Ukukhangisa OkuqukethweI-Marketing Infographics

I-Podcasting Iqhubekile Nokukhula Kokuduma ngo-2023

I-Podcasting idwebe i-niche ebalulekile endaweni yedijithali, evela njengendawo ehamba phambili yokukhuluma, ukuxoxa izindaba, kanye nemfundo. Kule minyaka eyishumi edlule, ukuthandwa kwayo bekufana ne-meteoric, okudonsa ukunaka kwababukeli emhlabeni wonke.

Sithole okulandiwe okungaphezu kwezigidi ezingu-4 kweziqephu zethu ezingu-200+ ukumaketha i-podcast, futhi iyaqhubeka ikhula naphezu kokuthi ngingaqophi kaningi. Noma kunjalo, lapho ngakha eyami ihhovisi elisha ekhaya, ukuhlanganiswa kwehadiwe ye-podcasting bekuyingxenye ebalulekile yokuhlela.

Izibalo ze-Podcasting zango-2023

Idemokhthi yabalaleli be-podcast iyiphupho lomkhangisi: abantu abahlukahlukene, abafundile, nabanolwazi ngobuchwepheshe bavamise ukufuna ulwazi olusha nemikhiqizo. Ukukhula kwe-medium kukhombisa ushintsho ekuziphatheni kwabathengi, nabantu abaningi abafuna okuqukethwe okufunwayo kanye ne-niche abangakusebenzisa ezinhlelweni zabo.

  • Abantu abangaphezu kwezigidi ezingu-383 emhlabeni wonke balalela ama-podcasts.
  • Kuneziqephu ze-podcast ezingaphezu kwezigidi ezingu-70 ezitholakalayo.
  • Amazwe angu-3 aphezulu asebenzisa ama-podcast yiSouth Korea, Spain, neSweden.
  • Iningi labalaleli be-podcast baphakathi kweminyaka eyi-16 nengama-34.
  • U-50% wawo wonke amakhaya ase-US angabalandeli be-podcast, alingana nezindlu ezingaphezu kwezigidi ezingu-60.
  • Abalaleli be-podcast banamathuba angama-45% ngaphezulu okuba neziqu zasekolishi.
  • U-27% wabalaleli be-podcast base-US banemali engenayo yonyaka yasendlini engaphezu kuka-$75,000.
  • Amahlaya wuhlobo lwe-podcasting oludume kakhulu, olulandelwa yimfundo nezindaba.
  • U-39% wabanikazi bamabhizinisi abancane nabamaphakathi balalela ama-podcast.
  • U-37% wabalaleli be-podcast unamasiko amaningi.
  • U-22% wokulalela kwe-podcast kwenzeka emotweni.
  • U-49% wokulalela kwe-podcast wenziwa ekhaya.
  • Amaphodikhasti asetshenziswa kakhulu ku-smartphone (65%).
  • U-19% wabalaleli ukhuphula isivinini se-podcast.
  • Ezinkundleni zokuxhumana, abalaleli be-podcast basebenza kakhulu njengoba u-94% esebenza nyanga zonke.
  • Abalandeli bePodcast maningi amathuba okuthi balandele izinkampani nemikhiqizo ezinkundleni zokuxhumana.
  • Abangu-69% bavumile ukuthi izikhangiso ze-podcast zibenza bazi ngemikhiqizo emisha noma amasevisi.

Isikhalo se-podcasting silele ekusebenziseni kwayo izinto eziningi kanye nokufinyeleleka kwayo. Ngamaphodikasti, abalaleli bangangena ezweni lezihloko kusukela ebunkingeni besayensi kuya ekucashile kokuziphatha komuntu.

Ifomethi ibhekelela izithakazelo eziningi eziningi futhi yenza intando yeningi ukudalwa nokusetshenziswa kokuqukethwe. Ngokungafani nemidiya evamile, amaphodikasti ahlinzeka ngokuthintwa komuntu siqu, ngokuvamile njengengxoxo phakathi komsingathi nomlaleli.

Ngaphezu kwalokho, inkundla ifakazele ukuthi ivundile kubakhangisi. Imvelo esondelene futhi ehehayo yamaphodikhasti idala indawo ehlukile yokuthi imikhiqizo ixhumane nabathengi. Ukwethemba komlaleli kumsingathi kuhumushela ekwamukeleni okwengeziwe ezikhangisweni, okwenza ukukhangisa kwe-podcast kube ithuluzi elinamandla labakhangisi.

Amaphodikhasti asephenduke inkundla yoshintsho emphakathini kanye nethuluzi lemfundo. Banikeza izwi emaqenjini angameleli kancane futhi basebenza njengesiteshi sokufunda impilo yonke, okuvumela ochwepheshe ukuthi babelane ngolwazi lwabo nezithameli ezizimisele.

Isenzakalo se-podcasting silolonga kabusha isimo semidiya, sinikeza ukuzijabulisa, imfundo, namathuba okukhangisa. Njengoba ubuchwepheshe buthuthuka, sizoba nendlela esisebenzisana ngayo nale medium eguquguqukayo nehehayo.

izibalo zokuduma ze-podcast zango-2023

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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