UMark Womenzi Unenhlalo Ngaphansi Komgqomo - Ngiyacela, Amanzi Egatsha Angaphezulu!

Ngisanda kufunda iposi ku- Isonto Lekhasimende, ebhalwe nguJackie Huba noBen McConnell (abantu ababili abahlakaniphe kakhulu kuleli bhizinisi), maqondana ne-hoopla engaphezulu UMark kaMark. UMaki kaMenzi ungophawu olulodwa ngaphansi kwesambulela se- Beam umndeni wemikhiqizo

Ngisho nomngani wethu ongaphesheya eRaidious, eDodge Lile, ungene ngokunye okubukhali. Kubukeka sengathi uMark kaMenzi ubenqume ukungcolisa umkhiqizo wabo ukuze kunwetshwe ukubalwa okuqhubekayo, futhi ngaleyo ndlela ahlangabezane nezidingo ezikhulayo. Ukuhlukumezeka okwatholwa nguMark's Mark brand ngokwabelana ngalesi sinqumo ngewebhusayithi yabo, futhi iziteshi zenhlalo, bekusho nje ukuthi bengizophuza i-bourbon kamuva nje ukube benginguRob noma uBill Samuels.

Ngokuphawula okuningi engikufundile, i- Iklabhu Yomphakathi Yomakaki kaMark manje uvezwa njengomsindisi, njengomlungisi wezifundo ezilungile, noma iziteshi zokungena ezinqumweni ezimbi ezingahlosiwe. Kepha nginezimvo ezimbalwa ezengeziwe, ukubukwa, nezincomo. UMark kaMenzi ngokuqinisekile ufinyelele ekuqapheleni ukuthi kukhona imikhiqizo, bese kuba khona brand.

Imikhiqizo eminingi engaphakathi kwephothifoliyo yomkhiqizo kwaBeam nakanjani ayinakubhekwa lapho kwenziwa ukwakheka. Kepha kuthiwani ngeLaphroaig? I-Ardmore? I-Courvoisier? Konke lokhu nakho kungumkhiqizo weBeam. Angikwazi ukucabanga ngesinqumo esivuthayo, esilula kunesokuphambanisa nemikhiqizo ebimile isikhathi. Kepha linda, ingabe imakethe iyalwazi ushintsho kule mikhiqizo eminyakeni edlule? Ngabe kwenziwe izinguquko ngaphandle kokwazisa umthengi? Angiboni.

Iphuzu lami yilokhu. Lapho usunomkhiqizo, umkhiqizo, wena njengomhlinzeki oqonda ukuthi ucishe ube ngcwele, ingabe wenza ushintsho olukhulu kuwo, ngaphandle kokuxhumana nempendulo evela kumthengi? Iningi lemikhiqizo emihle izoba nokulandela okuthembekile ngemuva kokuthi abaphathi bezokumaketha kanye namabutho abo ezinyosi ezisebenzi beqhubekele emikhiqizweni emisha, ezinkampanini ezintsha. Yilapho imikhiqizo eminingi yehluleka khona ukuthi isondela kanjani ekusebenziseni imithombo yezokuxhumana.

Babheka ezinkundleni zokuxhumana njengoba esinye nje isiteshi, ngaphandle kokwakha umphakathi wabameli bomkhiqizo abazibandakanye ukuze basebenze eduze nomkhiqizo. Awukwazi nje ukwenza lokhu nge-Twitter ne-Facebook kuphela, futhi wakhe ubuhlobo obuzinzile nobusebenzisekayo. Impela, lezi zinkundla zokuxhumana zingasetshenziswa njengeziteshi zokuxhumana zomphakathi, kepha kubalulekile ukwakha ingosi eqinile, iqembu lokugxila elibonakalayo uma uthanda, futhi ulisebenzise njengendawo yokuxhumana. Ngabe lokhu kuyefana nokukhishwa kwabantu abaningi? Akunjalo. Umkhiqizo wakho unombono omncane wokuthi ngubani osesixukwini, nokuthi ugqoke miphi imibala.

Inkinga ye-Bourbon iphinde ikhombe elinye lamaqiniso amasha abucayi okukhangisa ngekhulu lama-21. Ukumaketha akukho endaweni engenalutho, etholwe emahholo okuphathwa komkhiqizo, ukwesekwa kwamakhasimende kanye ne-suite ephezulu. Kufanele ibandakanyeke ngokuseduze nezinqumo ezibalulekile ezithinta umkhiqizo, noma yikuphi lapho umkhiqizo uhlangana khona nekhasimende. Lesi isithembiso sangempela sokuthi umphakathi ungasetshenziswa kanjani futhi kufanele usetshenziswe kanjani, ngoba izithiyo ezazikhona manje azisasebenzi kangako. Kodwa-ke, akufanele sibheke zonke izinto zenhlalo njengomshayeli owenza lo mzamo. Futhi ukwenza ngenye indlela ukusabela kakhulu enkundleni yezwe elinobudlelwano. UMark kaMenzi waphoqwa ngokoqobo ukuba abe ekhoneni, futhi kwafaka iqembu lokumaketha leBeam endaweni ebonakala iphikisana nekhodi labo lokumaketha.

Ukukhangisa nokumaketha kumele: "Khombisa kuphela imininingwane eyiqiniso ngamandla otshwala futhi ungagcizeleli amandla otshwala njengesici esihle salo mkhiqizo." Ikhodi Yokumaketha Ye-Beam.

Noma ngabe unguMark kaMenzi, noma yimuphi umkhiqizo, zinike isikhathi, futhi wenze umzamo wokwenza umsebenzi onzima ngasese, ngaphambi kokuthembela embusweni wezenhlalo ukuxazulula zonke izinkinga zakho. Futhi uphuze ngokuzibophezela.

 

2 Amazwana

  1. 1

    Ngithola ukuthi kungani befuna ukwenza ushintsho, kepha kube yisinqumo esibi kusuka ekuqaleni. Ngesikhathi ngizwa ezindabeni ngahleka umkami ngathi "Yebo ngeke kulunge lokho." futhi bheka .. akubanga njalo.

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