Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Okutholakele Okubalulekile kokuthi Abathengisi Bakuthuthukisa Kanjani Okuqukethwe Komphakathi

Iseluleko se-Software isebenzisana ne-Adobe ukwenza i- Inhlolovo yokuqala ngqa Yokuthuthukiswa Kokuqukethwe Kwemidiya Yomphakathi. Okutholakele okubalulekile kuhlanganisa:

  • Iningi labadayisi (amaphesenti angama-84) lithumela njalo okungenani ezinkundleni zokuxhumana ezintathu, kanti amaphesenti angama-70 athumela okungenani kanye ngosuku.
  • Abathengisi bavame ukucaphuna ukusetshenziswa kokuqukethwe okubukwayo, ama-hashtag namagama abasebenzisi njengamaqhinga abalulekile okuthuthukisa okuqukethwe kwenkundla yezokuxhumana.
  • Ngaphezu kwesigamu (amaphesenti angu-57) basebenzisa amathuluzi esofthiwe ukuze baphathe ukuthunyelwa, futhi laba baphendulile bahlangabezane nobunzima obuncane bokuthuthukisa okuqukethwe kwabo komphakathi.

Inhlolovo yethu iphakamisa ukuthi iningi labakhangisi lithumela njalo okungenani eziteshini zomphakathi ezintathu noma ezine futhi lizama ukusebenzisa amaqhinga athile ukuze likhulise ukuqwashisa ngomkhiqizo futhi (ngokufanelekile) likhiqize imikhondo yekhwalithi. Iningi labathengisi (amaphesenti angama-70) bathi bathumela okuqukethwe ezinkundleni zokuxhumana okungenani kanye ngosuku, kanti abangamaphesenti angu-19 bathi bathumela izikhathi ezingaphezu kwezintathu ngosuku. Kodwa umthombo wethu, Liz Strauss, ukholelwa ukuthi abaningi babo bathumela ngaphandle komgomo ocacile futhi ngaphandle kokuqonda kwangempela lokho okungafezwa kunoma yisiphi isiteshi somphakathi. Jay Ivey weSoftware Advice (lapho ungakwazi qhathanisa ukubuyekezwa kwesofthiwe ye-CRM yezenhlalo)

Futhi idatha ingase isekele leso simangalo. Isibonelo, u-Liz uphikisa ngokuthi kungemuva ukuthi abakhangisi abaningi babeke phambili okuqukethwe okubukwayo kunokubeka phambili ukukhonjwa nokukhomba izethameli ezithile ezincane. Njengoba ebeka, uma ungazi ukuthi okuqukethwe kwakho kwakhelwe ngobani, ngeke ubathumelele izinhlobo ezifanele zamasiginali. Futhi lokhu kuphakamisa ukuntula ukuqonda okukhathazayo mayelana nezimiso zamasu eziyisisekelo ezidingekayo ukuze kuzuzwe imiphumela yangempela, elinganisekayo ngokusebenzisa izinkundla zokuxhumana. Nakhu ukucutshungulwa kokutholakele:

I-Social Media Content Post Frequency

i-social-content-post-frequency

I-Social Media Content Post Planning

i-social-content-post-planning

Imigomo Yenhlolovo Yokuqukethwe Kwemidiya Yezokuxhumana

imigomo yenhlolovo-yokuqukethwe komphakathi

Inombolo Yokuqukethwe Kwemidiya Yomphakathi Yamanethiwekhi

inhlolovo-yokuqukethwe-kwezenhlalo-inani-lamanethiwekhi

Usayizi Wokuphendula Okuqukethwe Kwemidiya Yezokuxhumana

usayizi womphenduli-wokuqukethwe-komphakathi

Izihloko Zokuphendula Okuqukethwe Kwemidiya Yezokuxhumana

izihloko-zokuphendula-okuqukethwe-zokuqukethwe-zomphakathi

Amaqhinga Okuhlola Okuqukethwe Kwemidiya Yezokuxhumana

amaqhinga okuhlola okuqukethwe komphakathi

Isikhathi Sokuposa Sokuqukethwe Kwemidiya Yokuxhumana

inhlolovo-yokuqukethwe komphakathi-isikhathi-kuya-kuthunyelwe

Ukusetshenziswa Kwethuluzi Lokuqukethwe Kwemidiya Yezokuxhumana

ukusetshenziswa kwethuluzi lokuqukethwe-kokuqukethwe komphakathi

Ubunzima bokuthuthukisa okuqukethwe kwemidiya yomphakathi

ukuthuthukiswa komphakathi-ubunzima-konke

Ubunzima bokuthuthukisa okuqukethwe kwemidiya yomphakathi ngamathuluzi

i-social-optimization-ubunzima-ngamathuluzi

Funda kabanzi ku okuthunyelwe okugcwele okuvela ku-Jay kubhulogi ye-Software Advice ye-B2B Marketing Mentor.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.