Izibalo nokuhlolaAmathuluzi OkukhangisaI-Social Media & Influencer Marketing

Ama-URL Shorteners: Asebenza Kanjani Futhi Kungani Abakhangisi Kufanele Bawasebenzise

Izinqamuleli ze-URL ziyizinsizakalo zewebhu eziguqula i-Uniform Resource Locators (Ama-URL) zibe izinguqulo ezimfushane, ezilawulekayo. Asebenza ngokukhiqiza i-URL ehlukile, efushanisiwe okuthi, uma ichofozwa noma ifakwe esipheqululini sewebhu, iqondise kabusha umsebenzisi ku-URL yoqobo, ende.

Uma ufisa ukwenza umsebenzi omuhle ngokuchaza kanye nokuqonda kangcono imizamo yakho yokumaketha, ukusebenzisa izintambo zemibuzo yomkhankaso ngama-URL akho kufanele. Kumakhasimende ethu amaningi, sihlanganisa kokubili Ukulandelela umkhankaso we-analytics kanye nesikhombi sangempela esiyingqayizivele sobhalisile ukuze sobabili sikwazi ukuthi noma yimuphi umsebenzi ubuyele kulelo themba noma ikhasimende.

Izici ze-URL Shortener

Izinsizakalo zokufinyeza ama-URL ku-inthanethi ziza nezici ezihlukahlukene ezizenza zibe usizo futhi zilungele abasebenzisi. Ezinye izici ezivamile zihlanganisa:

  • Ukunciphisa i-URL: Umsebenzi oyinhloko walezi zinsizakalo uwukufinyeza ama-URL amade abe izinguqulo ezihlangene, ezilawulekayo okulula ukwabelana ngazo nokuzikhumbula.
  • Iziteketiso zangokwezifiso: Ezinye izinqamuleli ze-URL zivumela abasebenzisi ukuthi bakhe iziteketiso zangokwezifiso zama-URL abo afushanisiwe, okuwenza akhumbuleke kakhudlwana, afaneleke, noma abe nophawu.
  • Ukulandelela Isixhumanisi Nezibalo: Izinqamuli eziningi ze-URL zinikeza abasebenzisi izibalo nokuchofoza idatha, njengenombolo yokuchofoza, indawo yendawo yabasebenzisi, amadivayisi neziphequluli ezisetshenzisiwe, neminye imininingwane ebalulekile.
  • Ukukhiqizwa Kwekhodi ye-QR: Ezinye izinsiza zikhiqiza ngokuzenzakalelayo amakhodi e-QR ama-URL afushanisiwe, okwenza kube lula ukwabelana ngesixhumanisi kokuphrintiwe noma kweminye imidiya lapho amakhodi e-QR eskenwa khona.
  • Ukuphelelwa yisikhathi nokuvikelwa kwephasiwedi: Ezinye izifinyezo ze-URL zinikeza izici ezithuthukile njengokusetha idethi yokuphelelwa yisikhathi ye-URL efushanisiwe noma isixhumanisi esivikela iphasiwedi ukuze kuqinisekiswe ukuthi abasebenzisi abagunyaziwe kuphela abakwazi ukufinyelela indawo okuyiwa kuyo.
  • Ukufinyezwa kwenqwaba yama-URL: Ezinye izinsiza zivumela abasebenzisi ukuthi bafinyeze ama-URL amaningi ngesikhathi esisodwa, okungaba usizo ekuphatheni nasekuhlanganyeleni amasethi amakhulu ezixhumanisi.
  • Ukuhlanganiswa: Izinqamuli eziningi ze-URL zinikeza ukuhlanganiswa okungenamthungo nezinkundla zokuxhumana nezinye izinsiza ze-inthanethi, okuvumela abasebenzisi ukwabelana ngezixhumanisi ezifushanisiwe ngokuqondile kusukela kusevisi yokufushanisa i-URL.
  • Ukufinyelela kwe-API: Ezinye izinsiza zokufinyeza ama-URL zinikeza ukufinyelela kwe-API, okwenza onjiniyela bakwazi ukuhlanganisa isevisi ezinhlelweni zabo zokusebenza, amawebhusayithi, noma amathuluzi.
  • Ukuphathwa kwesixhumanisi: Izinsizakalo eziningi zinikeza izici zokuphatha izixhumanisi, njengokuhlela ama-URL afushanisiwe abe amafolda, ukumaka, noma ukwengeza amanothi ukuze ulandelele izixhumanisi kalula.
  • Izizinda Ezinophawu: Ezinye izifinyezo ze-URL zeprimiyamu zivumela abasebenzisi ukuthi basebenzise isizinda sabo sangokwezifiso ukuze uthole izixhumanisi ezifushanisiwe, okuqinisa ukuqashelwa komkhiqizo nokwethenjwa.

Izinqamuleli ze-URL ezidumile

Nalu uhlu lwezinye izinsiza ezidumile zokufinyeza ama-URL nama-URL azo afanele. Sicela uqaphele ukuthi lezi zinsizakalo zingashintsha noma zibuyekezwe ngokuhamba kwesikhathi, futhi ezinye zinganikeza izici ezengeziwe kubasebenzisi be-premium.

  1. Ngesibindi – isevisi esetshenziswa kakhulu yokufushanisa i-URL enikeza izici ezifana nezizinda ezinebhrendi ngokwezifiso, izibalo ezinemininingwane, ukuphathwa kwezixhumanisi, nokuhlanganiswa ngamathuluzi ahlukahlukene ezinkampani zangaphandle. I-Bitly inohlelo lwamahhala nezinhlelo ze-premium zezici ezengeziwe.
  2. I-Short.io – insizakalo yokufushanisa ye-URL esebenziseka kalula enikeza izizinda ngokwezifiso, ukuphathwa kwezixhumanisi, ukuhlaziya okunemininingwane, ukufinyezwa kwenqwaba, nokufinyelela kwe-API. Iphinde inikeze izici zokubambisana zeqembu nokuhlanganiswa nezinkundla ezidumile. I-Short.io inohlelo lwamahhala nezinhlelo ezihlukahlukene ezikhokhelwayo.
  3. I-TinyURL – isevisi elula nedumile yokufushanisa i-URL ebilokhu ikhona kusukela ngo-2002. Ivumela abasebenzisi ukuthi bakhe iziteketiso zangokwezifiso zama-URL afushanisiwe. Isevisi imahhala ukuyisebenzisa kodwa ayinikezi izibalo noma izici ezithuthukile.
  4. Rebrandly – isevisi yokufushanisa i-URL egxile kuzixhumanisi ezinamabhrendi, okuvumela abasebenzisi ukuthi bakhe ama-URL amafushane ngokwezifiso ngamagama abo esizinda. Inikeza izici ezifana nokuphathwa kwesixhumanisi, izibalo, ukufinyelela kwe-API, nokuhlanganiswa nezinye izinkundla. I-Rebrandly inokubili izinhlelo zamahhala nezikhokhelwayo.
  5. T.ly – isevisi yokufushanisa i-URL enikeza isixhumi esibonakalayo esilula sokudala ama-URL afushanisiwe. Ihlinzeka ngezici ezifana neziteketiso zangokwezifiso, ukuphelelwa isikhathi kwesixhumanisi, ukuvikelwa kwephasiwedi, nezibalo eziyisisekelo. I-T.ly inohlelo lwamahhala olunezici ezinomkhawulo nezinhlelo ze-premium zezici ezithuthukisiwe.
  6. I-T2M - insiza ebanzi yokufinyeza i-URL enikeza izici ezifana nezizinda ngokwezifiso, ukukhiqizwa kwekhodi ye-QR, ukuqondisa kabusha okungenamkhawulo, izibalo ezinemininingwane, nokufinyelela kwe-API. Ihlinzeka ngohlelo lwamahhala olunezici eziyisisekelo kanye nezinhlelo ezihlukahlukene ezikhokhelwayo zemisebenzi eyengeziwe.
  7. BLINK – isevisi yokufushanisa i-URL eyenzelwe amabhizinisi namabhizinisi. Ihlinzeka ngezici ezifana nama-URL amafushane anegama, ukuphathwa kwesixhumanisi, izibalo ezinemininingwane, nokuhlanganiswa nezinkundla ezihlukahlukene. I-BL.INK inikezela ngohlelo lwamahhala olunezici ezinomkhawulo kanye nezinhlelo ezimbalwa ezikhokhelwayo zezinketho ezithuthukile.
  8. Ama-Yourls – insizakalo yokufinyeza i-URL ezibambele yona, enomthombo ovulekile evumela abasebenzisi ukuthi bakhe futhi baphathe izifinyezo ze-URL zangokwezifiso zabo. Ihlinzeka ngezici ezifana nokuphathwa kwesixhumanisi, ukusetshenziswa kwesizinda ngokwezifiso, nezibalo eziyisisekelo.
  9. yi.gd – insizakalo yokunciphisa i-URL eqondile nemahhala evumela abasebenzisi ukuthi bakhe ama-URL amafushane aneziteketiso zangokwezifiso. Inikeza isixhumi esibonakalayo esilula ngaphandle kwezici ezithuthukile njengezibalo noma izizinda ngokwezifiso.
  10. I-AdF.ly – isevisi ehlukile yokufinyeza i-URL ephinde ivumele abasebenzisi ukuthi benze imali ngezixhumanisi zabo ngenzuzo yezikhangiso. Uma abasebenzisi bechofoza isixhumanisi se-AdF.ly, baboniswa isikhangiso esifushane ngaphambi kokuthi baqondiswe kabusha ku-URL yasekuqaleni. Ihlinzeka ngezici ezifana nokuphathwa kwesixhumanisi, izibalo, nohlelo lokudlulisela.

Sicela uqaphele ukuthi isevisi ngayinye inemigomo yayo yokusebenzisa, izinqubomgomo zobumfihlo, nezici, ngakho-ke kubalulekile ukuthi uzibuyekeze ngaphambi kokukhetha isevisi yokufushanisa i-URL ukuze uqiniseke ukuthi ihlangabezana nezidingo nezimfuneko zakho.

Izinqamuleli ze-URL namakhodi e-QR

Sithumela imikhankaso yemeyili eqondile ngokuhlukile QR ikhodi ehlanganisa ulwazi lwababhalisile ukuze sikwazi ukwazisa ithimba lokuthengisa noma lokumaketha lanoma ubani oskene ikhodi ye-QR ukuze uthole ulwazi olwengeziwe. Ngizosebenzisa i-URL eyenziwe yalesi sibonelo:

https://martech.zone/url-shorteners
i-url

Leyo URL inezinhlamvu ezingu-34. Uma ngakha uchungechunge lwemibuzo lokulandelelwa komkhankaso wami, leyo URL manje isiyizinhlamvu ezingu-151:

https://martech.zone/url-shorteners?utm_campaign=Spring+Sale&utm_source=Post+Card&utm_medium=Direct+Mail&utm_term=Acquisition&utm_content=10+Percent+Off
Ikhodi ye-QR - i-URL enomkhankaso

Futhi Uma ungeza isihlonzi esiyingqayizivele somamukeli, sinwebeka sifinyelele ezinhlamvu ezingu-171:

https://martech.zone/url-shorteners?utm_campaign=Spring+Sale&utm_source=Post+Card&utm_medium=Direct+Mail&utm_term=Acquisition&utm_content=10+Percent+Off
Ikhodi ye-QR ene-URL ne-ID yobhalisile

Isebenza kanjani i-URL Shortener?

Nansi incazelo yesinyathelo ngesinyathelo yokuthi izifinyezo ze-URL zisebenza kanjani:

  1. Umsebenzisi ufaka i-URL ende kusevisi yokunciphisa i-URL.
  2. Isevisi ikhiqiza ukhiye oyingqayizivele, ngokuvamile ohlanganisa inhlanganisela yezinhlamvu nezinombolo (isb. g/3i3RaCpvUox usebenzisa isibonelo sethu esingezansi.
  3. Isevisi yokufushanisa ihlanganisa isizinda sayo kanye nokhiye oyingqayizivele ukudala i-URL efushanisiwe (isb. https://qr.page/g/3i3RaCpvUox ).
  4. I-URL efushanisiwe isabalalisiwe.
  5. Uma othile echofoza ku-URL efushanisiwe, umsebenzisi uhlala esizindeni se-URL efushanisiwe (isb. https://qr.page )
  6. Indlela ye-URL efushanisiwe (isb. g/3i3RaCpvUox) ibe isibhekwa kusizindalwazi lapho i-URL ende irekhodwa khona.
  7. Isevisi ibe iqondisa kabusha umsebenzisi ku-URL yoqobo, ende.

Kungani Usebenzisa Isifinyezo Se-URL

Amabhizinisi asebenzisa izifinyezi ze-URL ngezizathu ezahlukahlukene:

  • Ukonga isikhala: Ama-URL afushanisiwe athatha isikhala esincane, okuwenza alungele ukwabelana ezinkundleni ezinemikhawulo yezinhlamvu, njenge-Twitter. Ngezimpawu ezingezona izinombolo nezinombolo kuma-URL, ama-URL angase aphuke ngokungazi abe emigqeni eminingi ngezinkundla uma emade kakhulu.
  • Ubuhle: Ama-URL amade angase angabukeki futhi kube nzima ukuwakhumbula, kuyilapho ama-URL amafushane ebukeka ehlanzekile futhi kulula ukwabelana ngawo.
  • Ukulandelela nokuhlaziya: Izinqamuli eziningi ze-URL zinikeza izibalo ngenombolo yokuchofoza, indawo yendawo yabasebenzisi, nenye idatha, engasiza abasebenzisi baqonde ukufinyelela kokuqukethwe kwabo okwabiwe.
  • Ukwenza ngokwezifiso: Ezinye izinsiza zokufinyeza ama-URL zivumela abasebenzisi ukuthi benze i-URL efinyeziwe ngendlela oyifisayo ngesiteketiso sangokwezifiso, okuyenza ikhumbuleke kakhulu noma ihambisane nokuqukethwe okwabiwayo.
  • Ukufihla: Ama-URL afushanisiwe angasiza ekufihleni indawo yangempela yesixhumanisi, esingaba usizo ekufihleni idatha yokulandelela umkhankaso, izixhumanisi eziphethwe, izihlonzi ezihlukile, noma enye idatha ongafuni ukuyidalula.
  • Ukulungisa ama-URL: Ngokusebenzisa i-URL efushanisiwe ebheka i-URL kusizindalwazi, ungakwazi ukubuyekeza i-URL ngokuzayo. Lokhu kuwusizo ngendlela emangalisayo uma usabalalise izingcezu zokuphrinta ezinamakhodi e-QR futhi udinga ukubuyekeza ama-URL azo aya kuwo.
  • Usayizi Wekhodi ye-QR: Amakhodi e-QR anda ngosayizi nokuba yinkimbinkimbi ngenani lezinhlamvu ku-URL. Uma ngisebenzisa i-a Isifinyezo se-URL esine-QR Code Generator, isixhumanisi esingenhla singabuyekezwa ukuze sithi:
https://qr.page/g/3i3RaCpvUox
Ikhodi ye-QR ene-URL Shortener

Okungalungi Ekufinyezweni kwe-URL

Ama-URL afushanisiwe angasetshenziswa ukuze kufihlwe amawebhusayithi anonya, okungase kwandise ingcuphe yokuhlaselwa kobugebengu bokweba imininingwane ebucayi noma ukusatshalaliswa kwe-malware. Abanye abasebenzisi bangase badlule ukuchofoza kusixhumanisi abangasiboni, ngakho-ke ungase ufise ukuchaza kubasebenzisi bakho ukuthi uhlanganisa isifinyezi se-URL.

Ukwengeza, uma isevisi yokufinyeza i-URL ingaxhunyiwe ku-inthanethi noma ivaleka, izixhumanisi ezifushanisiwe zingase zingabe zisasebenza, okuholela ekwephukeni kwezixhumanisi nokulahlekelwa ukufinyelela kokuqukethwe kwasekuqaleni.

Yakha noma Uphathe Eyakho I-URL Shortener

Kubalulekile ukuqaphela ukuthi izinkampani akudingeki zisebenzise isifinyezo se-URL yenkampani yangaphandle. Uma bethenga isizinda sabo esifushane, bahlela isifinyezo se-URL kalula kusayithi labo. Enye yezinto ezinhle ngokwenza lokhu ukuthi ungaba nesizinda esifushane esihlukile esihlotshaniswa nomkhiqizo wakho okungekho muntu ongasisebenzisa.

Uzothola ithoni yekhodi yesifinyezi ye-URL eyabiwe, yomthombo ovulekile kumasayithi afana nala I-Github. Enye yezithandwa kakhulu I-Polr.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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