I-Marketing InfographicsI-Social Media & Influencer Marketing

Uhlu Oluphelele Lwezinzuzo Zokumaketha Kwezokuxhumana Kwanoma Iliphi Ibhizinisi

Sezadlula izinsuku lapho izinkampani zazinquma kuphela izwi lomkhiqizo wazo, ukulandisa, namasu okumaketha. Namuhla, amandla eqiniso asezandleni zabathengi namakhasimende ebhizinisi, amazwi abo ezinkundleni zokuxhumana anekhono elimangalisayo lokwenza noma ukuphula uphawu. Lolu shintsho luguqule inkundla yezokuxhumana yaba inkundla ebucayi lapho ukuqinisekiswa kwamakhasimende kungagcini nje ngokuba nomthelela, kodwa kubalulekile empumelelweni.

Amabhizinisi manje ayathuthuka ngobuqiniso nokwethembeka okunganikezwa kuphela izincomo zangempela zamakhasimende, okugcizelela inkathi entsha lapho izwi lekhasimende libaluleke kakhulu ekulolongeni umbono womkhiqizo kanye nenani. Ngokungafani nezinye iziteshi zokumaketha, ukumaketha kwezokuxhumana (SMM) isu elizoba nomthelela ekuthengisweni kwakho… kungakhathaliseki ukuthi ubamba iqhaza noma cha.

Izinzuzo Ngesigaba Sohambo Lomthengi

Ukumaketha kwenkundla yezokuxhumana kungasetshenziswa njengethuluzi eliguqukayo eliqondisa amakhasimende angaba khona ohambweni lomthengi.

  1. Isiteji Sokuqwashisa: Ukudala ukuqwashisa ngomkhiqizo kuyisinyathelo sokuqala. Izinkundla zokuxhumana, ngokufinyelela kwazo okukhulu, zethula umkhiqizo wakho kubabukeli abasha. Ukufaka okuqukethwe okukhiqizwa umsebenzisi, okufana nobufakazi bekhasimende noma ulwazi lwabasebenzisi olwabiwe ezinkundleni zokuxhumana, kungathuthukisa ukwethembeka futhi kudonse ukunaka kwamakhasimende angaba khona.
  2. Isiteji Sokuthola: Lesi sigaba sigxile ekutholeni amakhasimende angaba khona ngokuzibandakanya nawo. Ukukhiqiza umkhondo kanye nokumaketha kwe-influencer esebenzayo kungamaqhinga abalulekile lapha. Amabhizinisi angakhuthaza abasebenzisi ukuthi babelane ngokusebenzisana kwabo nomkhiqizo, okusebenza njengokuqukethwe okuyiqiniso kwabanye.
  3. Isiteji Sokuguqulwa: Ukuguqula izethameli ezibandakanyekile zibe amakhasimende akhokhayo kubalulekile. Imithombo yezokuxhumana isiza lokhu ngamathuluzi okuthengisa aqondile namasu okukhomba kabusha. Ukufaka okuqukethwe okukhiqizwa umsebenzisi okufana namavidiyo e-unboxing noma ukubuyekezwa kwemikhiqizo kungaba nomthelela omkhulu ezinqumweni zokuthenga.
  4. Isiteji Sokugcina: Ngemuva kokuthenga, umgomo ushintshela kumakhasimende wokugcina. Ukusebenzelana okuqhubekayo, isevisi yamakhasimende enhle kakhulu, nezibuyekezo ezijwayelekile zamabhrendi kubalulekile. Yabelana ngempendulo yekhasimende kanye nezindaba ukuze ukhuthaze umuzwa womphakathi nokwethembeka.
  5. I-Upsell kanye ne-Cross-sell Stage: Khuthaza amakhasimende akhona ukuthi ahlole imikhiqizo eyengeziwe noma amasevisi ngezincomo eziqondene nawe kanye nezaphulelo ezikhethekile. Ukugqamisa izindaba zamakhasimende lapho azuze khona ngokuthengisa kakhulu noma ngokudayiswa kakhulu kungase kubangele.

Isigaba ngasinye salolu hambo sinikeza amathuba ahlukile kumabhizinisi ukuthi ahlanganyele nezithameli zawo futhi aziguqule zibe amakhasimende athembekile.

Ukwakha Ukuqwashisa, Izithameli, kanye Nokuthuthukisa Isithunzi

Ukumaketha kwenkundla yezokuxhumana kubaluleke kakhulu ekwakhiweni kokuqwashisa ngomkhiqizo ngokunikeza inkundla yokufinyelela izethameli ezibanzi ngokuqukethwe okubandakanyayo okugqamisa izwi lomkhiqizo kanye namagugu. Ivumela amabhizinisi ukuthi akhulise izethameli zabo ngokukhomba izibalo zabantu abathile nokuxhumana nazo ngokuqondile, kukhuthaze umphakathi ozungeze umkhiqizo.

  • Ukuqwashiswa kweBrithani: Sebenzisa ukufinyelela kwenkundla yezokuxhumana kanye namandla okukhangisa ukuze udale ubukhona bomkhiqizo obuqinile. Yabelana ngokuqukethwe okukhiqizwa umsebenzisi okuhambisana namanani omkhiqizo wakho ukuze ukhulise ukuhlobana nokuqashelwa.
  • Ukuhlanganyela Kwezethameli Nokuthola: Xhumana ngokuqondile namakhasimende angaba khona ngokusebenzisa iziteshi zokuxhumana. Khuthaza izethameli zakho ukuthi zibambe iqhaza ezingxoxweni futhi zabelane ngolwazi lwazo, okungahle kuhloswe ngazo njengokuqukethwe okuyiqiniso.
  • Ukwakhiwa Nokugcinwa Komphakathi: Ukusebenzelana okuvamile nokwabelana ngokuqukethwe kukhuthaza umphakathi ozibandakanyayo. Gqamisa izindaba zekhasimende kanye nempendulo ukuze uthuthukise iphromoshini yezwi nokuqinisa ukwethembeka komkhiqizo.
  • Ukuthuthukisa Isithunzi Ngokubuyekezwa Kwekhasimende: Sebenzisa izibuyekezo ezinhle nobufakazi. Ukwabelana njalo nokuphendula kulezi zibuyekezo kubonisa ukungafihli nokuzinikela ekwanelisekeni kwamakhasimende, ngaleyo ndlela kuthuthukisa isithunzi somkhiqizo wakho.

Ukuba khona kwenkundla yezokuxhumana okungaguquki nokuyiqiniso kuthuthukisa isithunzi somkhiqizo, njengoba kuvumela isevisi yesikhathi sangempela yamakhasimende kanye nokwabelana ngezibuyekezo ezinhle nobufakazi, obungakha ukwethenjwa nokwethembeka kumakhasimende amanje nangase abe khona.

Izinzuzo Zebhizinisi Eziqondene Nengxenyekazi

Amapulatifomu ahlukahlukene abhekelela izibalo zabantu abahlukahlukene futhi akhethekile ngamafomethi ahlukene wokuqukethwe. Ukucwaninga izinkundla nokuhlonza ukuthi ungazifinyelela kanjani izethameli zakho eziqondile oqondiswe kuzo kunconywa kakhulu, kunokutshala umzamo omkhulu lapho ungeke ukhokhe.

  • Facebook: Ilungele ukuxoxa indaba nokuzibandakanya. Okuqukethwe okukhiqizwa umsebenzisi, njengezindaba zamakhasimende nezibuyekezo, kungabiwa ngempumelelo lapha.
  • Instagram: Iphelele ekuxoxeni indaba ebonakalayo. Yabelana ngezithombe namavidiyo akhiqizwe abasebenzisi, ikakhulukazi ekusebenzisaneni kwabathonya.
  • I-LinkedIn: Ifanele izinkampani ze-B2B. Yabelana ngobufakazi bekhasimende kanye nezifundo eziyisibonelo ukuze uhehe izethameli ezichwepheshile.
  • Twitter: Ilungele ukuzibandakanya kwesikhathi sangempela kanye nenkonzo yamakhasimende. Yabelana ngempendulo yekhasimende futhi uphendule imibuzo ngokushesha.
  • YouTube: Ilungele ukuxoxwa kwezindaba okujulile. Khuthaza amakhasimende ukuthi abelane ngokubuyekezwa kwamavidiyo noma ukuzizwisa.
  • Pinterest: Kuhle kakhulu ekutholweni okubonakalayo. Okuqukethwe okukhiqizwa umsebenzisi njengezithombe zomkhiqizo kungaphinwa ukuze kushayele ithrafikhi.

Inkundla ngayinye inikeza izinzuzo ezihlukile futhi idinga amasu aklanyelwe ukuxhumana nokukhulisa izithameli ezihlosiwe zomkhiqizo ngempumelelo.

Ukuphatha Ubungozi Bezokuxhumana

Ukuthembela kuphela ezinkundleni zokuxhumana kunobungozi bokuba semseni wezinguquko ze-algorithm yesikhulumi kanye nezibuyekezo zenqubomgomo, ezingaphazamisa ukubandakanyeka nokufinyelela; ngakho-ke, kubalulekile ukuhlukanisa iziteshi zokumaketha futhi ukhuthaze okuqukethwe okukhiqizwa umsebenzisi kuzo zonke izinkundla ezihlukahlukene.

  • Diversify Marketing Channels: Unganciki endaweni eyodwa kuphela. Khuthaza okuqukethwe okukhiqizwa umsebenzisi kuzo zonke iziteshi eziningi.
  • Shayela Ithrafikhi Kumapulatifomu Aphethwe: Sebenzisa inkundla yezokuxhumana ukuheha izethameli kodwa uziqondise kuwebhusayithi yakho noma uhlu lwamakheli.
  • Yakha Isu Lokuqukethwe Eliqinile: Tshala imali kokuqukethwe okunomsindo, okufaka phakathi okuqukethwe okuyiqiniso okukhiqizwa umsebenzisi.
  • Ukuphathwa Kwesithunzi Okusebenzayo: Qaphela iziteshi zomphakathi ukuze uthole impendulo futhi uphendule imibono engalungile ngokomsebenzi.
  • Namathela Ezenzweni Ezingcono Kakhulu Zobumfihlo Bedatha: Qinisekisa ukuthobela imithetho yobumfihlo bedatha.
  • Gxila Ekwakheni Ubudlelwano: Khuthaza amakhasimende athembekile ukuthi abe amanxusa omkhiqizo ngokuqukethwe kwawo.

Inkundla yezokuxhumana kufanele isebenze njengomgudu, oxhumanisa ithrafikhi ezinkundleni eziphethwe njengewebhusayithi noma uhlu lwe-imeyili futhi iqinisekise ukuxhumana okuqondile nezithameli. Isu lokuqukethwe eliqinile, ukuphatha isithunzi okuqaphile, ukubambelela ngokuqinile ezinkambisweni zobumfihlo bedatha, nokugxila ekuthuthukiseni ubudlelwano bamakhasimende kubalulekile ukuze kuncishiswe izingozi futhi kukhulise umthelela omuhle wenkundla yezokuxhumana esithombeni nokuthengiswa komkhiqizo.

Izinzuzo Zokumaketha Kwezokuxhumana

Sekukonke, nazi izinzuzo eziyisishiyagalombili ezibalulekile ekukhangiseni kwenkundla yezokuxhumana:

  1. Brand: Igcizelela indima yenkundla yezokuxhumana ekugcineni abantu bexhumekile kanye namandla ayo ekukhuphuleni amabhrendi ukuze bathole ukuxhumana okunenjongo futhi benze ukuba khona komkhiqizo okuvamile kusimangaze ngezinkundla ezifana ne-Facebook, Twitter, noma i-Instagram.
  2. Digital Marketing: Lesi sigaba sigqamisa ukubaluleka kwenkundla yezokuxhumana ekwakheni ukuhlonza nokwethenjwa, kanye nokukhula kwezibalo kwamabhizinisi.
  3. Thuthukisa i-SEO: I-infographic iphakamisa ukuthi ukumaketha kwenkundla yezokuxhumana kungathuthukisa ukuhlaziya kokusebenza kwesikhathi sangempela nokufinyelela okuphilayo, okungase kukhuphule izinga lenjini yokusesha yewebhusayithi.
  4. Khulisa Izinga Lakho Lokuguqulwa: Ithi izwi-ngomlomo isu elinamandla lokumaketha ezinkundleni zokuxhumana elingakha ngokushesha isithombe esihle somkhiqizo.
  5. Ukwaneliseka Kwekhasimende Okungcono: Imithombo yezokuxhumana yethulwa njengesiteshi esiqondile sokuxhumana namakhasimende, ukuthuthukisa ukwaneliseka nokwethembeka.
  6. Marketing Affordable: Inkundla yezokuxhumana ibizwa ngokuthi iyindlela yokuthengisa engabizi kakhulu engadingi ibhajethi esezingeni eliphezulu kodwa isengaletha imiphumela emangalisayo.
  7. Ukuthuthukisa Amanye Amasu Okuthengisa: Iphawula ukuthi inkundla yezokuxhumana ingathuthukisa eminye imizamo yokumaketha futhi ithuthukise imiphumela yomkhankaso engcono.
Ukumaketha Kwemidiya Yezokuxhumana Kuyizuzisa Kanjani I-Infographics Yomkhiqizo Wakho 1 1
Imithombo: I-Social Trendzz

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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