4 Izithiyo Zokuqalisa Okuphumelelayo Kokumaketha

izinselelo zokumaketha ezishintshayo ziyanqotshwa

Yize sithanda ukuxhasa abaxhasi bethu kanye nozakwethu embonini ye-martech, sisaqhubeka nokuthengisa ukuthi uNkulunkulu akaziwa uma kuziwa ezixazululweni eziningi. Isizathu akusikho lokho esingakholelwa ukuthi ezinye izingxenyekazi zikhona kangcono ukwedlula enye, kukhona izinkampani ezithile ezigqamile. Isizathu ukuthi ipulatifomu kufanele ilungele inkampani eyisebenzisayo futhi iyisebenzise.

Amapulatifomu wokumaketha akulesi sigaba. Abanye bagxila ekuthengiseni, abanye ekukhangiseni. Abanye bagxila ekuthengisweni kwe-B2B, abanye ekuthengisweni kwe-B2C. Abanye banokuhlanganiswa okuqondile, abanye bazama ukukwenza konke endlini. Ayikho ipulatifomu yokuthengisa ezenzekelayo elingana nosayizi owodwa. Ezinye zidinga izinsizakusebenza ezinamandla zokuqalisa, ezinye zinemikhankaso eyakhelwe ngaphambili elungele ukukhishwa. Izinkampani ezifuna ukushintsha imizamo yazo yokumaketha zidinga ukuhlaziya izinsiza zazo, umugqa wesikhathi, namasu ngaphambi owake wafuna isisombululo sokumaketha.

Cishe izinkampani ezingama-58% zisazokwamukela ukuzisebenzisela ukumaketha, ngokusho kwe- a Ucwaningo luka-2015 olwenziwe ngu-Ascend2. Ngakho-ke noma ngabe kungukushoda kwesabelomali, izingqinamba zesikhathi noma izinqubo ezisayiniwe zokungena ngemvume ezivimbela ibhizinisi lakho ukuthi lishone, le infographic izokusiza ukuthi unqobe izinselelo zokusebenzisa i-automation ngaphakathi kwebhizinisi lakho. URoss Barnard, i-dotmailer

UDotmailer uhlanganise le infographic ngezithiyo ezinhlanu ezivamile ekuphumeleleni kokumaketha okuzenzakalelayo:

  1. Isikhathi - Kungaba nzima ukwephula inqubo futhi uthathe isikhathi sokuhlaziya isu lakho.
  2. Resources - Abathengisi kaningi abanakho okwanele izandla ukunikela ekucwaningeni ezinye izixazululo.
  3. Izinqubo Zangaphakathi - Izinguquko ezincane zingathatha isikhathi eside ukuzisebenzisa enkampanini eshesha kakhulu.
  4. isabelomali - Umuntu owenza izinqumo ongeyena u-tech-savvy angenza kube nzima ukuthi umakethi akhombise ukuthi kungani iphrojekthi ye-software ye-automation shoudl ibaluleke kakhulu. Futhi, kungenzeka zingatholi ukuqaliswa, ukuqeqeshwa, ukugcinwa kanye nezindleko zokuhlanganiswa kanye nokuthola ilayisensi yesikhulumi.
  5. Izinhlelo Zefa - Amasistimu amaningi we-clunky abesebhizinisini iminyaka anganciphisa intuthuko ngokuthengisa okuzenzakalelayo.

Amathemba we-Marketing Automation Infographic

One comment

  1. 1

    Sawubona Douglas,
    I-athikili enhle kakhulu! ichaze zombili izithiyo nezinzuzo zokuzenzakalela kokumaketha. Kuyisambulo ngempela kubaningi abathatha izinqumo abangeyona i-tech savvy. Siyabonga ngokwabelana.

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