Izibalo nokuhlolaIzingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & Automation

I-Litmus: Uyiklama Kanjani Imikhankaso Ye-imeyili Ephumelelayo Eguqulayo

I-Litmus inikeza inkundla yokwenza kahle konke kwe-imeyili enama-suite amathuluzi nezisombululo eziklanyelwe ukusiza amaqembu akhe imikhankaso ye-imeyili ephumelelayo eqhuba ukwethembeka kanye nokuthuthukisa imali engenayo. Ngochungechunge lwezinyathelo ezilula ukulandela, inkundla ye-imeyili yenkampani inika amandla amaqembu - kungakhathaliseki ukuthi banolwazi olungakanani lokubhala amakhodi - ukudala ngokushesha nangempumelelo imikhankaso ye-imeyili enomthelela omkhulu, engenaphutha, yekhwalithi yomkhiqizo.

I-Litmus Build: Dizayina Ama-imeyili Akho

I-Litmus Build - Yakha, Ikhodi, futhi Yakha ama-imeyili e-HTML

Nge-Litmus Build, amaqembu anganciphisa isikhathi sokuthuthukiswa phakathi. Unesihleli Sekhodi esiqinile sokwakha ama-imeyili e-HTML ukusuka ekuqaleni noma Isihleli Esibonakalayo, esinamathuluzi awo okwakha ayimojuli yokudonsa nokuwisa. Ilabhulali Yokuklama ikuvumela ukuthi udale isistimu yokuklama namamojula ekhodi anebhrendi yesitolo kanye nezifanekiso ezisebenziseka kabusha endaweni eyodwa ukuze noma ubani akwazi ukufinyelela futhi asebenzise lezi zimpahla ukuze abukeke ngendlela efanele futhi azizwele kuyo yonke imikhankaso ye-imeyili yesikhathi esizayo.

Amathuluzi okudala ama-imeyili akuvumela ukuthi uhlole kuqala imilayezo yakho kumaklayenti e-imeyili adumile angaphezu kwe-100, futhi ungaqalisa ukuhlola okuphelele kwe-QA kanye nokungena eqenjini lakho ukuze uthole impendulo kanye nokugunyazwa kwawo. Ngaphezu kwalokho, Ukuvumelanisa kwe-ESP kwenza ukwazi ukuvumelanisa ama-imeyili akho asuka ku-Litmus nomhlinzeki wakho wesevisi ye-imeyili (ESP). Uma isivumelanisiwe, noma yiziphi izinguquko ezilondolozwe ku-Litmus zibuyekezwa ngokuzenzakalelayo ku-ESP yakho ukuze wonke umuntu akwazi ukufinyelela inguqulo ye-imeyili ebuyekezwa kakhulu.

I-Litmus Yenza Kube Ngokwakho: Engeza Okuqukethwe Okunamandla Kuma-imeyili Akho

I-Litmus Yenza kube ngokwakho - Okuqukethwe Kwe-imeyili Okunamandla

Abakhangisi bahlonze ukwenza kube ngokwakho umlayezo we-imeyili (42%) kanye nemikhankaso ye-imeyili ecushiwe (40%) njengaphakathi kwamaqhinga okwenza kube ngokwakho okuqhutshwa idatha asebenza ngempumelelo. Eqinisweni, abadayisi abayisishiyagalolunye kwabangu-10 bayakholelwa ukwenza kube ngokwakho kubalulekile esu labo lebhizinisi lilonke. Amaphesenti angamashumi ayisikhombisa nesithupha abathengi alindele ukunakwa komuntu siqu okwengeziwe okuvela kubakhangisi ukuthuthukisa ubudlelwano obuseduze bomkhiqizo, futhi amakhasimende angaphezu kuka-80% abelana ngokuzithandela ngedatha ukuze abakhangisi bakwazi ukudala futhi balethe ukuzizwisa komuntu siqu. Ngokuncintisana okukhulu kwebhokisi lokungenayo, ukwenza kube ngokwakho akusakhethwa - kodwa ukudala ukuhlukahluka okungapheli kwawo wonke ama-imeyili akusebenzi futhi akusebenzi. 

V12

I-Litmus Yenza kube ngokwakho, inikwa amandla yi I-Kickdynamic, yenza ngokuzenzakalelayo futhi ikale ukwenza kube ngokwakho ama-imeyili kusetshenziswa okuzenzakalelayo kokuqukethwe ukufinyelela idatha esuka kuma-CRM, izifunzo zomkhiqizo neminye imithombo yedatha futhi ikhiqize ukuhluka okungapheli kwe-imeyili kumaka owodwa we-HTML. Imataniswe nezincomo zomkhiqizo oshayelwa yi-AI, i-Litmus Personalize ikwenza kube lula ukwenza imikhankaso ye-imeyili eyi-1:1 yomuntu siqu.

Ukuhlolwa Kwe-Litmus: Hlola Ama-imeyili Akho

Ukuhlolwa kwe-imeyili ye-Litmus

Njengabakhangisi, into yokugcina esiyifunayo ukuthi amakhasimende amanje kanye nalawo angahle abe nolwazi olubi lwe-imeyili futhi azikhiphe ohlwini lwethu lwama-imeyili. Kodwa uma ama-imeyili efika enezixhumanisi eziphukile noma amaphutha okukopisha, kungenzeka - futhi lawo maphutha alimaza isithunzi somkhiqizo wakho, futhi. Ukuhlola i-imeyili kukunika amandla okulungisa amaphutha ngaphambi kokuthumela ngaphandle kokwengeza isikhathi ekuhambeni kwakho komsebenzi. Eqinisweni, amakhasimende e-Litmus anciphise ukuhlolwa kwe-imeyili nesikhathi se-QA ngo-50%. 

Ungahlola kuqala imikhankaso kumaklayenti e-imeyili adumile—okuhlanganisa nemodi emnyama—ukusuka endaweni eyodwa. Uthola ukuhlolwa kwe-QA okuzenzakalelayo, okuphelele kwayo yonke into ehlolwe Ukuhlolwa kwe-Litmus okuzenzakalelayo kokuthunyelwa ngaphambili: ukufinyeleleka, izixhumanisi, izithombe, ukulandelela, nokuningi. Ukuhlolwa Kogaxekile kwe-Litmus nakho kusebenzisa izihlungi zokuhlunga ogaxekile ezingaphezu kuka-25, ikwazisa ngezinkinga futhi ikunikeza izixazululo ezisebenzisekayo ukuze ukwazi ukuqhubekela phambili ezinkingeni zokulethwa.

Ubufakazi be-Litmus: Sebenzisana Kuma-imeyili Akho

I-Litmus Email Design Collaboration kanye nokuhamba komsebenzi

Ithuluzi le-Litmus Proof lingakwazi ukwenza lula inqubo yokubuyekeza nokugunyaza, lithuthukise ukusebenzelana kweqembu elihlukahlukene futhi linciphise inqubo ngamahora afika amabili. Lesi sici sivumela ababambiqhaza ukuthi bahlele ngokuqondile futhi baphakamise izinguquko kuma-gif opopayi, okusalungiswa kwamakhodi e-HTML, imiklamo ye-imeyili noma amafayela ezithombe. Iphinde ilandelele zonke izinguqulo zomkhankaso we-imeyili - okuhlanganisa ukuphawula nokugunyazwa - ukuhlinzeka ngohlelo olulodwa, oluphelele lwerekhodi.

Ungabela ababuyekezi abathile, udale amaqembu aqokiwe, futhi wabelane ngefolda yama-imeyili nanoma ubani ukuze usekele ukubambisana okusheshayo emikhankasweni eyinkimbinkimbi, eshukumisayo, yama-imeyili amaningi. Futhi njengoba i-Litmus ihlanganisa ne-Slack, ababambiqhaza bathola isaziso esisheshayo lapho okokufaka kwabo kudingekile, okugcina inqubo ihamba kahle. 

I-Litmus Email Analytics: Hlaziya Ukumaketha Kwakho Kwe-imeyili

I-Litmus Email Analytics

Wonke umuntu uthanda izinombolo — ikakhulukazi uma zikhombisa a U-43% ukhuphule i-ROI ye-imeyili ngemva kokusebenzisa i-Litmus Email Analytics. Leli thuluzi lihlinzeka abakhangisi ngemininingwane enedatha yokwenza izinqumo mayelana nokuklanywa kwe-imeyili, ukuhlukaniswa, nokwenza kube ngokwakho ukuze bahilele izethameli ngokuphumelelayo, bakhulise ukuguqulwa futhi baqhube imiphumela engcono. 

I-Litmus Email Analytics ihlunga ngokuzenzakalelayo ama-imeyili athintwe izinyathelo zobumfihlo ezifana nokuvikelwa kobumfihlo be-Apple Mail futhi ibonise idatha yokuzibandakanya yababhalisile emivulweni ethembekile engasetshenziselwa abakhangisi ukuze babone futhi baphindaphinde ama-imeyili aphumelelayo. Idatha eyiqoqayo ihlanganisa ukukhomba ukuthi yiziphi izinhlelo zokusebenza namadivayisi ababhalisi abawasebenzisa kakhulu, ukuthi (futhi nini) basebenzisa Imodi Emnyama, ukuthi bayifunda isikhathi esingakanani i-imeyili yakho, nokunye okwengeziwe. I-Integrated Insights ye-Marketo, i-Oracle Eloqua, ne-Salesforce Marketing Cloud inikeza amaqembu okukhangisa umbono ohlanganisiwe wokusebenza komkhankaso wabo we-imeyili — kanye nezinkomba zokusebenza kwe-imeyili nezenzo zokulandelela eziphakanyisiwe — esusa isidingo sokuhlaziya imithombo eminingi yedatha noma ukuchitha amahora ebuyekeza amathrendi. 

Ukuhlanganiswa kwe-Litmus

I-Litmus Integrations - Salesforce Marketing Cloud, Pardot, Eloqua, Constant Contact, Adobe Marketing Cloud, Acoustic, Mailchimp, Trellow, Microsoft Dynamics, Dreamweaver, HubSpot, SAP, Responsys, Marketo, Google Drayivu, Slack, OneDrive, Dropbox, Microsoft Teams, Adobe Umkhankaso,

I-imeyili ayisona isiqhingi, futhi ukudalwa kwayo akufanele kuthathwe kanjalo. Ngokuhlanganisa i-Litmus kusitaki sobuchwepheshe senkampani yakho, wonga isikhathi, unciphisa amaphutha futhi uthole imiphumela ephezulu. Eqinisweni, ukuhlanganiswa kobuchwepheshe be-Litmus kunganciphisa ukungasebenzi futhi kunciphise isikhathi sokuhlola ngo-50%. Ihlanganisa kalula nabahleli bekhodi, abahlinzeki besevisi ye-imeyili, ama-CRM, namanye amathuluzi okuthengisa ukuze kuqinisekiswe amakhono amaqembu okukhulisa inani lama-imeyili ekhwalithi ephezulu awathumelayo, akhulise ukusebenza kahle kanye ne-ROI. Ngokwesibonelo:

  • Isandiso Sesiphequluli Se-Litmus' Chrome - ikuvumela ukuthi uhlole kuqala futhi uhlole i-HTML ama-imeyili ngokuqondile ukuze wehlise isikhathi sokushintsha bese ubona amaphutha ngaphambi kokuthi uchofoze ukuthumela. 
  • I-ESP Sync - ikuvumela ukuthi uvumelanise ama-imeyili kumhlinzeki wakho wesevisi ye-imeyili (ESP) njengoba wakha e-Litmus, ugcina bonke ababambe iqhaza besesikhathini sangempela. Ngenisa kalula ama-imeyili e-Litmus ukuze ahlolwe kusengaphambili futhi abuyekezwe ngaphandle kobunzima nengozi yokukopisha nokunamathisela ikhodi mathupha.
  • ukuxega - Ukuhlanganisa i-Litmus ne-Slack kukhiqiza izaziso ezizenzakalelayo lapho kuyisikhathi sokubambambiqhaza athathe isinyathelo, kusize izikhathi zokushintsha ngokushesha kanye nokuxhumana okucacile.
  • Trello - Ukusebenzisa i-Litmus Power-Up ye-Trello ikuvumela ukuthi unamathisele ama-imeyili emakhadini akho e-Trello, ulandelele izinsuku ezifanele nesimo, futhi uthuthukise ukusebenzisana.
  • Storage - Ukungenisa amafayela e-HTML ku-Dropbox, Google Drayivu, ne-OneDrive konga isikhathi, kuqeda amaphutha enziwa ngesandla, futhi kukwenza ukwazi ukulayisha ngokushesha ikhodi ukuze wakhe, uhlole futhi uhlole kuqala ama-imeyili ngaphambi kokuwathumela.

Ubani ongasebenzisa i-Litmus?

Mhlawumbe umbuzo ongcono ukuthi ubani akunjalo ukulingana okuhle kwezixazululo ze-Litmus. Kusukela kubaklami nabathuthukisi kuya kubaholi bezentengiso, ochwepheshe abangaphezu kuka-700,000 basebenzisa i-Litmus ukusiza ukukhulisa ukuguqulwa ne-ROI.

  • Amathimba Okuklama Nokuthuthukisa – Amathimba amadizayini awafuni — noma adinga — ukuthinjiswe izixhumanisi eziphukile, izithombe ezilayisha kancane noma ukufometha kuyahluleka, kodwa ukuhlola mathupha ama-imeyili kudivayisi ngayinye kanye neklayenti le-imeyili akusebenzi. Isixazululo se-imeyili sikaLitmus sokumaketha sisebenza njengomunye obambe iqhaza, sinikeza ukubonakala okuphelele kuzo zonke izixhumanisi nesakhiwo. Inkundla ihlonza izinkinga ezingaba khona futhi inikeza iziphakamiso ukuze amaqembu akwazi ukugxila ekwakheni, ekubhaleni amakhodi, nasekuhloleni imibono nemikhankaso emisha. Ngoba ubona izinguquko ngesikhathi sangempela, kuyashesha ukuhlola nokulungisa izinkinga ngaphambi uyathumela.
  • Abathengisi – Uma uhlanganisa imikhankaso eminingi yokumaketha futhi udinga ukuthumela ama-imeyili asebenzayo, asebenza kahle kakhulu ezinkulungwaneni (uma kungewona amakhulu ezinkulungwane zabantu) ngokushesha nangempumelelo, awukwazi ukuba nokuhamba komsebenzi kwe-imeyili okunzima. I-Litmus isiza ithimba lakho ukuthi likhuphule ukusebenza kwe-imeyili ngokwenza ukudalwa kwe-imeyili nokwenza kube ngokwakho kube nomoya oshisayo, ngokuzenzekelayo izinyathelo zokuhlola ukuthumela ngaphambi kwesikhathi ezidla isikhathi, ukwenza kube lula ukubuyekezwa kwe-imeyili nenqubo yokugunyaza, kanye nokuthola imininingwane ebalulekile yokuthuthukisa imikhankaso yesikhathi esizayo.
  • Ubuholi Bokumaketha - Ukwazi ukuthi yimaphi amasu okuthengisa namaqhinga aqhuba imiphumela yebhizinisi futhi kukusize ufinyelele imigomo yemali engenayo eqhutshwa ukumaketha kuyinselele - okungcono kakhulu - kuyinselele. Izibalo ze-Litmus eziqinile zangemuva komkhankaso zinika abaholi bezentengiso amandla ukuze bakhiphe ulwazi olufanele ukuze baqinisekise ukuthi wonke umkhankaso ukhiqiza umthelela omkhulu kakhulu. Ngokusebenzisa i-Litmus' suite yamathuluzi e-imeyili anamandla, wena:
    • Setha iqembu lakho lokumaketha ukuze uphumelele.
    • Finyelela kalula imininingwane ukuze uthuthukise ukwenza kube ngokwakho nokuhlukanisa.
    • Khulisa izinzuzo zokuncintisana ngokuqonda ukuthi yini esebenzayo, ukuze ukwazi ukusebenzisa lawo masu kuwo wonke amashaneli okuthengisa.

Abathengi kuzo zonke izimboni bafuna okuthile okungaphezu kwezindawo zokuthinta ezivamile. Balindele ukuxhumana komuntu siqu, okunembile, okubandakanyayo okuzwelana nabo, okukhulumayo, nokunikeza izixazululo zokuxazulula amaphuzu abo obuhlungu. 

Ukuze kuhlangatshezwane nalokho okulindelekile, amaqembu ezentengiso asebenzisa i-Litmus, isixazululo esingcono, esisebenza kangcono sokwenza ngokugcwele konke ukugeleza komsebenzi we-imeyili. I-Litmus ivula amandla ezinhlelo zakho zokumaketha nge-imeyili. Kusukela ekusizeni ukuguqula idatha ibe ngu-1:1, ukuzizwisa nge-imeyili komuntu siqu kuye ekuhlolweni kwe-imeyili, ukubambisana, nokuhlaziya okuningiliziwe, ungazizwa uqiniseka ukuthi yonke i-imeyili oyithumelayo inamandla okuguqula nokuqhuba imiphumela yebhizinisi.

Qala isivivinyo sakho samahhala se-Litmus

Cynthia Price

U-Cynthia Price uyi-SVP Yezokumaketha e-Litmus. Ithimba lakhe liyakhula futhi lisekele i-Litmus kanye nomphakathi we-imeyili ngokumaketha okuqukethwe, ukukhiqizwa kwesidingo, kanye nemicimbi. Usebe sembonini yokumaketha nge-imeyili iminyaka engaphezu kwe-10 futhi phambilini wayeyi-VP Yokumaketha kwa-Emma, ​​umhlinzeki wesevisi ye-imeyili. Unentshisekelo yokudala ukuxhumana okuyiqiniso nokusebenzisa amandla e-imeyili - inhliziyo yengxube yokuthengisa.

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