Izibalo nokuhlolaUkukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationUmcimbi WokumakethaUkumakethwa Kwamaselula NethebulethiEzimayelana NomphakathiUkuqeqeshwa Kwezokuthengisa NokumakethaUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Liyini Isu Lokumaketha?

Ezinyangeni ezimbalwa ezedlule, bengisiza amakhasimende e-Salesforce ngokusungula isu lokuthi angazisebenzisa kanjani kangcono izinkundla zawo ezinelayisensi. Ithuba elithokozisayo futhi elingimangazile ngempela. Njengoba ngangiyisisebenzi sakuqala se-ExactTarget, ngingumlandeli omkhulu wamakhono angapheli we-Salesforce nayo yonke imikhiqizo yabo etholakalayo.

Leli thuba lingifikele ngozakwethu we-Salesforce onedumela elivelele lokuqalisa, ukuthuthukisa, kanye nokuhlanganisa ukuqoqwa kwezinkundla ze-Salesforce zamakhasimende abo. Ngokuhamba kweminyaka, basanda kuyikhipha epaki… kodwa sebeqalile ukuqaphela igebe embonini elalidinga ukuvalwa – isu.

I-Salesforce inikeza izinsiza ezingenakubalwa kanye namacala okusebenzisa avelele kumathemba okuthi amanye amakhasimende ayisebenzisa kanjani kangcono inkundla. Futhi Uzakwethu wami we-Salesforce angakwazi ukwamukela ukusetshenziswa kwanoma yiliphi isu. Igebe, nokho, liwukuthi izinkampani zivame ukungena ekuxoxisaneni ne-Salesforce kanye nozakwethu ngaphandle kokunquma ukuthi isu lingaba yini.

Ukusebenzisa i-Salesforce akuyona Isu Lokukhangisa. Ukusebenzisa i-Salesforce cishe kungasho noma yini - kusukela endleleni othengisa ngayo, ukuthi uthengisa kubani, indlela oxhumana ngayo nabo, ukuthi uhlanganisa kanjani nezinye izinkundla zezinkampani zakho, kanye nendlela olinganisa ngayo impumelelo. Ukuthola ilayisense nokuthumela ukungena kwa-Salesforce akulona isu… kufana nokuthenga incwadi yokudlala engenalutho.

Liyini Isu Lokumaketha?

Uhlelo lokusebenza oluklanyelwe ukukhangisa nokudayisa umkhiqizo noma isevisi.

Isichazamazwi se-Oxford Living

marketing isu wuhlelo lwegeyimu lwebhizinisi lulonke lokufinyelela abantu futhi lubaguqule babe amakhasimende omkhiqizo noma isevisi ehlinzekwa yibhizinisi.

Investopedia

Uma uthenge a marketing isu kusuka kumeluleki, ungalindela ukuthi bakunikeze ini? Ngibuze lo mbuzo kubaholi kuyo yonke imboni futhi ungamangala ngezinhlobonhlobo zezimpendulo engizitholile… kusuka ekucabangeni kuya ekubulaweni okunomkhawulo.

Ukwakha isu lokumaketha kuyisinyathelo esisodwa kukho konke uhambo lokumaketha:

  1. Ukutholwa - Ngaphambi kokuthi kuqale noma yiluphi uhambo, kufanele uqonde ukuthi ukuphi, yini okuzungezile, nokuthi uyaphi. Wonke umsebenzi wokumaketha, umxhumanisi oqashiwe, noma i-ejensi kumele asebenze ngesigaba sokutholwa. Ngaphandle kwayo, awuqondi ukuthi ungayihambisa kanjani impahla yakho yokumaketha, ukuthi ungazibeka kanjani emncintiswaneni, noma yiziphi izinsiza onazo.
  2. Isu - Manje unamathuluzi wokuthuthukisa isu lesisekelo elisetshenziselwe ukufeza izinhloso zakho zokumaketha. Isu lakho kufanele lifake ukubuka konke kwezinhloso zakho, iziteshi, abezindaba, imikhankaso, nokuthi uzolinganisa kanjani impumelelo yakho. Uzodinga isitatimende semishini sonyaka, ukugxila kwekota, nokuhanjiswa kwanyanga zonke noma kwamasonto onke. Le yidokhumende ye-agile engashintsha ngokuhamba kwesikhathi, kepha inokuthengwa kwenhlangano yakho.
  3. Implementation - Ngokuqonda okucacile kwenkampani yakho, ukuma kwakho emakethe, kanye nezinsizakusebenza zakho, usukulungele ukwakha isisekelo secebo lakho lokumaketha ledijithali. Ubukhona bakho bedijithali kumele bube nawo wonke amathuluzi adingekayo wokusebenzisa nokukala amasu akho wokukhangisa azayo.
  4. Ukubulawa - Manje njengoba konke sekumi ngomumo, sekuyisikhathi sokusebenzisa amasu owakhile futhi ulinganise umthelela wawo jikelele.
  5. Ukuthuthukisa - Phawula isibungu esipholile esifake ku-infographic ethatha isu lethu lokukhula bese silithutha libuyele emuva ku-Discovery futhi! Akukho ukuqedwa kwe- Uhambo lwe-Agile Marketing. Lapho usuwenzile isu lakho lokumaketha, kufanele ulivivinye, ulilinganise, ulithuthukise, futhi ulivumelanise nesikhathi sokuqhubeka ukuze ukwandise umthelela walo ebhizinisini lakho.

Qaphela ukuthi isu landulela ukuqaliswa, ukwenziwa, nokwenza kahle. Uma wakha noma uthenga isu lokumaketha enkampanini - lokho akusho ukuthi bazosebenzisa lelo su, noma balilenze.

Isu Lokukhangisa Isibonelo: Fintech

Sine-webinar enhle kakhulu eza ne-Salesforce, Imikhuba Engcono Kakhulu Ekudaleni Uhambo Lwesipiliyoni Sekhasimende Ezinkampanini Zesevisi Yezezimali, lapho sixoxa ngokuthuthukisa amasu ohambo lokumaketha nezinkampani ze-Financial Service. I-webinar yaba khona ngemva kokwenza ucwaningo olubalulekile embonini mayelana nokuhlukana kwedijithali okwakwenzeka phakathi kwezikhungo zezezimali namakhasimende azo.

Ekuthuthukiseni isu lokumaketha, sihlonze:

  • Ayengobani amakhasimende abo - kusukela ekufundeni kwabo ngezezimali, esigabeni sabo sempilo, empilweni yabo yezezimali, kanye nobuntu babo.
  • Lapho imizamo yabo yokuthengisa yayikuphi – inhlangano yabo yayivuthwe kangakanani ekwakheni ubudlelwano nabo. Ingabe bebazi ukuthi bangobani, noma bebebafundisa noma cha, ukuthi amakhasimende abo ahlomulile yini ngokufunda kubo, nokuthi ikhasimende lifinyelele ikhasimende ngokwalo?
  • Inhlangano ibizibandakanya kanjani - uma ngabe isikhungo sicele impendulo, singayihlola imibuzo engenhla, ingabe sinazo izinsiza zokufundisa nokuhlomisa amakhasimende aso, futhi ingabe uhambo beluqondene nawe ngempela?
  • Ingabe inhlangano inazo izinsiza - ucwaningo lwethu lubonise izihloko ezimbalwa amakhasimende abo ayehlala ezicwaninga ku-inthanethi - kusukela ekuphathweni kwezikweletu, ukuphatha ingcebo, ukuhlela izindlu, ukuya ekuhleleni umhlalaphansi. Amakhasimende abefuna amathuluzi e-DIY ukuze awasize ahlole, ahlele, futhi asebenzise izimali zawo… futhi izikhungo abesebenzisana nazo kufanele zibe nazo zonke (noma okungenani ziwakhombe ozakwethu omkhulu).
  • Ingabe inhlangano yayibonakala esigabeni ngasinye sokuthenga – kusukela ekuhlonzweni kwezinkinga, ekuhloleni izixazululo, kuye kwezimfuneko nasekukhetheni inhlangano yezezimali, ingabe inhlangano ingafinyelela zonke izigaba zohambo lomthengi? Ingabe banawo amathuluzi nezinsiza zokusiza ukuqinisekisa okutholwe umthengi futhi zibasize baqhubekisele phambili ukuhlanganyela?
  • Ingabe inhlangano ingafinyelelwa ngokusebenzisa izindlela ezithandwayo – izindatshana akuzona kuphela okuphakathi. Eqinisweni, abanye abantu abasaziniki ngisho nesikhathi sokufunda. Ingabe inhlangano isebenzisa umbhalo, izithombe, umsindo, nevidiyo ukuze ifinyelele amathemba ayo noma amakhasimende lapho ikhona Khetha?
  • Uma sekuqalisiwe, impumelelo izokalwa kanjani ngesu lakho lokumaketha? Ngaphambi kokuthi usebenzise isu, amandla okulinganisa kufanele acatshangelwe ukuze wazi ukuthi ayasebenza. Uzolinda isikhathi esingakanani ngaphambi kokunquma ukuthi kuyimpumelelo kangakanani? Kunini lapho uzothuthukisa imikhankaso yakho? Uzowagoqa nini uma engasebenzi?

Uma ukwazi ukuphendula yonke le mibuzo, cishe unakho okuqinile marketing isu. Isu lokumaketha lizokusiza ukuthi uvule, uthole, futhi uhlele ukuthi udinga ithuluzi noma insiza.

Kusukela esibonelweni se-fintech esingenhla, inkampani yakho ingase ithole ukuthi isayithi lishoda ngokubala kwezindlu ezibolekiwe ukuze ube nohlelo lwakho lokusakha. Lokho akusho ukuthi isu lichaza ukuthi isibali sibukeka kanjani, uzosithuthukisa kanjani, sizosingathwa kuphi, noma uzosiphromotha kanjani... zonke lezo yizinyathelo zokuqalisa umkhankaso ezingenziwa phansi. umgwaqo. Isu ukwakha isibali esisidingayo ukuze ufinyelele amakhasimende. Ukuqaliswa nokusebenza kuza kamuva.

Isu yigebe phakathi kwesidingo kanye nokuqaliswa

Njengoba ngithintana nezinhlangano eziningi kakhulu ne-Salesforce, siyayikhipha epaki kulokhu kusebenzisana. I-Salesforce isize ikhasimende ukuthi libone isidingo sesixazululo sobuchwepheshe ukuze libasize ngemizamo yabo yokuthengisa nokuthengisa.

Uzakwethu we-Salesforce ukhona ukuze abasize basebenzise isisombululo sezinqubo namasu abathemba ukuwenza. Kodwa ngiphakathi kokubili kokukhomba igebe futhi ngisebenza phakathi kwezinkundla, uzakwethu, kanye nekhasimende ukuthuthukisa plan ukuze bafinyelele amathemba abo kanye namakhasimende. Uma kukhona ukuvumelana phakathi kwethu sonke, uzakwethu we-Salesforce uyangena futhi asebenzise isisombululo, bese iklayenti lisebenzisa isu.

Futhi, kunjalo, njengoba sikala imiphumela, kufanele silungise isu ngezikhathi ezithile. Esimeni sebhizinisi, lokho kungathatha izinyanga ukufeza, noma kunjalo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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