Okutholakele Okubalulekile kokuthi Abathengisi Bakuthuthukisa Kanjani Okuqukethwe Komphakathi
Iseluleko se-Software isebenzisana ne-Adobe ukwenza i- Inhlolovo yokuqala ngqa Yokuthuthukiswa Kokuqukethwe Kwemidiya Yomphakathi. Okutholakele okubalulekile kuhlanganisa:
- Iningi labadayisi (amaphesenti angama-84) lithumela njalo okungenani ezinkundleni zokuxhumana ezintathu, kanti amaphesenti angama-70 athumela okungenani kanye ngosuku.
- Abathengisi bavame ukucaphuna ukusetshenziswa kokuqukethwe okubukwayo, ama-hashtag namagama abasebenzisi njengamaqhinga abalulekile okuthuthukisa okuqukethwe kwenkundla yezokuxhumana.
- Ngaphezu kwesigamu (amaphesenti angu-57) basebenzisa amathuluzi esofthiwe ukuze baphathe ukuthunyelwa, futhi laba baphendulile bahlangabezane nobunzima obuncane bokuthuthukisa okuqukethwe kwabo komphakathi.
Inhlolovo yethu iphakamisa ukuthi iningi labakhangisi lithumela njalo okungenani eziteshini zomphakathi ezintathu noma ezine futhi lizama ukusebenzisa amaqhinga athile ukuze likhulise ukuqwashisa ngomkhiqizo futhi (ngokufanelekile) likhiqize imikhondo yekhwalithi. Iningi labathengisi (amaphesenti angama-70) bathi bathumela okuqukethwe ezinkundleni zokuxhumana okungenani kanye ngosuku, kanti abangamaphesenti angu-19 bathi bathumela izikhathi ezingaphezu kwezintathu ngosuku. Kodwa umthombo wethu, Liz Strauss, ukholelwa ukuthi abaningi babo bathumela ngaphandle komgomo ocacile futhi ngaphandle kokuqonda kwangempela lokho okungafezwa kunoma yisiphi isiteshi somphakathi. Jay Ivey weSoftware Advice (lapho ungakwazi qhathanisa ukubuyekezwa kwesofthiwe ye-CRM yezenhlalo)
Futhi idatha ingase isekele leso simangalo. Isibonelo, u-Liz uphikisa ngokuthi kungemuva ukuthi abakhangisi abaningi babeke phambili okuqukethwe okubukwayo kunokubeka phambili ukukhonjwa nokukhomba izethameli ezithile ezincane. Njengoba ebeka, uma ungazi ukuthi okuqukethwe kwakho kwakhelwe ngobani, ngeke ubathumelele izinhlobo ezifanele zamasiginali. Futhi lokhu kuphakamisa ukuntula ukuqonda okukhathazayo mayelana nezimiso zamasu eziyisisekelo ezidingekayo ukuze kuzuzwe imiphumela yangempela, elinganisekayo ngokusebenzisa izinkundla zokuxhumana. Nakhu ukucutshungulwa kokutholakele:
I-Social Media Content Post Frequency
I-Social Media Content Post Planning
Imigomo Yenhlolovo Yokuqukethwe Kwemidiya Yezokuxhumana
Inombolo Yokuqukethwe Kwemidiya Yomphakathi Yamanethiwekhi
Usayizi Wokuphendula Okuqukethwe Kwemidiya Yezokuxhumana
Izihloko Zokuphendula Okuqukethwe Kwemidiya Yezokuxhumana
Amaqhinga Okuhlola Okuqukethwe Kwemidiya Yezokuxhumana
Isikhathi Sokuposa Sokuqukethwe Kwemidiya Yokuxhumana
Ukusetshenziswa Kwethuluzi Lokuqukethwe Kwemidiya Yezokuxhumana
Ubunzima bokuthuthukisa okuqukethwe kwemidiya yomphakathi
Ubunzima bokuthuthukisa okuqukethwe kwemidiya yomphakathi ngamathuluzi
Funda kabanzi ku okuthunyelwe okugcwele okuvela ku-Jay kubhulogi ye-Software Advice ye-B2B Marketing Mentor.