I-Cross-Domain Canonicals AKUYONA eye-Internationalization (Sebenzisa i- hreflang)
Isizinda esiphambene ithegi yohlu lwezincwadi zeBhayibheli kuwuhlelo lokusebenza oluthile lwe rel="canonical"
isixhumanisi esisetshenziswe ku SEO, kodwa idlulela ezizindeni ezihlukene. Le thegi ibalulekile lapho uphatha okuqukethwe okufanayo noma okufanayo kakhulu kuwo wonke amawebhusayithi amaningi.
Lapho Usetshenziswa Umaka We-Cross-Domain Canonical:
- Ukuphatha okuqukethwe okuyimpinda kuzona zonke izizinda ezihlukene: Uma unokuqukethwe okufanayo okushicilelwe kumawebhusayithi amaningi (izizinda ezihlukene), ithegi ye-canonical yesizinda esihlukene isiza izinjini zokusesha ukuthi ziqonde ukuthi iyiphi inguqulo master noma okuqukethwe okuncamelayo esikhundleni senkomba. Isibonelo, uma uhambisa okuthunyelwe kwakho kwebhulogi kwamanye amasayithi, usebenzisa ithegi ye-canonical yesizinda endaweni yokuqala kuwebhusayithi yakho eyinhloko itshela izinjini zokusesha ukuthi kukuphi okwangempela, okuqukethwe okuthandwayo.
- Ukuhlanganisa Ukulingana Kwesixhumanisi: Ezimeni lapho okuqukethwe okufanayo kukhona ezizindeni eziningi, ama-canonicals esizinda esiphambene angasiza ekuhlanganiseni ukulingana kwesixhumanisi (inani elidlule ngezixhumanisi ukusuka ekhasini elilodwa ukuya kwelinye). Ngaphandle kwamathegi e-canonical, ukulingana kwesixhumanisi kungahlukaniswa kuzo zonke lezi zizinda, kunciphise inani le-SEO. Ukucacisa i-canonical URL kuqinisekisa ukuthi zonke izinzuzo ze-SEO, njengama-backlink kanye negunya lesikhundla, zibalulwe ku-URL ekhethiwe, kungakhathaliseki ukuthi yisiphi isizinda esithola isixhumanisi.
- Ithuthela Okuqukethwe Esizinda Esisha: Uma uhambisa okuqukethwe kusuka kwesinye isizinda kuya kwesinye (njengaphakathi kokuklama kabusha kwesizinda noma ukuqamba kabusha), i-canonicals yesizinda esihlukile ingasetshenziswa okwesikhashana ukudlulisa inani le-SEO lisuka emakhasini amadala liyise kwalisha kuze kube yilapho izinjini zokusesha sezikhombe ngokugcwele okusha. isizinda.
Ku-Search Engine Optimization (SEO) yamawebhusayithi angamazwe ngamazwe (I18N), kubalulekile ukuhlukanisa phakathi kwamasu ahlukahlukene kanye nokusetshenziswa kwawo okufanele. Ikakhulukazi, ukuqonda ukusetshenziswa kanye umehluko phakathi hreflang
kanye namathegi e-canonical abalulekile ekwenzeni kahle iziza zamazwe ngamazwe.
I-HubSpot ikhiphe i-ebook enesihloko Ama-50 SEO namathiphu wewebhusayithi weMarketer Yomhlaba Wonke. Nakuba i-HubSpot iwumthombo othembekile nama-ejensi amaningi, okuhlanganisa neyethu, esebenzisana nawo, ithiphu elithile kule ebook liphakamise ukukhathazeka mayelana nemikhuba ye-SEO yamazwe ngamazwe. Lokhu kukhathazeka kugqamisa ukubaluleka kokuhlolisisa ngisho nezeluleko zochwepheshe.
I-ebook iphakamise ukuthi kusetshenziswe omaka besizinda se-canonical kumawebhusayithi anezizinda eziningi ezisezingeni eliphezulu (Ama-TLD). Lesi seluleko siyinkinga ku-SEO yamazwe ngamazwe. I rel="canonical"
umaka, ngokuvamile osetshenziselwa ukuxazulula izinkinga zokuqukethwe okuyimpinda, wazisa i-Google mayelana nenguqulo ekhethwayo yamakhasi wokuqukethwe afanayo ukuze ikhombe futhi iboniswe. Ochwepheshe be-SEO bavame ukweluleka ngokumelene nokusebenzisa amathegi e-canonical njengesixazululo sengubo sokuqukethwe okuyimpinda, ikakhulukazi kumongo wamasayithi wamazwe ngamazwe.
Cabangela iwebhusayithi enama-TLD amathathu omhlaba: mysite.com, mysite.co.uk, kanye ne-mysite.de. Ukulandela iseluleko se-ebook kuzohlanganisa ukusetha isixhumanisi se-canonical ku-mysite.com ezizindeni ze-.co.uk ne-.de. Kodwa-ke, le ndlela izoholela i-Google ukuthi ibeke phambili i-mysite.com, ngokunganaki ukukhonjwa kwezizinda ze-.co.uk kanye ne-.de, kunciphise ukubonakala kwazo kusesho lwesifunda lwe-Google. Lesi sinyathelo esingalungile singaholela ekulahlekelweni yigunya ezizindeni zesifunda.
Sebenzisa i- hreflang kokuqukethwe okuhunyushiwe
Isixazululo esifanele kulesi simo ukusebenzisa amathegi e- hreflang. Esithangamini sayo se-Webmaster Central, i-Google yeluleka ngokumelene nokusebenzisa omaka be-canonical kumawebhusayithi ezifunda eziningi uma inhloso kuwukuba bafakwe ohlwini. Kunalokho, i-Google incoma lokhu rel="alternate" hreflang="x"
umaka. Le thegi yethulwa ngokusobala kumawebhusayithi angamazwe ngamazwe (ezifunda eziningi nezilimi eziningi), eqondisa i-Google ukuthi ibonise inguqulo yesayithi yesifunda efanele kubasebenzisi.
Isibonelo, iwebhusayithi kufanele isebenzise omaka be- hreflang kanje:
<link rel="alternate" hreflang="en-us" href="http://mysite.com/" />
<link rel="alternate" hreflang="en-gb" href="http://mysite.co.uk/" />
<link rel="alternate" hreflang="de" href="http://mysite.de/" />
Isihloko sekhasi lesifunda ngalinye kufanele sifake laba bomaka, kucatshangelwa ukuthi i- hreflang incike ngqo ekhasini. Lokhu kusetha kuqinisekisa ukuthi usesho lwe-Google UK luzobonisa i-mysite.co.uk, inguqulo yesifunda efanele yabaseshi base-UK.
Yize amathegi e-canonical esebenza kahle ekuphatheni okuqukethwe okuyimpinda, awafanele amawebhusayithi wamazwe ngamazwe lapho kufunwa khona inkomba yesifunda ehlukile. Ezimweni ezinjalo, amathegi e- hreflang ayindlela enconyiwe, njengoba asiza i-Google ukwethula inguqulo yesayithi yesifunda elungile emiphumeleni yosesho. Lo mehluko nokuqaliswa okufanele kubalulekile ku-SEO yamazwe ngamazwe ephumelelayo.