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Izizathu Ezi-9 Zokuthi Ukutshala Imali Kwisoftware Yokumaketha Kokudluliselwa Kuyindlela Yokutshala Imali Engcono Kakhulu Ekukhuleni Kwebhizinisi Lakho

Uma kukhulunywa ngokukhula kwebhizinisi, ukusetshenziswa kwe-tech akunakugwenywa!

Kusuka kokuncane umama-no-pop ezitolo ezinkampanini ezinkulu, akunakuphikwa ukuthi ukutshala imali kubuchwepheshe kukhokha kakhulu nokuthi abaninimabhizinisi abaningi abasiboni isisindo sokutshalwa kwemali kubuchwepheshe obuphethe. Kepha ukuhlala phezu kobuchwepheshe obuthuthukayo nesoftware akuyona into elula. Izinketho eziningi, ukukhetha okuningi…

Ukutshala imali ku-software efanele yokudlulisela phambili ibhizinisi lakho kubalulekile futhi kufanele kube yingxenye ebalulekile yanoma yiliphi isu lokukhula. Kepha ukutshalwa kwezimali kwesoftware yokudlulisela akukona ceba ngokushesha. Kuwutshalomali olubalulekile.

Ukubeka imali ekubhekiseni isoftware nobuchwepheshe bokudlulisa kumayelana nokukhulisa ibhizinisi lakho nokukhulisa inzuzo ngokuhamba kwesikhathi. Futhi, ngenkathi lokho kuza ngentengo, kungenzeka ukuthi kuphansi kunalokho ongacabanga.

Ingabe wena nebhizinisi lakho ningakwazi ukungayikhokhi?

Kuyini Ukutshalwa Kwezimali Zokukhangisa Okudluliswayo?

Wonke umnikazi webhizinisi angakhetha ukuthi uzoyitshala kuphi futhi kanjani imali yakhe. Lokhu kungaba yinoma yini kusukela ekuthengeni impahla nokuqasha abasebenzi kuya ekuthengeni izinto zokusebenza nemikhiqizo oyisebenzisayo ukuqhuba ibhizinisi lakho. Kodwa isinqumo sokuthi uzotshala kuphi futhi nini singaba nzima.

Izinkampani ezenza ukutshalwa kwezimali kwesoftware yokudlulisela okuhlakaniphile phakathi nonyaka zingabona ukukhula okusheshayo namamajini enzuzo angcono. Imikhiqizo eminingi yesoftware yokudlulisela phambili ingenza impilo yakho kanye nempilo yabasebenzi bakho ibe lula.

Abasebenzi abajabulayo = ukukhula okwengeziwe!

Nge-software yokudlulisa edlulisayo, akukhona kangako ngokuthi uchitha malini; yindlela oyisebenzisa ngayo. Ufuna okuthile okuhambisana nemibono yenkampani yakho futhi okwenza umsebenzi wakho ube lula futhi ube ngcono? Akudingeki ukuthi kube utshalomali olubalulekile. Konke kuza ekukhetheni okungcono kakhulu.

“Ukutshala imali” kwisoftware yokudlulisela kumane kusho ukuthola amalayisense kusoftware yokudlulisa edingekayo ekusebenzeni kwansuku zonke, ukumaketha noma eminye imisebenzi yebhizinisi. Imvamisa, abanikazi bamabhizinisi baqala ngokuthenga isoftware yokudlulisela abayidingayo ukuze baqhube ibhizinisi ngenkathi belinde ukuthenga amalayisense wesoftware "enhle ukuba nayo" ngokuhamba kwesikhathi.

Ngamalayisense abiza noma kuphi kusuka kumasenti ambalwa kuya ezinkulungwaneni zamaRandi; kanti ezinye zinezindleko zokukhokha okukodwa, kanti ezinye zithola inkokhelo ephuma njalo ngenyanga, akukaze kubaluleke kangako ukukala zonke izinketho ngaphambi kokutshala imali kuma-softwares wokumaketha okudlulisayo.

Ngabe Ukutshala Imali Kwisoftware Yokumaketha Ngokudluliselwa Kusiza Kanjani Ukukhula Kwebhizinisi?

Noma ngabe ungumnikazi wokuqalisa noma uyi-CEO yomsebenzi we-multi-conglomerate, akubona bonke abantu abakholelwa ukuthi ukuzikhuza ekutshaleni isoftware yokudlulisa kukhuthaza ukukhula kwebhizinisi futhi ukuthi kungukutshalwa kwezimali okuphephe kakhulu kunoma iliphi ibhizinisi.

Nazi izizathu eziyisishiyagalolunye ngokusho kukaKirsty McAdam; Umsunguli kanye ne-CEO yomholi wesoftware yokudlulisa, Indawo yokudlulisa ngubani owabelana ngokuthi kungani ukutshala imali kusoftware yokumaketha okudlulisa kakhulu kuyinto engcono kakhulu ongayenza ngecebo lakho lokukhula kwebhizinisi kanye necebo lokumaketha.

Funda Martech ZoneIsiqephu Esiphathelene Nefekthri Yokudlulisa

Isizathu 1: Hlala Phambili Komdlalo Wokudluliselwa

Enye yezinzuzo ezinhle kakhulu ongaba nazo njengenkampani ukuhlala ngaphambi kwezimbangi zakho futhi indlela elula yokufeza lokhu iwukuba nesoftware yokudlulisela phambili ethuthuke kakhulu futhi elula ukuyisebenzisa ukuze usebenze ibhizinisi lakho. Uma isofthiwe yokudlulisela yokuthengisa isetshenziswa kangcono yibhizinisi lakho, kuyancipha izenzo ezenziwa yithimba okungenzeka ukuthi kumele lizenze.

Lokhu ekugcineni kusho ukuthi banesikhathi esiningi sokusebenza emisebenzini ebalulekile efana nokusebenza namakhasimende nokwenza ukuthengisa. Ngobuchwepheshe obusha kakhulu, uzokwazi nokufinyelela ezindleleni ezintsha zokwenza kangcono kunezinye izinkampani - noma ngabe ngamasu esimanje wokumaketha, isistimu eqine kakhulu, noma ukukhiqiza okuvamile.

Ukuthola isikhundla esiphezulu emncintiswaneni kusho ukuthi ibhizinisi lakho ngokwemvelo lizoheha amakhasimende amaningi futhi likhulise imali yakho engenayo. Cabanga nje ngesikhathi lapho amanethiwekhi omphakathi ethula izinkundla zawo zokukhangisa. Lezo ezazingaphambi kwesikhathi ukwamukela (zisebenzisa isofthiwe ehlakaniphile ukwethula izinkulungwane zezikhangiso ezithamelini eziqondiswe kubo) zichoboze ukuncintisana kwazo.

Isizathu 2: Ukusebenza Ngokuthuthukile Kokudlulisela

Ukuba nesoftware yokuthengisa yokudlulisela phambili kusho ukwenza ibhizinisi lakho lisebenze kahle. Ukusebenzisa isofthiwe entsha yokuthengisa yokudlulisela kungase kuhilele izimbungulu nezinhlungu ezikhulayo, kodwa ibhizinisi lakho lizochuma uma usugxumile. Ekugcineni, umbuzo okufanele uzibuze wona njengosomabhizinisi yilo;

“Ingabe umuntu kufanele akwenze lokhu?”

Imvamisa, siqasha abantu ukuthi benze imisebenzi eyisidina futhi eyisidina, kuphela ngoba kubonakala kuyindlela yokuphikiswa okuncane. Kepha okwesibili lapho siqala ukucwaninga ngezixazululo zale misebenzi yokukhangisa yokudlulisa, sithola ukuthi eziningi zazo zingazenzekelayo ngaphandle kwezindleko. Lokhu kuvumela abasebenzi bethu ukuthi bagxile emisebenzini yokumaketha yokudlulisela engakwazi ukuzenzekelayo.

Umphumela?

Izisebenzi ezisebenza kahle kakhulu zokumaketha zokudlulisela, okuthi, ngaphezu kwakho konke okunye, zijabule kakhulu ngokunganikezwa umsebenzi ovamile. Ngokuthenga isofthiwe efanele yokumaketha yokudlulisela, maduze nje uzothola ukuthi bavame ukukhipha izibuyekezo zokumaketha kokudlulisela. Ukubuyekezwa kwesofthiwe kuvame ukukhishwa ukuze kwenziwe isevisi isebenze kahle, kwethulwe izici ezintsha, futhi kuthuthukiswe ulwazi olunzulu ngomsebenzisi (UX).

Ekugcineni, ukuvuselelwa kwesoftware kuzokwenyuka kwehle kwehle ngezikhundla zebhizinisi lakho, kwenze ibhizinisi lakho lisebenze kahle futhi ngokushesha. Njengoba amasistimu okuthengisa okudluliswayo esebenza kahle kakhulu, amandla emikhiqizo noma amasevisi azokhula nawo ayakhula. Ekwenzeni ibhizinisi lisebenze kahle, udala amathuba amaningi okuthi inkampani yakho ihlangabezane nezidingo zamakhasimende ezengeziwe.

Uma ukwazi ukusiza amakhasimende akho kanye ne-niche kangcono, amakhasimende ajabule kakhulu, futhi abantu bazokhuluma kahle ngawe. Okokugcina, ukuthuthukisa ukusebenza kahle kokumaketha kokudluliselwa kunciphisa umkhawulo wephutha ekukhiqizeni nasezinsizeni, okwenza ibhizinisi lakho liqoqe imali eyengeziwe ngokwenza ngcono ukugcwaliseka.

Isizathu 3: Nikeza Ipulatifomu Ebonakalayo Yokukhula Kokumaketha Kokudluliselwa

Ukutshala imali ku-software yokuthengisa yokudlulisela kuyisinqumo esiqinile sebhizinisi esingakhuphula kakhulu ukukhula. Uma uqala ibhizinisi - kunoma iyiphi imboni - uvame ukuqala kancane. Ithemba liwukuthi uzokhula unomphela, kokubili enanini lamakhasimende kanye nemali engenayo yenkampani. Awukho omunye umkhakha owanda njengobuchwepheshe.

Lapho unquma ukuthi uzotshala ini ebhizinisini lakho, cabanga ukuthi yini ezosiza ukuthi likhule ngokushesha futhi ngokungaguquki. Ngokutshala imali ku-software yokudlulisela phambili, utshala amandla esofthiwe yokudlulisela ukumaketha kanye nenkampani yakho.

Isizathu 4: Thola Izinzuzo Zesikhathi Eside Ngokuzibophezela Kwesikhathi Esifushane

Lapho utshala imali ku-software yokuthengisa yokudlulisela, utshala isikhathi eside ebhizinisini lakho. Into enhle mayelana nokutshala imali ku-software yokuthengisa yokudlulisela ukuthi izinzuzo zingahlala iminyaka. Njengoba isofthiwe yenkampani yangaphandle otshala kuyo ithuthukisa ukusebenza nokusebenza kahle, ikhula kuphela ngenani nokuphila isikhathi eside.

Yize ubuchwepheshe bungewona ngempela umkhakha ozinzile, buhlala bukhula. Ukutshala imali kusofthiwe ehambisa izinqubo zebhizinisi lakho akuvamile ukuba kube yisinqumo esingalungile.

Ukutshala imali kwipulatifomu yesoftware yokudlulisa - Ukuthenga kufayela le- Ukudluliswa kohlelo lwesoftware noma i-SaaS isho ukubeka isisekelo sempumelelo yebhizinisi lakho. Imali oyisebenzisayo manje izokhula ngenani njengoba ibhizinisi lakho lizuza ekutshalweni.

Isibonelo, utshalomali olwenza unyaka wonke ohlelweni lwesoftware yokudlulisa noma i-SaaS ingakhipha izinzuzo eziphakeme kakhulu kunokutshala imali kusisebenzi esisebenzela inkampani yakho isikhathi esingaphansi konyaka kuphela. Ingeniso yabasebenzi inezindleko ezinkulu ezihambisanayo. Ngesoftware yokudlulisela, leyo akuyona inkinga.

Isizathu 5: Ukugcinwa Kwamakhasimende Okuthuthukisiwe

Ngokutshala imali ku-software yokudlulisela phambili, ungathuthukisa kakhulu ukuxhumana kwekhasimende nebhizinisi. Ngenxa yezinqubo ezakhelwe ngaphakathi, isofthiwe yokuthengisa yokudlulisela ijwayele ukuthuthukisa ukuxhumana kwamakhasimende ngokwemvelo.

Kungakhathaliseki ukuthi nge-imeyili noma inkundla yezokuxhumana, ukutshalwa kwezimali kusofthiwe yokuthengisa yokudlulisela kukunikeza izindlela eziningi zokufinyelela izethameli ozihlosile. Ibhizinisi lakho lingathuthuka ekuthuthukiseni nasekuthuthukiseni ubudlelwano obuhle namakhasimende amanje kanye nalawo angaba khona. Isofthiwe yokuthengisa yokudlulisela iphinde inikeze ithuba lokuthuthukisa ubudlelwano phakathi kwamabhizinisi.

Uzokwakha ubudlelwano bomsebenzi nenkampani oyikhethile uma ukhetha utshalomali lwesoftware yokudlulisela unolwazi. Futhi cishe uzokwazi ukuxhuma nokuxhumana namabhizinisi asebenzisa ubuchwepheshe obufanayo noma obufanayo.

Ibhizinisi limayelana nobudlelwano obuzuzisanayo kanye nokuthola izindlela zokukhula nokwehlukahlukana. Zombili izinkampani zingabona ukukhula okukhulu kanye nokuqanjwa kabusha zisebenzisa lokho kuxhumana ukuze kuzuze wena. Ngesinqumo esisodwa sezezimali, ungakwazi ukuvula iminyango yakho kusethi entsha yokuxhumana ebingekho etafuleni ngaphambilini.

Isizathu 6: Khulisa Ukukhiqiza Kwakho

Ngokuhambisana nokusebenza kahle, isoftware yokumaketha efanele ingakhuphula umkhiqizo. Lokhu kuyiqiniso ikakhulukazi uma isoftware yokudlulisa oyitshale imali yenza lula ama-SOP akho amanje futhi inikeze izinqubo ezithile zebhizinisi ezizenzekelayo. Ngokuya ngokuthi iyiphi isoftware yokudlulisa okhetha ukutshala kuyo, cishe uzothuthukisa umkhiqizo wezinhlelo zakho nabasebenzi.

Inkampani ehlelekile ikhiqiza ngevolumu ephezulu, enephutha elincane lomuntu. Ibhizinisi lakho lingasebenzisa isofthiwe yokuthengisa yokudlulisela ukuhlela imisebenzi nokunciphisa isikhathi sokuqedela ezinye izinjongo. Nge-software efanele yokudlulisela phambili, ungakwazi ukunikeza kalula imisebenzi ukuze uqinisekise ukuthi umsebenzi wenziwa ngokushesha nangempumelelo kakhudlwana.

Empeleni, uthenga isikhathi sesisebenzi sakho futhi ubanikeza isikhathi esengeziwe sokukhiqiza ekwenzeni amabhizinisi amasha.

Isizathu 7: Ukutholakala Kokuphepha Okungcono

Amabhizinisi amaningi esaba ukugetshengwa nokusatshiswa nge-inthanethi, futhi ngesizathu esihle. Ubuchwepheshe benza lokhu kwesaba kube ngokoqobo. Alupheli usuku ngaphandle kwezindaba zokugebenga okusha okulimazayo. Ngokuxakayo, isofthiwe iyona engcono kakhulu (ukuphela?) yokuzivikela.

Uma usebenzisa isofthiwe yamanje kakhulu, enelayisense noma imikhiqizo ye-SaaS yenkampani yangaphandle ukuze uphathe imisebenzi yakho yansuku zonke, inkampani yakho isebenza ngokuvikeleka emqondweni wayo. Ezinkampanini zesofthiwe yokuthengisa odlulisela ithemba lakho kuzo, kufanele ukwazise kakhulu lokho kuthemba. Isithunzi sabo sincike ekugcineni idatha yakho; kanye nedatha yamakhasimende akho iphephile.

Enye nje indlela ukutshala imali kwisoftware yokudlulisa okunengqondo kunengqondo njengesinqumo sesikhathi eside. Uyayandisa inkampani yakho ngenkathi uvikela izimpahla zakho, imibono nedatha yamakhasimende. Noma intengo yomkhiqizo wesoftware ethile yokudlulisa ibukeka iphakeme, kufanelekile ukutshalwa kwemali uma kusho ukuvikelwa. Imvamisa, ukufaka imali kwisoftware yokudlulisa efanele kungenza noma kuqede ibhizinisi.

Wonke amabhizinisi kufanele athathe izinyathelo ezifanele ukuvikela imininingwane eyimfihlo abayigcinayo. Ukutshala imali ezinhlelweni ezivikela idatha yamakhasimende ebucayi akuyona nje indlela yokunciphisa ubungozi bokwephulwa kwedatha, kepha futhi kungasebenza njengendawo yokuthengisa lapho ukhangisa ibhizinisi lakho kumakhasimende.

Isizathu 8: Ukuthengisa Okuthuthukisiwe

Yini enikeza ibhizinisi lakho ukukhula kakhulu, noma ngaphandle kwesoftware?

Ukumaketha okuhle kokudlulisa.

Into engcono kakhulu ngobuchwepheshe inzuzo enikezayo uma kuziwa ekuthengisweni kokudluliselwa. Kusukela ekunyusweni kwenkundla yezokuxhumana kuya ezikhangisweni, isofthiwe yokuthengisa yokudlulisela ikuvumela ukuthi usakaze igama futhi ugqugquzele ukuqwashisa ngebhizinisi lakho ngokushesha.

Izinkulungwane zabasebenzisi zisebenzisa izinsiza eziningi zokumaketha zokudlulisela ukuphatha nokulawula amasu abo okuthengisa. Ngokutshala imali ezinhlelweni zokuthengisa ezidluliswayo ezifana nalezi, ungakwazi ukuhlela imizamo yakho yokuthengisa yokudlulisela ngenkathi ukhulisa ukuchayeka kwakho.

Isizathu 9: Vula Iminyango Emisha

Ngobuchwepheshe obusha kuza amathuba amasha. Konke kuze kube manje kukhulunywa ngethuba lokukhula nentuthuko. Konke lokho kuyiqiniso.

Ubuchwepheshe buvula iminyango obungacabangi ukuthi ingenzeka ebhizinisini lakho. Izinkampani ezisesigabeni sazo sokuqala kuya maphakathi nesigaba sokukhula cishe zizozuza kakhulu ngokutshala imali kumasu amasha esofthiwe yokuthengisa yokudlulisela kanye nabasunguli abasungulayo.

Ngaphandle kokutshalwa kwezimali kusoftware yokudlulisela, inkampani yakho ingavimba njengoba amasistimu ephelelwe yisikhathi, amakhasimende alahla umkhiqizo noma insiza yakho, noma amalungu eqembu eyeka ngenxa yokuhleleka.

Imicabango Final

Nali iqiniso; izinkampani ezithuthukayo kuphela kanye nemikhiqizo engasinda emazingeni aphezulu naphansi omnotho womhlaba. Uma wenza izinqumo eziqhubekayo ngezimali zebhizinisi lakho, uzothola ukuthi ibhizinisi lakho ngeke livele liphile; izochuma. Ngaphandle kokutshala imali kwesoftware yokukhangisa, inkampani yakho izohluleka ngoba ngeke ikwazi ukukhula.

Utshalomali lusenhliziyweni yawo wonke amabhizinisi. Njengomnikazi webhizinisi noma i-CEO, unquma ukuthi imali yakho iya kuphi. Ukuphela kwendlela amabhizinisi akhula ngayo lapho ukuphindaphinda kuyisimiso esiyisisekelo.

Kufanele wenze lesi simiso samathuba azuzisayo sibe yisisekelo ekuthathweni kwakho kwezinqumo, ikakhulukazi lapho utshala imali ku-software yokudlulisela phambili. Njengoba ubuyela ebhodini lokudweba ekuqaleni konyaka omusha webhizinisi, cabanga ukuthi yiziphi izimali zesofthiwe yokudlulisela yokuthengisa okudingeka uyenze ukuze uqhubekisele phambili ibhizinisi lakho.

Ukuthi lokho kusho iSoftware encane njengesevisi (SaaS) ukuthenga ukuze uqondise amasistimu akho noma utshale imali kubambiswano lwesikhathi eside nenkampani yesofthiwe yokuthengisa yokudlulisela, akunakuphikwa ukuthi asikho isikhathi esifana nesamanje sokubuza imibuzo enzima. Uma usukhombe lapho utshalomali lwakho okufanele luye khona, sekuyisikhathi sokulwenza lwenzeke.

Zama i-Referral Factory Mahhala

Izindlela zokumaketha zokudlulisela infographic

Ekalavya Hansaj

Lapho ngineminyaka engama-33 ubudala impilo yami yashintsha ngokuphawulekayo. Ngithole izithiyo ezimbi ohambweni lwami lokuhweba. Ngibe nesivivinyo samahhala ezandleni zabezindaba futhi nganikezwa amathuba angaphansi kuka-10% okuqhubeka nohambo lwami lokuhweba. Ngemuva kwemizamo eminingi nezinsuku eziyi-114 esihogweni; Ngibuyele emuva. Angigcinanga ngokugcina inkampani yami eyakhethwa njengenkampani yezamabhizinisi ehamba phambili engama-332 e-USA ngo-2015 yi-Entrepreneur Magazine, ngabuya ngabuya ngamandla.

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