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7 Amasu Asetshenzisiwe Ekuchazeni Intengo Yezobunhloli

Ngesikhathi I-IRCE, Ngikwazile ukuhlala phansi UMihir Kittur, co-founder and Chief Innovation Officer e-Ugam, idatha enkulu analytics ipulatifomu enika amandla izinkampani zezohwebo ukuthi zenze izenzo zesikhathi sangempela ezandisa ukusebenza kwemali engenayo. I-Ugam yethule kulo mcimbi ukuxoxa ngamanani entengo nokuthi izinkampani zingazivikela kanjani izimpi zamanani entengo. Ngokusebenzisa amasiginali wokufunwa kwabathengi aqoqwe ku-inthanethi futhi abakhe kumasu wamanani wamakhasimende abo, i-Ugam ikwazile ukwenza ngcono ukusebenza kwesigaba ngokwenza ngcono okunezinhlobonhlobo nokuqukethwe kanye nentengo.

Nazi Izindlela Ezi-7 Zentengo Ezichaziwe

  1. Ukuncintisana Kwamanani Okuncintisana is a method of tracking competitor prices to gain a better understanding of retailers’ price positions in the market. Price Intelligence and Competitive Price Monitoring are often used interchangeably.
  2. Ukuqina Kwentengo isilinganiso sokuthi ukuthengisa kwakho komkhiqizo kuphendula kanjani kushintsho lwentengo yalowo ancintisana naye.
  3. Zamanani Dynamic is the concept of pricing items based on variable market conditions. It’s the practice of determining prices dynamically (in a fluid manner) based on supply, demand, type of customers and/or other factors, such as weather.
  4. Intengo Yezobuhlakani is the practice of getting a better understanding of your price position in the market compared to your competition. It allows retailers to be aware of market-level pricing intricacies and have insight into and awareness of their impact on the business.
  5. Ukusebenziswa Kwentengo ukusetshenziswa kwe- analytics that predict consumer behavior at the micro-market level and establish product availability and price to maximize revenue growth. The primary aim is selling the right product to the right customer at the right time for the right price.
  6. Intengo Esekelwe Emithethweni kuyindlela yokwaba amanani omkhiqizo ngokuya ngemithetho / amafomula. Uhlelo lusiza ukwenza ngokushesha ukuguqulwa kwentengo nganoma yisiphi isikali futhi kunciphise ngokuphawulekayo ukugcinwa kwentengo.
    Zamanani Dynamic is implemented through Rules-Based Pricing (i.e., “If competitor’s price drops to X, our price goes to Y,” “If a product is low on inventory, raise the price to Z.”)
  7. Intengo ye-Smart Dynamic is Zamanani Dynamic with an additional level of customer intelligence that factors in Social Signals (e.g., product reviews, Facebook likes, Twitter mentions, etc.)

Ungafunda konke mayelana ne-Pricing Intelligence (lapho ngithole khona lezi zincazelo) ku- Ubuhlakani Bokubeka Intengo e-Ugam eBook, mahhala ukulanda.

Ezika-Ugam Intengo Yezobuhlakani Nokusebenziseka Kwamandla Isixazululo yisixazululo esuselwa ku-SaaS esihlanganisa futhi sihlanganise idatha yesikhathi sangempela yokuncintisana, amasiginali we-e-funa, idatha yokuthengiselana, idatha yabathengisi, nedatha yomuntu wesithathu ukuqonda lokho ikhasimende elizimisele ukukukhokha, namanani entengo ngobuhlakani ngesikhathi sangempela.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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