Uhlu Lokuhlola Lokuhlela Umkhankaso Wokukhangisa: Izinyathelo Eziyi-10 Zemiphumela Ephakeme

Uhlu Lokuhlola Lokuhlela Umkhankaso Wokukhangisa Landa i-PDF

Njengoba ngiqhubeka nokusebenza namakhasimende emikhankasweni yabo nasezinhlelweni zabo zokumaketha, ngivame ukuthola ukuthi kukhona izikhala emikhankasweni yabo yezokumaketha ebavimba ukuhlangabezana namandla abo amakhulu. Okunye okutholakele:

  • Ukuntuleka kokucaca - Abathengisi bavame ukuhlangana nezinyathelo ohambweni lokuthenga ezinganikeli ukucaca futhi zigxile enjongweni yezethameli.
  • Ukuntuleka kokuqondisa - Abathengisi bavamise ukwenza umsebenzi omuhle wokuqamba umkhankaso kepha baphuthelwe into ebaluleke kakhulu - batshele izethameli ukuthi yini okufanele bayenze ngokulandelayo.
  • Ukungabi bikho kobufakazi - ukufakwa kobufakazi, amacala, ukubuyekezwa, izilinganiso, ubufakazi, ucwaningo, njll ukusekela isisekelo somkhankaso wakho.
  • Ukungabi nesilinganiso - ukuqinisekisa ukuthi unendlela yokukala igxathu ngalinye emkhankasweni kanye nemiphumela yawo yonke.
  • Ukungabi nokuhlolwa - ukuhlinzeka ngesinye isithombe, izihloko zezindaba, nemibhalo engahle ikhuphule ukunyusa umkhankaso.
  • Ukuntuleka kokuxhumana - Abakhangisi bavame ukwenza umkhankaso esiseleni kunokuba baxhumanise zonke ezinye izindlela neziteshi zabo zokukhuthaza umkhankaso.
  • Ukuntuleka kokuhlela - kukonke… inkinga enkulu ngemikhankaso eminingi ehlulekayo ilula - ukuntuleka kokuhlela. Uma ucwaninga kangcono futhi uqondisa umkhankaso wakho wokumaketha, imiphumela iyoba ngcono.

Bengilokhu ngakha ikharikhulamu yokuthengisa edijithali edingeka kakhulu neyunivesithi yesifunda ukusiza amabhizinisi ukwenza izinqubo zokunqoba lezi zikhala. Kususelwa ohlakeni engilwakhele wonke amaklayenti ethu abhalwe imidwebo ku Uhambo lwe-Agile Marketing.

Ngokuhambisana nalolu hambo, ngifuna ukuthi osomabhizinisi nabakhangisi bahlale benenqubo lapho behleli phansi ukuhlela noma yiziphi izinhlelo. Ngibize lolu hlu lokuhlola i- Uhlu Lokuhlola Lokuhlela Komkhankaso - akugcini nje ngemikhankaso, kumayelana nayo yonke imizamo oyenzayo yokumaketha, kusukela ku-tweet kuya kuvidiyo echazayo.

Inhloso yohlu lokuhlola hhayi ukunikeza isu elibhalwe ngokuphelele. Njengoba nje uchwepheshe wasebhu esebenzisa uhlu lokuhlola ukuqinisekisa ukuthi abaphuthelwa isinyathelo, ibhizinisi lakho kufanele futhi lifake uhlu lokuhlola kuyo yonke imikhankaso noma umkhankaso wokumaketha owusebenzisayo.

Nalu uhlu lwemibuzo okufanele iphendulwe zonke isinyathelo sokumaketha.

Uhlu Lokuhlola Lokuhlela Komkhankaso:

  1. Yini izilaleli ngalo mkhankaso wokumaketha? Hhayi nje ukuthi ubani… yini ehlanganisa obani, ubuntu babo, isigaba sabo ohambweni lokuthenga, nokucabanga ukuthi umkhankaso wakho uphakeme kanjani kunemikhankaso yabancintisana nabo.
  2. Baphi abalaleli ngalo mkhankaso wokumaketha? Zihlala kuphi lezi zilaleli? Yiziphi izindlela neziteshi okufanele uzisebenzise ukufinyelela ngempumelelo izethameli zakho?
  3. Iziphi izinsiza ingabe lo mkhankaso wokumaketha uzodinga ukwabiwa? Cabanga ngabantu, inqubo, nezinkundla okudingeka uzisebenzise ukuze uphathe umkhankaso ngempumelelo. Ingabe akhona amathuluzi angakusiza ukukhulisa imiphumela yakho?
  4. Yibuphi ubufakazi ongabufaka emkhankasweni wakho? Sebenzisa izimo, ubufakazi bekhasimende, izitifiketi, ukubuyekezwa, izilinganiso, nocwaningo... yikuphi ukuqinisekiswa okuvela eceleni ongakufaka ukuze unqobe noma yiziphi izinkinga zokwethenjwa mayelana nomkhiqizo noma inkampani yakho ukuze zikwehlukanise emqhudelwaneni wakho?
  5. Ingabe ikhona eminye imizamo ongayihlanganisa ngokwandisa imiphumela yalolu hlelo? Uma wenza i-whitepaper, ingabe unayo ibhulogi, iphimbo lobudlelwano bomphakathi, okuthunyelwe kwebhulogi okuthuthukisiwe, ukwabelana komphakathi, noma ukusabalalisa kwabathonya… yiziphi ezinye izindlela neziteshi ezingahlanganiswa ukuze kwandiswe imbuyiselo yakho ekutshaleni imali komkhankaso wakho?
  6. Ingabe ukubizelwa esenzweni kuboniswe ngokucacile? Uma ulindele okuqondiwe ukuthi athathe noma yisiphi isenzo, qiniseka ukuthi uyabatshela ukuthi benzeni ngokulandelayo bese usetha okulindelwe kukho. Ukwengeza, ungase ucabange ngamanye ama-CTA uma engakalungeli ukuhlanganyela ngokugcwele kuleli phuzu.
  7. Yiziphi izindlela ongazihlanganisa ukuze uphinde uqondise izithameli zakho? Kungenzeka ukuthi ithemba lakho alikalungeli ukuthenga namuhla… ungawafaka ohambweni lokukhulisa? Bangeze ohlwini lwakho lwe-imeyili? Yenza imikhankaso yokulahla inqola kubo? Ukucabanga ukuthi ungaziqondisa kanjani kabusha izethameli zakho kuzokusiza ukuthi usebenzise izixazululo ngaphambi kokwephuze kakhulu.
  8. Sizolinganisa kanjani ukuthi lolu hlelo luyaphumelela? Ihlanganisa amaphikseli okulandelela, ama-URL omkhankaso, ukulandelela ukuguqulwa, ukulandelela umcimbi... sebenzisa zonke izici zezibalo ukuze ulinganise ngokunembile impendulo oyitholayo emkhankasweni wakho ukuze uqonde ukuthi ungayithuthukisa kanjani.
  9. Kuzothatha isikhathi esingakanani ukubona ukuthi lolu hlelo luyaphumelela yini? Uzovakashela kaningi kangakanani umkhankaso wakho ukuze ubone ukuthi uyasebenza noma cha, lapho ungase udinge ukuwubulala noma uwuklame kabusha noma uwuthuthukise uye phambili.
  10. Yini esiyifundile kulolu hlelo lokumaketha olungasetshenziswa kokulandelayo? Ingabe unayo ilabhulali yomkhankaso ehlelwe kahle ekunikeza amathiphu okuthi ungawuthuthukisa kanjani umkhankaso wakho olandelayo? Ukuba nenqolobane yolwazi kubalulekile enhlanganweni yakho ukuze ugweme ukwenza amaphutha afanayo noma ukuqhamuka nemibono eyengeziwe yomkhankaso olandelayo.

Ukumaketha kumayelana nokukala, umfutho, nokuthuthuka okuqhubekayo. Phendula le mibuzo eyi-10 ngawo wonke umkhankaso wokumaketha futhi ngiyaqinisekisa ukuthi uzobona imiphumela ethuthukisiwe!

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Ngiyethemba uyalijabulela iphepha lokusebenzela njengoba uqhubekela phambili nezinhlelo zakho, ungazise ukuthi kukusize kanjani!

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