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Ukwenza Okuthandwa nguwe Ukumaketha: Izikhiye ezi-4 Zesisekelo Esiphumelelayo

Ukwenza ngezifiso konke ukufutheka njengamanje kepha kuyisu elingaba yinhlamba impela uma lenze ngokungalungile. Masithathe isibonelo esivame kakhulu - uzizwa kanjani lapho uthola umyalezo we-imeyili lapho uvuleka khona, Sawubona %%Igama%%… Akukhona yini lokho okubi kakhulu? Yize leso kuyisibonelo esisobala, okusobala kakhulu ukuthumela okunikezwayo okungabalulekile nokuqukethwe emphakathini wakho. Lokho kudinga isisekelo esikhona.

Ukuhlangenwe nakho okunothile, okunamandla, okuqondiswe ngqo kwe-hyper kwenza impilo ibe lula kubathengi futhi kukhulise ukusebenza kwemali esetshenzisiwe yezentengiso ezinkampanini. Lokho ukunqoba ngempela wonke umuntu.

Le infographic evela ku-MDG Advertising ihamba ngemininingwane evela ku-Adobe, Aberdeen Group, Adlucent kanye nezinye izifundo ezimbalwa ezifingqa izisekelo eziyisi-4 zempumelelo.

  1. Amaqhinga ama-smart vs. isimungulu: Ukwenza ngezifiso kusho okungaphezulu kokumane nje kufaka phakathi igama. Ukwenza ngezifiso okuyisisekelo kunomthelela omncane ekuzibandakanyeni; kodwa, imilayezo esuselwa kuzenzo ezithile zomsebenzisi inesilinganiso esivulekile esingu-2X nesilinganiso sokuchofoza esingu-3X uma kuqhathaniswa nama-imeyili ajwayelekile. Funda ukuthi ukukhomba okunamandla kuyisihluthulelo sangempela sokuzibandakanya okusebenzayo.
  2. Ukubuka okukodwa kwekhasimende: Abathengi bathi izinzuzo eziphezulu zokwenza kube ngokwakho ziyizikhangiso ezimbalwa / imiyalezo engabalulekile, ukutholakala okusheshayo kwemikhiqizo / amasevisi amasha, nokuxhumana okusezingeni eliphakeme. Ukuletha lokhu okuhlangenwe nakho nokusebenzisa amandla wokukhomba udinga ocebile, uvuselela njalo amaphrofayili wabathengi. Thola ukuthi kungani ukuba nombono owodwa wekhasimende kuyisisekelo sempumelelo.
  3. Idatha nezinhlelo: Ukwenza ngezifiso kanye nedatha / amasistimu awaxhunyanisiwe nje kuphela, axhumene ngokuyisisekelo. Kulabo bakhangisi abathi abakwenzi okuqukethwe ngokwezifiso, ama-59% athi isithiyo esikhulu ubuchwepheshe futhi ama-53% athi awanayo imininingwane efanele. Hlola ukuthi ukutshala imali kuzingxenyekazi ezilungile nabantu bangakhokha kanjani kakhulu.
  4. Ukubonisa ngale kanye nokuphepha: Abantu bahlala bekhathazekile ngokwenza ngezifiso ngoba abaqiniseki ukuthi idatha isetshenziswa futhi igcinwa kanjani. Kungakho ukulawula nokuphepha kubaluleke kangaka. Abanye abasebenzisi be-inthanethi abangama-60% bafuna ukwazi ukuthi iwebhusayithi ikukhetha kanjani okuqukethwe okwenzelwe bona uqobo kanye nabathengi abangama-88% bakhetha ukunquma ukuthi imininingwane yabo izosetshenziswa kanjani. Qonda ukuthi ungazilungisa kanjani kahle lezi zinto ezikhathazayo.

Ukuthola ukuthi ungawasebenzisa kanjani ngokugcwele la maqhinga womkhiqizo wakho, hlola Izinyathelo ezi-4 zokuvula amandla wangempela wokuzenzela okuthengisa.

Ukwenza okuthandwa nguwe ukumaketha

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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