Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Yazi Ukusetshenziswa Kwakho Okufanele, Ukudalula kanye ne-IP

Namuhla ekuseni ngithole incwadi evela enkampanini esibhale ngayo. I-imeyili ibinamandla kakhulu ekufuneni ukuthi sisuse ngokushesha noma yiziphi izinkomba zegama lenkampani ephawulwe kokuthunyelwe kwethu futhi siphakamise ukuthi sixhumane nesayithi labo sisebenzisa ibinzana esikhundleni salokho.

Ukusetshenziswa Okufanele Kwentengiso

Ngicabanga ukuthi inkampani kungenzeka ukuthi yaphumelela esikhathini esedlule ekusebenziseni abantu ukususa igama bese bengeza ibinzana - iqhinga le-SEO ukubenza babalwe futhi banciphise isikhundla sethu segama lenkampani yabo. Kuyahlekisa futhi kuyinhlamba, kungenza ngibe nokuqagela kwesibili ngokubhala ngenkampani nhlobo.

Ngikhumbuze umuntu ovela enkampanini ukuthi ngisebenzisa igama lakhe ngendlela efanele futhi angilisebenzisi ukuthengisa izimpahla zami futhi besingalisebenzisi njengemvume. Cishe yonke inkampani inamagama wokuhweba futhi asikho neze isizathu sokuthi ungakwazi ukusebenzisa lawo magama ezinkampani ekubhalweni kwakho. Nakhu lokho I-Electronic Frontier Foundation uthi:

Ngenkathi umthetho wophawu lokuhweba ukuvimbela ekusebenziseni uphawu lwentengiso lomunye umuntu ukuthengisa imikhiqizo yakho encintisanayo (awukwazi ukwenza futhi uthengise amawashi akho “eRolex” noma uqambe ibhulogi yakho ngokuthi “Newsweek”), akukuvimbi ekusebenziseni uphawu lwentengiso ukubhekisa kumnikazi wophawu lokuhweba noma imikhiqizo yalo (enikezela ngezinsizakalo zokulungisa amawashi eRolex noma ukugxeka izinqumo zokuhlela zeNewsweek). Lolo hlobo lokusetshenziswa, olwaziwa ngokuthi “ukusetshenziswa kokukhetha okuhle,” kuvunyelwe uma ukusebenzisa uphawu lokuhweba kudingekile ukukhomba imikhiqizo, izinsizakalo, noma inkampani okhuluma ngayo, futhi awusebenzisi uphawu ukuphakamisa ukuthi inkampani iyakuvumela . Ngokuvamile, lokhu kusho ukuthi ungasebenzisa igama lenkampani kusibuyekezo sakho ukuze abantu bazi ukuthi iyiphi inkampani noma umkhiqizo okhononda ngawo. Ungasebenzisa noma uphawu lokuhweba ngegama lesizinda (njenge-walmartsucks.com), inqobo nje uma kucacile ukuthi awuzibizi ngokuthi uyinkampani noma uyikhulumela.

Ukusetshenziswa Kwe-copyright

Kubalulekile ukuthi wazi ukuthi ukusetshenziswa okulungile kufinyelela nasezintweni ezine-copyright futhi. Sicela abantu nezinkampani ezishicilela kabusha okuqukethwe kwethu ngokuphelele ukuze zisuse okuqukethwe kwethu kaningi. Okunye ukushicilelwa, njengeSocial Media Namuhla, kunemvume eqondile yokushicilela kabusha okuqukethwe. Ukusetshenziswa okulungile kuhluke kakhulu. Ngokusho kwe- I-Electronic Frontier Foundation:

Izingcaphuno ezimfushane ngokuvamile zizoba ukusetshenziswa okufanele, hhayi ukwephulwa kwe-copyright. Umthetho we-Copyright uthi "ukusetshenziswa okulungile… ngezinhloso ezifana nokugxeka, ukuphawula, ukubika izindaba, ukufundisa (kufaka phakathi amakhophi amaningi okusetshenziswa ekilasini), umfundaze, noma ucwaningo, akukhona ukwephula ilungelo lobunikazi." Ngakho-ke uma uphawula noma ugxeka into ethunyelwe omunye umuntu, unelungelo elifanele lokucaphuna. Umthetho uvuna ukusetshenziswa kwe- "transformative" - ​​ukuphawula, noma ukudumisa noma ukugxeka, kungcono kunokukopisha okuqondile - kepha izinkantolo zithe ngisho nokufaka isiqeshana somsebenzi okhona kumongo omusha (njengesithonjana enjini yokusesha isithombe) kubalulekile njenge “okuguqula izinto.” Umbhali webhulogi kungenzeka ukuthi ukunikeze namalungelo athe xaxa welayisense ngelayisense yeCreative Commons, ngakho-ke nawe kufanele ukubheke lokho.

Ukugunyazwa nokudalulwa

Le nkampani iphinde yafuna ukuthi ngithumele inqubomgomo yokudalula ngokuya ngewebhusayithi. Empeleni angizange ngisikhathaze lesi sicelo. Ngenkathi yethu Imigomo yesevisi futhi Inqubomgomo yobumfihlo samukelwe futhi ubudlelwano bethu nobunye buveziwe, ukuba nenqubomgomo yokudalula ngokusemthethweni kubonakale njengokungeza okuhle, ngakho-ke sengeze i- a ukudalulwa ikhasi ukusetha okulindelwe kangcono ekutheni sinxeshezelwa kanjani maqondana noxhaso, ukukhangisa ngamabhanela nokuthunyelwe okuhambisanayo.

Ngangikhumbuza inkampani ukuthi indawo yenqubomgomo yokudalula ayivunyelwanga yi- Federal Trade Commission (US) ngakho-ke, ngenkathi ukudalulwa kuyadingeka, ukuba nenqubomgomo akudingeki noma kusize. Silangazelela ukuthi i-FTC iqhubeke icacise ukuthi abantu badalula kanjani ama-tweets, izibuyekezo zesimo kanye nokuthunyelwe kwebhulogi ngokuzayo. Enye inkampani ehamba phambili kulokhu yi CMP.LY - Abakhe isicelo sokudala, ukulandelela nokuhlukanisa ukudalulwa kwamabhizinisi amakhulu noma izinkampani ezilawulwa kakhulu.

A ukuxhumeka kwempahla ubudlelwano obuphakathi komthengisi nomgqugquzeli obungathinta kakhulu isisindo noma ukwethembeka abathengi abakunikeza ekuvumeleni okuthunyelwe ngumgqugquzeli. Perkins Coie

Ngazisa inkampani ukuthi uma benenkinga ngokuthunyelwe kwami ​​nokusetshenziswa kwezixhumanisi ezihambisanayo, singabuqeda ubudlelwano ngokushesha. Bengingeke ngivumele inkampani ingiphoqe ukuthi ngiguqule indlela engibhala ngayo futhi ngihlanganyele okuthunyelwe ukuze bazuze kangcono. Le yibhulogi yami, hhayi eyabo. Bahlehlile futhi ngiyathemba ukuthi ngeke besabuya - futhi ngeke ngiphinde ngibhale ngabo.

Ukudalula: Njalo hlola kabili nommeli wakho ngalezi zinto futhi ngizokukhuthaza ukuthi ube umsekeli we-Electronic Frontier Foundation.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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