Izincwadi Zokumaketha

Izincwadi zokumaketha nokubuyekezwa kwezincwadi ku Martech Zone

  • Ukutshela, Ukubonisa, vs. Ukubandakanya Ukuthuthukiswa Kochwepheshe

    Ukutshela, Ukubonisa, Ngokuphikisana Nokubandakanya: Umhlahlandlela Wokuthuthukiswa Kochwepheshe Kwezokumaketha

    Bengilokhu ngibhala mayelana nokuthuthukiswa kochwepheshe kochwepheshe abasha bezentengiso muva nje ngoba ngikholelwa ukuthi: Amathuba emisebenzi ayancipha ngenxa yokuthi imfundo evamile yokumaketha ayikwazi ukuhambisana nentuthuko yakamuva yezobuchwepheshe embonini yethu. Amathuba emisebenzi azokwehla njengoba imisebenzi ebalulekile ithuthukiswa noma ithathelwa indawo yi-AI. Ukuthuthukisa amakhono ochwepheshe kubalulekile ukuze uhlale unokuncintisana futhi usungula izinto ezintsha kwezokumaketha. Ukuqonda i…

  • imodeli yekhanvasi enciphile ichaze imiyalelo

    Imodeli Yekhanvasi Enciphile: Ithuluzi Lokucaciseleka Kwebhizinisi Lamasu

    Kungakhathaliseki ukuthi ungumnikazi webhizinisi ongumakadebona, ithimba lobuholi elizulazula emanzini ebhizinisi, noma usomabhizinisi osanda kuqala, uhambo olusuka embonweni uye ekubulaweni ngempumelelo lugcwele izinselele. Ugibe ovamile ukugxila kwe-myopic emkhiqizweni noma ekunikezelweni kwesevisi, ngokucatshangwa okunganele kwamaqiniso emakethe. Yilapho i-Lean Canvas Model ingena khona njengelensi yokulungisa...

  • Ibhalwa kanjani incwadi. Kungani ubhala incwadi.

    Ungayibhala Kanjani Incwadi Futhi

    Sekuyiminyaka ngabhala incwadi yami yokuqala, futhi bengilokhu ngimagange ukubhala enye kusukela ngaleso sikhathi. Ngenkathi siphila enkathini yedijithali, ungase umangale ukuthi izincwadi ziyaqhubeka nokudonsa ukunaka nokuthengisa - ikakhulukazi izincwadi zebhizinisi. Cishe amabhuku aphrintiwe esigaba sebhizinisi nezomnotho alinganiselwa ezigidini ezingu-80.64 athengiswa ngo-2021 amele u-25% wezinganekwane zabadala…

  • Iyini i-Reticular activating System? Kungani i-RAS ibalulekile ekukhangiseni naku-AI?

    Izindlela Eziyi-10 Zokunqamula Isihlungi Se-RAS Yobuchopho Futhi Uthole Ukunakwa Kwethemba Lakho

    Izolo, incwadi entsha yomngane wami uSteve Woodruff, Iphuzu, ifikile. Isikhathi besingeke sibe ngcono njengoba ngithathe indima ye-CMO endaweni yesikhulumi sezobunhloli, futhi umsebenzi wokuqala ukuhlela ukuxhumana kwabo kwezentengiso ukuze bachaze ubuchwepheshe babo obuyinkimbinkimbi kangcono nokubabeka ngendlela efanele embonini. lokho kukhula ngokushesha. Yini…

  • USteve Jobs Infographic kanye namaqiniso amancane awaziwa

    USteve Jobs: I-Infographic kanye Nemininingwane Ngalé Kwefa Le-Apple

    Ngingumuntu othanda u-Apple futhi ngikholelwa ukuthi kunezifundo ezibalulekile ezafakwa uSteve Jobs kanye nabantu abanamakhono amangalisayo ayemsebenzela. Izifundo ezimbili ezingivelele: Ukuthengisa amandla okusebenzisa imikhiqizo yakho noma ukusebenzisa izinsiza zakho kunamandla kakhulu uma ukhangisa kunezici ozithuthukisile. Ukumaketha kwe-Apple kukhuthaze amathuba ayo kanye namakhasimende,…

  • Isayensi Yokukholisa

    Isayensi Yokukholisa: Izimiso Eziyisithupha Ezithonya Ukwenziwa Kwezinqumo

    Sekuyiminyaka engaphezu kwengu-60 abacwaningi becwaninga emkhakheni othakazelisayo wokukholisa, behlose ukuqonda izici ezenza abantu bavume izicelo. Kulolu hambo, bathole isayensi esekela izinqubo zethu zokuthatha izinqumo, ngokuvamile ezigcwele izimanga. Le vidiyo infographic evela kubabhali be-Yebo!: Izindlela Ezifakazelwe Ngokwesayensi ezingama-50 Zokukholisa inikeza ukuqonda...

  • Umlando Wezokumaketha

    Umlando Wezokumaketha

    Igama elithi marketing linemvelaphi yalo ngolimi lwesiNgisi esimaphakathi. Kungalandelelwa emuva egameni lesiNgisi Esidala elithi mǣrket, elalisho indawo yemakethe noma indawo lapho izimpahla zazithengwa futhi zidayiswa khona. Ngokuhamba kwesikhathi, leli gama lavela, futhi ngekhulu le-16, laze labhekisela emisebenzini ehlukahlukene ehlobene nokuthenga nokuthengisa imikhiqizo noma...

  • Ungakukhetha Kanjani Futhi Utshale Imali Kubuchwepheshe Bokumaketha (MarTech)

    Indlela Yokukhetha Nokuphatha Ngokuphumelelayo Ukutshalwa Kwezimali Kwakho Kwe-MarTech

    Umhlaba we-MarTech uqhume. Ngo-2011, bekukhona izixazululo ze-martech eziyi-150 kuphela. Manje kunezixazululo ezingaphezu kwe-9,932 ezitholakalayo kochwepheshe bemboni. Kunezixazululo eziningi manje kunangaphambili, kodwa izinkampani zibhekene nezinselelo ezimbili eziyinhloko mayelana nokukhetha. Ukutshala imali kusixazululo esisha se-MarTech akukho etafuleni ezinkampanini eziningi. Sebevele bakhethe isisombululo, futhi…

  • 4Ps of Marketing: Product, Price, Place, Promotion

    Yiziphi I-4 Ps Yokumaketha? Ingabe Kufanele Sizibuyekeze Ngokumaketha Kwedijithali?

    I-4Ps yokumaketha iyimodeli yokunquma izici ezibalulekile zesu lokumaketha, elasungulwa ngu-E. Jerome McCarthy, uprofesa wezokumaketha, ngawo-1960. UMcCarthy wethula imodeli encwadini yakhe ethi, Basic Marketing: A Managerial Approach. Imodeli ye-4Ps kaMcCarthy yayihloselwe ukunikeza uhlaka lwamabhizinisi ukuze alusebenzise lapho enza isu lokumaketha. Imodeli…

  • yini i-net promoter score nps

    Luthini uhlelo lweNet Promoter Score (NPS)?

    Ngesonto eledlule, ngaya eFlorida (ngikwenza lokhu njalo ngekota noma ngaphezulu) futhi ngokokuqala ngqá ngalalela incwadi ethi I-Audible endleleni eya phansi. Ngikhethe Umbuzo Wokugcina 2.0: Izinkampani Zophromotha Net Ziphumelela Kanjani Emhlabeni Oqhutshwa Amakhasimende ngemva kwengxoxo nabanye ochwepheshe bokumaketha ku-inthanethi. Uhlelo lweNet Promoter Score (NPS) lusekelwe…

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