Ukwehla komnotho kuyindlela edingekayo yokukhangisa

Ngingumlandeli omkhulu webhulogi likaAndy Sernovitz, Hewu! Ngifisa sengathi Ngangizocabanga Lokho! Namuhla, anginasiqiniseko sokuthi ngiyavumelana no-Andy.

Abakhangisi: Yeka ukuthumela amaphromoshini aqala ngalezi zikhathi ezinzima, ukuthi ungamaketha kanjani emnothweni wezwe, noma yikuphi okunye ukukhushulwa okunomqondo omubi.

Ngifisa sengathi u-Andy ubezokucabanga ngalokhu:

Yenza usesho ku- Ukwehla kwemali ku-Google futhi uzothola izinombolo ziyethusa impela. Sisesimweni somnotho. Sijule kakhulu ekuwohlokeni komnotho. Abantu abaningi balahlekelwa imisebenzi yabo. Ukwesaba ukuthi abanye bazolahlekelwa yimisebenzi kwenza abathengi banciphise izindleko. Akuyona into embi leyo, yinto enengqondo leyo.

Ukukhuluma ngendlela yokonga ekunciphiseni komnotho kungahle kungazwakali omuhle - kepha akukubi, noma. I- ukwehla kwamandla omnotho kuyinto engeyinhle, imikhiqizo noma izinsizakalo zakho ozihlinzekayo zisengaba njalo omuhle.

Le akuyona inkukhu noma iqanda… asizange singene kulolu bishi ngoba abantu baqala ukukhuluma ngokuwohloka komnotho noma bakhuluma ngakho. Eqinisweni, ukwehla kwamandla omnotho kungenzeka kwaqala unyaka owedlule ngaphambi kokuthi noma ngubani akhulume ngakho. Manje njengoba sesikuyo, sidinga ukuthatha izinyathelo zokuyenza iphile.

Yonke inkampani kufanele icabange ukuthi ingayisebenzisa kanjani kangcono imali yomnotho futhi ithumele umyalezo ngokufanele. Yini inkampani yakho oyinikeza amabhizinisi noma abathengi abafuna izindlela zokunciphisa? Kungcono uqale ukhulume ngakho!

I-Compendium Blogware iyisibonelo esihle:

Inkampani yami inikeza enye indlela engabizi kakhulu yokuthi Abathengisi bakhiqize imikhondo engenayo ezinkampanini zabo. Ngokuya nge-eMarketer, ukumaketha kusendaweni yokunqamula izinkampani eziningi:

eMarketer ukwehla kwamandla omnotho

Uma ngingumakethi enkampanini evumela abanye abasebenzi ukuthi bahambe noma ngifuna ezinye izindawo zokusika, qagela ukuthi ngifunani kuGoogle? Ngifuna izindlela zokusika isabelomali sami, ngibukeke njengompetha, bese ngigcina umsebenzi wami ize ifike le nto!

Ezinye izibalo ezisangulukisayo Zokumaketha emnothweni:

  • I-48% yezinkampani ezinkulu zase-US ezivotelwe ngu MarketingSherpa ngoSepthemba bathi izabelomali zabo zendabuko zizoncishiswa; U-21% uthe ukusikeka kuzoba "okuphawulekayo".
  • Ama-59% abaphathi abaphezulu bezokukhangisa abaphezulu abenziwe yifemu yezinsizakalo zokumaketha I-Epsilon kulindeleke ukuthi kwehliswe isabelomali sabo sendabuko sokumaketha; ngo-13% kuphela abalindele ukwanda.
  • Ama-85% wabakhangisi abangama-600 abahlolwa yi I-MarketingProfs bathi bazonciphisa izimoto zabo zendabuko zokumaketha.
  • I-53% ye Inhlangano yabakhangisi bakazwelonke (ANA) amalungu athi anciphisa isabelomali ukuphendula lokhu kwehla; U-40% uthe bashintsha ukuxubana kweziteshi zokumaketha kube iziteshi eziphansi.

Kungaba budedengu kimi, njengoMarketer, ukungakhulumi ngokuwohloka komnotho nokuthi kungani sinezindleko eziphansi ezinkampanini ezizama ukushayela ibhizinisi ngaphandle kwezinsizakusebenza ezazinazo. Lesi yisimo sezulu ngqo esidinga ukusisebenzisa futhi sikhule kuso.

Kufanele futhi ukhangise ngakho.

Isigqoko sesigqoko kuJeff ku umklamo ongaphansi + wokunyakaza ngokuxhumanisa nephepha leMarketer!

3 Amazwana

  1. 1

    Ngivumelana ngokuphelele nawe Doug. Ngizoya kwelinye igxathu bese ngithi uma sifuna ukusiza ngempela sizobanolaka sibatshele ukuthi bangagwema kanjani ukwenza amaphutha emnothweni ophansi noma ekwehleni komnotho noma yini ofuna ukuyibiza ngalezi zikhathi.

    Ukukuqhubekisela phambili, ngingasho ukuthi njengoba ukumaketha kuyingxenye ebalulekile yohlelo lwebhizinisi oluphelele, kufanele futhi sibheke nosomabhizinisi noma umnikazi webhizinisi ikakhulukazi umnikazi webhizinisi elincane owenza lokho yedwa. Iningi lalaba banikazi bamabhizinisi bayasatshiswa, balinde ukwehla kwesicathulo esilandelayo futhi banethemba lokuthi othile uzobanikeza izeluleko ezithile, noma iziphi izeluleko ezinhle.

    Ngiyavuma ukuthi kufanele sibatshele iqiniso: “Izindlela eziyishumi zokugcina ibhizinisi lakho elincane lingena ngaphansi kwalomnotho ophansi” noma okuthile kulowo mugqa. Kufanele sibatshele ukuthi kufanele basebenzise imali ekuthengiseni kulolu hlobo lomnotho nokuthi kungani.

  2. 2

    Okuthunyelwe okuhle, uDoug, kuqondile kakhulu futhi kuyibhizinisi-y. Ngikujoyine ku-Friend Connect.

    Imibuzo: Kungani abantu abaningi – kungani UMUNTU – ekholelwa ukuthi ukumaketha ukusikwa okuhlakaniphe kakhulu kuqala? Akufanele yini kube okuphambene ngqo? Kungani sonke singazisongo ngengubo yokungabonakali? Kuyinto efanayo. Ngabe iyiphi inkampani okufanele yenze imali uma kungekho noyedwa ongayibona?

    Ngakolunye uhlangothi lwemali, ukumaketha AKUKHULUMI kuphela, kodwa kulesi sikhathi sokumaketha komphakathi, KULALELA futhi kuphendule ngokufanele. Iyabona, iyahamba. Ukusika ukumaketha kuleli cala kufana nentshe engcwaba ikhanda layo esihlabathini, noma ingane ivale amehlo ayo ivale izindlebe zayo.

    Onke ama-execs adinga ukubamba isitimela somkhondo: ukumaketha kuyinto YOKUGCINA okufanele uyinqume. Lokho kimi akuyona into yangempela, ephelele futhi ephelele. Umuntu ongazi lutho! Sika ukumaketha?! Ini?! Uxolo?!

    … Nokuthi, bangane, isimo sengqondo thina bamakethi okufanele sisiveze uma sifuna ukusinda.

    • 3

      Umbuzo omuhle, Will! Amasenti ami amabili ukuthi iningi labakhangisi liqondiswe ekuphenduleni kunokuba lihlele. Iminyango yezokumaketha ngokuvamile ayinabo abasebenzi okufanele baqale ukukhiqiza ukukhula kanye NOKULINGANISELA lokho kukhula kwenkampani. Ngoba abakwazi ukukhombisa inani labo enhlanganweni, imvamisa baba ngabokuqala ebhodini lokunquma.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.