Sesha Marketing

I-Cross-Domain Canonicals AKUYONA eye-Internationalization (Sebenzisa i- hreflang)

Isizinda esiphambene ithegi yohlu lwezincwadi zeBhayibheli kuwuhlelo lokusebenza oluthile lwe rel="canonical" isixhumanisi esisetshenziswe ku SEO, kodwa idlulela ezizindeni ezihlukene. Le thegi ibalulekile lapho uphatha okuqukethwe okufanayo noma okufanayo kakhulu kuwo wonke amawebhusayithi amaningi.

Lapho Usetshenziswa Umaka We-Cross-Domain Canonical:

  1. Ukuphatha okuqukethwe okuyimpinda kuzona zonke izizinda ezihlukene: Uma unokuqukethwe okufanayo okushicilelwe kumawebhusayithi amaningi (izizinda ezihlukene), ithegi ye-canonical yesizinda esihlukene isiza izinjini zokusesha ukuthi ziqonde ukuthi iyiphi inguqulo master noma okuqukethwe okuncamelayo esikhundleni senkomba. Isibonelo, uma uhambisa okuthunyelwe kwakho kwebhulogi kwamanye amasayithi, usebenzisa ithegi ye-canonical yesizinda endaweni yokuqala kuwebhusayithi yakho eyinhloko itshela izinjini zokusesha ukuthi kukuphi okwangempela, okuqukethwe okuthandwayo.
  2. Ukuhlanganisa Ukulingana Kwesixhumanisi: Ezimeni lapho okuqukethwe okufanayo kukhona ezizindeni eziningi, ama-canonicals esizinda esiphambene angasiza ekuhlanganiseni ukulingana kwesixhumanisi (inani elidlule ngezixhumanisi ukusuka ekhasini elilodwa ukuya kwelinye). Ngaphandle kwamathegi e-canonical, ukulingana kwesixhumanisi kungahlukaniswa kuzo zonke lezi zizinda, kunciphise inani le-SEO. Ukucacisa i-canonical URL kuqinisekisa ukuthi zonke izinzuzo ze-SEO, njengama-backlink kanye negunya lesikhundla, zibalulwe ku-URL ekhethiwe, kungakhathaliseki ukuthi yisiphi isizinda esithola isixhumanisi.
  3. Ithuthela Okuqukethwe Esizinda Esisha: Uma uhambisa okuqukethwe kusuka kwesinye isizinda kuya kwesinye (njengaphakathi kokuklama kabusha kwesizinda noma ukuqamba kabusha), i-canonicals yesizinda esihlukile ingasetshenziswa okwesikhashana ukudlulisa inani le-SEO lisuka emakhasini amadala liyise kwalisha kuze kube yilapho izinjini zokusesha sezikhombe ngokugcwele okusha. isizinda.

Ku-Search Engine Optimization (SEO) yamawebhusayithi angamazwe ngamazwe (I18N), kubalulekile ukuhlukanisa phakathi kwamasu ahlukahlukene kanye nokusetshenziswa kwawo okufanele. Ikakhulukazi, ukuqonda ukusetshenziswa kanye umehluko phakathi hreflang kanye namathegi e-canonical abalulekile ekwenzeni kahle iziza zamazwe ngamazwe.

I-HubSpot ikhiphe i-ebook enesihloko Ama-50 SEO namathiphu wewebhusayithi weMarketer Yomhlaba Wonke. Nakuba i-HubSpot iwumthombo othembekile nama-ejensi amaningi, okuhlanganisa neyethu, esebenzisana nawo, ithiphu elithile kule ebook liphakamise ukukhathazeka mayelana nemikhuba ye-SEO yamazwe ngamazwe. Lokhu kukhathazeka kugqamisa ukubaluleka kokuhlolisisa ngisho nezeluleko zochwepheshe.

I-ebook iphakamise ukuthi kusetshenziswe omaka besizinda se-canonical kumawebhusayithi anezizinda eziningi ezisezingeni eliphezulu (Ama-TLD). Lesi seluleko siyinkinga ku-SEO yamazwe ngamazwe. I rel="canonical" umaka, ngokuvamile osetshenziselwa ukuxazulula izinkinga zokuqukethwe okuyimpinda, wazisa i-Google mayelana nenguqulo ekhethwayo yamakhasi wokuqukethwe afanayo ukuze ikhombe futhi iboniswe. Ochwepheshe be-SEO bavame ukweluleka ngokumelene nokusebenzisa amathegi e-canonical njengesixazululo sengubo sokuqukethwe okuyimpinda, ikakhulukazi kumongo wamasayithi wamazwe ngamazwe.

Cabangela iwebhusayithi enama-TLD amathathu omhlaba: mysite.com, mysite.co.uk, kanye ne-mysite.de. Ukulandela iseluleko se-ebook kuzohlanganisa ukusetha isixhumanisi se-canonical ku-mysite.com ezizindeni ze-.co.uk ne-.de. Kodwa-ke, le ndlela izoholela i-Google ukuthi ibeke phambili i-mysite.com, ngokunganaki ukukhonjwa kwezizinda ze-.co.uk kanye ne-.de, kunciphise ukubonakala kwazo kusesho lwesifunda lwe-Google. Lesi sinyathelo esingalungile singaholela ekulahlekelweni yigunya ezizindeni zesifunda.

Sebenzisa i- hreflang kokuqukethwe okuhunyushiwe

Isixazululo esifanele kulesi simo ukusebenzisa amathegi e- hreflang. Esithangamini sayo se-Webmaster Central, i-Google yeluleka ngokumelene nokusebenzisa omaka be-canonical kumawebhusayithi ezifunda eziningi uma inhloso kuwukuba bafakwe ohlwini. Kunalokho, i-Google incoma lokhu rel="alternate" hreflang="x" umaka. Le thegi yethulwa ngokusobala kumawebhusayithi angamazwe ngamazwe (ezifunda eziningi nezilimi eziningi), eqondisa i-Google ukuthi ibonise inguqulo yesayithi yesifunda efanele kubasebenzisi.

Isibonelo, iwebhusayithi kufanele isebenzise omaka be- hreflang kanje:

<link rel="alternate" hreflang="en-us" href="http://mysite.com/" />
<link rel="alternate" hreflang="en-gb" href="http://mysite.co.uk/" />
<link rel="alternate" hreflang="de" href="http://mysite.de/" />

Isihloko sekhasi lesifunda ngalinye kufanele sifake laba bomaka, kucatshangelwa ukuthi i- hreflang incike ngqo ekhasini. Lokhu kusetha kuqinisekisa ukuthi usesho lwe-Google UK luzobonisa i-mysite.co.uk, inguqulo yesifunda efanele yabaseshi base-UK.

Yize amathegi e-canonical esebenza kahle ekuphatheni okuqukethwe okuyimpinda, awafanele amawebhusayithi wamazwe ngamazwe lapho kufunwa khona inkomba yesifunda ehlukile. Ezimweni ezinjalo, amathegi e- hreflang ayindlela enconyiwe, njengoba asiza i-Google ukwethula inguqulo yesayithi yesifunda elungile emiphumeleni yosesho. Lo mehluko nokuqaliswa okufanele kubalulekile ku-SEO yamazwe ngamazwe ephumelelayo.

UNikhil Raj

UNikhil Raj unolwazi lweminyaka engu-7 + ku-SEO naku-Digital Marketing. Usebenze ngqo ne Douglas Karr ukuphatha amaklayenti amaningi wesifunda nawesizwe ngokusetshenziswa kwawo kwenjini, kukazwelonke nakwamanye amazwe.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.