Izibalo nokuhlola

Ungalandelela Kanjani Izizinda Ezingaphansi Kuma-Akhawunti E-Google Analytics 4

Ngephutha, IGoogle Analytics 4 (GA4) ilandelela zonke izizinda ezingaphansi kwesizinda ku-akhawunti yakho, ngisho nangaphandle kokuthi ukulandelela isizinda ngasinye kunikwe amandla. Lokho kuyasiza uma ufuna ukuhlanganisa yonke imisebenzi yenkampani yakho kuzo zonke izizinda zakho ezingaphansi ku-akhawunti eyodwa ye-Google Analytics. Martech Zone, isibonelo, iyashicilela izinguqulo ezihunyushiwe yesizindalwazi sethu sisebenzisa izizindana zolimi ngalunye olushicilelwe.

Ngaphakathi kwe-Google Analytics 4, ngingahlala ngibuza noma ngihlunge ngokusekelwe kulokho Igama lomethuleli ukukhawulela imibono yami, kodwa lokho akusona isixazululo esilungile sokubika ngaso sonke isikhathi. Izinkampani zingase zifise ukuba ne-akhawunti ye-Google Analytics eqondene nesizinda esingaphansi kwesinye futhi azifuni ukuthi ifakwe ku-akhawunti yazo ehlanganisiwe.

Ama-Akhawunti amaningi we-Google Analytics 4

Kunezindlela ezimbalwa zokusetha ama-akhawunti amaningi e-GA4 futhi ukhiphe noma ufake izizinda ezingaphansi ngendlela ongathanda ngayo:

  1. Sebenzisa isakhiwo esihlukile se-GA4 nomaka kusizinda esingaphansi ngasinye. Lena indlela eqonde kakhulu futhi ikunikeza ukulawula okuningi kokuthi idatha yakho ilandelelwa kanjani. Ukwenza lokhu, dala isakhiwo esisha se-GA4 sesizinda ngasinye ofuna ukusilandelela ngokwehlukana. Uma usudale izici ezintsha, faka ithegi yokumisa ye-GA4 emakhasini ezizinda zakho ezingaphansi kwazo. Uma usangathanda ukuthi i-akhawunti eyodwa ihlanganise zonke izizindana nenye i-akhawunti yesizinda esithile esingaphansi kwesinye, ungakwazi layisha ama-akhawunti amaningi kusikripthi esisodwa umaki.
  2. Sebenzisa i-Google Tag Manager (GTM). I-GTM ikuvumela ukuthi udale ukulawula okuthuthuke kakhulu nezihlungi kune-GA4. Ungasebenzisa i-GTM ukuqalisa umaka ngokusekelwe kusizinda esingaphansi kwesinye. Le ndlela yokwenza inganikeza izinga elifanayo lokulawula kusukela ekusebenziseni iskripthi ngezinketho eziningi ezengeziwe sezizonke zokulawula omaka bakho. Ukusetha i-trigger ukuthi iqhume kusizinda esingaphansi kuphela:
    • Chofoza Izicupha > New.
    • Nikeza inhlamvu yakho igama nencazelo.
    • Ngaphansi Qalisa Uhlobo, khetha Umcimbi Wokwezifiso.
    • Ngaphansi Okudala, chofoza Engeza Isimo.
    • Ngaphansi Uhlobo Lwesimo, khetha I-URL.
    • Ngaphansi Inkambu Yesimo, khetha Host.
    • Ngaphansi Inani Lesimo, faka isizinda esingaphansi kwesinye ofuna isibangeli siqhume kuso. Isibonelo, uma ufuna i-trigger iqhume kusizinda esingaphansi blog.example.com, ubuzongena blog.example.com ku Inani Lesimo inkambu.
    • Chofoza Londoloza.
    • Engeza omaka bakho bese ukhetha i-trigger(ama) oyidalile. Umaka wakho nesicuphi sengeziwe manje sengeziwe esitsheni sakho se-GTM futhi sizovutha uma umsebenzisi evakashela isizinda esingaphansi kwesinye osicacisile kusibangeli.

Okunye: I-Google Analytics 4 Segments

Ngobuchwepheshe, lokhu akusebenzisi ama-akhawunti ahlukene kodwa kungase kukunikeze yonke imisebenzi efanayo oyifunayo uma ufisa ukuqhathanisa ithrafikhi. Amasegimenti akuvumela ukuthi uhlunge idatha yakho ngokusekelwe kumibandela eyahlukene, okuhlanganisa igama lomethuleli, izici zomsebenzisi, namapharamitha womcimbi. Ungakha ingxenye yesizinda ngasinye esingaphansi kwesinye ofuna ukusilandelela ngokwehlukana. Amasegimenti awasebenzi kuwo wonke ama-akhawunti e-GA4 kodwa angase abe indlela engcono kunokuphatha ama-akhawunti amaningi.

Ku-GA4, zulazulela uye Hlola. Ungakhetha ukuhlola kusukela kunkomba yesifanekiso enedatha yombiko oyifunayo, bese ungenza ngendlela oyifisayo ingxenye ibe isizinda esingaphansi esithile esithile.

I-Google Analytics 4 - Qala ukuhlola okusha

Dala ingxenye yakho yangokwezifiso usebenzisa amaSeshini.

I-Google Analytics 4 - Dala ingxenye yangokwezifiso usebenzisa izikhathi

Ngaphakathi kokuhlukahluka kokuhlola, chofoza okuthi + kokuthi Amasegimenti ukuze udale ingxenye yakho.

I-Google Analytics 4 - Engeza okuguquguqukayo kwesigaba

Yisho ingxenye yakho bese wengeza umthetho ukuze ucacise kuphela okuhlanganisa izikhathi zaleso sizinda esingaphansi kwesinye usebenzisa i Igama lomethuleli okuguqukayo.

I-Google Analytics 4 - Yisho ingxenye yakho futhi ufake isizinda esingaphansi njengegama lomethuleli

Ungakwazi futhi ukwakha i izethameli usebenzisa le segimenti (bona ibhokisi lokuhlola phezulu kwesokudla sesikrini sangaphambilini). Izithameli namasegimenti ku-GA4 zombili izindlela zokuqoqa abasebenzisi, kodwa zinezinjongo ezihlukile nokusebenza.

  • Izigaba zisetshenziselwa ukuhlaziya kokuthi Ukuhlola. Angasuselwa kunoma ibuphi ubukhulu, imethrikhi, noma umcimbi ku-GA4, futhi asebenza emuva, okusho ukuthi azobonisa idatha yabo bonke abasebenzisi abahlangabezana nemibandela yesegimenti, kungakhathaliseki ukuthi bahlangabezane nini okokuqala nalezo zimiso.
  • Izilaleli zisetshenziselwa ukumaketha kabusha nokubika emibikweni evamile. Angasuselwa kubukhulu, amamethrikhi, nemicimbi, kodwa awasebenzi emuva, okusho ukuthi azoqala kuphela ukuqoqa idatha yabasebenzisi abahlangabezana nemibandela yezethameli ngemva kokudalwa kwezithameli.

Kulesi simo, zombili ziyizixazululo ezingakusiza ukuthi uqhubekele phambili ngokubika ngezizinda zakho ezingaphansi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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