I-Blurry Lines of Marketing Return on Investment

Ama-Depositphotos 1087741 s

Izolo, ngenze iseshini eyenziwe kuSocial Media Marketing World ebizwa Ungasusa Kanjani Abalandeli Abakhulayo Benze Imiphumela Ngemithombo Yezokuxhumana. Ngijwayele ukuba ngusebenzelana neseluleko esiqhutshwa njalo kule mboni… ngize ngincike kancane kokuphikisanayo. Isisekelo sangempela ukuthi amabhizinisi aqhubeka nokubheka ukukhula kwabalandeli nabalandeli ezinkundleni zokuxhumana - kepha benza umsebenzi owesabekayo wokuguqula izethameli noma umphakathi omangalisayo osuvele ukhona.

Ngaphakathi kweseshini, ngize ngaze ngabuza nemibuzo eminingi ye- Isilinganiso se-ROI ubanga laphaya uma kukhulunywa ngokubuyiselwa kutshalomali ngemizamo yakho yezokuxhumana. Omunye wabangani abakhulu bale bhulogi ngu U-Eric T. Tung… Othumele ngokushesha ku-tweet:

Kwakuhlekisa ikakhulukazi njengoba uzakwethu ohlonishwa kakhulu (kanye ne-karaoke master), UNichole Kelly, wabelana ngasikhathi sinye ngasikhathi sinye: Amabhizinisi Donsela emuva ikhethini ekulinganiseni i-Social Media ROI. Doh!

Akukhona ukuthi angikholwa ukuthi kukhona buyela kutshalomali - Ngikholwa ukuthi kunembuyiselo enkulu ekutshalweni kwemali kwezenhlalo. Eqinisweni, ngikholwa ukuthi kungcono kakhulu kunezinkampani eziningi ezikholelwa njengamanje. Inkinga isilinganiso. Kunezindlela eziningi lapho imizamo yakho yezokuxhumana iba nomthelela ekubuyiselweni kotshalomali:

  1. Ukunikezwa Okuqondile - abantu bawubonile umyalezo futhi bathenga.
  2. Isichasiso Esingaqondile - abantu babelane ngomlayezo noma badlulisela othile emphakathini futhi bathenga.
  3. Ukunikezwa Komkhiqizo - abantu bayabona wena online futhi ngikubone njengesiphathimandla embonini yakho, okubaholela ekutheni bacwaninge ngemikhiqizo nezinsizakalo zakho.
  4. Isabelo Sokwethemba - abantu bayakulandela ku-inthanethi, uthola ukwethenjwa kwabo, okubaholela ekuthengeni imikhiqizo nezinsizakalo zakho.

Isichasiso esiqondile kulula ukukala… umkhondo othile wokulandela ngomkhondo omuhle futhi usuthole phansi. Inkinga nge ukulinganisa izinkundla zokuxhumana i-ROI iza nezinye. Abahlali besebenzisa umkhondo wakho wokulandela umkhondo - noma befika bathenge kusayithi lakho ngezinye iziteshi zokumaketha eziku-inthanethi.

I-Google Analytics inethuluzi elihle elibizwa nge-Multi-Channel Conversion Visualizer lapho ungabona khona ukuthi izivakashi zakho zisebenzise izindlela eziningi ukufinyelela kusayithi lakho. Kulesi skrini sangempela esingezansi - ungabona lapho imigqa iba ukufiphala khona. Amaphesenti amakhulu kakhulu wokuguqulwa kuleli sayithi aqhamuka kubantu abangene kusayithi ngezindlela ezingaphezu kweyodwa.

Ngenkathi ungaphetha ngokuthi abanalo uhlelo oluhle kakhulu lokumaketha i-imeyili - ukusebenzisa i-ROI ngqo kutrafikhi yokudlulisa uma kuqhathaniswa nosesho lwe-organic akunakwenzeka ngoba awukwazi ukungena kuzo zonke izihloko zabavakashi bese unquma okuyinto isiteshi bekungukutshalwa kwemali okubenze bathatha isinqumo sokuthenga.

okulingene okulingene

Ngingafaka ukuthi akuyona okuyinto, kubhalansi kwabo bonke. Abathengisi kuzofanele baqonde ukuthi isu ngalinye labo linamthelela muni komunye. Uma unciphisa imizamo yezokuxhumana, ngokwesibonelo, ingaba nomthelela ekuguqulweni kwakho kosesho oluphilayo! Kungani? Ngoba abantu abafisi ukwazi ukuthi imikhiqizo yakho nezinsizakalo zakho ziyini ngakho-ke abakufuni. Noma bantula ukwethenjwa, ngakho-ke bafuna abancintisana nabo ngokubona okungcono komphakathi bese beguqula nabo esikhundleni salokho. Noma wonke umuntu ukhuluma ngabancintisana nabo ngubani do ube nobukhona obuhle emphakathini… okuholela kuma-athikili angeziwe mayelana nomncintiswano wakho… okuholela ekutheni babe sezingeni elingcono.

Njengabakhangisi, sidinga ukubikezela analytics amathuluzi abona umthelela nobudlelwano bayo yonke imizamo yethu - okusisiza siqonde ukuthi bondlelana kanjani nokuthi basebenzisana kanjani. Akusekho uma sifisa ukuhlanganyela ngokwenhlalo nokulinganisa imbuyiselo kulowo mzamo ngokunikezwa okuqondile, kuyindaba yokuhlola nokulungisa imizamo yethu yezokuxhumana nokubuka umthelela jikelele wecebo kuyo yonke imizamo yethu yokumaketha kwidijithali.

Umsebenzi wethu awusekho ukunquma ukuthi iyiphi indlela ongayisebenzisa… yindaba yokulinganisa izinsiza ukwenza kangcono ukuthi sifaka umzamo ongakanani kulowo nalowo. Cabanga ngedeshibhodi yakho njengebhodi lomsindo, ukukhuphula phezulu naphansi kokudayela kuze kube umculo umnandi. Imbuyiselo ekutshalweni kwemali ezinkundleni zokuxhumana can linganiswa - kepha iqiniso lifiphele kakhulu kunezinye izeluleko laphaya.

Qaphela: Ungakwazi thenga ukudlula okubonakalayo ku-Social Media Marketing World ngenani elincane lezindleko zokuba khona futhi ungalalela iseshini yami nazo zonke ezinye izethulo!

One comment

  1. 1

    Ah, umbuso wami wethuluzi elihle lokumaketha elizokwazi ukulandelela ulimi lomzimba lwedijithali futhi liphathe ukumaketha kweziteshi eziningi, ukuhola amagoli, njll. oh, linda. 😉 #Eloqua.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.