Ngaphandle Kokuthi Imakethe Yabakhangisi, Ukumaketha Kungumsebenzi Onzima
Enye i-ejensi entanyeni yethu emahlathini yangena ngaphansi kwale nyanga. Yayinazo zonke izici ze-ejensi enhle - ubuholi obunekhono, ithimba elisezingeni lomhlaba labasebenzi abazinikele, indawo enhle yedolobha, kanye nokwenza uphawu oluhle ku-inthanethi ngokushicilelwa kokuqala. Babenezinqubo zangaphakathi ezifakazelwe ezazizokhomba futhi zifinyelele ithrafikhi futhi ziqhubekisele amakhasimende abo leyo thrafikhi. Kodwa kwaqhubeka.
Ngethula i-ejensi yami eminyakeni engu-7 edlule. Ngiyadlala (nakuba kungenjalo ukuthi kuyahlekisa), ukuthi lesi yisiqalo sami seminyaka engu-7. Ngivumele i-ejensi idle impilo yami ngenjabulo. Siye saba nezigigaba ezimangalisayo ngaleso sikhathi. Okuphakeme kakhulu kwakuwukusetha ijethi emhlabeni wonke okuphenya izinkampani zobuchwepheshe bokuthengisa kubatshalizimali. Izinga eliphansi kakhulu kwakuwukudiliza abasebenzi, ukungathathi iholo, futhi basakweleta izintela.
Sisekhona nanamuhla kodwa angikwazi ukukhomba ukuthi kungani i-ejensi eyodwa enethalente elingaka ingasekho futhi sisahamba ngamandla. Mhlawumbe okuningi kwakho ukuthi ukwehluleka akuyona inketho. Okunye wukuthi asikaze sizithele ngabandayo ekuthuthukiseni uhlelo nokuludayisela uquqaba. Siyisitolo esisheshayo esilandela a uhlaka (ngezansi), kodwa njalo yakha izixazululo ezenziwe ngokwezifiso ezisekelwe emakhaleni nasemathubeni amaklayenti ethu anawo.
Okuxakayo ukuthi konke okufunda ku-inthanethi kulula kangakanani. Izinhlu, i-infographics, ama-ebook, izinkundla... wonke umuntu ufuna ukukutshela ukuthi kulula kangakanani ukumaketha nokuthengisa imikhiqizo yakho ku-inthanethi. Akulula futhi akukaze kube njalo. Futhi ijubane ubuchwepheshe obusiza ngalo izinqumo zethu alihambisani nenqwaba yamashaneli, imidiya, kanye nezimfuno zamakhasimende.
Abathengisi bangakwazi ukuzimaketha kuphela ezintweni ezimbili - imiphumela noma intengo. Imiphumela idinga isikhathi nezisetshenziswa, kodwa amakhasimende avamise ukuza kithi nalutho. Bafuna inhlamvu yemilingo. Ama-ejensi amaningi kakhulu ajabule ukuwabhalisa futhi abeke okulindelekile ukuthi ayinhlamvu yomlingo, kodwa axoshwe iklayenti ngomgwaqo ngenxa yalokho obekulindelwe. Ngibona ama-ejensi athile anamaqembu amangalisayo aphumayo akubonayo lokhu, angenandaba, futhi avele ayothengisa iklayenti elilodwa ngemva kwelinye.
Kodwa Le Agency yehlukile
Eminyakeni embalwa edlule, nganginozakwethu owayenguzakwethu webhizinisi angifonele futhi angitshele nge-ejensi emangalisayo asanda kuyiqasha ukuze imsize ekumaketheni kwangaphakathi. Ayebiza kakhulu kune-ejensi yami, kodwa ayesebenze embonini yakhe iminyaka eyishumi futhi enohlelo oluyingqayizivele olwaluzoletha imiphumela engavamile. Nganwaya ikhanda ngamtshela ukuthi ngiphoxekile akazange acele usizo lwethu. Wangibuka wathi, “Awuqondi, lesi sikhungo sihlukile. "
Ubeqinisile, wabaxosha inkontileka isiphelile. Akugcinanga lapho, le nhlangano ibiphethe izinsiza eziningi ngakho waphuma ebudlelwaneni engenalutho.
Kuyakhungathekisa ngoba lowo mnyango ojikelezayo uvamise ukushiya iklayenti elidumele emnyango wethu - isabelomali simoshekile, futhi asikho isikhathi sokuphindaphinda. Akungabazeki ukuthi lawo makhasimende aphinde afika emnyango wale nhlangano. Enye yezingqinamba omunye wabasunguli aye wayiveza kwakuwukuntuleka kokwethembeka kwamakhasimende. Sibone udaba olufanayo kakhulu - usebenza kanzima uyisa ikhasimende phambili futhi likushiya ukuze uthole ichashazi elisiliva (elingakaze lifike ekuqondisweni kwalo) noma isevisi eshibhile.
Uma ihlaba ngempela, sibheka iklayenti ngemva kokuhamba. Isibonelo, leli bekuyikhasimende ukuthi sandise ithrafikhi yezinto eziphilayo kanye nokubhaliselwe okuholele ezigidini zamadola emali engenayo. Kubonakala sengathi babuyele emuva lapho siqala ukubasiza... ngakho-ke akukhona nje ukuthi imali engenayo ayisekho, kodwa kanjalo nokutshalwa kwezimali abakwenzile ejensi yethu.
Ngakho Liyini Iphuzu Lami?
Ngeke ngenze sengathi ngiyazi ukuthi kungani amanye alawa ma-ejensi amangalisayo ehluleka, kodwa nginomuzwa wokuthi okuningi kuhlobene ne-hubris. Icabanga ukuthi uhlukile kuyilapho ungenjalo ngempela. Icabanga ukuthi unenhlamvu yomlingo kuyilapho ungenalo ngempela. Icabanga ukuthi ungasiza wonke umuntu lapho ungakwazi ngempela. Lokho akukhona ukugxeka kwabaholi nabasebenzi abathulula imiphefumulo yabo emsebenzini wabo wansuku zonke, kuwukubukela nje.
Sizama ukwenza umsebenzi ongcono kakhulu ekubekeni okulindelwe kumakhasimende ethu ukuthi athenga ulwazi lwethu nomzamo wethu. Ngenxa yokuthi lezo zinto ezimbili zihlukile kontanga yethu, sinethemba lokuthi singahambisa inaliti ezinkampanini eziningi. Kodwa kokubili kudinga umsebenzi onzima kakhulu. Kufanele sincike ngokuphelele kokuhlangenwe nakho kwethu ukuze sigweme amakhasimende ethu emaphutheni nasezindleleni eziqinisekisiwe. Futhi kufanele sisebenzise zonke izinsiza zethu - kuwo wonke amashaneli, kuzo zonke izindlela futhi sizivumelanise ngokushesha nezimfuneko eziguqukayo.
Uma ungathengi umsebenzi onzima, akufanele ulindele imiphumela ephakeme.