Ukukhangisa Okuqukethwe

Ukubhuloga Kwebhizinisi: Amaqhinga Amasha wezinja ezindala

Akekho ongaphikisana ngokuphelele ukubusa kwamabhulogi ngokuthandwa futhi, bese kuthi isikhundla senjini yokusesha. Ukuthandwa kwamabhulogi kuvela kule ndlela entsha yokuxhumana eguquke kuwebhu - enokwakheka ngokwengeziwe, engacoliswanga kangako futhi eyiqiniso.

I-Technorati iyalandelela Amabhulogi ezigidi ze-112.8 okwamanje kwenziwa izinkulungwane zamabhulogi ihora ngalinye. Izinhlelo zomthombo ovulekile njenge WordPress, Blogger, noma I-Typepad ne-Vox yenza ukubhuloga kube lula. Kuyo yonke inkampani, uma kungenjalo yonke iminyango ye-IT, uzothola okungenani umuntu oyedwa ukubhuloga. Kulula:

Bhala + Shicilela = Ibhulogi?

Kuzwakala kulula, akunjalo? Yileyo ndlela ngqo abaphathi bezentengiso abaphathwa ngayo lapho singena enhlanganweni futhi sixoxa ngokubhuloga njengengxenye yamasu wokumaketha jikelele. Izinkampani zixoxa ngokubhuloga njengokuthile okusohlwini lwamasheke luka-2008. Buza inkampani uma ibhuloga futhi uthola i- “yup” ephoqelekile. Uma bengakakwenzi lokho, babuze ukuthi babheka yiphi ipulatifomu futhi baphendule nganoma iyiphi “yamahhala”.

Akulula kangako

Uma ukubhuloga ezinkampani kwakulula kangaka, kungani inani lamabhulogi lehla? Kunezizathu ezimbalwa:

  • Izingxoxo ezingathandeki azihehi abafundi.
  • Amabhulogi amabhizinisi aphenduka ukukhishwa kwabezindaba okuphindiwe.
  • Izihloko azivezi imibono noma ukubuyela emuva.
  • Okuthunyelwe akunabo ubuholi bobuntu nokucabanga.

Ngamafuphi, isizathu sokuthi kungani amabhulogi ebhizinisi ehluleka yingoba izinkampani zifaka isicelo sokubhuloga sohlelo lwazo lokuphathwa kokuqukethwe.

Amabhizinisi Adinga Usizo!

Kunezihluthulelo ezimbili zokubloga okuphumelelayo amabhizinisi angakunaki nhlobo:

  1. Isu.
  2. Ingxenyekazi esekela isu.

Noma yimuphi umfana we-IT onamandla omqondo angaphonsa i-WordPress kuseva futhi anikeze i-CEO ukungena ngemvume. Le yindlela eqinisekile yomlilo yokuqinisekisa isikhathi esifushane sebhulogi lebhizinisi lakho. Kufana nokuphuma futhi uqale ibhizinisi lokunakekela i-lawncare ngoba uthole ukuthi ungaqala kanjani umshini wakho wokugunda utshani.

  • Ukuthola igunya nemiphumela yenjini yokusesha kudinga ukuhlaziywa okubucayi kwebhizinisi lakho, izimbangi zalo, ubukhona bewebhu njengamanje nokuthi ungathanda ukuthi ibe kuphi.
  • Ukuqalisa ipulatifomu yokubhuloga eqondisa i-blogger ngaphandle kwenqubo ngenqubo yokuthumela, kusiza umbhali ongakwazi ukusebenzisa ubuchwepheshe ukukhiqiza okuqukethwe okwenziwe kahle, bese ekuhlelela ngokuzenzakalela lokho okuqukethwe kwemiphumela yokusesha ephezulu (okunqunywe ekuhlaziyweni kwangaphambilini necebo) kuyisihluthulelo sempumelelo yebhulogi lebhizinisi.
  • Ukubhuloga akuyona impumelelo yobusuku bonke. Imiphumela emihle yokubhuloga idinga umfutho nokuhlaziywa njalo nokwenza ngcono. Ngokubhuloga kwebhizinisi, ngingabuye ngikhuthaze indlela yethimba lapho iqembu liqinisekisa khona ukuthi abantu basebenzisa isu nohlelo oluphelele.
  • Okuqukethwe akuqhutshwa noma kuvunyelwe yi-Marketing. Uma kukhona ifayela le- buthaka ingxoxo okufanele ibe nayo, imvamisa ingenxa ye- ukuhlanza kokuqukethwe ngumfowethu omkhulu.

Isu + Bhala + Shicilela + Ukulungiselela = Ibhulogi Lebhizinisi!

Ngiyayithanda i-WordPress futhi le bhulogi ngeke lishintshe kuleyo ndawo yokubhuloga. Noma kunjalo, lokho akusho ukuthi i-WordPress yisixazululo esifanelekile. Esikrinini sami esithi 'Dala Okusha', akukho okungaphansi kwezingu-100 ongakhetha kuzo… amathegi, imikhakha, isimo, izingcaphuno, ukulandelela emuva, ukuphawula, ukuphawula, ukuvikelwa kwephasiwedi, izinkambu zenkambiso, isimo seposi, okuthunyelwe okuzayo…. ukububula. Phonsa lesi sikrini phambi kwanoma ngubani futhi kuyethusa kancane!

Ibhizinisi lakho akufanele lifundise abasebenzisi ukuthi bangayisebenzisa kanjani ipulatifomu yokubhuloga. Kufanele ukwazi ukungena ngemvume ngokweqiniso, uthumele futhi ushicilele. Vumela uhlelo lokusebenza lwenze okunye!

Amagama angukhiye

Nasi isibonelo esisodwa sesici esihle ozosithola I-Blogware yokuhlanganisa, ithuluzi lokusiza umbhali ukuthi agxile kumagama angukhiye nemishwana ngaphakathi kokuthunyelwe kwakhe ukuze kube namandla okuthathwa yizinjini zokusesha.

Uma ubhala amagama angukhiye ambalwa kakhulu noma amaningi kakhulu, isikolo sakho sizokwehla! Ithuluzi elincane elikhangayo elibhalwe ngumngani, uPJ Hinton. Ababhali bayelulekwa ukuba babhalele umfundi, kepha bangakuthola lokho futhi ukuminyana kwamagama amakhulu ngethuluzi elihlakaniphile elinje.

igama elingukhiye lesikrini

Ithuluzi elifana neCompendium liza nethimba lochwepheshe abakusiza ukwakha isu, kanye nohlelo lokusebenza olukusiza ukuthi usebenzise ngempumelelo kulelo su. Futhi awudingi ngisho nomuntu wakho we-IT ukuthi azibandakanye! Uma ungafisi ukubona ibhulogi yakho yebhizinisi yehla ngamashubhu, thola abantu abafanele bese uthola ithuluzi elifanele ukwenza ngalo.

Ngikujabulele ukuvakashelwa ikhofi noChris Baggott namhlanje ekuseni (uthumele ngocwaningo lweForrester kubhulogi, futhi.

Ukuhlanganiswa is ukusebenza - ukugxila kokuqukethwe nokushayela amathani wethrafikhi amabhizinisi abhalisile. Abafundi bayazibandakanya futhi bayabuya - futhi amabhizinisi ayakhula kusuka emiphumeleni. Yisikhathi esithandekayo senkambiso yenkampani kanye neCompendium ehluke ngokuphelele kuleyo ethambekiswe yiForrester.

Ukudalulwa Okugcwele: Martech Zone ungumnikazi wamasheya eCompendium futhi wasebenza noChris no-Ali ezinsukwini zakuqala. I-Compendium kwakuyingxoxo yethiyori nebhodi elimhlophe ngaleso sikhathi, kodwa uChris nethimba baphendule leyo ngxoxo yaba inkampani impela! Akuseyona ithiyori, sekuwuhlelo lokusebenza oluguqula ukubhuloga kwebhizinisi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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