Izifundo Ezi-5 Ezifundwe Ekusebenzisaneni Kwekhasimende Elilodwa Kuya Kwelilodwa Ngaphezu Kwezigidi Ezingu-30 ngo-2021

Izindlela Ezinhle Kakhulu Zokumaketha zama-Chatbots

Ngo-2015, mina nomsunguli wami saqala ukushintsha indlela abakhangisi abakha ngayo ubudlelwano namakhasimende abo. Kungani? Ubudlelwano phakathi kwamakhasimende kanye nemidiya yedijithali babushintshe kakhulu, kodwa ukumaketha kwakungaguquki nakho.

Ngabona ukuthi kunenkinga enkulu yesignali-kuya-nomsindo, futhi ngaphandle uma amabhrendi ayehambisana kakhulu, awakwazanga ukuthola isignali yawo yokumaketha iqine ngokwanele ukuze izwakale phezu kwe-static. Ngiphinde ngabona ukuthi inhlalo emnyama iyanda, lapho abezindaba zedijithali kanye nemikhiqizo bebona ngokuzumayo ukubandakanyeka kokushayela kwethrafikhi, kodwa bengakwazi ukulandelela umthombo wako. 

Yini evele ngaphezu kwe-static futhi yadonsa ukunaka kwekhasimende? Ukuthumela umlayezo. Wonke umuntu uthumela imilayezo nsuku zonke, kodwa amabhrendi abeziba leso siteshi - kube yingozi kuwo. Besifuna ukusiza amabhrendi abambe ukunaka kwezithameli zawo ngendlela entsha, ngakho-ke sethule I-Spectrm njengendlela yokuzenzakalela ukulethwa kokuqukethwe komuntu nomuntu ngokuthumela imiyalezo ezinhlelweni zokusebenza lapho abantu bechitha khona isikhathi sabo, kanye nokwenza amabhrendi akhulume. nge amakhasimende, hhayi at bona. Sisheshe saqaphela ukuthi lesi kwakuyisiteshi sokumaketha esingasetshenzisiwe esixazulule zonke lezi zinselelo kumikhiqizo yabathengi ku-inthanethi.

Eminyakeni emihlanu kamuva, sifunde okuningi mayelana nokukhangisa ngezingxoxo, futhi ngo-2021 kuphela, sinike amakhasimende ethu amandla okusebenzelana kwamakhasimende angaphezu kwezigidi ezingu-30 nomuntu oyedwa. Nakhu esikufundile ekusizeni amakhasimende ukuthi asungule futhi alinganise isu lawo lengxoxo yengxoxo, nokuthi ukusebenzelana ngokuqondile namakhasimende kudala kanjani ukuzizwisa komuntu siqu abakufunayo.

Izifundo Ezinhlanu Ezifundiwe Zokuthuthukisa Imilayezo Ezenzakalelayo

Sifunde okuningi ekusizeni amabhrendi e-Fortune 100 ukuklama nokukala ama-chatbot okuthengisa angagcini nje ngokubandakanya amakhasimende kodwa aguqulela ekuthengisweni. Nazi ezinye zezindlela ongadala ngazo isu lemiyalezo ezenzakalelayo eliphumelelayo, nokuthi kungani libalulekile.

Isifundo 1: Qala ngeHhuku

Kuhlale kungumbuzo omkhulu womkhangisi: Ngikubamba kanjani ukunaka kwezethameli zami, futhi ngixhuma kanjani mathupha kakhulu futhi nginikeze okuthile okubenza bafune ukuzibandakanya? Okokuqala, dala ihuku eliphoqelelayo elithinta amaphuzu ezinhlungu owaxazululayo nokuthi kungani kufanele bahlanganyele ne-chatbot yakho. Iyiphi inzuzo abazoyithola kokuhlangenwe nakho? Phatha abakulindele mayelana nabazokuthola kokuhlangenwe nakho. Bese, sebenzisa ikhophi yempendulo eqondile eqondisa amakhasimende akho ngokushintshana ukuya esenzweni.

Kungani kubalulekile? Izithameli zakho zikhathele yimizamo yokumaketha yedijithali eziyibona nsuku zonke. Abafuni nje okuthile okuhlukile kodwa bazokhetha izinhlobo ezinikeza ulwazi oluwusizo nolufanele. Idatha yethu ibonisa ukuthi ukuzizwisa okuxhumana ngokuqondile ngevelu lokokuzizwisa futhi okuqondisa amakhasimende ohambweni ngezimpendulo eziphakanyisiwe kunokuzibandakanya okuqine kakhulu nokusebenza kokuguqulwa.

Isifundo 2: Nikeza I-Chatbot Yakho Umuntu Oqinile

Amakhasimende akho angakwazi ukubona uma asebenzisana ne-bot esekelwa ubuchwepheshe obubi obubambekayo uma bubuzwa umbuzo “ongekho kuskripthi.” Akubalulekanga nje ukwenza i-bot yakho ihehe, kodwa ukusebenzisa idatha yakho yengxoxo ukuze ubenze bahlakaniphe futhi baphendule kakhudlwana. Nikeza i-bot yakho ubuntu obuqondana nezwi lomkhiqizo wakho, yenze ibe ngumuntu, futhi usebenzise ama-emoji, izithombe, noma ama-gif lapho uxoxa.

Kungani kubalulekile? Noma bazi ukuthi baxhumana ne-chatbot, abathengi bafuna ukuxhumana ngeleveli yomuntu siqu nemikhiqizo abayithandayo. Uma bethumela umlayezo nabangani, amahlaya, izithombe, ama-.gif, nama-emoji konke kuyingxenye yalokho kuxhumana okusebenzisanayo. Idatha yethu iphinda ibonise ukuthi amabhrendi anobuntu obuqinile be-bot kanye nobuciko bengxoxo ethandekayo banokubandakanyeka okuqine kakhulu.

Isifundo 3: Landelela Izingxoxo Zakho

Ukusebenzisana kwamakhasimende nakho kuthwebula idatha eningi. Beka ukulandela ngomkhondo ukuguqulwa nokubika enhliziyweni yesu lakho lengxoxo, kodwa thatha indlela ephelele yokuchaza okuqinisekisa ukuthi ukala ngokunembile umthelela walesi siteshi esisha sokumaketha.

Imiphumela? 

  • I-Telekom babenezinga lokuguqulwa elingu-9x uma kuqhathaniswa nemikhankaso yethrafikhi yewebhusayithi yabo. 
  • Purple ngithole imbuyiselo engu-4x ekuchithweni kwezikhangiso.
  • Ngokusebenzisa imiyalezo yomuntu siqu, Ford ibe nokuphakanyiswa okuhlobene okungu-54% kanye nokuphakanyiswa okuhlobene okungu-38% ekuhlosweni kokuthenga - kokubili kuphakeme kunokulinganisa kwemboni yezimoto. 

Kungani kubalulekile? Izinguquko emithethweni yobumfihlo namakhukhi zikhawulela izindlela abakhangisi abangalandelela ngazo umkhankaso wabo wokukhangisa wedijithali. Ukukhangisa ngezingxoxo akunikezeli kuphela isiteshi ongaqoqa ngaso idatha emenyezelwe ngokuqondile kumakhasimende akho, kuyindawo yokuthinta engalandelelwa ukuze ikusize uqonde i-ROI yakho iyonke. Futhi, umuzwa wethu ngamakhasimende ukuthi akwazile ukusebenzisa kokubili ukuxoxa nokuguqulwa kwesayithi ukuze athuthukise ifaneli yawo.

Isifundo 4: Hlala Uvuliwe

Ngenxa yokuthi amakhasimende awekho nje emafonini awo phakathi namahora ebhizinisi lakho, imilayezo ezenzakalelayo yomuntu ngamunye ingatholakala ukuze ibandakanye amakhasimende nganoma yisiphi isikhathi sosuku. Ukwamukela i njalo ivuliwe isu lokumaketha lengxoxo libonisa izethameli zakho ukuthi uyatholakala kubo. 

Lokhu kufakazelwe ngabaphendulile embikweni wethu mayelana nalokhu Isimo Sokuhweba Kwezingxoxo Zomphakathi. Sithole ukuthi izizathu ezimbili eziphezulu umuntu angaxhumana nomkhiqizo ngohlelo lokusebenza lokuthumela imiyalezo yingoba kulula kakhulu ngoba bayakwazi ukukhetha ukuthi bahlanganyele nini, futhi kuyashesha.

Kodwa ukuhlala uvuliwe akukhona nje ukuhlangabezana nokulindelwe ngamakhasimende. Imayelana nokucabanga ngale kwemikhankaso. Ukuba neqhinga lokumaketha lengxoxo elihlala likhona kuwukuphela kwendlela yokukhulisa ngokungaguquki inani lemiyalezo njengesiteshi.

Kungani kubalulekile? Amabhrendi asebenzisa izindlela zesikhashana, ezigxile emkhankasweni angase abone ukubuya okuthile, kodwa ekugcineni azolahlekelwa amabhrendi athatha indlela ehlala ikhona. Njengazo zonke iziteshi zokumaketha, imilayezo kufanele ithuthukiswe ngokuqhubekayo ngokusekelwe kudatha oyithwebulayo engxoxweni. Ukwamukela indlela ehlala ivuliwe ekala imiyalezo kuzo zonke izinkundla kukuvumela ukuthi udale inani elikhulu kakhulu esikhathini eside. Kungani? Wakha izethameli ezifinyeleleka ngokuqondile eziteshini zemiyalezo ongazibandakanya kabusha ukuze ukhuphule inani lokuphila kwamakhasimende. Futhi uthuthukisa i-AI yakho yengxoxo ngokusekelwe kudatha yemilayezo oyithwebula kumakhasimende. 

Isifundo 5: Sebenzisa Idatha Emenyezelwe ukuze Uhlanganyele Okungcono

Idatha emenyezelwe eqoqwe ekusebenzelaneni kwamakhasimende, kanye nedatha yomkhankaso wesikhangiso nokuhlaziywa kwewebhusayithi, ingaba negalelo kumizamo yakho yonke yokumaketha. Ingakusiza nje kuphela ukuthi uqonde kangcono izethameli zakho nezidingo zabo kodwa ingakusiza ukuthi uhlukanise kangcono izethameli zakho, futhi wenze kube ngokwakho ukuthi uzibandakanya kanjani kabusha kulezo ziteshi zemiyalezo. 

Kungani kubalulekile? Idatha yethu ibonisa ukuthi amabhrendi asebenzisa idatha emenyezelwe eqoqwe engxoxweni ayakwazi futhi ukudala amasegimenti aqondiswe kakhulu ukuze aphinde ahlanganyele eziteshini zemiyalezo, okuholela ekusebenzeni kokuguqulwa okunamandla kakhulu. Izaziso zokuzibandakanya kabusha komuntu siqu zika-Hyper ezinhlelweni zokusebenza ezifana ne-Messenger thola 80% amanani avuliwe futhi 35% amazinga okuchofoza ngokwesilinganiso. Kukhulu lokho uma kuqhathaniswa namashaneli afana nama-imeyili, ngokuvamile acatshangwa njengesiteshi sokugcina esisebenza kahle kakhulu. Ngaphezu kwalokho, Amakhasimende angu-78% bathi kungenzeka ukuthi bathenge okunye kumthengisi uma ukunikezwa kwabo kuqondiswe kuzintshisekelo zabo nezidingo zabo.

Ukulayeza kuyikusasa Lokumaketha

Indlela engcono yokumaketha okuxoxiswana ngayo ingokuthumela umlayezo womuntu ngamunye ngokuzenzakalelayo ezinhlelweni zokusebenza lapho amakhasimende akho echitha khona isikhathi sawo. Yilokho okuzokuvumela ukuthi ube umculo empilweni yekhasimende lakho, hhayi nje ingxenye yokuma kwamanye amabhrendi ngemuva.

Landa umbiko we-Spectrm's State of Social Conversational Commerce

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