhlukile, kanti amanye aqondene ngqo nepulatifomu noma agxile esicini esisodwa, njengokuqapha imithombo yezokuxhumana. Ake sibheke izibonelo ezimbalwa:

  • Ukuhluma Komphakathi - I-Sprout Social iyithuluzi lomlingo lonke-in-one lokuphathwa kwemidiya yezenhlalo. Isixazululo sinikeza abasebenzisi iqoqo eliphelele lezici ezibandakanya i-post automation, i-granular engagement analytics, nokubika kokusebenza.

Qalisa Isilingo Samahhala Sokuxhumana Komphakathi

Hluma Komphakathi - Ukuphathwa Kwemidiya Yezenhlalo

I-Sprout Social yaziwa ngokusebenziseka kalula kwayo kanye namakhono wokubika athuthukile. Uma ukumaketha ezokuxhum kungumshayeli omkhulu wemali engenayo webhizinisi lakho, ihlumela likufanele kakhulu ukutshalwa kwemali.

  • I-Hootsuite - IHootsuite iyipulatifomu yokuphathwa kwemidiya yezenhlalo eyenzelwe abantu nabamabhizinisi abo bonke osayizi. Ithuluzi linikela ngezinto ezijwayelekile njengokuhlelwa kweposi, kanye nezici ezithuthuke kakhulu njengamadeshibhodi enziwa ngezifiso, ukuphathwa kwezikhangiso zenhlalo, kanye ne-analytics yezobunhloli bebhizinisi.

Cela iDemo yeHootsuite

IHootsuite Social Media Management

Isihlukanisi esikhulu sikaHootsuite? Intengo yayo engabizi. Kukhona ngisho nesigaba samahhala esivumela amandla wokuhlela anqunyelwe. Uma iqembu lakho lifuna isisombululo esonga izindleko esisebenza ngokugcwele, iHootsuite iyindlela eqinile.

Uhlelo Lokuqukethwe Lokuqukethwe

Uhlelo lokuphatha okuqukethwe (CMS) inikeza ukusebenza kokuphatha, ukugcina, nokushicilela okuqukethwe kwedijithali. Lokhu kuhlanganisa umbhalo, izithombe eziklanyiwe, ividiyo, umsindo, nazo zonke ezinye izimpahla zedijithali ezengeza kulwazi lwewebhusayithi. I-CMS ikuvumela ukuthi uphathe konke lokhu okuqukethwe ngaphandle kokudinga ukwakha ikhodi entsha kusukela ekuqaleni.

Uma ithimba lakho lihlose ukudala okuqukethwe okusha njalo, isixazululo se-CMS siyisidingo. Iningi lamathuluzi e-CMS futhi ahlinzeka ngemisebenzi eyengeziwe ye-SEO eyenza kube lula ukwengeza okuqukethwe kosesho lwezinto eziphilayo - okungasiza ukukwenza kutholakale kakhudlwana. 

Izibonelo ze-CMS

Ukukhetha i-CMS efanele yebhizinisi lakho kungaba yinkohliso ngoba ithuluzi lidinga ukuhlangana ngaphandle komthungo nengqalasizinda ekhona yewebhusayithi yakho. Ngenhlanhla, izixazululo eziningi zokuphathwa kokuqukethwe zenzelwe ukwenza lokho nje. Ngezansi, uzothola izinketho ezimbili ezidumile:

  • I-HubSpot CMS Hub - Njengoba kushiwo ngaphambili, iHubSpot ingumhlinzeki oholayo wesoftware yezokumaketha, yokuthengisa, kanye namaqembu ezinsizakalo zamakhasimende. Ukunikezwa kwe-CMS yeHubSpot kuyindlela ethandwayo emaqenjini amaningi wokumaketha okuqukethwe. Izici eziphawulekayo zifaka ukugunyazwa kokuqukethwe, isihleli sombhalo esinothile, namadeshibhodi wokubika anamandla.

Cela idemo ye-HubSpot CMS

I-HubSpot CMS

Njengoba ipulatifomu yeHubSpot isivele iza nezinye izixazululo ezakhelwe ngaphakathi njengeCRM nokumaketha okuzenzakalelayo, lokhu kuyindlela ehlakaniphile yabathengisi abafuna umkhiqizo wakho konke. Ngokwengeziwe, iHubSpot CMS ikuvumela ukuthi hlanganisa bese uqondanisa izici. Uma ufuna ukusingatha ibhulogi yakho kwipulatifomu ehlukile, kepha usebenzisa i-CMS yeHubSpot kumakhasi okufika kuwebhusayithi yakho, unga.

  • WordPress - I-WordPress uhlelo lokuphathwa kokuqukethwe komthombo ovulekile. Isoftware isebenza ngendlela evumela abasebenzisi ukuthi bafake ama-plugins ahlukahlukene kanye nezifanekiso ukwenza ngokwezifiso ukusebenza nokubukeka kwewebhusayithi yabo.

Qala iSayithi le-WordPress

I-WordPress CMS

I-WordPress ingelinye lamathuluzi amadala futhi asetshenziswa kakhulu e-CMS emakethe. Ngalokho kusho, futhi kuyithuluzi lokuzibamba, okusho ukuthi usadinga ukuthola umhlinzeki wokusingathwa kwewebhu futhi wakhe ikhodi yangokwezifiso ukuze isebenze. 

Kumakethi we-tech-savvy ofuna amathuba wokwenza ngokwezifiso angapheli, i-WordPress izoba ngumngani wakho omkhulu. 

Yenze Eyakho

Kubalulekile ukuqaphela ukuthi lolu hlu alusondele ngisho nasekuqedeni. 

Uma ungumakoti wayo yonke imisebenzi, ungawasebenzisa wonke la mathuluzi esoftware bese amanye; ungahle ube namathuluzi ahlukile asebenza kangcono ezinhlosweni zakho. Uma indima yakho igxile emsebenzini oqondene ne-hyper, njengokukhangisa kwedijithali, kungenzeka ukuthi isitaki sakho sokumaketha sibukeka sinciphile. 

Into enhle ngesitaki se-tech ukuthi unamandla okwenza kube ngokwakho. Unalezi zeluleko engqondweni, ungachaza kancane amathuluzi abaluleke kakhulu azokwenza iqembu lakho lokumaketha liphumelele ngokukhethekile.

Isoftware yokumaketha inamandla kuphela njengomuntu oyisebenzisayo. Thola ithimba le-Directive lingasiza kanjani ibhizinisi lakho nweba udlule isitaki sakho sobuchwepheshe ukuletha imiphumela yokuthengisa enzulu.

U-Izabelle Hundrev

U-Izabelle Hundrev ungumbhali wokuqukethwe waseChicago ku-Directive. Umthandi wokufunda nokubhala impilo yonke, waphothula iziqu zobuntatheli e-University of Missouri ngo-2017. Ngemuva kokuthweswa iziqu, u-Izabelle waqala umsebenzi wokuthengisa we-B2B lapho enza khona kakhulu kwezentuthuko yebhizinisi. Ngemuva kweminyaka engu-1.5 ekuthengiseni, ubuyele ezimpandeni zakhe zobuntatheli futhi wenza ushintsho lomsebenzi wokumaketha kokuqukethwe.

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