Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmavidiyo Wokumaketha NokuthengisaI-Marketing InfographicsSesha MarketingI-Social Media & Influencer Marketing

Ividiyo Inamuphi Umthelela Ekukhangiseni Kwakho Kwedijithali?

Ividiyo isiphenduke ithuluzi elibalulekile kunqolobane yokumaketha yedijithali, enikeza indlela ephoqelelayo yokuthi amabhrendi ahlanganyele nababukeli. Izibalo ziyakholisa futhi zigcizelela isidingo sokuhlanganisa ividiyo namasu okumaketha.

Umthelela Wevidiyo Ngesiteshi Sokumaketha

  • Ukukhangisa: Imikhankaso ekhokhelwayo ibona ukuphakanyiswa okubalulekile ekuhlanganisweni kwevidiyo. Izikhangiso zevidiyo zingathuthukisa ukusebenzelana ngo-22%, futhi kubikezelwa ukuthi u-54% wazo zonke izikhangiso ze-Google zizosekelwe kuvidiyo. Ama-36% amangalisayo wabathengi abaku-inthanethi bathemba izikhangiso zevidiyo, into ebaluleke kakhulu ekuthembekeni kwezinqumo zokuthenga. Ngaphezu kwalokho, ukujabulela izikhangiso zevidiyo kungakhuphula amathuba okuthenga ngo-97%.
  • Amazinga okuguqulwa: Amazinga okuguqulwa nawo abona ukuthuthuka okukhulu ngokusetshenziswa kwevidiyo. Cishe u-71% wabakhangisi babika ukuthi ividiyo iguquka kangcono kunezinye izinhlobo zokuqukethwe. Abathengi bafuna ulwazi olwengeziwe ngemva kokubuka isikhangiso esiyividiyo, okubonisa izinga eliphezulu lokuzibandakanya.
  • Isikhathi Sokuhlala: Uma kufikwa ekugcineni izivakashi, ividiyo ikhombisa ukuthi isebenza ngendlela emangalisayo. Isivakashi esijwayelekile sewebhusayithi sichitha isikhathi esengeziwe esingu-88% kusayithi eliqukethe okuqukethwe kwevidiyo. Lokhu kuthuthukisa amamethrikhi okubandakanya futhi kunikeza amathuba engeziwe okudlulisa umlayezo wakho wokumaketha.
  • Ukumaketha nge-imeyili: Isizinda esiqinile sokuxhumana kwedijithali sishintshwa yividiyo. Ama-imeyili afaka okuqukethwe kwevidiyo angakhuphula izinga lokuchofoza (CTR) ngo-2-3x. Abakhangisi abaningi, u-82%, babheka ividiyo njengesebenza kakhulu emikhankasweni ye-imeyili.
  • Ukucinga: Okuqukethwe kwevidiyo kukhulisa kakhulu ithrafikhi yemvelo evela ezinjinini zokusesha ngo-157%. Lokhu kuwubufakazi bamandla evidiyo SEO, njengoba izinjini zokusesha zibeka kuqala okuqukethwe okuthuthukisa ulwazi lomsebenzisi. Ukugcizelela nakakhulu ukubaluleka kwevidiyo, ukuyengeza kuwebhusayithi yakho kungakhulisa amathuba akho okuthola umphumela wekhasi langaphambili le-Google izikhathi ezingu-53.
  • I-Social Media: Inkundla ngayinye ibonisa izinzuzo eziyingqayizivele lapho ihlanganisa ividiyo. Isibonelo, okuthunyelwe kwevidiyo ku-Facebook kunokufinyelela okuphilayo okungu-135% okukhulu kunokuthunyelwe kwezithombe, futhi ama-tweets anevidiyo abona ukuhlanganyela okuphindwe kashumi kunalawo angenayo. Okuqukethwe kwevidiyo ye-Instagram nakho, njengoba abasebenzisi abangama-40% bathi bathenge imikhiqizo noma izinsiza ngemuva kokuzibona ezindabeni ze-Instagram.

Ukuzinikela ekukhangiseni ngevidiyo kuqinile, njengoba u-96% wabakhangisi utshale imali ekukhangiseni ngevidiyo ngonyaka odlule.

Ukufaka ividiyo Emizamweni Yakho Yokuthengisa: Amathiphu Namasu

  1. Qala ngewebhusayithi yakho: Qinisekisa ukuthi ikhasi lakho eliyisiqalo namakhasi okufikela abalulekile ahlanganisa okuqukethwe kwamavidiyo ahehayo okuchaza imikhiqizo noma amasevisi akho ngempumelelo.
  2. Lungiselela i-SEO: Sebenzisa amagama angukhiye abalulekile esihlokweni sevidiyo yakho, encazelweni, nomaka ukuze uthuthukise ukubonakala ezinjinini zokusesha.
  3. Sebenzisa i-Social Media: Hlela okuqukethwe kwevidiyo kwenkundla ngayinye yezokuxhumana, usebenzisa amavidiyo abukhoma, izindaba, nokuthunyelwe okujwayelekile ukuze uhlanganyele nezithameli zakho.
  4. Thuthukisa Imikhankaso Ekhokhelwayo: Faka ividiyo emikhankasweni yakho yokukhangisa ekhokhelwayo ukuze ukhuphule ukubandakanyeka nokwethembana, okungaholela emazingeni aphezulu okuguqulwa.
  5. Hlanganisa ne-imeyili: Shumeka amavidiyo emikhankasweni yakho yokumaketha ye-imeyili ukuze wandise ama-CTR futhi ugcine izethameli zakho zibandakanyeke nokuqukethwe kwakho.
  6. Linganisa Ukusebenza: Sebenzisa izibalo ukuze ulandelele ukusebenza kokuqukethwe kwevidiyo yakho kuzo zonke izinkundla ezahlukene futhi ulungise isu lakho ngokufanele.
  7. Khuthaza Ukwabelana: Dala okuqukethwe kwevidiyo okwabelwanayo ababukeli abangase bakusakaze kuwo wonke amanethiwekhi abo, ngaleyo ndlela wandise ukufinyelela kwakho ngokwemvelo.

Ividiyo ayiyona nje inkambiso; yisu elifakazelwe elinezinzuzo ezingabazekayo zokuzibandakanya, i-SEO, ukuba khona kwenkundla yezokuxhumana, imikhankaso ekhokhelwayo, nokumaketha nge-imeyili. Izinkampani ezingakaphumeleli ukumaketha kwevidiyo ziphuthelwe yithuba elikhulu lokuxhumana nezithameli zazo futhi zithuthukise imiphumela yazo yedijithali.

Kufanele wazise ukuthi abaklami bale infographic bafake nevidiyo… indlela enhle kakhulu yokuxhumana nabanye abasebenzisi abancamela ividiyo ngenkathi bephinda bahlose okuqukethwe!

umthelela wevidiyo ekukhangiseni kwedijithali
Source: i-Eword

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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