Izinselelo Zokumaketha Ezenzekelayo Zabathengisi, Abathengisi, nama-CEO (Idatha + Iseluleko)

Izinselelo Zokumaketha Ezenzekelayo Zabathengisi, Abathengisi, nama-CEO

I-Marketing Automation ibisetshenziswa izinkampani ezinkulu selokhu yaqala ukusebenza. Le nto yenze uphawu lwayo kwezobuchwepheshe bokumaketha ngezindlela eziningi. Izixazululo zakuqala bezinamandla (futhi ikakhulu namanje) zinamandla, zinothile, futhi ngenxa yalokho ziyinkimbinkimbi futhi zibiza. Konke lokhu kwenze kwaba nzima ezinkampanini ezincane ukusebenzisa ezentengiselwano ezisebenzisayo. Noma ibhizinisi elincane lingakwazi ukukhokhela isoftware yokuthengisa ezenzekelayo banenkinga yokuthola inani langempela kuyo.

Lo mkhuba ungikhathaze ngoba amabhizinisi amancane anezinsiza ezinqunyelwe angazuza ngempela ngokusebenzisa ezentengiselwano ezishintshayo. Ukusebenzisa okuzenzakalelayo kungakhuphula umkhiqizo futhi ngaleyo ndlela kutholakale imali ngokuningi. Ngeshwa, izixazululo eziningi zamanje azihambelani kahle namabhizinisi amancane.

Ngakho-ke, njengomkhangisi enkampanini ye-SaaS yokumaketha i-imeyili, ngizwe sengathi bekuyisibopho sami ukuthola ukuthi yiziphi izinto abathengisi abanobunzima nazo. Ngikwenze lokho ngokuhlola ochwepheshe abangaphezu kuka-130 abasebenza kwezokukhangisa.

Kepha ngazizwa sengathi lokho akwanele. Bengifuna ukwabelana ngakho konke lokhu kuqonda nedatha ngakho-ke ngenze i- i-athikili yokujikeleza futhi wabhala i umbiko wama-epic wamakhasi angama-55 ogcwele idatha ukwabelana ngemiphumela yami nomhlaba. Lo mbhalo uqokomisa okutholakele okubalulekile nemininingwane yombiko. Futhi, ngithathe ngesandla iseluleko esihle kakhulu sokumaketha esinikezwe ngochwepheshe ngenkathi ngicwaninga.

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Uhlolojikelele Lombiko Wezinselele Zokumaketha

Ake sikhulume kancane ngokusatshalaliswa kosayizi bezinkampani, izikhundla zabaphendulayo kanye nezimboni abasebenza kuzo. Lokhu kuzobeka yonke idatha ezayo kumongo.

  • Osayizi Benkampani - Ocwaningweni lwami, ama-90% wabaphenduli avela ezinkampanini ezinabasebenzi abangama-50 noma ngaphansi. Lokhu kusho ukuthi amabhizinisi amancane namancane amelwe ngokweqile. Ake sihlukanise lokhu kancane. Abangaphezu kwesigamu sabaphenduli (57%) basebenza ezinkampanini ezinabasebenzi abayi-2-10. Okwesihlanu (20%) wezimpendulo kuqhamuke ezinkampanini ezinabasebenzi abayi-11-50. Izethulo eziyi-17 (13%) zivela kuma-solopreneurs.
  • Izikhundla - Izethulo eziningi kakhulu (ama-38%) zivela kochwepheshe abasebenza ezikhundleni ze-Growth ezinjengeMarketing and Sales. U-31% wabaphenduli ocwaningweni lwethu bangabaninimabhizinisi. Ikota yabahlanganyeli (ama-25%) ngama-CEO. Lawa maqembu amathathu athatha u-94% wezethulo.
  • Izimboni - Ukusatshalaliswa kwezimboni kwabaphenduli kuncike ekuMaketheni, ngo-47%. Lokhu bekungamabomu njengoba besiqoqa imininingwane ukuze cishe isigamu sabaphendulile sizovela embonini yezokumaketha. Imboni yeSoftware Development iphume isibili ocwaningweni, ngo-25% wezethulo eziqhamuka kule mboni.

Yonke le datha enamanzi yinhle, kepha uze lapha ukuzofunda ngezinselele zokumaketha ezisebenzelayo, akunjalo? Ngakho ake sifike kukho!

Izinselelo Zokumaketha Okuyinhloko

Izinselelo Zokumaketha Ezenzekelayo

Kucwaningo lwethu, ama-85% wabaphenduli basebenzisa uhlobo oluthile lokuzenzakalela kokumaketha.

  • Inselelo ejwayeleke kakhulu abantu ababhekana nayo nge-automation yezentengiso idala ukuzenzekelayo kwekhwalithi, nge-16% yabaphendulayo abakusho ngayo
  • Ngokuya ngemininingwane yethu, ukuhlanganiswa (14%) kungenye inselelo ebucayi abasebenzisi ababhekene nayo nobuchwepheshe bokumaketha bokuzenzekelayo.
  • Ukuzenzekelayo kokumaketha kudinga okuqukethwe okuningi. Akumangalisi, ukuthi ukudala okuqukethwe kufike endaweni yesithathu, nge-10%.
  • Ukuzibandakanya (8%) kungenye inselelo enkulu futhi kuhlobene kakhulu nokuqukethwe. Ukuzenzakalela kudinga okuqukethwe kwekhwalithi ephezulu ukushayela ukushayela.
  • Ukuhlukaniswa, ukuphathwa kwedatha, nokwenza kahle kushiwo ngabangu-6% babahlanganyeli njengenselelo yokumaketha okuzenzakalelayo.
  • Ukuthola amathuluzi (5%), ukwenza ngezifiso (5%), ukuhola amagoli (5%), izibalo (4%), ukubika (3%), kanye nokulethwa (1%) konke kushiwo njengenselelo kwabanye babaqeqeshiwe abahloliwe .

Uma sikhuphuka, sizobheka ukuthi lezi zinselelo zehluka kanjani phakathi kwezigaba ezimbili zezikhundla: Ukukhula (Marketing & Sales) kanye nama-CEO.

Izinselelo Zokumaketha Zokuzishintshanisa Zabantu Ezikhundleni Zokukhula

Izinselelo Zokumaketha Zokuzenzakalela Zabantu Ezikhundleni Zokukhula

  • Izinselelo ezikhulunywa njalo kakhulu zokuthengisa nezokuthengisa ezakha ukuzenzakalela (29%), ngemajini ephezulu
  • Ukuhlanganiswa kungenye inselelo enkulu ochwepheshe abasezikhundleni zokukhula ababhekene nayo ne-automation yokumaketha, lapho i-21% yabaphenduli ikukhomba khona.
  • Ukwakha okuqukethwe kufike endaweni yesithathu ngo-17% wochwepheshe bokukhula bekusho.
  • Ukwehlukaniswa kukhuliswe ngabaphenduli abangu-13% abavela ezikhundleni zokukhula.
  • Ukuphathwa kwedatha nokuhola phambili kwakhonjwa njengezinselele ngabangu-10% babahlanganyeli.
  • Ezinye izinselelo ezingakhulunywa kaningi zibandakanya: ukwenza ngezifiso (6%), ukwenza kahle (6%), ukuzibandakanya (4%), ukuthola amathuluzi (4%), izibalo (4%), nokubika (2%).

Izinselelo Zokumaketha Zokuzenzela zama-CEO

Izinselelo Zokumaketha Zokuzenzela zama-CEO

  • Ukuxaka kokuzenzakalela kokumaketha kuyinselelo yokuqala kuma-CEO, kanti ama-21% wabahlanganyeli kulezi zikhundla bayayinyusa
  • Ezinkampanini ezincane nezincane, imvamisa yi-CEO enquma ukuthi iyiphi inhlanganisela yesoftware esebenzisa inkampani. Ngakho-ke, akumangalisi ukuthi ukuhlanganiswa (17%) nokuthola amathuluzi (14%) kuyizinselelo ezinkulu kubo.
  • Ukuzibandakanya kokushayela kwimilayezo yokukhangisa ezenzakalelayo kuboniswe njengenselelo ngama-CEO angama-14%.
  • Ukwakha okuzenzakalelayo (10%) kukhulunywe ngakho kancane ngama-CEO kunabachwepheshe bokukhula nabaninimabhizinisi. Isizathu salokhu ukuthi ama-CEO amaningi awabhekani nokwenziwa kwemishini ezenzakalelayo.
  • Ukuphathwa kwedatha nokwenza kahle bobabili bakhuliswe yi-10% yabaphenduli ezindimeni ze-CEO.
  • Ezinye zezinselelo ezingakhulunywa kangako zama-CEO zakha okuqukethwe, ukwenza ngezifiso, ukwahlukaniswa, ukubika, nokuhlaziya, ngakunye kwalokhu kuvele kuzimpendulo eziyi-7%.

Iseluleko sokumaketha esivela kochwepheshe nabathonya

Njengoba ngishilo sibuze nabasebenzisi bokumaketha abazisebenzisayo

“Ungathini kumuntu ovele waqala nge-automation yokumaketha? Yini okufanele ayinake? ”.

Ngikhethe ezinye zezimpendulo ezinhle kakhulu, ungafunda zonke izingcaphuno kulokhu kuzungeza.

I-SaaS guru kanye noMsunguli we-SaaS Mantra, uSampath S uthi uma kukhulunywa ngokuthengisa abazisebenzelayo kumele bagxile kokulandelayo:

I-SaaS Mantra, iSampath S

URyan Bonnici, i-CMO ye-G2Crowd futhi wabelane nabanye abathengisi bamathiphu amahle kufanele banake ekuqaleni:

URyan Bonnici, i-CMO ye-G2Crowd

UMsunguli weGhacklabs, uLuka Fitzpatrick uqokomisa ukubaluleka kokuthinta komuntu ekuthengiseni okuzenzakalelayo:

IGhacklabs, uLuka Fitzpatrick

UNix Eniego, iNhloko Yezokumaketha kwa-Sprout Solutions weluleka abaqalayo bokumaketha ukuthi bagxile kwizithelo ezilengayo eziphansi futhi bathuthukise uhlaka jikelele ngaphambi kokugxumela ku-nitty-gritty.

UNix Eniego, iNhloko Yezokumaketha kwa-Sprout Solutions

Ukuyihlanganisa

Ake siphinde sibuyekeze izinselelo ezinkulu. Uma kukhulunywa ngokuthengisa abasebenzisi be-automation ezikhundleni zokukhula izinselelo zabo ezinkulu yilezi:

  • Ukwakha okuzenzakalelayo
  • Ukuhlanganiswa
  • Ukudala okuqukethwe

Ngakolunye uhlangothi, ama-CEO asebenza nge-automation yokumaketha bakuthola kunzima uku:

  • kushuba
  • Ukuhlanganiswa
  • Ukuthola amathuluzi

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UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.