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Kuthatha Isikhathi Eside Ukukala Emiphumeleni Yosesho lweGoogle?

Noma kunini lapho ngichaza isikhundla kumakhasimende ami, ngisebenzisa ukufaniswa komjaho wezikebhe lapho iGoogle ingulwandle futhi bonke izimbangi zakho ezinye izikebhe. Ezinye izikebhe zikhulu futhi zingcono, ezinye zindala futhi azihlali kanzima. Okwamanje, nolwandle luyahamba… neziphepho (izinguquko ze-algorithm), amagagasi (sesha ukuthandwa kweziqu kanye nemikhombe), kanye nokuthandwa okuqhubekayo kokuqukethwe kwakho.

Kukaningi kunezikhathi lapho ngikwazi khona ukubona izikhala ezisivumela ukuba singene ngaphakathi futhi siqoqe ukubonakala kwesikhundla se-organic search, kepha kaningi kudinga isikhathi ukubona ukuthi kwenzekani embonini yamakhasimende, ukuthi yiluphi uhlobo lomzamo abancintisana nabo abawenzayo, nokuthi igunya labo lokusesha lithintwe kanjani yizinguquko ze-algorithm nezinkinga zezempilo zesayithi.

  • Ngokusho kuka-Ahrefs, kuphela u-5.7% wamakhasi amasha afinyelela ezingeni lemiphumela ephezulu ye-10 kuGoogle kungakapheli unyaka.
  • Ngokusho kuka-Ahrefs, kuphela u-0.3% wamakhasi amasha afinyelela ezingeni lemiphumela ephezulu ye-10 kuGoogle kungakapheli unyaka ngegama elingukhiye elinokuncintisana okukhulu.
  • Ngokuya ngabakwa-Ahrefs, kuphela ama-22% wamakhasi abeka imiphumela ye-Top 10 kuGoogle ashicilelwe kungakapheli unyaka.

Ngenkathi lokho kuzwakala kudikibala, kuyimpi okufanele uyilandele. Sivame ukuqala amaklayenti ethu ngokukhomba amagama angukhiye asendaweni nawomsila omude lapho kukhona khona ukubonakala kosesho futhi amagama angukhiye akhombisa inhloso ethile ngokuthenga. Singahlaziya lo mncintiswano, sikhombe lapho ikhasi labo lithuthukiswa khona (lixhunywa emuva), sakha ikhasi elingcono elinolwazi lwakamuva kanye nemidiya (ihluzo nevidiyo), bese senza umsebenzi omkhulu wokulikhangisa. Uma nje isiza seklayenti lethu liphilile maqondana nabaphathi beWebhu, sihlala sibabona bekleliswe phezulu kwabangu-10 ezinyangeni ezimbalwa.

Futhi lokho kungokwemvelo yethu isigaxa. Lawo magama angukhiye omude agxile esihlokweni esiphakathi bese esiza isikhundla sesayithi ekuhlanganisweni kwamagama asemqoka okuncintisana. Siyaqhubeka nokutshala imali ekuthuthukiseni amakhasi amanje asevele esezingeni futhi enezela amakhasi amasha ahlanganisa izihloko ezizosiza. Ngokuhamba kwesikhathi, sibona amaklayenti ethu eqhubekela phambili ngamagama angukhiye ancintisana kakhulu, imvamisa edlula umncintiswano kungakapheli unyaka noma emibili. Akulula futhi akubizi, kepha ukubuya kotshalomali kuyamangalisa.

Ungazikala Kanjani Ngokushesha Ku-Google:

  1. Qinisekisa kwakho isayithi liyashesha, usebenzisa amanethiwekhi wokulethwa kokuqukethwe, ukuminyaniswa kwesithombe, ukuminyaniswa kwamakhodi, kanye nokulondolozwa kwesikhashana.
  2. Qinisekisa kwakho indawo yakhelwe kahle, ifundeka kalula, futhi iphendula osayizi abahlukahlukene besikrini.
  3. Cwaninga umsila wendawo nowomude Amagama angukhiye ezingancintisani kakhulu futhi okuzoba lula ukukleliswa kuzo.
  4. Thuthukisa okuqukethwe lokho kuhlukile, kuyathakazelisa, futhi kuphelele esihlokweni ozama ukusinaka.
  5. Engeza ihluzo, umsindo, nevidiyo okuqukethwe ukwenza ikhasi lithandeke ngokwengeziwe.
  6. Qinisekisa ukuthi ikhasi lakho linamakhodi afanele ngezihloko ezifanele, imigoqo eseceleni, nokunye Izakhi ze-HTML.
  7. Qinisekisa ukuthi ikhasi lakho line- isihloko esihle lokho kusebenza kumagama angukhiye owalandelayo.
  8. Qinisekisa incazelo meta izothuthukisa ilukuluku futhi yenze ikhasi lakho ligqame kwabanye ekhasini le-Search Engine (SERP).
  9. Phromotha okuqukethwe kwakho kumasayithi ane- ixhumeke emuva kwamanye amakhasi ezinga lezihloko ezifanayo.
  10. Phromotha okuqukethwe kwakho ngaphakathi izinkundla zezimboni nange-imeyili nangemithombo yezokuxhumana. Ungahle ufise nokukhangisa.
  11. Qhubeka uthuthuke okuqukethwe kwakho ukuqhubeka ngaphambi komncintiswano.

Ngokujabulisayo, ubuchule be-Google buvele ngokushesha ukwedlula ababonisi be-blackhat organic search abanakho… ngakho-ke musa ukuqasha umuntu othumela i-imeyili ekutshela ukuthi angakuthola ekhasini lokuqala. Okokuqala qaphela ukuthi abanalo nencazelo yokuthi yimaphi amagama angukhiye owakhomba, ukuthi kungenzeka ukuthi usezingeni eliphezulu ekhasini lokuqala lamagama anophawu, ukuthi umncintiswano wakho ungaba ngubani, noma ukuthi uzokhombisa kanjani ngempumelelo ukubuya kotshalo-mali. Kaningi kunalokho, lezi zinsizakalo zizolimaza ikhono lakho lokukala isikhathi eside ngokwephula imigomo yesevisi ye-Google nokwenza isizinda sakho sihlatshwe umkhosi. Futhi ukulungisa isiza esijezisiwe kunzima kakhulu kunokubeka okuhle!

Izinga elihle lidinga ukwenziwa kwesayithi, kufaka phakathi isivinini sekhasi, ukuphendula kosayizi abahlukahlukene besikrini, ukunotha kokuqukethwe, kanye nekhono lelo khasi elingabiwa kalula futhi likhonjwe ngamanye amasayithi afanele. Kuyinhlanganisela yazo zonke izici zesayithi nezangaphandle - hhayi nje ukusebenza kunoma iyiphi isu elilodwa. Nayi i-infographic ephelele, Kuthatha isikhathi esingakanani ukukala ku-Google?

Kuthatha isikhathi esingakanani ukukala ku-Google?

Ngokuzithoba kwe: Iqembu Lewebhusayithi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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