Kungani Ukufunda Kuyithuluzi Lokuzibandakanya Eliholayo Labakhangisi

ukufunda online

Sibonile ukukhula okumangazayo kokumaketha kokuqukethwe eminyakeni yamuva — cishe wonke umuntu ungena ebhodini. Eqinisweni, ngokusho kwe-Content Marketing Institute, ama-86% we B2B Abakhangisi kanye no-77% we B2C abathengisi basebenzisa ukumaketha kokuqukethwe.

Kepha izinhlangano ezihlakaniphile zithatha amasu wazo wokumaketha ezingeni elilandelayo futhi zifaka okuqukethwe kokufunda online. Kungani? Abantu balambele okuqukethwe kwezemfundo, balangazelela ukufunda okuningi nokuningi. Ngokusho kwe- Umbiko we-Ambient Insight, imakethe yomhlaba wonke yokufunda ngokuzimela online izofinyelela ku- $ 53 billion ngo-2018.

Okuqukethwe okuku-inthanethi kusebenza ngokubambisana nezinye izimoto zokumaketha njengama-athikili, ama-ebook, okuthunyelwe kwebhulogi, ama-infographics, namavidiyo, kepha kuvumela amathemba namakhasimende ukuthi ajule ajule futhi afunde okuningi.

Njengethuluzi elivelayo lokuzibandakanya labakhangisi, ama-brand, kokubili i-B2B, ne-B2C, bacabanga ukuthi ukufunda ku-inthanethi kungena kanjani ngaphakathi kwecebo labo lokumaketha kuyo yonke indlela yokuthenga kanye nomjikelezo wokuphila wamakhasimende wonke.

Namanje awuqiniseki? Ubufakazi bukuzinombolo. Imininingwane yethu ikhombisa amamethrikhi wesikhathi esesabekayo amahle alabo abahlanganyela kumuzwa wokufunda okhethiwe- imizuzu eyi-10 kuya kwengu-90 isikhathi esimaphakathi ngokuhlangenwe nakho kokufunda ngakunye ngesikhathi kusuka kumizuzu emi-5 kuye kwengama-45.

Ake sibheke ukuthi yini eshayela la ma-metric angajwayelekile.

Ukufunda Ukushayela Ukuzibandakanya

  1. Ukufunda kushayela ulwazi, ulwazi luqhuba abasebenzisi / amakhasimende anikwe amandla. Phezulu koqwembe, amakhasimende afuna imininingwane ethe xaxa lapho enza izinqumo zokuthenga; bafuna imininingwane eminingi ukuqinisekisa ukukhetha kwabo. Ngenkathi ababuyekezi bezinkampani zangaphandle, ontanga, nomndeni kungaba ngamanxusa amahle kakhulu omkhiqizo, umkhiqizo awukwazi ukuwubheka umthwalo wawo wemfanelo wokusiza / ukuthonya isinqumo sokuthenga.

    Okuqukethwe kwezemfundo okufana nemihlahlandlela yomkhiqizo, ukuhlaziywa kochwepheshe, nama-webinars kungasiza ukuhambisa isiphequluli kumthengi. Isibonelo esihle semfundo yangaphambi kokuthengisa engithanda ukusikhomba ngukuthi IBlue Nile. Umkhiqizo wakhe isigaba sonke esisiza ukufundisa abathengi. IBlue Nile iyavuma ukuthi ukuthenga idayimane kungaba nzima, ngakho-ke ngamathiphu, ama-FAQ kanye nemihlahlandlela bakha umuzwa ongcono wokuthenga futhi ekugcineni kube yikhasimende elonga kakhulu.

    Ithuba eliyingqayizivele lezinhlangano nemikhiqizo ukunikela ngokuhlangenwe nakho okuvumela abathengi abazoba khona ukuthi bacwaninge ngokujulile esigabeni sokuthenga ngaphambi kokuhlangenwe nakho okucatshangwe kahle.

  2. Ukufunda kukhulisa ukutholwa. Ngenkathi umhlaba wesoftware ubusebenza ukucwenga ubuciko obuhle bokungena kumakhasimende amasha ngokuqondiswa komkhiqizo, ukuqoqwa kwedatha yamakhasimende, kanye namathiphu wokuqalisa, umhlaba womkhiqizo womzimba usesikhathini sobumnyama, uncike kumanyuwali wokufundisa. Abanye balivale igebe ngamavidiyo we-Youtube, kepha lokho kukuchofoza okukodwa kude nesincintisana esiseduzane.

    Imikhiqizo eyinkimbinkimbi ingenza amakhasimende azizwe enselele futhi edangele. A isifundo esisha muva nje kubonise ukuthi eyodwa kwezinhlanu zokusebenza isetshenziswa kanye kuphela. Izinhlelo zokusebenza eziningi ziyaqhubeka nokushiywa ngoba amakhasimende awagibeli kahle.

    Lokhu kunjalo kunoma imuphi umkhiqizo — ngokomzimba noma ngokwedijithali. Kubalulekile ukukhuthaza, ukufundisa nokuxhuma ikhasimende elisha kumkhiqizo nakumphakathi wabanye njengoba bethatha izinyathelo zabo zokuqala. Futhi kuyithuba lokuphendula imibuzo nokusiza ekubumbeni umbono wabo womkhiqizo, umkhiqizo nensizakalo kusenesikhathi.

  3. Ukufunda kudala ukuxhumana okujulile nokunengqondo. Kukhona ukuxhumana okuqinile phakathi kwenani lenyuka lempilo kanye nezinga lemfundo yomkhiqizo neyomkhiqizo. Cabanga ngabasebenzisi bakho abakhulu: bathenga okuningi, bavangela okuningi futhi bathenge imikhiqizo nezinsizakalo ezihlobene ngezinga eliphakeme kunabanye abaningi.

    Lapho udala okuqukethwe kwabasebenzisi abakhona, qonda kulokho izethameli zakho ezifuna ukukufunda. Qonda izidingo nezilindelo zezithameli bese uletha lolo lwazi kubo. Njengakho konke ukumaketha kokuqukethwe, okuqukethwe kokufunda kufanele kube njalo ngezifiso.

  4. Ukufunda kwakha umphakathi. Isithako esiyinhloko ekwakheni ubudlelwano obuhlala njalo nobakhayo ukuthuthukiswa komphakathi wamakhasimende ngokomongo. Imiphakathi engokwemvelo ithuthuka phakathi kwemikhiqizo nemikhiqizo lapho ukupheliswa nokulinganiselwa (ezimweni eziningi) kuyekelwa kubasebenzisi. Iziteshi zokuxhumana zenhlalo zingamapulatifomu anamandla, kepha ekugcineni kosuku akuyona ipulatifomu yemidiya ephethwe, futhi unokufinyelela okulinganiselwe kumakhasimende akho, idatha yabo, kanye nekhono lokuthonya ukwethembeka komkhiqizo nenani lempilo yakho yonke.

    Ukuxhumana okusekelwe kontanga nokuxhumana kukhula kahle ngaphakathi nangaphandle kokuhlangenwe nakho kokufunda kwedijithali. Ukuxhumana nokuxhumana kwakhiwe phakathi kwabasebenzisi abasha, futhi amakhasimende amaningi afundisiwe asebenza njengabameli abanamandla nabagqugquzeli.

    Isibonelo esihle salokhu Inkambo Yokuvimbela kaRodaleU—Lapho amakhasimende ejoyina khona ukuze abe nempilo enhle. Ngaphezu kwezeluleko zevidiyo nezeluleko ezivela kulo mkhiqizo, amakhasimende ashintshana ngezithombe nezifundo ezifundwe ukwenza ulwazi lucebe kakhulu.

    Isikhathi esingeziwe sokuxhumana esizindeni somkhiqizo sibalulekile futhi sinikeza inqwaba yamathuba angeziwe okuxhumana nalowo msebenzisi nokukhiqiza ukwethembeka nokuxhumana.

Amagama Okuhlukana: Thatha Manje

Mhlawumbe ubona ithuba lokucabanga ukuthi ukufunda ku-inthanethi kungena kanjani kucebo lakho lokumaketha jikelele? Izindaba ezimnandi ukuthi kungenzeka ukuthi unegumbi lokuqukethwe okulindele nje ukuthi liphinde liphinde lifakwe kokuqukethwe kokufunda oku-inthanethi. Nansi indawo yokuqala:

  • Lowo ngoti owaziwayo owanikeza inkulumo esemqoka emcimbini wemboni? Nikeza iseshini ye-Q & A kuphela yamalungu naye kwiforamu yezifundo. Noma umcele ukuthi afundise inkambo bukhoma!
  • Lezo zincwajana zemikhiqizo eziyisidina — zivuselele ngosizo lochwepheshe bomkhiqizo futhi ubanikeze ukwakheka kokufunda kwedijithali ngokusebenzisana, amademo womkhiqizo nokuningi.
  • Lezo zikhathi ezirekhodiwe ezivela kwinkomfa yakho yakamuva? Bahlanganise (futhi uze ubathengise ngemodeli yokubhaliselwe enezitezi).

Lezi yizibonelo nje zezindlela zokufunda okuqukethwe okungenzeka ukuthi sekuvele kutholakale kalula. Akunandaba ukuthi usuvele unakho, qala ingxoxo nama-CMO nama-CDO akho namuhla futhi ungaphuthelwa yileli thuba lokuzibandakanya elivelayo. Uma uzizwa ukhungathekile, Izimboni Zokucabanga uyajabula ukukusiza ukuthi uxoxe ngezindlela zokwakha isu lokufunda.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.