Baphumelela Kanjani Abathengisi Bangaphandle eChina

ukumaketha i-china

Ngo-2016, iChina yayingenye yezimakethe eziyinkimbinkimbi kakhulu, ezithakazelisayo futhi ezixhunywe ngamadijithi emhlabeni, kodwa njengoba umhlaba uqhubeka nokuxhuma cishe, amathuba eChina angase atholakale kalula ezinkampanini zomhlaba wonke. Uhlelo lokusebenza u-Annie usanda kukhipha ifayela le- umbiko ekuqhubekeni kweselula, kugqamisa iChina njengenye yezimbangela ezinkulu zokukhula kwemali engenayo yesitolo sezinhlelo zokusebenza. Khonamanjalo, iCyberspace Administration yaseChina iyalele ukuthi izitolo zezinhlelo zokusebenza kumele zibhalise nohulumeni ukuze aqaphe ngokucophelela okuqukethwe okutholakala kubasebenzisi baseChina.

Kunemiyalezo eminingi exubile ethunyelwa kubakhangisi, futhi kunzima ukwazi ukuthi yiziphi izingqinamba izinkampani ezizobhekana nazo zizama ukuthola impumelelo emakethe yaseChina, kodwa kungenzeka impela - futhi ngingasho lokho ngokusuka mathupha. Ngo-2012, ngenkathi inkampani yami ibone impumelelo njengomdlali womhlaba wonke kwezokukhangisa ngamaselula, sabona ukuthi ithuba eChina akumele linganakwa. Ukwakhiwa kwebhizinisi elizinzile eChina kudinga ukuthi kuguqulwe isimo sengqondo namasu aklanywe ngokucophelela alinganisa ukuxubana okulungile kobuchwepheshe, ukuqonda ubunzima bemakethe yendawo, ukuhlangana nabalingani abanobuchwepheshe bemakethe yasendaweni, nokuba nokuzimisela okunenhlonipho ukubona ibhizinisi liphumelela.

Ukuqonda ukumaketha kweMakethe yaseChina

Lapho abadlali bomhlaba jikelele bexegise khona eChina, kukhuphuke amaqhawe osomabhizinisi asekhaya. Kulula ngomuntu ose-United States ukuthi athi i-WeChat i-copycat ye-Facebook, kepha empeleni, iguqule lokho okungafinyelelwa yizinkundla zokuxhumana ngokuqonda nokuhlangabezana nezidingo ezihlukile zemakethe yase-China. Nge abasebenzisi abangaphezu kwengxenye yezigidigidi abasebenzayo ngenyanga ezwekazini laseChina, ama-WeChat impumelelo engenakuphikiswa eChina kuvela ekuguquleni umkhiqizo wayo ngale kwenethiwekhi eyisisekelo yokuxhumana nabantu ukufaka ezinye izinsizakalo zokuqhubeka nokuhlanganisa ezimpilweni zabasebenzisi. Izici ezingabonakala zingajwayelekile njengokukhokha izikweletu zombuso zivumela i-WeChat ukuthi yehlukanise nezimbangi ezinkulu zangaphandle, izimbangi zasekhaya futhi ingeze inani langempela kubasebenzisi be-WeChat abangamakhulu ezigidi. Abathengisi baseNtshonalanga banethuba lokukwazi ukusebenzisa imali kumanethiwekhi omphakathi omphakathi, inethiwekhi efana ne-WeChat idinga ukusizakala ezingxoxweni zomuntu ngamunye noma zeqembu elincane.

I-eMarketer ibikezela ukuthi ukusetshenziswa kwemali yesikhangiso sedijithali kuzofinyelela ngaphezu kwe- $ 80 billion eChina ngo-2020, imakethe yaseChina ingahle ingacabangi ngokwanele ngokukhangisa komdabu emakethe yaseChina. Ngenkathi izikhangiso zomdabu zaseChina zingahle zibukeke zihluke kakhulu kunaseMelika, lapha e-InMobi sabona ukuthi iChina yayinenethiwekhi enkulu kunazo zonke yezikhangiso eyazimela ngo-2016.

Ukubambisana empumelelweni

Ukuhlanganyela kungahle kubonakale kuyindlela esheshayo eya empumelelweni uma kunikezwa udonga lwaseChina olumelene namabhizinisi angaphandle nosomabhizinisi; kungaba nzima ukuhlanganisa izinhlangano ezimbili zakwamanye amazwe bese usebenzela enhlosweni eyodwa. Izinkampani zidinga ukuthola ezinye izindlela zokusebenzisana nozakwethu wasendaweni ukuhlangabezana nezidingo zaseChina, njengoba imakethe impela ingazinikeli usayizi owodwa-ulingana-konke izilaleli.

Enye indlela ukubambisana okuxegayo nezinkampani ezinolwazi lwendawo. Kubalulekile ukuthi abathengisi, ikakhulukazi abavela e-US, bakhumbule ukuthi iChina inezifundazwe eziningana ezahlukahlukene ezinezilimi ezingaphezu kuka-200 ezikhulunywa ezweni lonke. Inselelo abantu bangaphandle ababhekene nayo ukuthi izinkampani ezizama ukungena ezweni lizohlala zinokunikezela okuningana ezinsizakalweni zakho. Ngesinye isikhathi, lezi zinkampani zazizothathwa njengezimbangi, kepha iChina yamukela ukubambisana. Isibonelo, ngenkathi umuntu engabheka kalula ama-giants aphethe njengama-Baidu, i-Alibaba, ne-Tencent njengomncintiswano, kunamathuba amaningi okusebenzisana nokuhlanganisa amandla okuqhuba ubudlelwane obunenjongo. Izinkampani eziningi ze-inthanethi zaseChina zikuthole kunzima ukuphumelela emakethe ye-inthanethi yomhlaba, kepha kulapho ukubambisana nabadlali abanamandla bamazwe omhlaba kungasiza ukuhambisa inaliti.

I-Priceline inikeza i-spin ehlukile ngokubambisana emakethe yaseChina. Esikhundleni sokubhekana ngqo nezinkampani zendawo, uPriceline uthathe isinqumo esiqondile sokutshala imali engaphezu kwezingu- $ 1 billion ezinkampanini zaseChina ezibandakanya iCtrip, iBaidu neQunar. Lokhu kuholele ekubambisaneni okuhlelekile lapho uPriceline manje enikeza khona uhlu oluningi lwamahhotela wabasebenzisi baseChina ababhukha ngeCtrip, okuholele ekuzuzeni okukhulu kokuthengisa kokubhuka kwePriceline.

Yenza okwasendaweni futhi ubeke amandla endawo

Ukwenziwa kwebhizinisi eChina kudinga ukushintshwa kwengqondo. Izinkampani zidinga ukulungela ukwakha iqembu lasendaweni ngokuphelele, lenze kabusha isiko lezinkampani ukuze lihambisane naleyo yezimakethe zendawo futhi zinikeze izinqumo amandla.

Kungakwenza ungakhululeki ekuqaleni; amaqembu afunda ukwethembana nokusizana ngokuhamba kwesikhathi. Ukuqasha abantu abakhuluma isiNgisi ngokuchayeka emhlabeni wonke kusiza ukuvala izikhala zamasiko futhi kunciphise inqubo yokuhlanganisa iqembu laseChina ebhizinisini lomhlaba jikelele. Ngokwazisa iqembu eChina, abathengisi bazoba nokuqonda okujulile kwama-nuances amasiko azokwenza konke umehluko. Ngaphezulu kokuqonda izikhathi eziphakeme zokukhomba abasebenzisi. Isibonelo, kungaba nomqondo obanzi ngabakhangisi ukuthi basebenzise imali ngeSingles Day kaNovemba, ebone ukurekhodwa kwe- $ 17.8 billion ngokuthengisa ngo-2016 kunalokho obekuzogxila ekukhangiseni ngoKhisimusi.

Njengoba kubhekwa izinga ubuchwepheshe obuguquka ngalo, akunakugwenywa ukuthi kuzoba namakhulu, uma kungenjalo izinkulungwane, zezinkampani eminyakeni ezayo ezifuna ukwanda ziye eChina. Izinkampani ezihlala zinenkani kakhulu ukwamukela ukulingana kobumbano, ukuqina nokuthola ukuqonda okujulile ngemakethe emkhakheni webhizinisi, zizoqhubeka nokushaya izivimbamgwaqo endleleni eya empumelelweni. Njengoba isaga esidumile saseChina sithi:

Ungesabi ukukhula kancane, yesaba ukuma unganyakazi.

不怕 慢, 就怕 停。

 

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