I-Social Media & Influencer Marketing

Ingabe Ngempela uku-1% we-LinkedIn?

Numbers. Sometimes they drive me nuts. Today is a great example. I-LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… amaphrofayili abukiwe. Here’s what the email looks like… compliments of friend UDaren Tomey:

UDaren Tomey

Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him. Why would Daren’s profile be one of the top viewed? And how can you get into the 1 percent club?

Ingxenye yesibalo ilula, enye ingxenye inzima.

  1. Ukubuka okwengeziwe: Daren is a Chief Revenue Officer in the Martech industry. Sales are brutal, turnover is high, and companies are always looking for talent. The key here is looking. Ukubheka = ukubukwa. So, put sales management or executive in your profile, and you’ll skyrocket. Within my network, most of the top percenters were in sales.
  2. More Connections: Daren also works hard at connecting to prospective customers on LinkedIn. Daren knows just about everyone in the country from every major company. He’s an incredible networker and has a ton of relationships. He’s well-respected in the software and technology industry and in the who’s who of sales leaders. The ukuxhumana okuningi, aba ngcono amathuba okuba kubhekwe iphrofayela yakhe.

U-Buzzfeed wenze umsebenzi omuhle we kwehlukaniswa izinombolo and rightly criticizing the subsequent sharing that followed across the social web. This campaign was a bit shady in my opinion. It built on LinkedIn users’ ego to manipulate them into sharing the LinkedIn brand – which is strongly evident on the outbound communications.

This is the kind of campaign that drives me nuts. The percent is a ridiculous number that means nothing… truly nothing. You didn’t get one of these emails if you’re a superstar in your field who is picky about who you connect with on LinkedIn. But if you’re in an industry with heavy recruitment with a big network… and you’re crappy at your job… you still received one of these emails.

Reputation be damned, endorsements discarded… tell someone they’re special so they share it. And it worked flawlessly.

Ungikhumbuza esinye sezikibha zami: Ukhethekile. Njengawo wonke umuntu.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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