I-Social Media & Influencer Marketing

Ungabhala Kanjani Izinkombandlela Zemidiya Yezokuxhumana Yenkampani Yakho Yabasebenzi [Isampula]

Nansi imihlahlandlela yenkundla yezokuxhumana yokusebenza [eNkampanini], kanye nesigaba esengeziwe sezinkampani ezisesidlangalaleni noma ezibuswa yimithethonqubo.

Setha Ithoni Yenhlangano Yakho

Ukusetha ithoni ekusebenziseni kwabasebenzi inkundla yezokuxhumana kubaluleke kakhulu esimweni sanamuhla sedijithali. Inkundla yezokuxhumana ithuthuke ngalé kokuxhumana komuntu siqu yaba ithuluzi elinamandla elilolonga umbono womphakathi, elithonya ukuguquguquka kwezimakethe, futhi elingathinta kakhulu isithunzi senhlangano.

[Enkampanini], siyaqaphela ukuthi inkundla yezokuxhumana ayiyona nje inkundla yokukhuluma umuntu ngamunye kodwa futhi iyithuluzi elibalulekile lokukhuthaza ukuxhumana okunengqondo, ukwabelana ngemininingwane ebalulekile, kanye nokukhulisa ubukhona bomkhiqizo wethu emkhakheni wedijithali.

Ngakho-ke, ukwamukelwa okunesibopho nokuziphatha kwezinkundla zokuxhumana kuyakhuthazwa futhi kubalulekile esu lethu lenhlangano. Enkathini lapho ulwazi luhamba ngesivinini sokuchofoza, ukuqonda ukubaluleka kwenkundla yezokuxhumana kanye nokuvumelanisa ukusetshenziswa kwayo namagugu nezinjongo zenkampani yethu kubalulekile ukuze kuvikelwe isithunzi sethu, ukusebenzelana nababambiqhaza, futhi ekugcineni, ukufeza izinhloso zethu zebhizinisi.

Le sethi yezinkombandlela ihlose ukunikeza isiqondiso esicacile ekusebenziseni inkundla yezokuxhumana njengethuluzi elinamandla kuyilapho iphakamisa imigomo echaza [Inkampani].

Izinkombandlela Ezijwayelekile Zezokuxhumana

  • Veza obala futhi usho ukuthi usebenza e- [Company]. Ukwethembeka kwakho kuzobonwa endaweni ye-Social Media. Uma ubhala nge- [Inkampani] noma umuntu oncintisana naye, sebenzisa igama lakho langempela, ubone ukuthi usebenzela i- [Company], futhi ucacise ngendima yakho. Uma unesifiso esinikeziwe kulokho enixoxa ngakho, yiba ngowokuqala ukusho kanjalo.
  • Ungalokothi uzimele wena noma [Inkampani] ngamanga noma ngokudukisayo. Zonke izitatimende kufanele zibe yiqiniso futhi zingadukisi; zonke izicelo kufanele ziqinisekiswe.
  • Qaphela ukuqapha izingxoxo eziphathelene [Nenkampani] ezinkundleni zokuxhumana. Uma uhlangabezana nanoma yikuphi okuqukethwe okungalungile noma okuyingozi okuhlobene ne-[Inkampani], kubike emnyangweni ofanele ngaphakathi kwenkampani ukuze kuthathwe isinyathelo.
  • Thumela amazwana anenjongo, anenhlonipho—akekho ugaxekile noma amazwibela angekho esihlokweni noma acasulayo.
  • Sebenzisa ingqondo kanye nenhlonipho evamile. Cela imvume yokushicilela noma ukubika ngezingxoxo ezihloselwe ukuba yimfihlo noma zangaphakathi [yeNkampani]. Qinisekisa ukuthi ukubeka izinto ngale kwakho akwephuli ubumfihlo, ubumfihlo, kanye nemihlahlandlela yezomthetho ye-[Inkampani] yenkulumo yezentengiso yangaphandle.
  • Namathela endaweni yakho yobungcweti futhi unikeze imibono ehlukile, yomuntu ngamunye ngemisebenzi engeyona imfihlo [enkampanini].
  • Uma wabelana ngokuqukethwe okudalayo abanye, hlala unikeza ikhredithi efanele futhi ubalule kumthombo wangempela. Hlonipha imithetho ye-copyright nezivumelwano zamalayisensi lapho usebenzisa okuqukethwe okuvela eceleni.
  • Lapho ungavumelani nemibono yabanye, yigcine ifanelekile futhi inesizotha. Uma isimo ku-inthanethi siba esiphikisayo, gwema ukuzivikela ngokweqile kanye nokungazibandakanyi kungazelelwe. Funa iseluleko kuMqondisi we-PR futhi uzikhiphe ngesizotha.
  • Phendula ngokomsebenzi ukuphawula okungekuhle noma ukugxekwa ezinkundleni zokuxhumana. Gwema ukuhileleka ezingxabanweni noma ezingxabanweni. Kunalokho, khuluma ngezinto ezikukhathazayo ngesizotha futhi, uma kunesidingo, qondisa ingxoxo esiteshini esizimele ukuze ixazululwe.
  • Uma ubhala ngomncintiswano, yiba ngummeli, uqinisekise ukunemba kweqiniso, futhi uthole izimvume ezidingekayo.
  • Gwema ukuphawula ezindabeni zomthetho, ukumangalelana, nanoma yiziphi izinhlangothi [Inkampani] ezingase zibambene nazo.
  • Ungalokothi ubambe iqhaza ku-Social Media lapho uxoxa ngezihloko ezingase zithathwe njengesimo esibucayi. Ngisho namazwana angaziwa angase alandelelwe emuva ekhelini le-IP lakho noma [leNkampani]. Bhekisela yonke imisebenzi Yenkundla Yezokuxhumana mayelana nezihloko ezibucayi ku-PR kanye/noma uMqondisi Wezindaba Zomthetho.
  • Qaphela ngokuzivikela, ubumfihlo bakho, kanye nolwazi oluyimfihlo [lweNkampani]. Okushicilelayo kufinyeleleka kabanzi futhi kuhlala isikhathi eside. Cabangela okuqukethwe ngokucophelela, njengoba i-Google inenkumbulo ende.
  • Uma unobudlelwano bomuntu siqu noma izintshisekelo zezezimali ezingase zibe nomthelela kokuqukethwe kwakho kwenkundla yezokuxhumana okuhlobene ne-[Inkampani] noma izimbangi zayo, dalula lobu budlelwano noma izintshisekelo zakho lapho uthumela ngezihloko ezifanele.

Ukuvikelwa Kwempahla Yobuhlakani kanye nolwazi oluyimfihlo:

  • Ungadaluli ulwazi oluyimfihlo noma oluphathelene [neNkampani] ezinkundleni zokuxhumana. Lokhu kufaka kodwa akukhawulelwe ezimfihlo zohwebo, imininingwane yokuthuthukiswa komkhiqizo, uhlu lwamakhasimende, idatha yezezimali, nanoma yiluphi ulwazi olunganikeza izimbangi inzuzo.
  • Qaphela ngokwabelana ngolwazi lomuntu siqu, olwakho nolwabanye, ezinkundleni zokuxhumana. Vikela ubumfihlo bakho kanye nobumfihlo bozakwenu, amakhasimende, nozakwethu. Gwema ukwabelana ngemininingwane yomuntu siqu noma ulwazi olubucayi kokuthunyelwe okusesidlangalaleni.
  • Qaphela lapho uxoxa ngamaphrojekthi aqhubekayo, ukwethulwa komkhiqizo okuzayo, noma izindaba zebhizinisi ezibucayi. Ngaso sonke isikhathi wenza iphutha ohlangothini lokuqapha ukuze uvimbele ukuvuza kolwazi okungahlosiwe okungalimaza isikhundla [seNkampani] sokuncintisana.
  • Uma unokungabaza mayelana nokuthi ulwazi lungabiwa yini, thintana nomnyango ofanelekile (isb., Wezomthetho, Impahla Yobuhlakani, noma Ukuxhumana Kwebhizinisi) ukuze uthole isiqondiso ngaphambi kokuthumela.
  • Hlonipha amalungelo empahla yabanye. Ungabelani noma usabalalise okokusebenza okune-copyright ngaphandle kokugunyazwa okufanele, futhi uhlale unikeza udumo lapho wabelana ngokuqukethwe okudalwe abanye.
  • Uma kukhona ukungabaza mayelana nokuvikelwa kwempahla yengqondo noma ulwazi oluyimfihlo, xhumana ne-Intellectual Property noma umnyango wezomthetho ukuze uthole isiqondiso nokucaciswa.

Imihlahlandlela Eyengeziwe Yezinkampani Zikahulumeni Noma Lezo Ezibuswa Imithetho Yobumfihlo:

  • Qinisekisa ukuthotshelwa kwayo yonke imithetho efanele kanye nezimfuneko zomthetho lapho kuxoxwa ngezindaba zezezimali, ikakhulukazi uma [Inkampani] isesidlangalaleni.
  • Xhumana nethimba lezomthetho ngaphambi kokwabelana nganoma yiluphi ulwazi oluhlobene nezindaba zezomthetho, uphenyo, noma izindaba zokulawula.
  • Landela izimiso eziqinile zobumfihlo lapho uphatha futhi uxoxa ngedatha yekhasimende, ikakhulukazi uma i-[Inkampani] ingaphansi kwemithetho yobumfihlo. Njalo funa isiqondiso Kusikhulu Sobumfihlo Bedatha noma ochwepheshe bezomthetho.
  • Gwema ukwenza izitatimende eziqagelayo mayelana nokusebenza kwezimali [kweNkampani] noma amathrendi emakethe, ikakhulukazi uma kungase kube nomthelela ezintengo zesitoko noma imibono yabatshalizimali.
  • Imibuzo evamile yabezindaba kufanele idluliselwe kuMqondisi Wezokuxhumana Nomphakathi.

Vala Ngezibopho

  • Sicela ugcine le mihlahlandlela engqondweni ngenkathi ubambe iqhaza emisebenzini Yenkundla Yezokuxhumana ehlobene ne-[Inkampani]. Ukunamathela kwakho kule mihlahlandlela kusiza ukuvikela isithunzi sethu futhi kuqinisekisa ukuthobela umthetho.
  • Buyekeza futhi ubuyekeze lezi ziqondiso zenkundla yezokuxhumana ukuze uqinisekise ukuthi zihlala zibalulekile futhi zihambisana nezinkundla zokuxhumana ezithuthukayo nezinqubomgomo zenkampani.
  • Uma kwenzeka uzithola ungaqinisekile noma ungabaza mayelana nokusetshenziswa okufanele kwenkundla yezokuxhumana phakathi komongo [weNkampani], sikukhuthaza ukuthi ufune isiqondiso nokucaca. Umphathi Wezokuxhumana wethu utholakala kalula ukuze akusize uzulazule noma imiphi imibuzo, ukukhathazeka, noma izimo ezingase ziphakame ezinkundleni zokuxhumana.

Khumbula ukuthi izidingo ezithile kanye nezingozi zenkampani yakho zingahluka, ngakho-ke kubalulekile ukulungisa le mihlahlandlela ukuze ihambisane nemboni, isiko, kanye nemigomo yenkampani. Ukwengeza, ukubonisana namathimba ezomthetho nokuthobela ukuze kuqinisekiswe ukuhambisana nezidingo zokulawula kuyancomeka.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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