Ezohwebo kanye nokudayisaAmavidiyo Wokumaketha NokuthengisaI-Marketing Infographics

I-Apple Marketing: Izifundo eziyi-10 Ongazisebenzisa Lapho Uthuthukisa Ibhizinisi Lakho

Abangane bami bayathanda ukunginikeza isikhathi esinzima sokuba umlandeli we-Apple onjalo. Ngingakusola ngobuqotho konke kumngane omuhle, uBill Dawson, owangithengela idivayisi yami yokuqala ye-Apple - i-AppleTV… wabe esesebenza nami enkampanini lapho sasingabaphathi bemikhiqizo bokuqala ukusebenzisa iMacBook Pros. Bengingumlandeli kusukela manje futhi manje, ngaphandle kwe-Homepod ne-Airport, nginayo yonke into eyodwa. Ngokuthuthuka ngakunye kwesoftware ne-hardware, ngiyamangala ngesistimu yemvelo ehlanganiswe ngokuqinile i-Apple eqhubeka nokuletha kumakhasimende abo. Ngiphoxekile kochwepheshe embonini yami abaqhubeka nokuthwebula i-Apple ngenkathi beqhubeka ngokuguqula buthule indlela esixhumana ngayo nemvelo yethu ngobuchwepheshe.

Njengoba ngishilo ngentambo komunye wababethi, usuku lapho i-Fitbit yakho, i-Google Home, idivayisi ye-Windows, ifoni ye-Android, ne-Roku izosebenza ngokuhlangana ngeke kuze kwenzeke. I-Apple icindezela ukuqamba kabusha endaweni ebuthakathaka yabo bonke abaqhudelana nabo… iqiniso lokuthi bonke bazimele bodwa. Lokho kusho ukuthi kuhlale kunendawo entsha ye-Apple. Ngingathanda kakhulu ukubona okusha okuningi ku-automation yasekhaya. Ngokubona kwami, i-Amazon ikhahlela impela amakhono abo ngamakhono atholakalayo e-Echo.

Sekwanele mayelana nokuqanjwa kabusha kwe-Apple, ake siqhubekele ekukhangiseni kwabo. Into eyodwa engiyihloniphayo mayelana nokumaketha kwe-Apple ukuthi igxile kakhulu ku- ubuhle nobuhle yamadivayisi wabo noma amandla abantu bahlangana nabo. Akungabazeki ukuthi ukugxila ebuhleni kusizile… hamba esitolo sezinto zikagesi kulezi zinsuku futhi zonke izingcingo, ithebhulethi, noma ikhompyutha ephathekayo oyibonayo ifanekisela idivayisi ye-Apple. Abantu bayaziqhenya ngamathuluzi abawasebenzisayo, futhi ukudonsa i-ultralight, izacile, i-aluminium, ikhompuyutha ephathekayo engabonakali esikhwameni sakho ngesibonisi se-retina kuhlale kumnandi.

Nasi isibonelo esimangalisayo lapho babelana ngokwethulwa kwe-Apple Watch Ultra.

Nasi isibonelo esihle lapho bekhombisa khona i-iPad Air:

Amandla ezimakethe zabo yiwo ahlala engithola. Noma ngabe ukudansela umculo ovela ezikhangisweni zangempela ze-iPod noma ukwethulwa kwezikhangiso kwazo ezigqamisa abanye abantu abanekhono emhlabeni, i-Apple ithinta imizwa yakho.

IWebhusayithi Yeqembu iqoqe Izifundo eziyi-10 kusuka kucebo lokumaketha lika-Apple elihlanganisa zonke izindawo okugxilwa kuzo inkampani. Ku-infographic elandelayo, Izifundo eziyi-10 Zokumaketha ezivela kwa-Apple, faka:

  1. Keep It Simple - Ekukhangiseni kwama-apula, ngokuvamile alukho ulwazi lokuthi ungayithenga kuphi futhi kanjani imikhiqizo yabo. Kunalokho, izikhangiso neminye imilayezo yokumaketha iqonde kakhulu - ngokuvamile ibonisa umkhiqizo futhi uwuvumele uzikhulumele.
  2. Sebenzisa Ukubekwa Komkhiqizo - Lapho nje umuntu onethonya ehlanganyela nomkhiqizo wakho futhi ekhombisa abalandeli bawo ukuthi uzuzisa kangakanani, imbewu iyatshalwa futhi kwenziwe imikhondo.
  3. Sebenzisa izibuyekezo - I-Apple iyamangalisa ekutholeni ukubuyekezwa kumakhasimende ayo nabalandeli.
  4. Gxila kusiphakamiso sevelu elihlukile kunentengo - Noma ngabe iyiphi i-Apple enikezayo, bayaqinisekisa ukuthi ikhasimende lizwa sengathi kufanelekile ukukhokha inani eliphakeme. Okuhlukile, ngombono wami, ngama-adapters abo.
  5. Melela Okuthile - Khombisa izethameli zakho ukuthi umkhiqizo wakho ungahlala uthenjelwa kuwo ukuletha lokho abakumelelayo.
  6. Dala Okuhlangenwe nakho, Hhayi Imikhiqizo Nje - Noma ubani angenza umkhiqizo, kodwa ababaningi abangadalela ikhasimende okuhlangenwe nakho okungalibaleki futhi elihehe ukuthi libuye kaningi.
  7. Khuluma Nezethameli Usebenzisa Ulimi Lwabo - Ngokugwema imigomo nezincazelo ezisiza ukudida nokukhungatheka, i-Apple ithole indlela yokufinyelela amakhasimende ezingeni elisha umncintiswano ongakacabangi ngalo.
  8. Thuthukisa i-Aura ne-Mystery Mayelana Nalokho Okwenzayo - Imvamisa, abathengisi batshela amakhasimende abo konke ngomkhiqizo, kepha i-Apple idala injabulo enkulu ngokugodla imininingwane nokwenza wonke umuntu aqagele.
  9. Dlulisa Imizwa - Izikhangiso ze-Apple zikhombisa abantu abajabulayo benesikhathi esihle nama-iPads nama-iPhones abo kunokugxila kusayizi wememori noma impilo yebhethri.
  10. Sebenzisa iziboniso - Uma isetshenziswe kahle, ividiyo, izithombe, nomsindo ophoqelelayo kunomthelela omkhulu kakhulu kulwazi lwamakhasimende.

Nayi i-infographic ephelele:

Isu Lokumaketha le-Apple

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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