5 Ubukhulu Bokumaketha Kokusebenza Kokukhangisa

impumelelo ye-ops yokumaketha

Sekuyiminyaka engaphezu kweyishumi, sabona iSales Operations isiza ukuqapha nokwenza amasu okuthengisa ngesikhathi sangempela ezinhlanganweni. Ngenkathi iPhini likaMongameli lisebenza ngamasu wesikhathi eside nokukhula, imisebenzi yokuthengisa yayinobuhlakani obuningi futhi inikezela ngobuholi nsuku zonke nokuqeqesha ukugcina ibhola lihamba. Umehluko phakathi komqeqeshi omkhulu nomqeqeshi ohlaselayo.

Kuyini Ukusebenza Kokumaketha?

Ngokuza kwamasu wokumaketha we-omnichannel kanye nokuzenzekelayo kokumaketha, sibone impumelelo embonini ngokuphathwa kokusebenza kokukhangisa. Umnyango wezokumaketha ugcwalisa izinsizakusebenza zamaqhinga, usebenza ekwandiseni nasekukhiqizeni okuqukethwe, imikhankaso, nezinye izinhlelo. Njengoba UNadim Hossein weBrightFunnel wabhala ngonyaka owedlule:

Njengoba ukumaketha kudla kakhulu umjikelezo wokuthengisa, lobu buchwepheshe busenkabeni. Futhi lokhu kusho ukuthi imisebenzi yokumaketha iba yindima eqhubeka ngokuthuthuka - ukuzikhawulela empambanweni yezentengiso analytics namasu okuthatha izinqumo nokwenza imali.

UDavid Crane nethimba e-Integrate bahlanganise le infographic emnandi, i- Umsebenzi Wokukhangisa Wekhono Lomdlalo, ezinhlwini ezibalulekile ezi-5 eziqinisekisa ukusebenza kahle kwezentengiso.

Yini Eyenza Imisebenzi Yokumaketha Iphumelele?

  1. Ukuqondaniswa Kwezentengiso - Imisebenzi Yezokumaketha kumele isebenzisane kakhulu nawo wonke amaqembu aseduze aqinisekise ukuphatha amathuluzi nobuchwepheshe obusiza ukuqondanisa kokuthengisa nokumaketha. Bangu-24% kuphela abathengisi abathi kunokusebenzisana okuhle phakathi kokumaketha nokuthengisa.
  2. Ukuhlanganiswa kwesistimu - Imisebenzi Yezokumaketha iqinisekisa ukuthi zonke izinhlelo namathuluzi abandakanyekayo azothuthukisa ukuxhumana kwamakhasimende. Ngingeza ukuthi umgomo kufanele ube ukubuka okukodwa kwekhasimende okwabiwe kulo lonke. Zingu-33% kuphela izinkampani ezisebenzisa i- #CRM and Marketing #Automation ezithe zombili zihlanganiswe kahle.
  3. Ikhwalithi yedatha - Imisebenzi Yezokumaketha kumele ikhuthalele ukubheka inhlanzeko yedatha nokusetshenziswa kwenhlangano kabanzi. Ama-25% wolwazi lwe-B2B Marketing alunembile futhi izinkampani ezingama-60% zinemininingwane engathembekile.
  4. Ukuhola Velocity - Imisebenzi Yezokumaketha ikhokhiswa ngamathimba okuthengisa izikhali ngemininingwane edingekayo ukufeza amathemba ngokushesha. Ukuthengiswa okungu-30 kuya ku-50% kuya kumthengisi ophendula kuqala.
  5. Ukulinganisa kanye ne-Analytics - Njengoba amakhono obuchwepheshe bokumaketha anda, imininingwane eminingi izofakwa enhlanganweni. Lokhu kuzodinga ukuthi othile enze lula ukuqonda kwenhlangano ngokusebenza. Ukumaketha analytics Isabelomali kulindeleke ukuthi sikhuphuke ngama-84% eminyakeni emithathu ezayo.

Imisebenzi Yezokumaketha

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