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Yiziphi Izinto Eziphezulu Zezinga Le-Organic Ze-Google ngo-2023?

I-Google iyaqhubeka nokuthuthukisa ama-algorithms ayo okusesha okuphilayo ngezibuyekezo ezinkulu phakathi neminyaka. Ngokujabulisayo, ushintsho lwakamuva lwe-algorithm, i isibuyekezo sokuqukethwe esiwusizo, igxile kakhulu emazingeni okuqukethwe okubhalelwe futhi abantu kunokuqukethwe okwenzelwe ngokuyinhloko ithrafikhi yenjini yokusesha.

Ngeshwa, amabhizinisi amaningi awazazi izibuyekezo eziqhubekayo futhi ayaqasha SEO ochwepheshe okungenzeka abangazi izinguquko ku izici zesigaba. Bayaqhubeka nokusondela ku-SEO ngokuzenzakalelayo esikhundleni sokuhlanganisa ulwazi lokuziphatha komsebenzisi, nolwazi lomsebenzisi, futhi banikeze inani elifanele. Nakuba izinga labo lingase libone ukukhuphuka isikhathi esifushane njengoba bedlala ama-algorithms... ngokuhamba kwesikhathi lokho kutshalwa kwezimali kuyalahleka njengoba i-Google ingcwaba isayithi ngoba ama-algorithms abo ahlonza amageyimu.

Enye yezinzuzo zokusebenzisa isayithi ubukhulu nobudala be Martech Zone ukuthi ngingasebenzisa izivivinyo zami futhi ngibuke ukuthi kwenzekani kule sayithi njengoba ngilungisa amaqhinga ami. Kubalulekile ukuqaphela ukuthi angizami ukukwenzela i-backlink Martech Zone. Anginayo ezimayelana Nomphakathi iqembu. Nokho, ngokukhipha okuqukethwe okucwaningwe kahle kusayithi elisheshayo elinolwazi oluhle kudeskithophu noma kuselula... Ngiyaqhubeka nokwandisa i-organic yami rankings futhi uthole ithrafikhi efanele ngokusebenzisa amazinga okusesha okuphilayo. Ngamanye amazwi, ngiyahlinzeka okuqukethwe okuwusizo.

Ukubuyekezwa Kokuqukethwe Okuwusizo

I-Google manje isivuza amawebhusayithi ahlinzeka ngokuqukethwe kwekhwalithi ephezulu nokuwusizo kuyilapho ejezisa amawebhusayithi ahlinzeka ngokuqukethwe kwekhwalithi ephansi noma okudukisayo. Lezi zibuyekezo zithinta kokubili ekhasini nangaphandle kwekhasi izici zesigaba ngezindlela ezilandelayo:

  1. Izinto Ezisekhasini: Ukubuyekezwa kokuqukethwe okuwusizo kugcizelela kakhulu ikhwalithi nokufaneleka kokuqukethwe ekhasini. Amawebhusayithi aneshesha, abhalwe kahle, afundisayo, futhi awusizo okuqukethwe kungenzeka kubekwe phezulu kunjini yokusesha imiphumela. Ngenxa yalokho, izici zezinga ezisekhasini njengekhwalithi yokuqukethwe, izihloko, nolwazi lomsebenzisi kubaluleke nakakhulu.
  2. Izinto Ezingaphandle Kwekhasi: Isibuyekezo sokuqukethwe esiwusizo siphinde sibe nomthelela ezintweni ezisezingeni elingekho ekhasini, ikakhulukazi ngokuphathelene nama-backlink. Amawebhusayithi azuze ama-backlink ekhwalithi ephezulu kusuka kwamanye amawebhusayithi cishe asezingeni eliphezulu emiphumeleni yenjini yokusesha. I-Google ibheka ama-backlink avela kumawebhusayithi agunyaziwe nafanelekile njengesignali yekhwalithi kanye nokuba usizo kokuqukethwe kuwebhusayithi. Ukwengeza, amawebhusayithi enza imikhuba ye-backlink ekhohlisayo noma anama-backlink ekhwalithi ephansi angase ajeziswe isibuyekezo sokuqukethwe esiwusizo.

Ukubuyekezwa kokuqukethwe okuwusizo kuqinisa ukubaluleka kokuhlinzeka ngokuqukethwe kwekhwalithi ephezulu nokuwusizo kuzo zombili izici ezisekhasini nezingaphandle kwekhasi. Amawebhusayithi abeka phambili ulwazi lomsebenzisi, ukuhambisana kokuqukethwe, kanye nekhwalithi ephezulu ama-backlinks maningi amathuba okuthi akleliswe kahle ekusesheni imiphumela yenjini. Ngokuphambene, amawebhusayithi enza izenzo ezikhohlisayo noma zekhwalithi ephansi angase abhekane nezinhlawulo kanye nokwehla kwezinga lenjini yokusesha.

Izinto ezisekhasini nangaphandle kwekhasi ziyizinhlobo ezimbili zezinto ezisetshenziswa yi-algorithm ye-Google ukucacisa ukuhlobana, igunya, nokuduma kwewebhusayithi. Ngayinye idinga isu layo, ngakho-ke sizoyihlukanisa lapha.

Izici Zokukala Ekhasini Le-Google

Nalu uhlu lwezici ezingaba khona zezinga kusayithi ezisetshenziswa i-Google, zibalwa ngokulandelana kwamathuba omthelela wazo ekulengeni:

  1. Ikhwalithi yokuqukethwe: Ikhwalithi yokuqukethwe ekhasini iyisici esibaluleke kakhulu sendawo. I-Google ithanda okuqukethwe kwekhwalithi ephezulu, okuhlukile, nokubalulekile okunikeza ulwazi oluhle lomsebenzisi.
  2. Isivinini Sokulayisha Ikhasi: Isivinini ikhasi elilayisha ngaso sibalulekile kukho kokubili ulwazi lomsebenzisi kanye nezinga lenjini yokusesha. I-Google ikhetha amakhasi alayisha ngokushesha aletha okuqukethwe ngokushesha.
  3. Ukuphendula Kwamaselula: Ngosesho oluningi olwenziwa kumadivayisi eselula, i-Google ithanda amawebhusayithi alungiselelwe ukubukwa kwamaselula.
  4. Isihloko sekhasi: Ithegi yesihloko sekhasi iyisici esibalulekile sezinga kusayithi. I-Google ibheka ukuhambisana kwesihloko kokuqukethwe kwekhasi, kanye nokufakwa kwamagama angukhiye ahlosiwe.
  5. Izihloko: Ukusetshenziswa kwezihloko (H1, H2, H3) ekhasini kusiza i-Google iqonde ukwakheka nokulandelana kokuqukethwe. Izihloko ezifanele nezifomethiwe kahle zingathuthukisa ukubonakala kwenjini yokusesha.
  6. Incazelo ye-Meta: Incazelo ye-meta isifinyezo esifushane sokuqukethwe ekhasini okuvela emiphumeleni yenjini yokusesha. Nakuba kungeyona into eqondile yezinga, incazelo ye-meta ebhalwe kahle nefanelekile ingathuthukisa amazinga okuchofoza futhi ibe nomthelela ongaqondile ezingeni.
  7. Isakhiwo se-URL: I-Google ibheka isakhiwo se- I-URL lapho sinquma ukuhambisana kwekhasi nombuzo othile wosesho. I-URL ecacile nechazayo ingasiza ukuthuthukisa ukubonakala kwenjini yokusesha.
  8. Ukusebenziseka Kwezithombe: Ukusetshenziswa kwezithombe ekhasini kungathuthukisa ulwazi lomsebenzisi, kodwa zidinga ukulungiselelwa kahle izinjini zokusesha. I-Google ibheka izici ezifana nalezi usayizi wefayela lesithombe, omunye umbhalo, namagama-ncazo ukuze kutholwe ukuhambisana kwezithombe kumbuzo othile wosesho.
  9. Ukuxhumeka Kwangaphakathi: Indlela amakhasi axhunywe ngayo ndawonye ngaphakathi kwewebhusayithi ingaba nomthelela ezingeni lenjini yokusesha. Ukuxhumanisa kwangaphakathi kusiza i-Google ukuthi iqonde ukwakheka kwewebhusayithi kanye nobudlelwano phakathi kwamakhasi ahlukene.
  10. Okuhlangenwe nakho komsebenzisi: Ulwazi lomsebenzisi (UX) amamethrikhi afana 404 amakhasi amaphutha, izinga lokugxuma, isikhathi ekhasini, namakhasi ngeseshini ngayinye kungaba nomthelela ngokungaqondile izinga lenjini yokusesha. I-Google ithanda amawebhusayithi ahlinzeka ngolwazi oluhle lomsebenzisi, njengoba kukhombisa ukuthi okuqukethwe kuhlobene futhi kubalulekile kubasebenzisi.

Izici Zezinga Le-Google Elingekho Ekhasini

Nalu uhlu lwezici zezinga okungenzeka zangaphandle kwesayithi ezisetshenziswa i-Google, zibalwa ngokulandelana kwamathuba omthelela wazo ekulengeni:

  1. BackLinks: Inombolo kanye nekhwalithi yama-backlink akhomba iwebhusayithi kungenye yezinto ezibaluleke kakhulu ezisezingeni elingekho endaweni. I-Google ibheka ama-backlink njengevoti lokuzethemba elivela kwamanye amawebhusayithi, okubonisa ukuthi okuqukethwe kubalulekile futhi kunegunya.
  2. Umbhalo We-Anchor: Umbhalo we-anchor we-backlink usiza i-Google ukuthi iqonde okuqukethwe kwekhasi elixhunyiwe. Umbhalo we-anchor ohambisanayo nochazayo ungathuthukisa ukubonakala nezinga lenjini yokusesha.
  3. Isiphathimandla Sesizinda: Igunya eliphelele nokwethembeka kwewebhusayithi kungaba nomthelela ezingeni lenjini yokusesha. I-Google ibheka izici ezifana neminyaka yesizinda, inombolo yama-backlink, kanye nekhwalithi yokuqukethwe lapho inquma igunya lesizinda.
  4. Izimpawu Zomphakathi: Ukuzibandakanya kwenkundla yezokuxhumana, okuhlanganisa ukuthanda, ukwabelana, namazwana, kungabonisa ukuduma nokufaneleka kwewebhusayithi noma ikhasi. Nakuba amasignali omphakathi engeyona into eqondile yezinga, angathinta ngokungaqondile izinga lenjini yokusesha.
  5. Ama-Brand Mentions: Ukukhulunywa kwebhrendi noma iwebhusayithi kwamanye amawebhusayithi, ngisho noma kungafaki i-backlink, kungathuthukisa ukubonakala kwenjini yokusesha nokwethembeka. I-Google ibheka ukukhulunywa ngomkhiqizo njengophawu lwegunya nokufaneleka.
  6. Uhlu Lwasendaweni: Kumabhizinisi endawo, ukuba nolwazi olungaguquki nolunembile ekufakweni kuhlu kwendawo okufana nephrofayela yebhizinisi le-Google kungathuthukisa ukubonakala kwenjini yokusesha emibuzweni yosesho yasendaweni.
  7. Okuthunyelwe kwezindwendwe: Ukunikela ngokuthunyelwe kwezivakashi kumawebhusayithi afanelekile nagunyaziwe kungathuthukisa iphrofayela ye-backlink kanye nezinga lenjini yokusesha.
  8. Cindezela: Ngenkathi ucindezela ukukhishwa kungaba yingxenye ewusizo yesu le-SEO, ukusebenza kahle kwabo kuyindaba yempikiswano phakathi kochwepheshe be-SEO. Abanye ochwepheshe bangase bakhethe ukuthi Uma usembonini lapho ukukhishwa kwezindaba kusatshalaliswa khona futhi uthola impendulo enhle ephumela ekukhulunyweni kwabezindaba kwangempela, kungase kuzuze. Uma kungenjalo, gxila kwamanye amasu e-SEO anamandla aphezulu okuba nomthelela futhi angase angasebenzisi kakhulu izinsiza.
  9. Co-Citations: Co-quotations kuyizinkomba zomkhiqizo (amagama ahlukile, amakheli, izinombolo zocingo, noma ezinye izihlonzi ezihlukile) kwamanye amawebhusayithi angafaki i-backlink. I-Google ibheka ukucashunwa ngokubambisana njengesignali yegunya nokuhambisana.
  10. Ukuziphatha Komsebenzisi: Amamethrikhi okuziphatha komsebenzisi afana namazinga okuchofoza (CTR), izilinganiso zokugxuma, nesikhathi ekhasini kungabonisa ukuhambisana nenani lokuqukethwe kubasebenzisi. I-Google ingase icabangele amamethrikhi okuziphatha komsebenzisi njengesignali yekhwalithi nokuhambisana, okunomthelela ngokungaqondile izinga lenjini yokusesha.

Izimo Zezinga Lenganekwane

I-Google isimemezele ngokusemthethweni ukuthi ezinye izici ezijwayelekile ezisezingeni embonini ye-SEO ziyizinganekwane futhi azithinti ngokuqondile izinga lenjini yokusesha. Nazi izibonelo ezimbalwa:

  1. Amagama angukhiye e-Meta: I-Google iqinisekise ukuthi ayisebenzisi umaka wamagama angukhiye we-meta njengesici sezinga. Nakuba kungase kube umkhuba omuhle ukufaka amagama angukhiye e-meta kwezinye izinjini zokusesha noma ngezinjongo zenhlangano, awanawo umthelela oqondile kuzinga lenjini yokusesha ye-Google.
  2. Okuqukethwe okuphindwe kabili: Google ayiwajezisi amawebhusayithi ngokuba nokuqukethwe okuyimpinda. Kunalokho, i-Google isebenzisa isistimu yokuhlunga ukuze ihlonze umthombo wangempela wokuqukethwe futhi iwubonise emiphumeleni yenjini yokusesha.
  3. Izimpawu Zomphakathi: Naphezu kokuba yisici esivame ukuxoxwa ngaso ngaphandle kwekhasi, i-Google iveze ukuthi izimpawu zomphakathi ezifana nokuthandwa, ukwabelana, namazwana azinawo umthelela oqondile kuzinga lenjini yokusesha. Kodwa-ke, ukusebenzelana kwenkundla yezokuxhumana kungathinta ngokungaqondile izinga lenjini yokusesha ngokuyisa ithrafikhi kuwebhusayithi nokuheha ama-backlink.
  4. Ubudala Besizinda: Nakuba ubudala besizinda bungaba nomthelela kuziphathimandla zesizinda, i-Google ithe ayisebenzisi iminyaka yesizinda njengento eqondile yezinga. Izinga nokuhlobana kokuqukethwe kuwebhusayithi kanye nekhwalithi yama-backlink yizici ezibaluleke kakhulu zokulinganisa injini yokusesha.
  5. Ifihla Umbhalo: Abanye ochwepheshe be-SEO bancome ukufihla umbhalo ekhasini ngokulenza libe nombala ofanayo nengemuva ukuze lifake amagama angukhiye amaningi. I-Google iveze ukuthi lo mkhuba uthathwa njengokhohlisayo futhi ungaholela ezijezisweni.
  6. I-PageRank: Nakuba i-PageRank yake yaba yimethrikhi ebalulekile yokukala injini yokusesha, i-Google isiqinisekisile ukuthi ayisabuyekezwa futhi ayisasetshenziswa njengento eqondile yezinga.

Kuthiwani Ngokuqukethwe Okubhalwe Nge-AI?

Imihlahlandlela ye-Webmaster yakwaGoogle isho lokho okuqukethwe okukhiqizwa ngokuzenzakalelayo akuvunyelwe futhi kungaholela esijezisweni. Lokhu kungenxa yokuthi i-Google ifuna ukuqinisekisa ukuthi okuqukethwe kumawebhusayithi kuhlukile, kuhlobene, futhi kunikeza inani kubasebenzisi.

Kunomehluko ocashile phakathi okuqukethwe okuzenzakalelayo nokuqukethwe okubhaliwen nge usizo of AI ubuchwepheshe. Okuqukethwe okukhiqizwe yi-AI akufani nokuqukethwe okukhiqizwa ngokuzenzakalelayo, okubhekise kokuqukethwe okukhiqizwa isofthiwe ngaphandle kokungenelela komuntu. Okuqukethwe okukhiqizwe yi-AI, ngakolunye uhlangothi, kuhilela ukusetshenziswa kwe-algorithms yokufunda komshini ukusiza ekudaleni okuqukethwe.

Nakuba ukusetshenziswa kokuqukethwe okukhiqizwa yi-AI kungashiwo ngokucacile eziqondisweni ze-Google, ngokuvamile kuthathwa njengokwamukelekayo inqobo nje uma okuqukethwe kuhlangabezana neziqondiso zekhwalithi ze-Google futhi kungaklanyelwe ukukhohlisa izinga lenjini yokusesha. Abanikazi bewebhusayithi kufanele baqinisekise ukuthi okuqukethwe okukhiqizwa i-AI kuhlukile, kuhlobene, futhi kunikeza inani kubasebenzisi, futhi kufanele bagweme noma yimiphi imikhuba ekhohlisayo ephula izinkombandlela ze-Google.

Izinga Factors Infographic

Uhlu lwazo zonke izici ezisezingeni lubanzi kakhulu, kepha le infographic evela Okusanhlamvu okukodwa imininingwane cishe yonke. Isihloko esihlobene ngo- Backlinko imininingwane futhi ichaza ngayinye.

i-google ranking factor infographic

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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