Ukukhangisa Okuqukethwe

Ijaji Igama Imibono Ngokombono Wezithameli

Lapho wahlulela ukuqamba imiqondo, khumbula umuzwa wangempela womhlaba, hhayi umuzwa mbumbulu wamaphrezentheshini obuciko. Nansi into, lapho usho noma ubonisa umbono wegama kothile ngenhloso yokuthola ukuthi athengelwe noma aphendule, akanaso isipiliyoni esifana nalesi umthengi esizoba nakho.

Uma wethula imibono yamagama, iklayenti lakho noma osebenza naye uzoba nobuchopho bakhe obuqaphile, obunengqondo obusebenza. Uzobe ecabanga, "ngiyayithanda?" Lokhu kuziphatha akufani namathemba okuhlangenwe nakho, amakhasimende, abatshalizimali, abasebenzi, abanikeli, abasebenzisi (kanye nokunye) abazoba nakho.

Futhi, khumbula ukuthi abantu abasembonini yokuthengisa nokuthengisa kuphela abachitha isikhathi esiningi behlukanisa okuhle nokubi kwegama. Hhayi-ke, ngaphandle uma igama libi ngempela. Khona-ke ungase uthole u-Joe Consumer enephathi encane yokubhuqa ngezindleko zakho. Kodwa uma igama lakho lilingana necebo lakho lomkhiqizo elicatshangelwe ngokucophelela, ithemba elimaphakathi alichithi i-millisecond ekugxekweni okunengqondo.

Iqiniso liwukuthi abantu bahlangabezana namagama ezingeni lokungazi lutho, elingokomzwelo. Ake sithi inkulumo yakho yekheshi ihamba kanje:

Sawubona, ngingu-Jan Smith, uchwepheshe wenjini yokusesha noGazillions. Ngisiza abantu ukuthi bazulazule kuwebhu uma besesha uhlobo olulungile lolwazi.

Umlaleli akacabangi:

Ngiyalithanda lelo gama? Ingabe kunengqondo? Ingabe wonke umuntu uyalithanda lelo gama? Ingabe lelo gama liyichaza yonke indaba yale nkampani.

Cha, umlaleli ucubungula konke omtshele khona (futhi mhlawumbe ukuskena ukuze athole imikhondo yokuthi angakwethemba nonke ngesikhathi ehlola uhlu lwezinto ezingu-20 okudingeka azenze kamuva ngalolo suku.) Igama lebhizinisi lakho noma lomkhiqizo ngu ulwazi olulodwa nje oluncane. Lapho ubuchopho buyibamba, iqala umsebenzi wokuskena amafayela angaphakathi ukuze kutholwe ukuthi igama lingase libe njani noma lihluke emizweni ehlobene nayo. Ubuchopho bungase bubhalise izingoma ezisheshayo ezifana nalezi:

AmaGazillion. Kuningi lokho. Kuzwakala kumnandi. Akujwayelekile. Mhlawumbe kuyingozi. Kumele ulalele kakhulu.

Angisho neze ukuthi igama alibalulekile. Eqinisweni, kuyingxenye ebalulekile yohlelo lwakho lokusayina uphawu. Igama libeka ithoni noma lihlinzeka ngolwazi noma kokubili. Njengelogo nanoma iyiphi inombolo yezinye izindawo zokuthinta, igama liyindawo yokungena ezithombeni nemizwa abantu abazokwakha eduze kwakho, inkampani yakho, imikhiqizo yakho, kanye nezinsizakalo.

Iphuzu lami limayelana nendawo yokwenziwa yokubuyekezwa kokudala. Kungakhathaliseki ukuthi uyazenzela, usebenza ne-consultant noma ungumxhumanisi, kufanele uhlele impendulo yakho ngombono womamukeli womlayezo. Manje ngicela uphume uzenzele igama elihle.

U-Adam Encane

U-Adam Small uyi-CEO ye I-AgentSauce, ipulatifomu yokumaketha ingcebo egcwele, efakiwe, ehlanganiswe ne-imeyili eqondile, i-imeyili, i-SMS, izinhlelo zokusebenza zeselula, imithombo yezokuxhumana, i-CRM, ne-MLS.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.