I-imeyili Marketing & Automation

Ukutholakala Kwe-imeyili Ukushintshaniswa ne-ividence

I-imeyili iyaqhubeka nokuba namandla embonini yokumaketha ku-inthanethi. Nakuba ubuchwepheshe buzifake cishe kuzo zonke ezinye izici zokumaketha ku-inthanethi, i-imeyili ibonakala iyiyo engakaze ihambe emashumini amabili eminyaka. Intuthuko yakamuva ethengekayo ukuzenzekelayo kokuzenzekelayo kuyajabulisa, kodwa ukutholwa, imvume kanye ne-SPAM kusahola izinselelo zemboni.

Ukwakha okuqukethwe okuhle kanye ne-imeyili efanele kuyingxenye elula… ingxenye enzima kakhulu kusewukuthola. Ukwakha uhlu oluhle lokumaketha kungaba nzima ngendlela emangalisayo. Ngenani eliphezulu le-SPAM, abathengi bawagada ngokufanelekile amakheli abo e-imeyili futhi bayangabaza ukwabelana ngawo. Ukuheha umuntu ukuthi anqobe lokhu kungaba inselele impela, ngakho yini okumele yenziwe ngummakethi?

NgoDisemba, I-Red Herring bamemezele ubufakazi phakathi kwabawine indondo ye-Global 100 emisha. ubufakazi iwukushintshaniswa kwezikhangiso kwe-imeyili kokutholwa okuzimele, isebenzisa ubuchwepheshe bokukhomba indlela yokuziphatha ukuze ifanise okunikezwayo kwe-imeyili namarekhodi angcono kakhulu, ukuze abanikazi bohlu “bathumele kancane futhi bazuze okwengeziwe,” benze imali ngohlu lwabo ngobuqotho kuyilapho abakhangisi bebona i-ROI enhle.

Nasi isibonelo se-imeyili… umkhangisi nguye Ford kanye nomphathi wohlu Xhuma nge-Life, isiza esixhumanisa abathengi Nezindlu Ezithengiswayo, Ukugcinwa Kwezindlu kanye nabathengisi bezimoto.
i-imeyili yobufakazi

Lokhu akuyona nje a umuntu wesithathu isikhangiso. Okuqukethwe kuklanywe ngokucophelela futhi kufaniswe eduze nezithameli ukuze kuqinisekiswe ukuthi umphathi wohlu akekho engcupheni yokulahlekelwa obhalisile. Ngenxa yokuthi okuqukethwe kufaniswe eduze nezithameli futhi ngokuphambene nalokho, ubufakazi bufinyelela amanani okuchofoza aphezulu kakhulu ngokusebenzisa indlela yokufaka amaphuzu okulinde ilungelo lobunikazi, ebizwa ngokuthi @rank. I-@rank isetshenziselwa ukunikeza irekhodi lekhwalithi ephezulu kakhulu yenani umthengisi azimisele ukulikhokha.

Ukulinganisa kwe-multivariate kuhlanganisa:ifaneli yokuthola i-imeyili

  • @brand affinity – Lo mphumela ukala ukuthi iphrofayili isondele kangakanani nemboni noma umkhiqizo. Le nkomba isetshenziselwa ukukhomba kanye namasegimenti ohlu lwamanani kanye namaphrofayili.
  • @ikhwalithi yomkhankaso - Lesi sici sisekelwe ekusebenzeni kwemikhankaso yokutholwa eqhutshwa kunethiwekhi yobufakazi. Ungakwazi ukuqhathanisa imikhankaso yakho ngokumelene nomlando wakho kanye nokusebenza kwemakethe okumaphakathi.
  • @okungenzeka - Lesi silinganiso sibonisa inani lama-imeyili angathunyelwa kokuqondisiwe okulungile phakathi nenkathi ethile. Ihambisana nendlela yokumaketha kwemvume kanye nengcindezi yokumaketha.

Abakhangisi nabaphathi bohlu bobabili banikezwa ukuqonda ngezibalo – idayagramu yefaneli (isibonelo esingenhla asikubonisi ukulandelela ukuguqulwa okungakhethwa kukho) kanye nedeshibhodi enazo zonke izinkomba zokusebenza ezibalulekile.
ideshibhodi yokuthola i-imeyili

Okubaluleke kakhulu, idatha yababhalisile igcinwa iyimfihlo futhi ayitholakali kumshicileli. I-ividence isebenza kanzima ukuqinisekisa ukuthi abashicileli banikezwa okuqukethwe okuhle okuzothakazelelwa yizithameli zabo… futhi abakhangisi bavezwa kwababhalisile abafanelekile abazofuna ukusabela kulokho okunikezwayo. ubufakazi buphinde busebenze ukuze kuzuzwe okuphezulu ukukhishwa kwe-imeyili.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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