Amaphutha aphezulu ama-5 okufanele uwagweme ku-Marketing Automation

ukuzenzekelayo kokuzenzekelayo

Ukuzenzekelayo kokumaketha ubuchwepheshe obunamandla ngendlela emangalisayo obushintshe indlela amabhizinisi enza ngayo ukumaketha kwedijithali. Kwandisa ukusebenza kahle kokukhangisa ngenkathi kunciphisa okuphezulu okuhlobene ngokuzenzekelayo izinqubo zokuthengisa nezokumaketha eziphindaphindwayo. Izinkampani zabo bonke osayizi zingasizakala ngemishini ezentengiso futhi zisheshise kakhulu isizukulwane sabo sokuhola kanye nemizamo yokwakha sha.

Ngaphezu kwe Ama-50% ezinkampani asevele asebenzisa ezokuzenzakalela zokumaketha, futhi cishe ama-70% wabasele bahlela ukuwasebenzisa ezinyangeni eziyi-6-12 ezizayo. Kuyaphawuleka ukuthi zimbalwa kakhulu izinkampani ezisebenzisa ezentengiso ezisebenzisayo ezizibonele imiphumela eziyifunayo. Abaningi babo benza amaphutha athile ajwayelekile aphazamisa umkhankaso wabo wokumaketha. Uma uhlela ukusebenzisa i-Marketing Automation yenkampani yakho, gwema la maphutha ukukhulisa amathuba akho okuphumelela ngobuchwepheshe bamuva bokumaketha:

Ukuthenga Ipulatifomu Yokumaketha Engalungile

Ngokungafani namanye amapulatifomu obuchwepheshe bokumaketha njengokumaketha nge-imeyili noma amathuluzi wemidiya yokuxhumana nomphakathi, ukumaketha okuzenzakalelayo kudinga ukuhlanganiswa okusondele kwesoftware nama-akhawunti wezokuxhumana, amawebhusayithi, i-CRM ekhona kanye nobunye ubuchwepheshe bokulandela. Akuwona wonke amathuluzi we-automation enziwa alingane ngokuya ngezici nokuhambisana. Amafemu amaningi athenga isoftware kuphela ngokuya ngezici zayo nezinzuzo zayo. Uma isoftware entsha ingahambelani namasistimu akho akhona, igcina idala isiphithiphithi okunzima ukusixazulula.

Yenza ucwaningo olunzulu nokuhlolwa kwedemo ngaphambi kokuqedela isoftware ezisebenzelayo yenkampani yakho. Isoftware engahambelani izofeza okuncane, noma ngabe iziphi izinzuzo nezici ezikunikezayo.

Ikhwalithi Yemininingwane Yekhasimende Lakho

Imininingwane ingumongo wokumaketha okuzenzakalelayo. Ikhwalithi engemihle yedatha ikhiqiza imiphumela emibi kungakhathalekile isu lokumaketha elizwakalayo nokuqaliswa kwalo ngendlela efanele. Cishe ama-25% wamakheli e-imeyili aphelelwa yisikhathi minyaka yonke. Lokho kusho ukuthi, i-database yama-id wama-imeyili ayi-10,000 izoba nama-id angama-5625 kuphela esikhathini esifushane seminyaka emibili. Ama-id we-imeyili angasebenzi nawo aholela kuma-bounces athikameza isiphakeli se-imeyili.

Kufanele ubeke indlela yokuhlanza i-database ngezikhathi ezithile. Uma ingekho le ndlela, ngeke ukwazi ukuthethelela imbuyiselo yotshalo-mali ekuthengiseni okuzenzakalelayo.

Ikhwalithi Yokuziphatha Engalungile

Ukuzenzekelayo kokumaketha akusebenzi ngokuzihlukanisa. Udinga ukukhiqiza okuqukethwe kwekhwalithi ephezulu okwandisa ukuzibandakanya kwamakhasimende. Kumele uqaphele ukuthi ukuze ukumaketha okuzenzakalelayo kuphumelele, ukuzibandakanya kwamakhasimende kuyadingeka. Uma usebenzisa ukuzenzakalela kokumaketha ngaphandle kokutshala imizamo ebalulekile ekwenzeni okuqukethwe kwekhwalithi njalo, kungaholela enhlekeleleni ephelele.

Kubalulekile ukuqaphela ukubaluleka kokuqukethwe futhi ube nesu elizwakalayo lokunqanda okuqukethwe kwekhwalithi njalo.

Ukusetshenziswa Okungcono Kakhulu Kwezingxenyekazi

Phakathi kwezinkampani ezamukele ezentengiso ezishintshayo, ngu-10% kuphela osebenzise zonke izici zesoftware. Inhloso yokugcina yokusebenzisa i-automation ukuqeda ukungenelela komuntu emisebenzini ephindaphindwayo. Kodwa-ke, uma isoftware ingasetshenziswa ngokuphelele, umsebenzi wezandla womnyango wezokumaketha ngeke wehlise. Esikhundleni salokho, inqubo yokumaketha nokubika kuzoba matasa kakhulu futhi kuthambekele emaphutheni agwemekayo.

Lapho uthatha isinqumo sokuhlanganisa ukuzisebenzisela ukumaketha, qiniseka ukuthi iqembu lidlula kuqeqesho olunzulu ekusebenziseni izici zesoftware. Uma umthengisi enganikeli ngoqeqesho lokuqala, khona-ke amalungu eqembu lakho kufanele achithe isikhathi esibalulekile kwingosi yezinsiza zesoftware futhi aqonde umehluko wemikhiqizo.

Ukuthembela ngokweqile ku-imeyili

Ukuzenzakalela kokumaketha kuqale ngokuzisebenzisela ukumaketha kwe-imeyili. Noma kunjalo, esimweni sayo samanje, isoftware ifake cishe zonke iziteshi zedijithali. Yize usebenzise ukwenziwa kokumaketha, uma usathembele ikakhulukazi kuma-imeyili ukukhiqiza ukuhola, sekuyisikhathi sokucabanga kabusha lonke isu lokumaketha. Sebenzisa eminye imidiya enjengeyenhlalo, izinjini zokusesha namawebhusayithi ukuhlinzeka ngesipiliyoni kumakhasimende ekufezeni izinhloso zawo. Ukuncika ngokweqile ku-imeyili nakho kungacasula amakhasimende kuze kufike ezingeni lokuthi aqale ukuzonda inkampani yakho.

Ukuthola inzuzo ephezulu ekutshalweni kwemali ekuthengiseni okuzenzakalelayo, udinga ukuhlanganisa zonke iziteshi futhi usebenzise amandla azo zonke iziteshi ukuguqula amathemba abe ngamakhasimende.

Isiphetho

Ukuzenzekelayo kokumaketha kudinga ukutshalwa kwezimali kokuqala okuphathelene nesikhathi nemali. Akuwona umlingo wokuchofoza okukodwa ongaxazulula izinselelo zakho zokumaketha. Ngakho-ke, ngaphambi kokwenza umqondo wakho wokuthenga ithuluzi lokuzenzakalela lokumaketha, qiniseka ukuthi uthatha isikhathi esimisweni samanje ukulihlanganisa ngokuphelele nohlelo.

Ngaphezu kwalokho, khuthaza amalungu eqembu lakho ukuthi afunde izinto ezintsha futhi enze ngezifiso izixazululo ngokuya ngezidingo zakho. Kwezinye izimo, ungacela umthengisi ukuthi enze ngokwezifiso inqubo ethile ngokuya ngezidingo zakho ezithile. Inhloso yokugcina kufanele kube ukuqeda ukungenelela komuntu emisebenzini yokumaketha ephindaphindwayo nokwenza umshini wempilo wokuthenga ushintshe

6 Amazwana

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    I-athikili ethakazelisa kakhulu. Ngiyajabula ukuthi ushilo ukuthi ukuzenzakalela kokumaketha kwenzelwa izinkampani zabo bonke osayizi, ngoba kuyinganekwane evamile ukuthi bakhulu kuphela abangazuza kumathuluzi we-automation.

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    Siyabonga ngamathiphu. Ngihlela ukuzama ukuzisebenzisela ukumaketha onyakeni omusha futhi kuningi okufanele ngikufunde. Ucabangani ngamapulatifomu, afana neGetResponse? Inkinga yezinkampani eziningi ezincane isabelomali sokumaketha isoftware ezisebenzelayo. Bese kufika isikhathi esidingekayo sokuqeqeshwa.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.