Abadayisi Bezobuchwepheshe Abathandekayo: Misa Izici Zokumaketha ngaphezu Kwenzuzo

Izindlela Eziyisi-7 Zokuthatha Ezisemqoka Ezivela Kwindlela Yethu Yokudala Okuqukethwe I-Webinar

Emasontweni ambalwa edlule, bengifaka kancane kancane amathuluzi wokumaketha esizeni esisha. Enye yezinto ezimangazayo engiziqaphelile ukuthi izinkampani zobuchwepheshe ziyathanda ukuthengisa izici futhi zikushaya indiva ngokuphelele izinzuzo zemakethe.

Case in point is the comparison ofI-Hootsuite kuqhathaniswa neCoTweet ™:
i-cotweet

Ukumaketha kweCoTweet ekhasini labo lasekhaya kuyicindezela izinzuzo zokusebenzisa ipulatifomu:

  • ICoTweet iyinkundla esiza izinkampani ukufinyelela nokubandakanya amakhasimende zisebenzisa i-Twitter.
  • Gada umkhiqizo wakho - Lalela izingxoxo ngemikhiqizo yakho, imikhiqizo, inkampani nabancintisana nabo. I-CoTweet iyi-Twitter yakho "Uhlelo Lwesixwayiso Sokuqala"
  • Bandakanya abantu kuyo yonke inkampani yakho - Yabelana ngomsebenzi wokuba semsebenzini. Thepha ukuhlakanipha okuhlangene kwabantu kuzo zonke izindawo ezisebenzayo njengokumaketha, i-PR kanye nensizakalo yamakhasimende. Nika imisebenzi futhi ulandele okulandelwayo.
  • Gxila ezingxoxweni ezibalulekile - Yazi lapho udinga ukungena khona. Landelela ukushintshana kwakho ngokusebenzisa ukuphathwa kwamacala alula. Hlela izibuyekezo zokwenza izimemezelo zenkampani.
  • Gcina i-brand HUMAN yakho - Faka ngokuzenzakalela amasiginesha kuzibuyekezo zakho ukukhomba ukuthi ubani okhulumayo futhi ugcine izingxoxo zingezakho.

i-hootsuite

Ukumaketha kwekhasi lasekhaya likaHootsuite kumayelana nakho konke izici zepulatifomu yabo:

  • Amanethiwekhi Omphakathi amasha! - Phatha ama-akhawunti amaningi we-Twitter, Facebook, LinkedIn noma i-Ping.fm ku-interface eyodwa elula yokusebenzisa.
  • I-iPhone App entsha! - Hlela ama-tweets, engeza uhlu, futhi ulandele izibalo ngohlelo lokusebenza lwe-HootSuite iPhone
  • Landelela Izibalo - Gxilisa abangane bakho, umphathi wakho, noma wena ngokwakho ngezibalo zethu zokuxhumanisa nokubukwa.
  • Uhlu lwe-Twitter lusha! - Ngenisa Izinhla zakho ezikhona noma udale ezintsha futhi uziphathe ngaphakathi kweHootSuite
  • Ukuhamba Kweqembu - IHootSuite yenza kube lula ukuphatha abasebenzisi abaningi kuma-akhawunti ahlukahlukene we-Twitter.
  • Ukuqapha Umkhiqizo - Thola ukuthi abantu bathini ngomkhiqizo wakho njengamanje.
  • Ukubuka okwenziwe ngokwezifiso - Hlela ukusakaza kwakho kwe-Twitter kube ngamathebhu namakholomu. Yenza ngezifiso ukwakheka ngendlela oyifunayo.
  • AmaSheduli AmaTweets - Nikeza okuqukethwe okunomsoco kubalandeli bakho nganoma yisiphi isikhathi sosuku usebenzisa isheduli yeHootSuite tweet.
  • Shumeka Amakholomu - Thatha ikhodi kusuka kuHootSuite ukushumeka kalula amakholomu osesho kuwebhusayithi yakho!

Kanye kuphelaI-Hootsuite yisho inzuzo… futhi ithi "Gxilisa umphathi wakho". Ngempela? Kungakho ngizosebenzisa ipulatifomu yakho? NgiyacabangaI-Hootsuite unomkhiqizo omangazayo, kepha badinga ukufundisa amathemba okuthi kungani bekhethwa "ngochwepheshe" uma kukhulunywa ngengxenyekazi ye-Twitter yenkampani. Kuzo zonke izici zabo, buza umbuzo "Kungani?"… Kungani ulandelela izibalo? Kungani ubuka ukuqapha umkhiqizo wami? Kungani uhlela ama-tweets? Ziyini izinzuzo enkampanini?

Ungangizwa kabi, kuzoba nabathengi abathile abafuna izici ezingakunika onqenqemeni lomncintiswano - kepha lezo kufanele zikhonjwe kahle ekhasini lezici okulula ukuzithola nokuzifunda. Ngikholwa ukuthi amashadi wokuqhathanisa asebenza kahle kakhulu.

Ikhasi lakho lasekhaya nokuqukethwe kokumaketha kufanele kugxile ezinzuzweni zokusebenzisa ipulatifomu yakho. Gcina izici ekhasini lezici!

10 Amazwana

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    UDouglas, kusho kahle. Lo mqondo ubalulekile, kepha kaningi ukunganakwa.

    Ngisebenza ukumaketha izimpahla zabathengi nsuku zonke kubathengisi abanamabhokisi amakhulu, ikakhulukazi ezigabeni ezinokuthengwa okungacabangi, nomehluko omncane kakhulu phakathi komncintiswano nemikhiqizo.

    Thatha isibonelo ukumaketha isitebhisi sezinyathelo. Izinkampani eziningi zingasebenzisa izici zazo; ifreyimu ye-aluminium, igxathu elikhulu lesikhulumi, nokukhiya kwesandla esisodwa. Ngenkathi kufanele kube ukumaketha kuyizinzuzo; ayisindi, ivikelekile futhi izinzile, futhi kulula ukuyisebenzisa.

    Kungumqondo olula, kepha usebenza ngempumelelo enkulu kuzo zonke izinhlobo zokumaketha, kanye / noma izimakethe.

  2. 2

    Kubukeka sengathi abathengisi bemikhiqizo bathandana kakhulu “nobuchwepheshe babo obusha obupholile” baze bakhohlwe ngokuphelele ukuthi umsebenzisi wokugcina akanandaba.

    Kukhona okuyize kumabhizinisi amaningi we-tech. Badinga ukumemeza njalo "Bheka ukuthi yini engingayenza", esikhundleni sokubuza, "ngingakusiza kanjani?"

    Lokhu okuthunyelwe okuhle. Siyabonga ngokwabelana ngalezi zibonelo.

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    UGregory, ubungeke ukusho kangcono. Futhi ngibe necala lezono ezifanayo! Ngisanda kwethula abathengisi be-Marketing Tech futhi umbuzo wokuqala ovela kumngani uJim Brown uthi, "Ngiwusebenzisela ini?" Doh! Angikabi nayo i-verbiage efanele kodwa wayeqinisile!

  4. 4

    Kuzwakala njengokwahlukanisa ukhiye webhizinisi lakho nakho kungaba nguwe, Maka! Izinkampani eziningi azibeki ithalente lazo phezulu - kepha leyo yinto amabhizinisi amaBhizinisi ayinaka kakhulu!

  5. 5

    UDouglas, ungumphathi, ngokujulile. Ngikufunde lokhu ngezikhathi ezithile, akuwona umsebenzi wami omkhulu, kepha ngihlala ngithola okuthunyelwe okukhuthazayo, okufana nalokhu. Ngiyabonga nomsebenzi omuhle!

  6. 6

    UDaveO lapha - i-Community Wrangler esanda kuqanjwa eHootSuite - ungena ngaphakathi ukusho ukuthi wenza iphuzu elihle. Ngempela kulula ukuthi izinkampani ezakha amathuluzi zithandane nobunjiniyela futhi zingazinaki izimo zomhlaba zangempela ezizosetshenziswa - lokhu kuyiqiniso ikakhulukazi ezinsukwini zokuqala zokuqalisa lapho wonke amandla ekhonjwe ekushayweni okwakhiwe kabusha okuzungezile futhi imisebenzi.

    Ngijoyine i-HS ngemuva kokusebenzisa ithuluzi leminye imikhankaso yezokuxhumana ukuze wazi izinzuzo kahle. Njengoba ngizinza lapha, uzobona izinto zokwakha ezahlukahlukene nemikhuba emihle yokugqamisa izinzuzo, futhi ukhombise nezici ezisetshenziselwe ukuthola lezo zinzuzo.

    Hlala ubhekile ukuze ubone ukuthi siqhubeka kanjani nokuthokoza ngokusabalalisa indaba yethu. Zizwe ukhululekile ukungibamba @daveohoots nganoma yimiphi eminye imibono noma imibono.

    I-PS Ukuthola okuningi ngami (nginamahloni ngiyakwazi ;-)), sicela uvakashele:
    http://blog.hootsuite.com/dave-olson-hootsuite-community-director/

  7. 7

    Halala DaveO ngokumba okusha! Usebenzela inkampani enomkhiqizo omangalisayo. Ngiluthanda kakhulu uhlelo lwakho lokusebenza lwe-iPhone, ngikholwa ukuthi yilo oluhamba phambili emakethe. Ngiyethemba ukuthi ungakudlulisela lokhu okuthunyelwe kuthimba lakho lokumaketha iwebhu, ngikholwa ukuthi kuzokusiza ukuthuthukisa ukungena kwakho emakethe yebhizinisi.

    Siyabonga ngokuphuma nokuphendula - kusho okuningi ngeHootSuite! 😀

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