Ingabe Ukuvunyelwa Kosaziwayo Kuyindlela Yokumaketha Esebenzayo?
Ukugunyazwa kosaziwayo bekulokhu kubonakala njengendlela esebenzayo ezinkampanini ukukhangisa imikhiqizo yazo. Izinkampani eziningi zikholelwa ukuthi ukuhlotshaniswa kwemikhiqizo yazo nosaziwayo odumile kuzosiza ukuthengisa. Abathengi babonakala bengenasiqiniseko ngethonya labo njengoba u-51% esho ukuthi ukuvumela osaziwayo kwenza umehluko omncane ezinqumweni zabo zokuthenga.
Ngenkathi i-ROI kumasu amaningi okuthengisa ilinganiswa - I-ROI ekuvumeleni kosaziwayo kungaba nzima kakhulu ukulinganisa. Ziningi izinzuzo ezingaba khona ezihambisana nokugunyazwa kosaziwayo kodwa futhi ziningi izingibe ezingaba khona okudingeka ziqashwe ngokucophelela.
Lezi zingibe zidalwa uma uthembele kuphela kusaziwayo oyedwa ukuthi aphromothe umkhiqizo wakho. Idumela lenkampani yakho lisezandleni zomuntu oyedwa onesithombe sakhe esingashintsha ngokuphazima kweso ngenxa yehlazo elithile losaziwayo. Ingabe kufanelekile ngempela ukuqhuba le ngozi?
Ngenxa yalokhu, impumelelo yokugunyazwa kosaziwayo ihluka kakhulu futhi kuyindaba yokuthi abanye bayasebenza kanti abanye cha. Ukubaluleka kokukhetha usaziwayo ofanelekile kubaluleke kakhulu ekwehliseni ingcuphe yokukhangisa okungekuhle kwenkampani yakho. Kuhle ukukhumbula ukuthi ubungozi obuhlobene nokugunyazwa kosaziwayo abunakuqedwa ngokuphelele, futhi ukusabela kumthelela ongemuhle wokuncoma usaziwayo kuzodingeka kusingathwe ngokucophelela.
Lokhu infographic kusuka Sayina iRama Toronto ikunikeza izibalo zokuthi ukugunyazwa kosaziwayo kunomthelela kangakanani ngempela, kanye nezindaba ezingemuva kwezincomo eziyimpumelelo nezingaphumeleli zosaziwayo kuyo yonke iminyaka.