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Ungawathuthukisa Kanjani Amakhasi Wakho Wokufikela Ukuze Ukhulise Ukuguqulwa

Izenzo ezimbalwa ezihamba phambili zingasiza ukukhulisa ukuguqulwa futhi kuthuthukise ukusebenza okuphelele kwamakhasi akho okubikezela. Nazi izinqubo ezibalulekile okufanele uzicabangele:

  1. Izinketho Ezincishisiwe: Umkhuba ojwayelekile phakathi kwamakhasi okubikezela asebenza kahle kakhulu ukususa ukuzulazula okungavamile, imfuhlumfuhlu, nezinye izinketho ezingase zivimbele umsebenzisi ukuthi ashiye ikhasi. Yingakho izinkampani eziningi zisebenzisa amapulatifomu ekhasi lokufika ukwakha nokuthumela amakhasi abo okufika kunokuba bawafake ngqo ohlelweni lwabo lokuphatha okuqukethwe (CMS).
  2. Ukucaciswa kwesiteshi: Ukuze uqondise ngokunembile futhi ulinganise umthelela wemikhankaso yakho, amakhasi okufika enzelwe isiteshi osidayisayo. Amakhasi okufika okusesha okuphilayo, isibonelo, hlanganisa SEO imikhuba engcono kakhulu. Ezinye iziteshi zivimba izinjini zokusesha ekukhombeni kwekhasi.
  3. Ukuhlanganiswa kwezibalo: Yonke into yekhasi lokubikezela kufanele ilinganiswe, ngakho-ke ukulinganisa ukuthi zingaki izinkambu zefomu ezilinganiswayo, noma ngabe kukhona othile oskrole phansi ekhasini, ngisho nokusebenzisa ukulandelela kwamehlo ukukala ukusebenzelana kwabo kubalulekile ekuhlaziyeni nasekulungiseleleni ikhasi. Landelela amamethrikhi angukhiye njengezinga lokuguqulwa, izinga lokugxuma, isikhathi ekhasini, nezinga lokuchofoza.
  4. Ukuhlolwa kwe-A/B: Yenza izivivinyo ze-A/B ukuze uqhathanise izici ezihlukile zekhasi lakho lokubikezela, njengezihloko, izinkinobho ze-CTA, izakhiwo, noma imibala. Hlola into eyodwa ngesikhathi ukuze uhlonze ukuhluka okusebenzayo kakhulu futhi wenze izinqumo eziqhutshwa idatha ukuze uthuthukise ikhasi lakho.
  5. Ukwaziswa kwengxoxo: Amakhasi okufika avame ukunikeza ithuba lokwazisa isivakashi ukuthi sisize ukushayela ukuguqulwa. Ezinye izinkundla zengxoxo zizohlinzeka ngokubambezeleka uma umsebenzisi engena ekhasini, bese eqhamuka ngokuzenzakalelayo bese ebuza ukuthi badinga usizo yini. Ezinye ziyavela lapho umsebenzisi ehlose ukuphuma ekhasini (elaziwa ngokuthi Inhloso yokuphuma).
  6. Isihloko Esicacile Nesiphoqayo: Dala isihloko esifushane nesidonsa ukunaka esikhuluma ngokucacile ngesiphakamiso senani lomnikelo wakho. Kwenze kuphoqe futhi kuhehe ukukhuthaza izivakashi ukuthi zihlale ekhasini.
  7. Ikhophi emfushane futhi ekholisayo: Gcina ikhophi yakho imfushane, igxile emkhiqizweni noma ezinzuzweni zesevisi kanye nesiphakamiso senani esiyingqayizivele (I-UVP). Sebenzisa ulimi oluncengayo futhi ugqamise inani elizotholwa izivakashi ngokuthatha isinyathelo.
  8. Ukubizelwa Esenzweni Okunamandla (I-CTA): I-CTA yakho kufanele ivelele, ikhange, futhi isho ngokucacile isenzo osifunayo ofuna izivakashi zisithathe. Sebenzisa amagama agxile esenzweni adala umuzwa wokuphuthuma futhi enze kube lula ezivakashini ukuthi ziqonde okufanele zikwenze ngokulandelayo. Kwesinye isikhathi, ukungezwa kokunye ukubizelwa esenzweni kuyasiza uma umsebenzisi ezizwa ecindezelwe.
  9. Okubonwayo Okubalulekile futhi Okuhehayo: Faka okubonwayo kwekhwalithi ephezulu nokuhambisanayo, okufana nezithombe, amavidiyo, noma imifanekiso esekela umlayezo wakho futhi ibambe ukunaka kwezivakashi. Okubonwayo kufanele kuthuthukise ulwazi lomsebenzisi futhi kuqinise isiphakamiso sakho senani. Kufakiwe inkinobho yangempela kanye nesici imibala eziyenga umsebenzisi ukuthi enze okuthile.
  10. Idizayini Yefomu Elula: Uma ikhasi lakho lokubikezela lifaka nefomu, ligcine lilula futhi ucele ulwazi olubalulekile kuphela. Amafomu amade nayinkimbinkimbi angavimbela izivakashi ekuqedeni ukuguqulwa. Sebenzisa ukuqinisekiswa kwefomu ukuze uqinisekise ukufakwa kwedatha okunembile.
  11. Idizayini Elungele Iselula: Ukuthuthukisa amakhasi akho okuhlala ukuze akwazi ukuphendula ngeselula kubalulekile ngokwanda kokusetshenziswa kwamadivaysi eselula. Qinisekisa ukuthi ikhasi lakho liboniswa ngendlela efanele kumasayizi wesikrini abehlukene futhi kulula ukulizulazula kumadivayisi eselula.
  12. Ubufakazi Bomphakathi Nezimpawu Zokwethenjwa: Hlanganisa nobufakazi, ukubuyekezwa, izibonelo, noma amabheji okuthemba ukuze wakhe ukwethembeka nokwethenjwa kubavakashi bakho. Ubufakazi bomphakathi bungasiza ekudambiseni noma yikuphi ukukhathazeka futhi kukhuthaze izivakashi ukuthi zenze okuthile.

Kungakwenza Kanjani Ukuguqulwa Kwekhasi Lokufikela Ukwenza Okuthandwa Nguwe?

Ukwenza kube ngokwakho kuyindlela enamandla esetshenziswa ukukhulisa amazinga okuguqulwa kwekhasi lokubikezela ngokuhlanganisa okuqukethwe nolwazi olunzulu ngomsebenzisi ukuze kufane nezidingo eziqondile zezivakashi, izintandokazi, nokuziphatha. Nansi indlela ukwenza kube ngokwakho kungasetshenziswa kanjani ngempumelelo:

  • Okuqukethwe Okunamandla: Ukwenza amakhasi okubikezela kube ngokwakho kuhilela ukulungisa ngokushintshayo okuqukethwe ngokusekelwe endaweni, izibalo zabantu, noma umthombo obhekisela kuwo. Ngokubonisa okuqukethwe okuhlobene nokuhlosiwe, okufana nokunikezwayo kwendawo noma imilayezo eqondene nemboni ethile, izivakashi maningi amathuba okuba zixhumane nekhasi futhi zithathe isinyathelo esifiswayo.
  • Umlayezo Owenziwe Ngezifiso: Ukwenza kube ngokwakho kukuvumela ukuthi ukhulume ngqo nesivakashi ngokusibiza ngegama noma usebenzise ulimi oluhambisana nezintshisekelo zaso ezithile noma amaphuzu obuhlungu. Leli zinga lokwenza ngokwezifiso lisiza ukudala ukuzizwisa komuntu siqu nokuhehayo, okwandisa amathuba okuguqulwa.
  • Izimbangela Zokuziphatha: Ukuhlaziya ukuziphatha kwezivakashi nokusebenzisa izingcipho zokuziphatha kukuvumela ukuthi ubonise okuqukethwe komuntu siqu okusekelwe ezenzweni ezithile noma amaleveli okuzibandakanya. Ngokwesibonelo, ake sithi isivakashi sike sasebenzisana nemikhiqizo ethile noma amakhasi. Kuleso simo, ungabonisa okunikezwayo okuhlobene noma izincomo ezihambisana nezinto abazithakaselayo, okwandisa ukuhlobana kanye nethuba lokuguqulwa.
  • Ukukhomba Okususelwe Engxenyeni: Ngokuhlukanisa izethameli zakho ngokusekelwe kumibandela ehlukene efana umuntu wokuthenga, izibalo zabantu, izinto ozithakaselayo, noma umlando wokuthenga, ungakha ukuhluka kwekhasi lokubikezela okuklanyelwe ingxenye ngayinye. Lokhu kukuvumela ukuthi ulethe ukuzizwisa komuntu siqu nokuhlosiwe, okwandisa ukuhambisana nokukhanga kwekhasi emaqenjini athile.
  • Imikhankaso yokukhomba kabusha: Ukwenza kube ngokwakho kungasetshenziswa ngokusebenzisa imikhankaso yokuqondisa kabusha, lapho ubonisa izikhangiso ezenzelwe wena noma amakhasi okufika ezivakashini ezike zaxhumana newebhusayithi yakho noma imikhiqizo ethile. Ngokubakhumbuza ngentshisekelo yabo yangaphambilini kanye nokuhlinzeka ngezipesheli ezifanele, ungaphinda uzibandakanye futhi ukhuthaze ukuguqulwa.
  • Amafomu Ahlakaniphile Nokuthwebula Okuholayo: Amafomu omuntu siqu angagcwalisa kusengaphambili izinkambu ezithile ngolwazi olwaziwayo mayelana nesivakashi, okwenza kube lula futhi kube lula ngabo ukugcwalisa ifomu. Lokhu kunciphisa ukungqubuzana, konga isikhathi, futhi kwandisa amathuba okugcwaliswa kwefomu, okuholela emazingeni aphezulu okuguqulwa.
  • Izincomo ezenziwe zaba ngezakho: Sebenzisa ama-algorithms aqhutshwa yidatha ukuze unikeze umkhiqizo womuntu siqu noma izincomo zokuqukethwe ekhasini lakho lokubikezela. Ngokuphakamisa imikhiqizo noma okuqukethwe okusekelwe kumlando wokuphequlula noma wokuthenga wesivakashi, ungathuthukisa ulwazi lomsebenzisi futhi ubaqondise ekunikezelweni okuhlobene, uthuthukise ukuguqulwa.
  • Ubufakazi bomphakathi kanye nobufakazi: Ukwenza kube ngokwakho kunganwebela ekuhlanganiseni izici ezifakazela umphakathi, njengobufakazi noma izibuyekezo, ezihambisana ngokuqondile nezibalo zabantu, indawo, noma imboni yesivakashi. Lokhu kwakha ukwethenjwa nokwethembeka, okwandisa amathuba okuguqulwa.

Ngokusebenzisa amasu okwenza kube ngokwakho, udala ukuzizwisa okufanelana kakhulu nesifanele isivakashi ngasinye, ukhuphula ukusebenzelana, ukwethembana, namazinga okuguqulwa emakhasini akho okufikela.

Ukuqanjwa Kwekhasi Lokwakha

Lokhu infographic kusuka I-Formstack i-oldy-kodwa-goodie, ehamba phakathi kwezinto zekhasi lokubikezela eliklanywe kahle. Ungakwazi ukufaka ulwazi olungenhla kule infographic ukuze ucindezele ukuguqulwa okwengeziwe!

idizayini yekhasi lokubikezela i-infographic

Khumbula, ukulungiselelwa kwekhasi lokubikezela kuyinqubo eqhubekayo. Hlola ngokuqhubekayo, hlaziya, futhi wenze ngcono amakhasi akho okubikezela ukuze uqinisekise ukuthi asebenza kahle kakhulu futhi aqhuba imiphumela oyifunayo.

I-AI Inomthelela Kanjani Ukuthuthukiswa Kwekhasi Lokufikela?

Ukuhlakanipha okungekhona okwangempela isivele idlala indima ebalulekile ukwenziwa kwekhasi lokungena namuhla ngokusebenzisa ama-algorithms athuthukile nokuhlaziywa kwedatha ukuze kuthuthukiswe amazinga okuguqulwa futhi kuthuthukise ukusebenza okuphelele kwamakhasi okufika. Eminyakeni edlule, ukulungiselelwa kwekhasi lokubikezela kwakudinga amahora okuhlaziya ukuziphatha kwesivakashi sakho, kuthunyelwa ukuhlolwa okusha, nokuthuthukisa imiphumela. Ngokuthuthukiswa kwekhasi lokubikezela eliqhutshwa yi-AI, le mizamo iphelelwa yisikhathi ngokushesha. Nansi indlela i-AI eyenza ngayo umthelela:

  • Ukuthuthukisa Okuzenzakalelayo: Amathuluzi anikwe amandla yi-AI angakwazi ukuhlaziya idatha ngokuzenzakalela evela ekusebenzelaneni kwezivakashi, okuhlanganisa amanani okuchofoza, izilinganiso zokugxuma, namazinga okuguqulwa, ukuze ahlonze amaphethini futhi enze izincomo zokuthuthukisa eziqhutshwa idatha. Lokhu kusiza abathengisi baqonde ukuthi yiziphi izici zekhasi lokubikezela ezisebenza kahle futhi ezidinga ukuthuthukiswa.
  • Ukwenza okuthandwa nguwe: I-AI inika amandla ukwenza kube ngokwakho okuqukethwe okunamandla emakhasini okufika. Ngokusebenzisa idatha yesivakashi, ama-algorithms e-AI angakwazi ukuhlanganisa okuqukethwe, imilayezo, nokunikezwayo ukuze kufane nezintshisakalo ezithile zabasebenzisi, izibalo zabantu, kanye nokuziphatha. Le ndlela yomuntu siqu ithuthukisa ukuhambisana, ukuzibandakanya, kanye namathuba okuguqulwa.
  • Usizo Lokubhala Amakhophi: Amathuluzi wokukopisha anamandla e-AI angakwazi ukukhiqiza futhi athuthukise ikhophi yekhasi lokubikezela. Lawa mathuluzi asebenzisa ukucubungula ulimi lwemvelo nezindlela zokufunda zomshini ukuze ahlaziye idatha, aqonde inhloso yomsebenzisi, futhi enze ikhophi ehehayo nephoqelelayo ehambisana nezethameli eziqondiwe.
  • Ukuhlolwa kwe-A/B Nokuhlolwa Okuningi: Ama-algorithms e-AI angakwazi ukwenza ukuhlolwa kwe-A/B ngempumelelo nokuhlola okuhlukahlukene ngokudala ngokuzenzakalelayo ukuhlukahluka kwezinto zekhasi lokubikezela, njengezihloko zezindaba, okubonwayo, noma ama-CTA. I-AI ingabese ihlaziya ukusebenza kwalokhu kuhlukahluka, ihlonze izinhlanganisela eziwinayo, futhi yenze izinguquko zesikhathi sangempela ukuze kuthuthukiswe ukuguqulwa.
  • Izibalo Zokuqagela: Ama-algorithms e-AI angahlaziya idatha yomlando namaphethini okuziphatha komsebenzisi ukuze abikezele imiphumela yesikhathi esizayo namathrendi. Lokhu kusiza abathengisi ukuthi benze izinqumo ezinolwazi mayelana nesakhiwo sekhasi lokufika, isakhiwo, nokuqukethwe, okwandisa amathuba okudala amakhasi aguqulayo kakhulu.
  • I-Smart Traffic Distribution: Abakhi bekhasi lokubikezela abanamandla e-AI bangahambisa ithrafikhi ngokuzenzakalelayo ezinguqulweni ezihlukene zekhasi lokubikezela ngokusekelwe kuzibaluli zesivakashi, ukuziphatha, noma izintandokazi. Ngokukhetha ngamandla ukwahluka kwekhasi lokubikezela elingcono kakhulu lesivakashi ngasinye, i-AI ithuthukisa ulwazi lomsebenzisi futhi yandisa amathuba okuguqulwa.
  • Umuzwa Womsebenzisi (UX) Ukuthuthukisa: Ama-algorithms e-AI angahlaziya ukuziphatha komsebenzisi, ukusebenzisana, kanye nempendulo ukuze kuhlonzwe izinkinga zokusebenziseka futhi kuthuthukise ukuzizwisa komsebenzisi kwamakhasi okubikezela. Lokhu kuhlanganisa isivinini sokulayisha kwekhasi, ukuphendula kweselula, nokuzulazula okunembile, okuqinisekisa umuzwa wezivakashi ongenazihibe nohehayo.
  • Ukulandelela ukusebenza kanye nemininingwane: I-AI ingaqapha futhi ihlaziye amamethrikhi okusebenza kwekhasi lokufika. Ingahlonza amathrendi, okudidayo, namathuba okwenza ngcono, ivumele abakhangisi ukuthi benze izinqumo eziqhutshwa idatha futhi bathuthukise amakhasi okubikezela ukuze bathole imiphumela engcono.

Ngokusebenzisa i-AI ekuthuthukiseni ikhasi lokubikezela, abakhangisi bangazuza emibonweni eqhutshwa idatha, ulwazi lomuntu siqu, ukuhlola okuzenzakalelayo, nokuhlaziya okubikezelayo. Lokhu ekugcineni kuholela emazingeni okuguqulwa athuthukisiwe, ukukhushulwa kokuzibandakanya kwamakhasimende, kanye nokusebenza okungcono komkhankaso sekukonke.

Uma usebenzisa ikhasi lakho lokubikezela ukushayela usesho lwemvelo, nansi indatshana ehamba kuzo zonke izici ezibalulekile ze-SEO namakhasi okubikezela:

Amathiphu we-SEO wekhasi lokufika

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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