Ubuchwepheshe BokukhangisaIzibalo nokuhlolaUkukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationUmcimbi WokumakethaUkumakethwa Kwamaselula NethebulethiEzimayelana NomphakathiUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Inkinga ngeWebhu 3.0 iyaqhubeka

Ukuhlukanisa ngezigaba, ukuhlunga, ukumaka, ukuqoqa, ukubuza imibuzo, ukufaka izinkomba, ukuhlela, ukufometha, ukugqamisa, ukuxhumana ngenethiwekhi, ukulandela ukuhlanganisa, ukuthanda, ukuthumela i-tweeting, ukusesha, ukwabelana, ukubekisa, ukumba, ukukhubeka, ukuhlunga, ukuhlanganisa, ukulandela umkhondo, ukubalula… kubuhlungu impela.

Ukuvela kweWebhu

  • 0 Web: Ngo-1989 uTim Berners-Lee we-CERN uphakamisa i-Internet evulekile. Iwebhusayithi yokuqala ivela ngo-1991 ngeWorld Wide Web Project.
  • 1.0 Web: Ngo-1999 kunamawebhusayithi ayizigidi ezi-3 nabasebenzisi abazulazula ngokuyinhloko ngama-word-of-mouth nezinkomba ezifana ne-Yahoo!
  • 2.0 WebNgo-2006 kunezindawo eziyizigidi ezingama-85 kodwa izingosi zokuxhumana, ama-wikis kanye nezinkundla zokuxhumana ziqala ukwakheka lapho abasebenzisi bangabamba iqhaza khona ekuthuthukiseni okuqukethwe.
  • 3.0 Web: Ngo-2014, kunamawebhusayithi angaphezu kwezigidigidi akhona anezinhlelo zokucinga nokuxhumana ezihlakaniphile, ikakhulu ngenxa yokuthi ahleleke kahle futhi amakwa ngobuchwepheshe kubathengi, izinkomba, kanye nokuthola imininingwane yabasebenzisi.
  • 4.0 Web: Singena esigabeni esilandelayo se-Inthanethi lapho konke kuxhunywe khona, amasistimu azifundela wona, izidingo zenziwe zaba ngezakho futhi zenziwe zaba ngcono, futhi iwebhu iba nokwelukiweyo ezimpilweni zethu njengoba ukwabiwa kwamandla kwenziwa esikhathini esingaphezu kwekhulu leminyaka elidlule.

Ngibikezele ukuthi u-2010 kuzoba unyaka wokuhlunga, ukwenza kube ngokwakho, kanye nokwenza kahle. Namuhla, anginaso isiqiniseko sokuthi sesiseduze - kungenzeka ukuthi kusasele iminyaka. Okubalulekile wukuthi siyayidinga manje, noma kunjalo. Umsindo usuvele uvala izindlebe.

Ukukhangisa ngohlelo, ubuhlakani bokwenziwa, nokufunda komshini konke kusetshenziswa efwini ukuzama ukuthuthukisa ukuhlobana nokukhomba ukuxhumana. Inkinga ukuthi lobu bonke ubuchwepheshe obusetshenziswa izinkampani ukulawula ukuxhumana kumsebenzisi wokugcina. Lokhu kubuyela emuva ngokuphelele… sidinga amasistimu lapho umsebenzisi angakwazi khona ukulawula kalula ulwazi aluphakelayo nokuthi luphakelwa kanjani.

IGoogle ineminyaka engama-20 futhi isengu- a search engine, ikunikeza kuphela idatha eyizimungulu ekhonjwe kumagama angukhiye afana nemibuzo yakho. Ngingathanda ngempela umuntu akhe ifayili le- thola injini okulandelayo… Ngikhathele ukusesha, angithi? Ngiyethemba, i- ukwamukelwa ngobuningi kobuchwepheshe bezwi izoshayela izinto ezintsha kule nkundla - angicabangi ukuthi abathengi bazoba nesineke kakhulu bajikeleze ngemiphumela eminingi ukuthola leyo abayifunayo.

Izinkampani ezinjengeFirefox, iGoogle neApple zingasiza. Ngu

ukwenza iphutha Ukulandela umkhangiso kukhutshaziwe lapho ifakwa, ibeka umthwalo ezandleni zomsebenzisi. Njengomakethi, kungazwakala njengamantongomane kimi ukufuna abathengi namabhizinisi bayeke ukungilalela. Kepha uma ngingenandaba futhi ngicasula, yilokho impela okufanele bakwenze. Abakhangisi basalokhu behluleka njalo ukuthumela umlayezo kuwo wonke umuntu bese behlukanisa futhi belungisa umyalezo.

I-GDPR ingase futhi iyasiza. Angazi ukuthi umthelela waba yini i-GDPR yokuqala imiyalezo yokungena ezinkampanini, kodwa nginomuzwa wokuthi ibibuhlungu kakhulu. Ngenkathi ngikholelwa ukuthi yayinzima, kuzokwenza ukuthi abathengisi abangcono bakhiqize kithi. Uma ngabe besikhathazeke ngokweqiniso ngayo yonke imilayezo ebesiyithumela, lapho siyithumela, kanye nenani elethwe kulowo nalowo mathemba noma kumakhasimende - ngiyaqiniseka ukuthi sizothumela ingxenyana yawo. Futhi uma abathengi bengaqhunywanga ngamabhomu, kungenzeka bangaphoqi umthetho onzima onjengalona.

Ngicabanga ukuthi izinkampani zobuchwepheshe ezilalela futhi ziphathe amathemba namakhasimende ngenhlonipho ebafaneleyo, ukuqinisekisa ukubaluleka ngezokuxhumana, ekugcineni bazoba ngabanqobi beWeb 3.0. Ngaphandle kwalokho, singena kwiWebhu 4.0 (i-Intanethi Yezinto) ngaphandle kwenetha lokuphepha.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.