I-Marketing InfographicsUkumakethwa Kwamaselula Nethebulethi

Ukumaketha Kwamaselula: Bheka Ithuba Langempela Ngalezi Zibonelo

Ukumakethwa kwamaselula - kuyinto okungenzeka ukuthi uke wezwa ngayo, kepha, ngokunokwenzeka, ishiya isibhengezo sangemuva okwamanje. Ngemuva kwakho konke, kuneziteshi eziningi ezahlukahlukene ezitholakalayo zamabhizinisi, ukumaketha kwamaselula akuyona yini enganakwa?

Impela - ungagxila kwifayela le- 33% yabantu abangasebenzisi amadivayisi eselula esikhundleni salokho. Ukusetshenziswa kwamadivayisi eselula emhlabeni kulindeleke ukuthi kukhule kufinyelele kuma-67% ngonyaka we-2019, futhi asikude nathi njengamanje. Uma ukhetha ukungayinaki ingxenye enkulu kangako yemakethe, udinga ukuqaphela ukumaketha okuhambayo.

Ukumaketha Kwamaselula Kwenza Sense Kumaklayenti

Ugcine nini ukuya noma kuphi ngaphandle kwe-smartphone yakho? Noma uye kwenye indawo lapho kungekho omunye umuntu abenayo? Amadivayisi eselula, ikakhulukazi ama-Smartphones, asinikeza imininingwane esiyidingayo ngendlela elula.

Singasebenzisa izinhlelo zokusebenza, abasizi abonakalayo, futhi sibheke nama-imeyili ethu. Amadivayisi wethu awavami ukushiya uhlangothi lwethu. Ngakho-ke, akunangqondo yini ukumaketha ibhizinisi lakho kubantu ngocingo lwabo?

Ukumaketha Kwamaselula Kwenza Izazi Zezinkampani

Ngokukhishwa okuphansi kakhulu, ungakha imikhankaso ehlukahlukene ezolingana nemakethe yakho nesabelomali sakho.

Uhlelo lokusebenza oluklanywe kahle lungasiza ukushayela ukuthengisa. I-ASDA ikwenze lokhu ngenzuzo yayo uma kuziwa ekuqiniseni ukuthengiswa kwe-inthanethi. Uhlelo lwayo lokusebenza lulandwe izikhathi eziyizigidi ezingu-2, okufakazela ukuthi amakhasimende azimisele ukusebenzelana nenkampani. Izindali ngohlelo lokusebenza ziphakeme izikhathi ezingu-1.8 kunakhompuyutha yedeskithophu.

Kukonke, iphrojekthi ibe yimpumelelo.

Kepha izinhlelo zokusebenza akusona isisombululo esifanele kuzo zonke izinkampani. Ngabe ugxila kuphi lapho?

Idizayini Yeselula Ephendulayo

I-Walmart inciphise isikhathi sayo sokulayisha sisuka kumasekhondi ayi-7.2 kuya kumasekhondi angu-2.3. Lokho akuzwakali kumangalisa kakhulu uze uqonde lokho nxazonke 53% yabantu bounce off isayithi elithatha isikhathi eside kunamasekhondi amathathu ukulayisha.

Ngokusebenzisa nje izithombe, ngokushintsha amafonti, nokususa ukuvimba kweJava, iWalmart yakwazi ukunciphisa isikhathi sokulayisha sesayithi. Ingabe kwaba nemiphumela emihle? Uma kubhekwa ukuthi amazinga okuguqulwa akhuphuke ngo-2%, impela kunjalo.

Abakwa-Nissan bathathe idizayini yokusabela baya kwelinye izinga ngokudala ividiyo esebenzisanayo. Uma ubone okuthile okuthandile, ukuthepha okulula esikrinini kuzokwanela ukuveza yonke imininingwane efanelekile. Lo mkhankaso ube yimpumelelo enkulu ngezinga lokuphothulwa okungama-78% kanye nezinga lokubonisana elingu-93%.

Ukumaketha kwamaselula kuyithuluzi elinamandla elinikeza abakhangisi uhla lwezindlela ezintsha ezisebenza kahle kakhulu ngokomthelela kanye nezindleko enkampanini. Kuhlanganisa okuningi kunezinhlelo zokusebenza noma amawebhusayithi athuthukisiwe, noma kunjalo.

Nakhu okunye ongakucabangela ngebhizinisi lakho:

  • SMS
  • imeyili
  • Push izaziso
  • Amakhodi we-QR
  • Izikhangiso ezingaphakathi komdlalo
  • Bluetooth
  • Ukuqondiswa kabusha kwesayithi leselula
  • Izinsizakalo ezisekelwe endaweni

Uma, njengebhizinisi, ufuna i-ROI ephezulu uma kukhulunywa ngemali oyisebenzisile yokumaketha, ukumaketha kwamaselula kukunikeza indlela yokufinyelela kumakhasimende ngezindleko eziphansi kakhulu. Isikhathi sokuthi inkampani yakho iqale ukwamukela amandla aleli thuluzi elisebenza kahle kakhulu.

Bheka le infographic emangalisayo, Asebenza Kanjani Amabhizinisi Ekumakethweni Kwamaselula Kulusizo Lwabo.

Imakethi Yokumaketha Kwamaselula I-Infographic
QAPHELA: Isayithi le-Appgeeks alisasebenzi ngakho-ke sisuse izixhumanisi zabo kulesi sihloko.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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