I-imeyili Marketing & Automation

Ukwenza Icala Lokukhangisa Nge-imeyili

filek02Kubamakethi abafuna ukumba igolide eliningi ezinhlelweni zabo ze-imeyili; ukumakethwa kwe-imeyili okuthengisiwe uthola ukuthandwa ngokushesha.

Ukumakethwa kwe-imeyili okuphethwe kungathatha amafomu amaningi, njengokuqanjwa nokuphathwa kokuxhumana okuvela njalo kwe-imeyili.

Kungabandakanya nokuthuthukiswa kokuqukethwe, ukusatshalaliswa kweziteshi ezihamba phambili, ukukhula kohlu, kanye nokuhlanganiswa okungaziwa kobuchwepheshe nezindlela zokubika. Uhlu lude.

Kunoma ikuphi, lapho amaklayenti ethu eza kithi ecela amasevisi we-imeyili aphethwe kungenxa yokuthi zikhona ekhungathekile futhi ukonga imali.

Abadayisi Abakhungathekile

Basuthiwe. Abakwazi ukuthola ithalente langaphakathi endlini noma i-siphon ukukhiqizwa okwengeziwe (noma ikhono) kubasebenzi babo abakhona, kepha bayazi ukuthi bangakwenza futhi kufanele ngabe benza okuningi kakhulu.

Lokho kuvamile. Ngezindlela eziningi ukumaketha nge-imeyili kuyisiyalo esiyingqayizivele. I-imeyili inzima. Kepha ngezinye izindlela kumane kudinga ithalente nokuqina. Kunzima ukuthola zombili lezo zidingo emthonjeni owodwa noma iqembu elisebenza ngokweqile nelingaqeqeshwanga ngokweqile.

Ukukhishwa kwemisebenzi kusebenza ngoba kuvumela abathengisi ukuthi bangene kumakhono ahlukahlukene, kepha akhethekile, abalingani babo… kungaba yi-ejensi yokuthengisa ye-imeyili noma i-ESP.

Ngaphandle kokudala, amakhono obuchwepheshe, namandla okukholisa (konke okudingekayo uma uzowina umdlalo we-imeyili), umlingani wokumaketha we-imeyili uletha nakho okuhlangenwe nakho kokusebenza nesisekelo samakhasimende ahlukahlukene. Lo ngumthombo ongenamkhawulo wemibono emisha eqinisekisa ukuthi umzamo awuba yisisulu se- "group think" nokuthi idola ngalinye elichithwayo likhulisiwe.

Abathengisi Abonga

Lapho uthatha isinqumo sokukhipha ukukhangisa kwabo nge-imeyili noma ukukugcina kusendlini, amakhasimende ethu amaningi aqale abheka amadola ukuze abone ukuthi kunengqondo yini. Babonga imali hhayi iziphukuphuku.

Masivume, izinsizakalo zokumaketha nge-imeyili zithatha isikhathi. Ngakho-ke, ngandlela thile, isikhathi kungumthombo wezindleko zomthengisi.

Lesi ngesinye sezizathu esenza ukukhishwa kwemisebenzi kunengqondo; kuthatha isikhathi esincane.

Ngenxa yesipiliyoni umlingani wakho wezinsizakalo ze-imeyili asiletha etafuleni, akukho okuncane ekufundeni ijika, njengoba kuthinta amakhono abo. Bazizwa futhi isidingo sokufakazela ukubaluleka kwabo, njalo ngenyanga.

Angikwazi ukukhulumela zonke izinhlaka kepha sichithe izinyanga ubuso bethu bungcwatshwe cishe kuyo yonke i-interface ne-API ye-ESP. Siyawazi amandla abo, ubuthakathaka babo, nokulinganiselwa kwabo. Senze imikhankaso eyizinkulungwane futhi sahlinzeka ngezinsizakalo zokubonisana nabathengisi abaningi be-B2C neB2B. Lokhu kudala ukusebenza kahle okutholakala ngokuhlangenwe nakho kuphela. Ukusebenza kahle kusho isikhathi esincane, okusho izindleko ezincane.

Ngaphandle kokusebenza kahle, ukuqhubeka nemfundo kuba izindleko zomhlinzeki wesevisi. Izindleko zomholo, ezokwelapha, isikhathi seholide? Okushoyo.

Izindleko ngokuvamile zingaphansi kwalezo zabasebenzi besikhathi esigcwele, noma ngokuya ngezidingo, ukonga izindleko ezinkulu kakhulu kungatholakala. Futhi, konke kubuyela emuva esikhathini.

Uma bephuma ngaphandle, hlobo luni lwe-ROI umthengisi angalindela? Kunendlela eyodwa kuphela yokuthola: qala ukuguqulwa bese ukhetha ngokuhlakanipha. Kungakhokha izinzuzo ezinkulu ukuthola umlingani ongasebenza ngokubambisana nabo noma amaqembu abo angaphakathi, noma mhlawumbe bangathanda ukukhipha wonke umzamo wokuthengisa we-imeyili, isobho kumantongomane.

UScott Hardigree

UScott Hardigree uyi-CEO ku Uphawu lwendawo, i-ejensi yokumaketha ye-imeyili enesevisi egcwele kanye nomxhumanisi ozinze e-Orlando, FL. UScott angatholakala ku-scott@indiemark.com.

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