I-Marketing InfographicsUkunika Amandla UkuthengisaI-Social Media & Influencer Marketing

Amasu ama-4 Ibhizinisi Lakho Okufanele Likusebenzise Usebenzisa Izinkundla Zokuxhumana

Kukhona izingxoxo eziningi mayelana nomthelela noma ukungabi namandla komthelela wezokuxhumana kumabhizinisi we-B2C neB2B. Okuningi kwakho kubukelwa phansi ngenxa yobunzima besibaluli nge analytics, kepha akungabazeki ukuthi abantu basebenzisa ukuxhumana nomphakathi ukucwaninga nokuthola izinsizakalo nezixazululo. Awungikholwa? Vakashela i-Facebook njengamanje bese upheqa abantu abacela izincomo zomphakathi. Ngibabona cishe nsuku zonke. Eqinisweni, Abathengi banamathuba angama-71% okuthenga ngokuya ngokudluliselwa kwezokuxhumana.

Ngokuvuthwa kwemithombo yezokuxhumana kwezebhizinisi kule minyaka embalwa edlule, izinhlangano eziningi ze-B2B ziyalibona inani langempela elinganikeza lona. Noma ngabe usebenzisa imithombo yezokuxhumana ukusiza ukuthengisa imikhiqizo ngqo noma ukuyisebenzisa njengengxenye eyodwa yenqubo yakho yokuhola, ukuthatha indlela ehleliwe ehlanganisa ngokuphelele imithombo yezokuxhumana kucebo lakho lokumaketha jikelele kuzokunikeza ithuba elihle lokukhiqiza ibhizinisi elisha. UStephen Tamlin, Egatshela IYurophu

Yiziphi Izindlela Ezi-4 Zokuxhumana Komphakathi Okufanele Zenziwe Ibhizinisi Lakho?

  1. Ukulalela - Ukuqapha imithombo yezokuxhumana ukuphendula amathemba namakhasimende online kuyindlela enhle yokwakha ubudlelwano obethembekile nabo. Akufanele kukhawulelwe kubo abakhuluma ngqo nawe, noma. Kufanele ulalele noma yikuphi ukushiwo kwamagama wabasebenzi bakho, imikhiqizo yakho, namagama wakho womkhiqizo. Lokhu kuzokuvumela ukuthi uphendule imibuzo ehlobene nokuthengisa, uvikele isithunzi sakho esiku-inthanethi, futhi ufake ukuzethemba ngamathemba akho namakhasimende ukuthi uwuhlobo lwenkampani ebakhathalelayo nabayilalelayo. Ama-36% wabakhangisi bathole amakhasimende ku- # Twitter
  2. Learning - 52% wabaninimabhizinisi bathole amakhasimende abo ku #Facebook kuthi u-43% wabaninimabhizinisi bathole amakhasimende abo ku- # LinkedIn. Ngokujoyina leyo miphakathi, ungalalela abaholi bemboni, abazoba ngamakhasimende akho, namakhasimende akho akhulume ngokuthi yiziphi izingqinamba ezisemqoka embonini yakho. Lokhu kuzosiza inkampani yakho ekwakheni amasu wesikhathi eside okuncintisana kulezo zimboni.
  3. Ukuhlanganyela - Uma ukhuluma kuphela lapho kukhulunywa nawe, noma lapho kunethuba lokuthengisa - uphuthelwa ekunikezeni imithombo yezokuxhumana amazwibela okuthi uluhlobo luni lwenkampani. Ukukala okuqukethwe nokwabelana ngendatshana oyithandayo kumathemba akho namakhasimende kuzosiza ekwakheni ukwethembana negunya nabo. Ukusiza amakhasimende akho ukuthi aphumelele kuzoqinisekisa impumelelo yakho, hhayi eyabo kuphela!
  4. Kwenyusa lizinga - Ukukhulisa ukufinyelela kwakho, inethiwekhi yakho, nokuqhakambisa imikhiqizo nezinsizakalo zakho kufanele njengengxenye yecebo lezokuxhumana elilinganiselayo. Awufuni njalo ukuzikhuthaza, kepha futhi akufanele futhi ususe lawo mathuba online. Ngaphezu kuka-40% wabathengisi bavale amadili amabili kuya kwamahlanu ngenxa yeSocial Media
Imithombo Yezokuxhumana Yezamabhizinisi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.