Ukumakethwa Kwamaselula Nethebulethi

Ingabe Ukukhangisa Emidlalweni Yezenhlalo Kuyasebenza?

Ngokuya ngezinhlamvu zamehlo nezikhala zokunaka, asikho isiteshi esisodwa sokusabalalisa esingancintisana naso imidlalo yomphakathi. Abantu emhlabeni wonke basebenzisa cishe imizuzu eyizigidi ezingama-200 ngosuku bedlala Angry Birds. Umdlalo omusha kaZynga, iCityville, uhehile Abasebenzisi abayizigidi ezingu-100 ngenyanga yayo yokuqala iyodwa. Abakhangisi bangazama ukuhlwitha ucezu lukaphayi wokudlala ngokushelela kweminye imidlalo engajwayelekile enezimpawu zabo, kepha amathuba okuba leyo midlalo ihlale iphaphatheka uma iqhathaniswa nabathengisi abakhulu abathole ukwamukelwa nokuthandwa kabanzi.

Iyiphi indlela engcono kakhulu yokuthi umakethi asebenzise ngokunenzuzo intshisekelo yemidlalo? Ukukhangisa bekulokhu kutholakala kuzinhlelo zokusebenza zamageyimu, kepha ukukhomba izikhangiso ezifanele nabasebenzisi abathatha isinyathelo kube yinselelo. Lokhu kube umgomo we I-Lifestreet's Ipulatifomu yokukhangisa ye-Revjet… futhi bathola imiphumela.

I-LifeStreet inikeza ukukhangisa okungaphakathi nohlelo ngokugxila ku-Facebook, Apple (iOS) nakuzinhlelo ze-Android. Ipulatifomu yezobuchwepheshe yeLifeStreet's RevJet yakhelwe phezu kweseva yento yokuqala emhlabeni ukwenza inzuzo. Lobu buchwepheshe busebenzisa iterative ukuhlolwa kwejubane eliphezulu ezikhangisweni, amakhasi okufika, izinqumo zokushushumbisa, ama-algorithms wokukhulisa imali noma enye into ethola imali.

imibiko yabezindaba yomgwaqo

Ipulatifomu yokwenza ngcono yeLifeStreet's RevJet yakhelwe phezu kweseva yento yokuqala emhlabeni jikelele futhi ingumkhiqizo wokutshalwa kwezimali okuthuthuka okungama- $ 25 + million. I-RevJet isebenzisa i-Iterative High Velocity Testing kunoma yimuphi umshayeli wemali engenayo edijithali, kusuka ezintweni ezibonakalayo ezifana nezikhangiso namakhasi okufikela ezintweni ezinengqondo njengezinqumo zokushushumbisa kanye nama-algorithms wokukhulisa imali. I-RevJet ikhiqiza amazinga okuphumelela okwenza imali namanani aphezulu ngokwedlulele amakhasimende amasha abakhangisi bezenhlalo nabamaselula, abashicileli nabathuthukisi bohlelo lokusebenza ngokufanayo. I-LifeStreet ifinyelela kubasebenzisi bohlelo lokusebenza bezenhlalo nezamaselula abayizigidi ezingama-350 njalo ngenyanga futhi ishayele ukufakwa kohlelo lokusebenza okungaphezu kwezigidi ezingama-200. Le nkampani yaqanjwa njengenye yezinkampani ezizimele ezikhula ngesivinini esikhulu eMelika yi-Inc. Magazine kanti ikomkhulu layo eSan Carlos, eCalifornia enamahhovisi eMoscow, e-Odessa naseRiga.

amafomethi wemidiya wokuphila

Ngokufinyelela nyangazonke kwabasebenzisi bohlelo lokusebenza bezenhlalo nabaselula abangaphezu kwezigidi ezingama-350, i-LifeStreet iletha amakhasimende kubakhangisi. Amanani entengo aphansi asebenza lapho umkhangisi akhokhela khona imiphumela kunokuchofoza futhi anenketho yokukhetha imethrikhi ayithandayo kusuka ku-Cost Per Install (CPI), Cost Per Acquisition (CPA), Cost Per Post Conversion Event (CPX) nokunye (!), Abakhangisi bezimpawu BANGAKWAZI ukungayinaki i-LifeStreet .. Isikhathi sangempela sokubika esenziwe ngokwezifiso, abaphathi bama-akhawunti abazinikele, nezinye izinsizakalo ezenezelwe inani yi-icing kwikhekhe.

Njengoba iLifeStreet ingenayo imikhankaso ekhuthazayo, uthola amakhasimende anenani eliphezulu kuphela, anentshisekelo yangempela kumkhiqizo wakho. Landa ikhithi yemidiya ku-Lifestreet Media kusuka kusayithi labo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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