I-Social Media & Influencer Marketing

Ngabe Sikhona Isikhathi Esingcono Sokwethula Inethiwekhi Yomphakathi Entsha?

Ngichitha isikhathi esincane kakhulu ezinkundleni zokuxhumana. Phakathi kwama-algorithms anephutha nokungavumelani okungenanhlonipho, isikhathi esincane engisichitha ezinkundleni zokuxhumana, yilapho ngijabula kakhulu.

Abanye abantu engabelana nabo ngokungeneliseki kwami ​​bangitshela ukuthi iphutha lami. Bathe ukuxoxa kwami ​​obala ngepolitiki eminyakeni embalwa edlule kwavula umnyango. Ngangikholelwa ngempela obala - ngisho nokusobala kwezombusazwe - ngakho ngangiziqhenya ngezinkolelo zami futhi ngazivikela phakathi neminyaka edlule. Akusebenzanga kahle. Ngakho-ke, onyakeni odlule, ngenze umzamo ohlangene wokugwema ukuxoxa ngepolitiki ku-inthanethi. Okujabulisayo ukuthi abangigxekayo basakhuluma njengakuqala. Ngicabanga ukuthi ngokweqiniso bebefuna nje ngithule.

Ukudalulwa okugcwele: Ngiyisimanga sepolitiki. Ngithanda ipolitiki ngoba ngiyakuthanda ukumaketha. Futhi ukuncika kwami ​​kuhlukile. Ngizibophezele ekutheni ngisize ukwenza umhlaba ube indawo engcono. Ngokwesifunda, ngikhululekile futhi ngiyazisa intela ukuze ngisize abanye abadinga usizo. Kuzwelonke, nokho, ngikholwa ukuthi sesidlulelwe yisikhathi sokushintsha.

Angisona isisulu, kodwa umphumela wokuzimela kwami ​​ungivulela ithuba lokuhlaselwa yiwo wonke umuntu. Abangane bami abancike kwesobunxele kuzwelonke bakholelwa ukuthi ngiwumsebenzi wamantongomane ophiko lwesokudla. Abangane bami abancike endaweni yangakini bayazibuza ukuthi kungani ngizihlalela nama-liberal amaningi kangaka. Angikuthokozeli kakhulu ukulebula kunoma iyiphi indlela. Angicabangi ukuthi kudingekile ukuzonda yonke into ngomuntu noma ngepolitiki uma ungavumelani nomuntu oyedwa noma ingxenye yalowo mbono. Ngamanye amazwi, ngingathokozela izinguquko ezithile zenqubomgomo namuhla ngaphandle kokuhlonipha osopolitiki abazenzile.

Emuva kumanethiwekhi omphakathi.

Ngikholwa ukuthi isithembiso esimangalisayo senkundla yezokuxhumana ukuthi singathembeka, sazisane, siqonde sodwa, futhi sisondelane. Kodwa okuphambene yiqiniso. Ukungaziwa kwenkundla yezokuxhumana kuhlangene nekhono elingelona lomuntu lokuthethisa abantu ongase ubakhathalele kubi.

Amanethiwekhi omphakathi aphukile, futhi amandla okuba benza kube kubi (ngombono wami).

  • On Twitter, amahemuhemu athi uma uvinjwe ngu @williamlegate, uhlonzwe njengenadi eliphiko lwesokudla futhi uvinjelwe - okusho ukuthi izibuyekezo zakho aziboniswa ekusakazweni komphakathi. Angazi noma kuyiqiniso yini, kodwa ngibonile ukuthi ukukhula kwami ​​​​kumile. Ingxenye embi yalokhu ukuthi ngiyayithokozela i-Twitter. Ngihlangana nabantu abasha, ngithole izindaba ezinhle, futhi ngithande ukwabelana ngokuqukethwe kwami ​​lapho.

Ngibuzile kodwa angitholanga mpendulo:

  • On Facebook, bayavuma ukuthi bahlunga okuphakelayo ezingxoxweni zomuntu siqu ezengeziwe. Lokhu kungemuva kweminyaka yokuphoqa izinkampani ukuthi zakhe imiphakathi, zibe sobala kakhulu ekusebenzelaneni kwazo nabathengi namabhizinisi, futhi zitshale izigidi ekwakheni ukuhlanganiswa, ukuzenzela, kanye nokubika. I-Facebook isanda kukhipha ipulaki esikhundleni.

Ngokombono wami oqotho, ukweqiwa ngokucashile kokuthambekela kwezepolitiki kuyingozi kakhulu kunokuncika ngokwako. Anginankinga ngokuthi uhulumeni ahlole ama-akhawunti omphakathi lapho ama-akhawunti ekhuthaze izenzo ezingekho emthethweni. Nginenkinga enkulu yokuthi izinkampani zilungisa inkulumo-mpikiswano buthule ngendlela ezingathanda ngayo. I-Facebook ishiya ngisho nemithombo yezindaba kuze kube ivoti elijwayelekile. Ngamanye amazwi, ibhamuza lizoqina kakhulu. Uma idlanzana lingavumelani, akunandaba - bazophakelwa umlayezo weningi noma kunjalo.

Kufanele Kube Nenkundla Yezokuxhumana Engcono

Abanye abantu bakholelwa ukuthi i-Facebook ne-Twitter yilokho esibambelele kukho. Amanethiwekhi amaningi azamile ukuncintisana, futhi wonke ehlulekile. Hhayi-ke, sisho into efanayo ngeNokia neBlackberry mayelana nomakhalekhukhwini. Angingabazi ukuthi inethiwekhi entsha ingakwazi futhi izobusa imakethe uma iphakamisa inkululeko efanayo eyenza impumelelo ye-Twitter ne-Facebook.

Indaba ayiwona umbono omubi; yimikhuba emibi. Asisalindelekile ngenhlonipho angivumelani. Okulindelekile namuhla wukuhlazeka, ukuklolodelwa, ukuhlukumeza, nokuthulisa umdeleli. Iziteshi zethu zezindaba zibonisa lokhu kuziphatha. Ngisho nosopolitiki bethu sebekuthathile lokhu kuziphatha.

Ngingumlandeli omkhulu wokuba nemicabango eyahlukene. Ngingaphikisana nawe futhi ngisazihlonipha izinkolelo zakho. Ngeshwa, njengoba sinamaqenjana amabili, sibonakala sigingqana phezulu kunokuba siqhamuke nesixazululo phakathi esihlonipha bonke.

Lokhu Kuhlobene Konke Nokumaketha?

Uma imimoya (izindaba, ukusesha, nenkundla yezokuxhumana) kutholakala ukuthi igxambukela kwezombusazwe, kuba nomthelela kuwo wonke amabhizinisi. Kuyangithinta. Angingabazi ukuthi izinkolelo zami zithinte ibhizinisi lami. Angisasebenzeli abaholi embonini yami engangibabukela kakhulu ngafunda kubo ngoba befunda imibono yami ngezindaba zezepolitiki bafulathela.

Futhi manje sibuka amaqhawe obulungisa bomphakathi ohlangothini ngalunye lwe-spectrum enza amabhrendi aziphendulele lapho abeka khona izikhangiso zawo nokuthi abasebenzi bawo bathini ku-inthanethi. Bakhuthaza ukuduba, okuthinta abaholi bamabhizinisi nabo bonke abasebenzi ngaphakathi kanye nemiphakathi ezungezile. I-tweet eyodwa inganciphisa intengo yesitoko, ilimaze ibhizinisi, noma cekela phansi umsebenzi. Angisoze ngafuna ukuthi labo abaphikisana nemibono yami bajeziswe ngokwezimali ngenxa yabo. Lokhu kuningi kakhulu.

Lokhu akusebenzi.

Umphumela wakho konke lokhu wukuthi amabhizinisi ahoxa ezinkundleni zokuxhumana, awawamukeli. Izinkampani ziya ngokuya ziba sobala, azibonakali. Abaholi bamabhizinisi bafihla ukweseka kwabo imibono yezombangazwe, hhayi ukuyithuthukisa.

Sidinga inethiwekhi yokuxhumana nabantu engcono.

Sidinga uhlelo oluvuza isizotha, ukuhlenga, nenhlonipho. Sidinga uhlelo olukhuthaza imibono ephikisanayo esikhundleni sokuthuthukisa i-echo chambers ethukuthele. Kudingeka sifundisane futhi sivezelane imibono ehlukile. Kudingeka sibekezelele eminye imibono.

Asikho isikhathi esingcono sokuthuthukisa inkundla yezokuxhumana enjengalesi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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